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  • Effective Web Writing for Millennials, from the blog
    think your blog and social media posts are going to get noticed amongst the Millennial generation I avoid a lot of tweets statuses blog posts and articles because they don t interest me But since there are more than 74 million of us those same posts I m avoiding are actively read by others Millennials will read what s relevant to them and if they end up visiting your website blog Twitter profile give them reasons to stay I took some time to devise a list of tips to not only get your writing noticed by Millennials but to keep them on your page instead of visiting your competitors Encourage Two Way Conversation This will probably work best if you re a larger corporation but engaging in two way conversation helps build relationships between you and your customer It doesn t even need to be something as obvious as leave a comment and tell us what you think Instead you could include an experience or memory related to the topic at hand I think what s important here is that behind a business or organization is a real person we can relate to Refine Your Message Imagine you ve got 140 characters to get your message across what are you going to type even if it s not on Twitter This practice will not work every time but it s definitely something upon which you can build Remember that joke I made about our short attention span While that s not entirely true you should write as if it were Get to the point The second we get confused we re off your website and on to a competitor s Avoid Big Words Remember when you were in university writing that 3 000 word final paper Remember how you would use the thesaurus to find a bigger word to make yourself sound smarter Yeah so do I Good writing shouldn t confuse your reader Keep your words simple yet meaningful to get your point across without your reader reaching for a dictionary Millennials want to understand your message without reading it more than once Break Up Your Copy with Headlines and Sections Break your copy into sections and separate them with descriptive headlines Imagine you were skimming through this blog post and only read the headlines you d still get the basic idea of each point because they re separated by detailed headlines If the reader wants to read more than the headline great but leave that decision to them You ve done your job of providing relevant information in a way that s simple to read Edit Your Work on Paper Instead of editing on your computer print out a rough draft and read aloud to yourself Millennials care about well crafted writing free of typos and spelling errors Whenever you re writing schedule time to edit your work on paper Simple enough right I learned to start using this editing method the hard way In college we had

    Original URL path: http://manoverboard.com/effective-web-writing-for-millennials/ (2016-02-09)
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  • Design for Learning: The Future of the Web, from the blog
    marketing and public relations field the web at the moment looks something like the below It is a very crowded very busy very intense marketplace of ideas information and transactions Last week I presented on the topic of distinguishing your site from the rest by designing to educate customers which I believe is the future or definitely a future of the web The event was sponsored by the local chapter of the Canadian Public Relations Society a membership driven organization that supports professional communication and PR professionals I geared the presentation to discuss how content marketing has evolved and where it is heading The overarching point that I wanted to get across was that these will be very good times for communications professionals who can address content strategically over the next few years And I focused on three main topics Content Must be Helpful Relevant remarkable and regular content created at the right time with the right tools allows audiences to better understand and connect with a given organization Using inbound methodologies communication professionals are focusing on helping customers without interrupting them It s a more human effective and enjoyable approach for organizations offering ideas services or products to connect with people Design Must be Useful Just putting up new content e g a blog post video infographic ebook online will not fundamentally transform relationships with audiences The best communication professional are using clear thoughtful and structured design approach Websites need to not only attract customers with good content but they need to be friendly enjoyable to use and responsive Good design supports a great content strategy Analyses Must be Made Good content and design will help forge new relationships and shine a new light on the organization and its services or products When tying content design and analytical and

    Original URL path: http://manoverboard.com/design-for-learning-the-future-of-the-web/ (2016-02-09)
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  • marianne
    and staff The tools I used to grow my blog can also be used by any university administrator to get more mileage out of their blogs So here are some tips to help you write punchy blog posts for your university Read more 29 January 9 2015 University Websites that Run and Shine on WordPress University and college websites have a huge job to do They must recruit and serve students attract and retain quality faculty and staff cultivate the alumni community and grow new research and development opportunities Luckily there is a tool that exists for web developers to overcome these challenges and make a university website shine WordPress When researching web developers and web design you may have noticed that more and more websites are running on WordPress In fact according to WordPress they host 3 455 212 sites for schools universities colleges and districts There s good reason for that WordPress is a platform that allows web developers to build amazing websites and best of all they are incredibly easy for university administrators to update Read more 28 January 6 2015 Why Your University Blog Needs an Editorial Calendar You ve probably heard the phrase consistency is key about a million times You ve seen inspirational quotes about consistency framed on boardrooms and on Pinterest for things ranging from relationships to practicing your jump shot to refining your professional work ethic Blogging along with social media is a key component to your university s communications and marketing strategy The problem however is doing it consistently With a schedule filled with meetings press releases and memos it s easy to forget to update your university s blog Twitter and Facebook That s where the editorial calendar comes in Developing an editorial calendar to organize all of your content

