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  • Connecting07: Rethinking Product Design: Why We Can't Wait
    Puts material only where it is needed We see products as solid masses it s how we ve been trained But we need to think like nature at a cellular level Work with engineers in refining the design proposal First a topology optimization Then translate the design into different form languages that relates to client s brand Solutions are created that the designer wouldn t have thought of AND are structurally superior Stochastic Modeling Random form generation that creates unpredictable results We still sketch and visualize Create seed shapes Create constraints and run the program to create new variations You can put curves or brand elements in as a parameter of all designs Whole purpose is to create shapes and forms we normally wouldn t think of We should be more enthused by math The only way we could replicate nature was to mimic nature Now we can create parts that are grown like within nature Architects are already embracing these kinds of techniques We pride ourselves that a computer cannot replicate the creative aspects of a designer But this is a completely false assumption We can optimize beauty golden circle etc could be parameter The question isn t whether we ll be part of this r evolution we will but whether we ll be able to embrace it enthusiastically Q How do we optimize for usability A Could apply cognitive and ergonomic data as constraints You could design for specific people s hands Q If you don t get those parameters right the results will be awful Results might not make sense if you lean too much on the software A Our inputs can be flawed too This isn t a substitute for traditional methods just an enhancement Originally posted at Friday October 19 2007 Comments 1 Trackback 0

    Original URL path: http://www.odannyboy.com/blog/new_archives/2007/10/connecting07_re.html (2016-04-26)
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  • Connecting07: Medical Device Design: 10 Things You Need to Know
    make sense until you see it firsthand Don t rely on books or second hand info Get into the OR and see the procedure firsthand Know OR protocol Where to stand when to talk when to shut up Good place to learn is through a medical device sales rep If you ask a doctor if there is a problem the answer is always No You have to see it firsthand 7 Know the device and procedure background Procedures are idiomatic evolutionary regional non intuitive Lots of differences between doctors based on training device history etc Watch out for repurposing devices PUBMED is a great resource for digging up information about medical procedures through articles 8 Use medical illustration A medical illustrator can help you visualize the anatomy you want to approach Find them at the Association of Medical Illustrators ami org A long discourse on medical illustration history occurred here 9 IP is Key You need to have the exclusivity to get the value out of a medical device because of the enormous expense Get anyone working on the project to sign an NDA and patent assignment Includes illustrators engineers anyone 10 Learn from the pros Ideas alone not executed have no value Prototype and test early and often Don t change procedure Franchise value Not technology driven The clinical need must drive the product not the technology Originally posted at Thursday October 18 2007 Comments 1 Trackback 0 Previous Entry Connecting07 Brand Design and the Brain Held in the Tonga Room at the Fairmont Greg Davis Corporations have a difficulty accepting design decisions that have to do with aesthetics Emotional connection was missing from the quantitative data Four Stages of Emotions Mirrored Friendships People Recent Entries This RSS Feed Has Changed Five Things I m Thinking About How to

    Original URL path: http://www.odannyboy.com/blog/new_archives/2007/10/connecting07_me.html (2016-04-26)
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  • Connecting07: Brand, Design, and the Brain
    measure it Metrics were missing Business confidence is hurt Avoid debates on opinion Emotions are worth a lot of income Higher emotion Higher returns Rational things can convert to emotional ones but it s much easier to just emphasize emotions to start If you can take something like a water heater very rational and make it more emotional you will increase sales How Can We Use It for Design Better design happier customers more success more profit Have to build methodologies and use them Educate others and incorporate into our processes Recipe for Emotional Success Understand the users emotional DNA People have emotional biases and potential Nail down a vision for the product and the brand must be focused and compelling Can t be a rational brand promise easier to use best in class Has to be enormously better in rational to become emotional Detail the emotional DNA and drivers What are the hot targets characteristics more in a second It is helpful to polarize in some cases Design the product with specific alignment to each characteristic Test Repeat The Emotional Sandbox Bias emotional baggage and Potential flexibility Where do we think we can push them List the rational and irrational good and bad Boil those down to design criteria Chart emotional drivers Casual Formal Internal External Familiar Advanced Technical Simple Originally posted at Thursday October 18 2007 Comments 1 Trackback 0 Previous Entry An Open Letter to the Producers of the new Bionic Woman Dear Producers I really want to like Bionic Woman Really I do Michelle Ryan is a dish Miguel Ferrer is a great actor and I m a fan of Battlestar Galactica But like Katee Sackhoff says in your pilot episode You re going to have to do better than that Because as it is now

