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  • Out There Media
    Market Asia Mobile Lions juror Kerstin Trikalitis on APACs noteworthy performance Career Openings Contact Contact Us Press Releases ASEAN Business Club Forum 2014 Idea Capsule 4 Out There Media Location Based Mobile Marketing OUT THERE MEDIA ASIA was shortlisted at Smarties APAC 2014 awards Singapore August 20 2014 Cannes Lions International Festival of Creativity Mobile Lions Jury treasurable moments during the Judging Sessions Press Kit Download Press Kit Career Openings

    Original URL path: http://www.out-there-media.com/archives/2506 (2016-05-01)
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  • Out There Media
    performance Career Openings Contact Contact Us Press Releases ASEAN Business Club Forum 2014 Idea Capsule 4 Out There Media Location Based Mobile Marketing OUT THERE MEDIA ASIA was shortlisted at Smarties APAC 2014 awards Singapore August 20 2014 Cannes Lions International Festival of Creativity Mobile Lions Jury treasurable moments during the Judging Sessions Press Kit Download Press Kit Career Openings Contact Newsletter Out There Media 2016 All Rights Reserved General

    Original URL path: http://www.out-there-media.com/archives/2478 (2016-05-01)
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  • Out There Media
    two thirds of the 4 700 users engaged clicked through the mobisite to the Sunsilk Facebook official campaign page over half of the unique clicks to the Sunsilk Facebook official campaign page led to discussions on Facebook about the campaign Shankar Rajagopal Director of Client Leadership from Mindshare Malaysia said The mobile campaign executed by Out There Media clearly demonstrates the effectiveness of an integrated campaign that engages consumers with brands across media channels Mobile is a powerful tool for engaging users and drawing them into the overall campaign which was shown in the uplift provided to Sunsilk social media campaign Speaking on the effectiveness of Out There Media s campaign and its achievement at the Marketing Excellence Awards Qiao Yi Vern Communication Channel Manager from Unilever commented Through Out There Media s mobile advertising platform we are able to connect with our consumers The mobile campaign for Sunsilk Savana underscores the power of mobile in engaging customers in dialogue which in turn generates conversation about our brand across our social media channels About Out There Media Out There Media is a global leader in Mobile Advertising The company is headquartered in Vienna and has offices in Düsseldorf New York Moscow Singapore Jakarta Manila Kuala Lumpur Kiev Athens and Sofia Out There Media works with brands and advertisers small medium businesses and e commerce companies across the globe to enable them to maximize awareness and loyalty among their consumers while at the same time offering them unique and memorable experiences The company s website can be found at www out there media com For further media queries please contact Rice Communications on behalf of Out There Media Rasyida Samsudin Tel 65 6221 8729 Mbl 65 9299 7205 rasyida samsudin ricecomms com Ambreen Momin Tel 65 6221 8729 Mbl 65 9839

    Original URL path: http://www.out-there-media.com/archives/2369 (2016-05-01)
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  • Out There Media
    growth by selecting mentoring and accelerating the best high impact entrepreneurs around the world To date Endeavor has screened more than 30 000 entrepreneurs and selected 766 individuals leading 476 high impact companies On behalf of the Endeavor network Mareva Grabowski Founder and Vice Chairwoman Endeavor Greece commented We are delighted to welcome Out There Media to Endeavor Founded and led by visionary high impact entrepreneurs the company is a perfect fit to our mission objectives and activities across the world We look forward to sharing knowledge experience and inspiration with the management and the people of Out There Media to create a better business environment for future generations Kerstin Trikalitis CEO of Out There Media and Chairperson of the EMEA Board of the Mobile Marketing Association MMA added It is with great joy and pride that we join Endeavor alongside some of the most accomplished entrepreneurs and companies in the world We thank the Endeavor selection committee for recognizing our work and achievements to date and remain committed to working within the network to inspire business excellence About Out There Media Out There Media is a global leader in Mobile Advertising The company is headquartered in Vienna and has offices in Düsseldorf New York Moscow Singapore Jakarta Manila Kuala Lumpur Kiev Athens and Sofia Out There Media works with brands and advertisers small medium businesses and e commerce companies across the globe to enable them to maximize awareness and loyalty among their consumers while at the same time offering them unique and memorable experiences The company s website can be found at www out there media com Out There Media Global Press Contact Ted Lelekas Vice President Communications 30 211 6004812 30 6936 801506 tl out there media com Case Studies Lenovo Ultrabook S400 Sunsilk Hair Experts BMW MI4