    Original URL path: http://manoverboard.com/author/marianne/ (2016-02-09)
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  • How to Write Punchy Blog Posts for Universities, from the blog
    too boring just doesn t cut it Use active verbs that give the impression of motion and play around with using alliterations These techniques make your title more fun to read and leave a bigger impact on your readers Hook Em Once you ve intrigued them with a catchy title the next step is to reel them in with a compelling introduction Like I mentioned earlier people especially young people who have grown accustomed to 140 characters or less are busy and have short attention spans In order for them to read your entire post and absorb all of your messaging you ve gotta hook em right off the bat There are several different tactics that you can use to accomplish this Share a short anecdote that relates to your post Or ask a stimulating question that you work towards answering in your post You can also use an interesting or startling statistic related to your topic to capture the reader s interest Another tactic is to start with a famous quote that embodies the spirit of your post Note try not to use cliché quotes unless using them in a fresh and original context Find Your Voice Since you re writing for an educational institution it s easy to sound academic or to write a post like an essay These styles make for a very dry read for your audience The best way to avoid this is to find your voice and to write with some flavour To do so use everyday language and stay away from jargon Write in the same way that you would speak to someone Try to really connect to your reader You can still sound professional without sounding too boring Try throwing in some pop culture references that your audience will appreciate especially the

    Original URL path: http://manoverboard.com/how-to-write-punchy-blog-posts-for-universities/ (2016-02-09)
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  • Inbound
    long as the pieces got written and they re relatively not bad then I should be happy And the pieces did get written and they re not all bad and I am satisfied Read more January 23 2015 Five Ways to Get Unstuck if You re Stuck It s been a week A really good week and an exhausting one at the same time And yet there is no beer in the fridge According to the YourTurn Challenge Day 5 is advice day and the question is this What advice would you give for getting unstuck Related I have five pieces of advice as follows Read more 29 January 9 2015 University Websites that Run and Shine on WordPress University and college websites have a huge job to do They must recruit and serve students attract and retain quality faculty and staff cultivate the alumni community and grow new research and development opportunities Luckily there is a tool that exists for web developers to overcome these challenges and make a university website shine WordPress When researching web developers and web design you may have noticed that more and more websites are running on WordPress In fact according to WordPress they host 3 455 212 sites for schools universities colleges and districts There s good reason for that WordPress is a platform that allows web developers to build amazing websites and best of all they are incredibly easy for university administrators to update Read more 28 January 6 2015 Why Your University Blog Needs an Editorial Calendar You ve probably heard the phrase consistency is key about a million times You ve seen inspirational quotes about consistency framed on boardrooms and on Pinterest for things ranging from relationships to practicing your jump shot to refining your professional work ethic Blogging along

    Original URL path: http://manoverboard.com/tag/inbound/page/2/ (2016-02-09)
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  • Canada’s Birthday and a Reflection of Our Reflection, from the blog
    a river walk There will be three performance stages with live entertainment and family events throughout the day Of course the grand finale will be a fireworks display But Reflection is the Other Side of the Canada Day Coin However you choose to celebrate Canada Day is a good day to reflect on how much Canada has achieved as a country and how much there is still to do Many countries view our health system as a model to follow However we continue to see relatively high mortality outcomes for diabetes and cancer Manitoba has a very high rate of cases of multiple sclerosis and Canada consistently ranks too high In terms of technical innovation Canada has produced the Blackberry which changed the face of mobile computing Today we have Hootsuite and Shopify pointing the way forward However the Conference Board of Canada gives the country overall a D in innovation Despite a decade or so of innovation agendas and prosperity reports Canada remains near the bottom of its peer group on innovation ranking 13th among the 16 peer countries We desperately need an infusion of human and financial capital to fuel research and development especially around high value added services and goods and to contribute on the global stage Where we as a country truly excel are in the areas of education and human rights However our record with the Aboriginal community over the past 100 years has been nothing less than atrocious If you have chance please read the recently released findings of the Truth and Reconciliation Commission of Canada Honouring the Truth Reconciling the Future The report starts startlingly like this For over a century the central goals of Canada s Aboriginal policy were to eliminate Aboriginal governments ignore Aboriginal rights terminate the Treaties and through a