    Original URL path: http://www.odannyboy.com/blog/new_archives/2007/10/connecting07_br.html (2016-04-26)
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  • An Open Letter to the Producers of the new Bionic Woman
    them herself perhaps Someone is doing her additional bionics Make the organization Jamie works for much more ambiguous It will make the show much richer as their values clash with Jamie s I shouldn t have to tell the people who wrote BSG this Speaking of which Jamie needs some character Any character She is painfully bland right now for a bartender who was supposed to go to Harvard huh She should be more interesting than just the fact she has bionic parts in her Make the super powers well super This early in the show plots should be exploring the limits of Jamie s bionic powers what she can and cannot do Can she be upgraded And speaking of that there are a crazy amount of cyborg themes that are not being explored here Incorporate more cyberpunk elements What does it mean to be a woman who is half machine Can she be hacked Can she jack into a network You ve turned a woman into a device a weapon You can t not explore this Make the bionic parts vulnerable They are machine parts They break need repairs etc She s not super woman And those are just off the top of my head Please turn this bionic ship around There s some real promise in this premise if you ll only realize it Thanks for listening Dan Originally posted at Wednesday October 10 2007 Comments 3 Trackback 0 Previous Entry Review The Reflective Practitioner Part IV The final part of my review of Donald Schön s The Reflective Practitioner Recent Entries This RSS Feed Has Changed Five Things I m Thinking About How to Program a Conference Why I ll Never Write Fiction Again 50 Before 50 Thoughts on my 40 Before 40 List Designing Devices Albums

    Original URL path: http://www.odannyboy.com/blog/new_archives/2007/10/an_open_letter.html (2016-04-26)
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  • Review: The Reflective Practitioner (Part IV)
    and even move between them as necessary For some projects it may make sense to step outside of the frame of interaction designer and instead take on the frame of interface designer and visa versa Some other tidbits from the book I found fascinating Experienced practitioners Schön claims because of their mastery of the media surrounding their practice cannot convey the art of his practice to a novice merely by describing his procedures rules and theories nor can he enable a novice to think like a seasoned practitioner merely by describing or even demonstrating his ways of thinking He goes on to say People who do things well often give what appear to be good descriptions of their procedures which others cannot follow Heh The implications for the conference circuit here is enormous But I have found this is very true It is very hard to convey the nuance of design and designing and being a designer in a presentation Schön also notes the importance of clients in the life of a practitioner Practitioners agree to use their special powers for the good of the client and clients in turn agree to show deference to the professional Without this social contract the role of practitioner breaks down But the practitioner has to deliver on this promise as well of course This is especially true with reflective practitioners because their methods and techniques change in response to the situation and through conversations with the client Although the reflective practitioner should be credentialled and technically competent his claim to authority is substantially based on his ability to manifest his special knowledge in his interactions with clients He does not ask the client to have blind faith in a black box but to remain open to the practitioner s competence as it emerges the client does not agree to accept the practitioner s authority but to suspend disbelief in it He agrees to join the practitioner in inquiring into the situation for which the client seeks help to try to understand what he is experiencing and make that understanding accessible to the practitioner to confront the practitioner when he does not understand or agree to test the practitioner s competence by observing his effectiveness and to make public his questions over what should be counted as effectiveness to pay for services rendered and to appreciate competence demonstrated If it s not clear from this lengthy review I highly recommend this book Although it was written 25 years ago its relevance for professional practice and especially the design practice is still high Framing problems and our personal frames around professional practice is a great way to think about how to approach projects and our work lives May we all be reflective practitioners Originally posted at Wednesday October 10 2007 Comments 1 Trackback 0 Previous Entry Presentations on Slideshare By request I posted a few of my Presentation Greatest Hits on Slideshare Even better than the real thing And hey if you want to hear