    Original URL path: http://www.out-there-media.com/archives/2326 (2016-05-01)
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  • Out There Media
    marry and integrate mobile and social channels to deliver the one two punch in reaching and engaging our customers in a more meaningful way Through this campaign we learned how to successfully target our audience in a unique personable manner The innovative mobile advertising campaign that Out There Media ran for Lenovo generated impressive response rates which subsequently pushed social media activity The campaign s click through rate reached 4 with a resulting 27 Facebook shares and 24 Twitter tweets Following the campaign s success Lenovo was able to raise awareness and increase sales of Lenovo s new Ultrabook models Kerstin Trikalitis CEO of Out There Media added We are delighted to work with a leader in personal technology such as Lenovo to use mobile advertising in helping them achieve their strategic objectives Having piloted this innovative concept successfully in a market of crucial importance such as Turkey we aim to implement the same strategy of using mobile marketing to provide uplift to big brands social media initiatives in a growing market like Asia Pacific Asia Pacific is poised to overtake North America by 2014 as the world s top advertising market according to eMarketer Analyst firm Gartner predicts that Asia Pacific will surpass 70 mobile adoption by 2016 and the region s mobile advertising revenue will more than double in the next few years slated to hit 9 480 million in 2016 As Asia continues to be a region of strategic importance for players in the advertising arena more brands are expected to shift their advertising budgets to include mobile in the marketing mix About Out There Media Out There Media is a global leader in Mobile Advertising The company is headquartered in Vienna and has offices in Düsseldorf New York Moscow Singapore Jakarta Manila Kuala Lumpur Kiev Athens and Sofia Out There Media works with brands and advertisers small medium businesses and e commerce companies across the globe to enable them to maximize awareness and loyalty among their consumers while at the same time offering them unique and memorable experiences The company s website can be found at www out there media com About Lenovo Lenovo HKSE 992 ADR LNVGY is a US21 billion personal technology company and the second largest PC company in the world serving customers in more than 160 countries Dedicated to building exceptionally engineered PCs and mobile internet devices Lenovo s business is built on product innovation a highly efficient global supply chain and strong strategic execution Formed by Lenovo Group s acquisition of the former IBM Personal Computing Division the company develops manufactures and markets reliable high quality secure and easy to use technology products and services Its product lines include legendary Think branded commercial PCs and Idea branded consumer PCs as well as servers workstations and a family of mobile internet devices including tablets and smart phones Lenovo has major research centers in Yamato Japan Beijing China and Raleigh North Carolina For more information see http www lenovo com For further media

    Original URL path: http://www.out-there-media.com/archives/2322 (2016-05-01)
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  • Out There Media
    first there is great potential to harness these trends to boost mobile advertising in the region According to the IAB Mobile Marketing Center of Excellence data shows that the Asia Pacific region is strong in the mobile ad market accounting for nearly 36 percent of global ad spend on mobile advertising Eclipsing even North America Asia Pacific leads in the overall ad spend on mobile advertising with just over US 1 9 billion in 2011 eMarketer suggests that the 2012 mobile ad spend is just over US 2 5 billion The future of mobile advertising in Asia looks optimistic with analysts predicting that Asia will be in excess of a US 5 billion market by 2015 Commenting on his appointment Gerald Smith says I am very excited at the opportunity to contribute to Out There Media s sustained success in the region as mobile advertising continues to gain significance and traction in the region I look forward to working closely with Out There Media s stellar team and partner networks in each of the markets as we expand our footprint in Asia In an increasingly demanding and competitive market experience innovation and multiplicity of approach will be key to moving forward Mr Smith joins Out There Media from global media giant Endemol where he was responsible for setting up their digital business across Asia Part of his remit was in branded content activities where he worked closely with multiple major brands and agencies in the region to integrate their brand values into content and distribute across multiple platforms About Out There Media Out There Media is a global leader in Mobile Advertising The company is headquartered in Vienna and has offices in Dusseldorf New York Moscow Singapore Jakarta Manila Kuala Lumpur Kiev Athens and Sofia Its multi channel mobile advertising