    Original URL path: http://manoverboard.com/canadas-birthday-and-a-reflection-of-our-reflection/ (2016-02-09)
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  • Proud to Be Re-Certified as a B Corporation, from the blog
    community We also worked on doing whatever we could to reduce our environmental footprint Most importantly we fully repositioned our business to take on clients that sought positive social and environmental change This included socially responsible businesses educational institutions and mission driven nonprofits Next we took seriously the language and spirit of a number of internal documents We revamped our employee handbook and included some new benefits and additional clarification on our current policies From a community standpoint we increased our pro bono work with a particular focus on helping a Winnipeg based nonprofit Green Action Centre with their branding and marketing strategies We also began a banking relationship with a local credit union On the environmental front we tried composting with not too much success green mold and we switched to 100 green power through our energy provider Bullfrog Power Why is Maintaining B Corp Certification Important We believe that B Lab which is the governing nonprofit providing certification is setting a powerful standard upon which all business relationships will be evaluated in the future Consumers and businesses increasingly want assurance that their purchases and supply chains are not harming the planet or people The B Corp certification provides an easy and noticeable way for anyone seeking goods or services with that assurance It s time to show the world that we all have the power to make a positive and beneficial impact on our planet B Corp certification despite being time consuming and demanding simplifies the public facing demonstration of commitment to positive impact A Real Better Business Model This new business focus has helped many companies grow and prosper without huge marketing or advertising budgets In fact we believe it s important that B Corporations like us should not develop new marketing budgets simply because of their B Corp status Instead the goal is show a real commitment to the triple bottom line and do the best we can to demonstrate it We probably won t succeed all the time but for us B the Change means trying to walk the walk and talk the talk as often and as readily as possible We believe that companies now need to focus on people as well as the environment They can no longer turn a blind eye to child labor or unsafe working conditions in their supply chains They can no longer dump waste into rivers or keep lights on in buildings when there s no one home This movement has amplified the power of the wallet and the purchaser The B Corp framework provides a foundation to build sustainable value for all stakeholders Become a Proud B Corporation The purpose and commitment of purpose based businesses resonate with consumers who have become evangelists for these brands Tom s Shoes and Chipotle Grill are two outstanding examples along with Ben Jerry s Ice Cream and Etsy Ben Jerry s now owned by a large multinational food company continues to maintain its commitment to environmental sustainability and living wage

    Original URL path: http://manoverboard.com/proud-to-be-re-certified-as-a-b-corporation/ (2016-02-09)
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  • Earth Day, Every Day: Canadian Environmental Responsibility Made Simple, from the blog
    Along with games contest and activities there are Take Action tips that kids can implement throughout the year As they use these tips children become more aware of the real interdependency between us and our environment Events Throughout the Country The Earth Day Canada charity founded in 1990 supports organizations that are looking to make a positive impact on the planet Their website has a list of great events in which you can participate throughout the country The Toronto Zoo for instance hosts Party for the Planet There is also an Earth Day Gala at the Drake Hotel In Edmonton there is an annual festival In other cities Canadians will be cleaning parks and attending seminars on green living What to Look for in Winnipeg In our city of Winnipeg business owners have enlisted 450 people and celebrities to help clean up the downtown business district You can go on a tour of Oak Hammock Marsh and learn about this important ecosystem which is one of the few remaining intact natural environments in the city The Children s Museum and Fort Whyte are also hosting activities and recycling donations Green Action Centre Turns 30 We re very proud to be a partner with Green Action Centre one of the foremost NGOs in Canada and which promotes greener living through environmental education and encourages practical green solutions for homeowners workplaces schools and communities Green Action Centre has been supporting Earth Day Every Day for three decades Based in Winnipeg the organization is celebrating its 30th anniversary a major milestone for any organization let alone one focused on sustainability In 1985 when Green Action was founded only a few academics and politicians were thinking broadly about how the world is fully connected through ecosystems capital and behaviors That year the book Deep

    Original URL path: http://manoverboard.com/earth-day-every-day-canadian-environmental-responsibility-made-simple/ (2016-02-09)
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