    Original URL path: http://www.odannyboy.com/blog/new_archives/2007/10/review_the_refl_3.html (2016-04-26)
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  • Presentations on Slideshare
    the Studio Tour Originally posted at Monday October 8 2007 Comments 0 Trackback 0 Previous Entry Review The Reflective Practitioner Part III Part III of my review of Donald Schön s The Reflective Practitioner Recent Entries This RSS Feed Has Changed Five Things I m Thinking About How to Program a Conference Why I ll Never Write Fiction Again 50 Before 50 Thoughts on my 40 Before 40 List Designing Devices Albums of the Year 2009 Top 25 Albums of The Decade 2000 2009 Designing for Interaction 2 Archives September 2010 August 2010 June 2010 March 2010 February 2010 January 2010 December 2009 October 2009 April 2009 March 2009 February 2009 December 2008 November 2008 October 2008 September 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007 September 2007 August 2007 July 2007 June 2007 May 2007 April 2007 March 2007 February 2007 January 2007 December 2006 November 2006 October 2006 September 2006 August 2006 July 2006 June 2006 May 2006 April 2006 March 2006 February 2006 January 2006 December 2005 November 2005 October 2005 September 2005 August 2005 July 2005 June 2005 May 2005 April 2005 March

    Original URL path: http://www.odannyboy.com/blog/new_archives/2007/10/presentations_o.html (2016-04-26)
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  • Spring Speaking Engagements
    Web Design Topic still TBD probably something like A Toolbox for User Centered Design London My colleague Ryan Freitas will be speaking instead April 25 Intermediate Advanced Interaction Design An Adaptive Path workshop Still top secret shhh Chicago What nothing in May June 15 From Business to Buttons conference speaking on Playful Interaction Design This presentation will examine what interaction designers can learn from games and other forms of play More stuff is happening later in the summer including UX Week and maybe another trip to Sydney Stay tuned Originally posted at Thursday January 18 2007 Comments 1 Trackback 0 Previous Entry iPhone Mania Never have I seen one topic let alone one product announcement light up my RSS feeds so much You d think the Holy Grail had been discovered or Steve Jobs had invented a car that runs on water This afternoon I was simply astounded at the sheer number of posts Check out the discussion if you aren t part of it already Recent Entries New Book Designing Gestural Interfaces An Interaction Designer s Thanksgiving Missing Britpop Presentation Gaming the Web Using the Structure of Games to Design Better Web Apps Connecting07 Rethinking Product Design Why We Can t Wait Connecting07 Medical Device Design 10 Things You Need to Know Connecting07 Brand Design and the Brain An Open Letter to the Producers of the new Bionic Woman Review The Reflective Practitioner Part IV Presentations on Slideshare Archives November 2007 October 2007 September 2007 August 2007 July 2007 June 2007 May 2007 April 2007 March 2007 February 2007 January 2007 December 2006 November 2006 October 2006 September 2006 August 2006 July 2006 June 2006 May 2006 April 2006 March 2006 February 2006 January 2006 December 2005 November 2005 October 2005 September 2005 August 2005 July 2005 June 2005

    Original URL path: http://www.odannyboy.com/blog/new_archives/2007/01/spring_speaking.html (2016-04-26)
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  • Speaking of (and in) 2009
    was any indication I09 will be one of the best conferences of the year I m unfortunately not speaking or attending SXSW this March for the first time in about three years Nor am I speaking at ETech this year sadly But on March 26 I will be speaking at CHI Atlanta In April I ll be speaking at the Voices that Matter Web Design Conference in San Francisco on the 27 30th May Nothing scheduled yet June brings two more blockbuster conferences First is UPA 2009 in Portland on the 8 12th And then on the 15 17th it s UXLondon where I ll be teaching a workshop on brainstorming and giving a talk on designing from the inside out July 19 24 finds me teaching a workshop at HCI International 2009 in San Diego Who knows where I ll be in August but in September I m also likely speaking at d Construct 2009 Whew That s a lot of hot air coming out of my mouth I hope to see some of you at one or more of these events Originally posted at Tuesday December 23 2008 Comments 1 Trackback 0 Previous Entry Best Music of the Year 2008 My picks for the best albums and songs of the year Recent Entries This RSS Feed Has Changed Five Things I m Thinking About How to Program a Conference Why I ll Never Write Fiction Again 50 Before 50 Thoughts on my 40 Before 40 List Designing Devices Albums of the Year 2009 Top 25 Albums of The Decade 2000 2009 Designing for Interaction 2 Archives September 2010 August 2010 June 2010 March 2010 February 2010 January 2010 December 2009 October 2009 April 2009 March 2009 February 2009 December 2008 November 2008 October 2008 September 2008 July 2008

    Original URL path: http://www.odannyboy.com/blog/new_archives/2008/12/speaking_of_and.html (2016-04-26)
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