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  • Country Websites, from the blog
    A Story Approach As you can see from these images Sweden chose to tell the story of its culture while Canada focuses on how its government serves individual Canadians The bigger picture of our country s history economy and culture are left out In fact Canada s official website could benefit from taking an approach more like its Canadian Olympic Committee which feels more in line with how Sweden presents its country on a world stage Revelation in Navigation In terms of site navigation Canada s approach is strictly from a government standpoint A website s menu is one of the first things that visitors interact with upon arriving at a website and the menu structure reveals what its creator considered most important In the case of the Swedish country site the immediate take away is that Sweden treats its citizens with respect and understanding Cold and uninspiring the Canadian site instead focuses on rules and regulations again not the culture and traditions that make up the nation In fact culture within the Swedish navigation stands on its own unlike Canada where it gets buried into More services Culture is not something that should be relegated to a catch all menu item or be buried deep within the site A nation s culture resides in the hearts and in the soul of its people Mahatma Gandhi Sweden has taken the approach of having all of its government related information on a site with the address government se How great would it be if all of the nations of the world could agree to using this naming convention for their government websites This would ensure that a country puts its best foot forward by sharing the most appealing aspects of itself on the official country site with the more bureaucratic content moved to a government named site Inclusivity versus Exclusivity While searching for official country websites it is inevitable that one will stumble upon the official tourism sites as well The Sweden tourism site can be found at visitsweden com and the Canadian tourism site at canada travel Both tourism sites do a great job of providing content for tourists but they lack the heart and soul that is offered on the official sweden se site The Canadian tourism site makes you choose your home country before entering the website and excludes many countries from the list The Swedish travel site is a little more appealing but feels very disconnected from the official site Both sites together give a very exclusive feel which is contrary to what it should be doing This begs the question Why can t tourism just be a component of the official country website It would surely make people feel more connected to the country citizens and tourists alike We Are the Curators Governments play a role in telling the story of their respective countries but they should not be the only ones telling the story Sweden decided to tackle this face on by its initiative entitled

    Original URL path: http://manoverboard.com/country-websites/ (2016-02-09)
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  • Sustainability by Design, from the blog
    and recognizable piece is the I Love New York logo which he designed in 1977 notably to this day he has not received one dollar for it Glaser is currently in his eighty fourth year and still runs Milton Glaser Inc With the new and final season of Mad Men just around the corner I was surprised and excited to see that Glaser had been commissioned to create the official poster for the show s final season What makes it so special is that he designed the poster for a television show that takes place in a time in which he so heavily influenced graphic design and the work is in the style made famous by his iconic Bob Dylan poster I am still astonished Things still amaze me Milton Glaser Glaser has always made it clear that he stayed at arms length of the advertising world remaining more closely tied to the design world for over six decades His passion for design and art has helped sustain his career well into his eighties in a world where people are expected to simply retire in their sixties This gets one thinking about the complexity of the paths and the decisions

    Original URL path: http://manoverboard.com/sustainability-by-design/ (2016-02-09)
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  • jory
    to see a renaissance in the world of design for the web Some may call it a trend but from the perspective of a designer in the profession for many years much of the current designs are being informed by an approach that has been in place for quite some time now The approach is one that maximizes the available space in the browser and is usually characterized by the

    Original URL path: http://manoverboard.com/author/jory/page/2/ (2016-02-09)
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  • Design
    amazing things in their communities and beyond And yet some of these organizations are not talking about the goodwill they are creating At Manoverboard we know how important a website is in promoting the core values of any business Below are four key and very basic tenants to keep in mind It all begins with a good design A clean interfaces that is easy to navigate will help visitors to your site better understand the story you want to tell A site s message should be boiled down to let stakeholders know that your work and your purpose is serious The website should work across all devices from phones to tablets to desktops And it should not feature mystery meat which is content or features that no one quite knows what to do with No matter what the key goal of your website should be to help people connect with your business Be accessible Provide contact information easily Use emails and forms to help stakeholders easily get in touch and stay in touch Read more August 21 2015 Designer Wanted Apply Within Looking for a career change while helping clients drive social and environmental change Update This position has been filled Thank you for your interest Manoverboard is a team of dedicated practitioners looking to better the world through better design We are a purpose driven B Corporation focused on designing strategies websites content and identities for principled businesses large nonprofit organizations and educational institutions We consist of a small team of digital workers that care about economic opportunity and the immense environmental challenges we face We also drink good coffee and have insanely nice offices Read more May 10 2015 Get to the Point Millennials Want Content Brevity Insight and Authenticity It s probably not that much of a