    Original URL path: http://www.out-there-media.com/archives/2034 (2016-05-01)
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  • Out There Media
    men at a 70 30 ratio and subscribers in the A and B social groups which include those in high to intermediate level managerial administrative or professional roles but changed its tactics to include a greater percentage of men and subscribers in Philippines C1 income bracket due to an unexpectedly high rate of response from those demographics The mobile platform insights showed that the response rate for men was nearly equal to the response rate from women One of the message versions sent out to subscribers prompted them to respond in order to receive a discount voucher for apparel from Zalora with a follow up response directing the subscriber to the online store and a call to action encouraging them to share the voucher with their friends Lower income and older subscribers were attracted by the clear financial incentive Out There Media paid special attention to the youth segment which proved that it required a special approach Interestingly the responsiveness of customers went up during pay day commented Mr Alunan Insights like this help us streamline and deliver a successful campaign for our clients Out There Media also found that creating a dialogue with the subscriber through an SMS requiring response was a better approach for Zalora as they were able to build a relationship with the customer base Through the mobile channel we have helped Zalora provide an uplift for their marketing campaign and support their marketing efforts through other channels such as social media and their website Marketers need to realise that mobile is equally as powerful when used in isolation or as part of the entire marketing mix in order for the campaign to be succinct and holistic Integration after all is still key with mobile acting as the glue that strengthens a brands performance continued Mr Alunan Speaking on behalf of Zalora Paulo Campos Co Founder and Managing Director of Zalora commented Our mobile advertising campaign with Out There Media truly delivered impressive results for our business Among those significant increase in the traffic to our site up to 30 week on week increases on certain days a significant increase in direct sales monitored through the redemption of voucher codes distributed via the campaign increased awareness of our brand as highlighted by the general traffic increase on our website We were also impressed by Mobucks capabilities in profiling and targeting which allowed us to understand customer behaviour better and tailor our approach perfectly We are already planning further mobile advertising campaigns with Out There Media as a result of the success of this initial campaign About Out There Media Out There Media is a global leader in Mobile Advertising The company is headquartered in Vienna and has offices in Dusseldorf New York Moscow Singapore Jakarta Manila Kuala Lumpur Kiev Athens and Sofia Today Out There Media has partnership agreements with 40 mobile carriers across Europe Asia and the United States reaching more than 500 million subscribers via its multi channel mobile advertising marketplace platform Mobucks Mobucks

    Original URL path: http://www.out-there-media.com/archives/2030 (2016-05-01)
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  • Out There Media
    business strategy and development initiatives Mohan Visuvanathan the Country Manager for the Malaysia office has extensive experience gained with important players in the digital and new media sectors such as Mediamind and Astro Out There Media Malaysia has been running successful campaigns for leading brands including BMW Malaysia Airlines Cadbury Aat Kurniadi the Country Manager for Out There Media in Indonesia brings with him a strong background in media as he has had experience in mobile advertising with his previous tenures at companies such as Affle and M Stars where he held senior executive roles Under his leadership the team in Indonesia has already run successful campaigns for brands including Nokia and Woods Out There Media s Philippines team is headed by Rafael Alunan a seasoned executive with over 10 years of experience across the fields of media and digital marketing His previous roles include senior positions at companies including Better Digital Solutions and Transcom Asia Recent successes of his team at Out There Media Philippines include campaigns for major international and local brands such as Unilever and Zalora Speaking on the appointment of these three Country Managers Trikalitis said We are proud to welcome Mohan Aat and Rafael to our team and are confident that they will take the company to greater heights in these markets I look forward to working with our new Country Managers as we strengthen and expand our footprint in the region Data from the IAB Mobile Marketing Center of Excellence data shows Asia Pacific leads in the overall ad spend on mobile advertising with just over US 1 9 billion in 2011 or almost 36 percent of the overall global figures The Asia Pacific region seems to have a strong hold on the top of the mobile ad spending market accounting for 4 5 percent more spending than North America s 31 4 percent Since Out There Media opened its doors in Asia and pioneered Mobile Advertising in 2010 campaigns for blue chip brands such as McDonald s HSBC Walt Disney Unilever and Clinique in Asia have produced impressive response rates that reached 36 and conversion rates close to 89 About Out There Media Out There Media is a global leader in Mobile Advertising The company is headquartered in Vienna and has offices in Dusseldorf New York Moscow Singapore Jakarta Manila Kuala Lumpur Kiev Athens and Sofia Today Out There Media has partnership agreements with 40 mobile carriers across Europe Asia and the United States reaching more than 500 million subscribers via its multi channel mobile advertising marketplace platform Mobucks Mobucks is a cross carrier cross advertiser marketplace that matches demand and supply for advertising over mobile telephones Out There Media enables carriers to monetize their inventory advertisers to engage with their audiences in a targeted and effective manner and consumers to enhance and improve their everyday lives The company s website can be found at www out there media com For further media queries please contact Rice Communications on behalf of Out There

    Original URL path: http://www.out-there-media.com/archives/2026 (2016-05-01)
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