    Original URL path: http://manoverboard.com/tag/design/page/2/ (2016-02-09)
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  • Business
    from the above is a slightly different beast A brand has become much more than a marketing strategy a shiny logo or a slogan a true brand represents the core values of any organization A company or organization s brand is derived not from branding but from the totality of its work initiatives products and services positioning responsibility to stakeholders and communications including design and marketing efforts And more than ever CSR Corporate Social Responsibility initiatives are becoming the heart and soul of how companies are thinking about their future strategically and responsibly Read more 38 July 17 2015 It Pays to Be Transparent in Your Business Websites Help What happens when a company organization or association aligns its core values with its standards If honesty is one of the core values then it makes sense that transparency would be the standard on which to measure success Transparency in business today is not just a nice to have it is becoming a must have Access to information in our digital age is so prevalent that companies who are not working to become more transparent run the risk of hurting their reputations and their profit margins in the long run In a recent article from The Center for Association Leadership best selling author Quint Studer talks about how important transparency is to the long term success of any business His definition of transparency is simply The ability of the employees and key stakeholders to see the same information that the senior leadership sees This might sound simple but the implications are far reaching Read more June 26 2015 Proud to Be Re Certified as a B Corporation At Manoverboard We re Proud to Be a B Corporation You might think that Manoverboard a company that puts the planet and people before

    Original URL path: http://manoverboard.com/tag/business/page/2/ (2016-02-09)
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  • Can Canadian Technology Companies Be a Force for Good?, from the blog
    us to join the growing movement It also gives us guidance as to what we should pay attention to and shines a light on how we can be a force for good It is not surprising that Holmes along with philanthropist and fashion entrepreneur Meredith Powell have joined forces to encourage technology growth and innovation in Canada Their program is called The Next Big Thing and is designed to nurture the talents of next generation entrepreneurs For six months the selected candidates working from HootSuite Headquarters receive mentoring technology access monetary support and the resources of a local university They also receive pro bono assistance from legal and investment advisors Holmes wants to grow what he calls The Maple Syrup Mafia so named after the PayPal Mafia in Silicon Valley Mafia is supposed to be a good word here Both Holmes and Powell experienced success in the tech space at an early age and they are committed to encouraging other young Canadians to build the nation s tech sector Shopify another notable Canadian tech firm and which is based in Ottawa is encouraging the next generation of innovators but with a different approach It is giving back to the global community through their Build a Business Competition The Shopify platform provides retailers with an easy to use interface to build online stores so this particular competition is a natural fit Since 2010 the competition has fostered over 21 000 new businesses The winners of Build a Business are chosen based on the highest sales volume over a two month period with a Shopify store The top six winners this year will spend five days offsite on Sir Richard Branson s private island We were not invited They will receive mentoring from leading entrepreneurs such as Daymond John of Shark Tank

    Original URL path: http://manoverboard.com/can-canadian-technology-companies-be-a-force-for-good/ (2016-02-09)
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  • Technology
    report the authors point out that while there have been some improvements and Apple comes out smelling great with a 100 Clean Energy Index for a number of internet behemoths like Facebook and eBay there is much to be done if we want to stay ahead of a sustainable growth curve The Internet is Expected to Continue Its Growth Trajectory According to Doug Webster Vice President of product and solutions marketing at Cisco Cisco s VNI Forecast once again showcases the seemingly insatiable demand for bandwidth around the globe and provides insights into the architectural considerations necessary to deliver on the ever increasing experiences being delivered With more and more people things processes and data being connected to the Internet of Everything the intelligent network and the service providers who operate them are more relevant than ever Read more May 15 2015 Social Media Snapchat and Millennials Okay What Actually is Snapchat Amazingly very few designers and marketers know about Snapchat Among Millennials it s only the third most popular social media platform right behind Facebook and Instagram More surprisingly according to this chart it has even surpassed Twitter Snapchat is a messaging app for sharing moments with friends You can snap a photo or video add doodles and send it to a friend or add it to your Story When you directly snap a friend they have up to 10 seconds to view the image and then it s gone never to be seen again ostensibly Story works a little differently than regular snaps When you add a snap to your Story as opposed to directly snapping somebody your friends have up to 24 hours to open your snap Whichever method you use to share your moments once the allotted time expires the photo or video is gone forever

    Original URL path: http://manoverboard.com/tag/technology/page/2/ (2016-02-09)
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  • giuliano
    open your snap Whichever method you use to share your moments once the allotted time expires the photo or video is gone forever Read more May 10 2015 Get to the Point Millennials Want Content Brevity Insight and Authenticity It s probably not that much of a surprise to you that a huge majority of Millennials use smartphones I know I m not alone when I say that my iPhone is the last thing I look at before falling asleep and the first thing I look at when I wake up It s an ingrained habit and I don t know if I d have it any other way You can see from Nielsen s chart at right that 85 of Millennials aged 18 24 and 86 of Millennials aged 25 34 own smartphones Browsing the web doesn t just take place on computers anymore and with the massive number of smartphone users amongst Millennials I can t emphasize how important it is to build websites that are responsive to the size of screen you re using Google obviously agrees per its shift in rankings in the last few weeks Millennials also want their information fast Just the other day I looked up a local fast food franchise s website for its hours and surprisingly it was not optimized for mobile devices The site was designed so poorly that it took minutes yes minutes to find its hours of operation If I wasn t so hungry I would have been off that website within seconds We want our information fast and when it s not given to us within seconds we re onto your competitor s website Read more 35 April 29 2015 Effective Web Writing for Millennials Before we get started I d like to introduce myself my name

    Original URL path: http://manoverboard.com/author/giuliano/ (2016-02-09)
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