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  • Out There Media
    the global mobile marketing industry forward through the creation of critical industry standards thought leadership and education said Kerstin Trikalitis CEO of Out There Media and MMA EMEA chairperson The newly elected board members will join a number of existing board members whose terms were not up for re election They include Benoit Corbin President MMA France Firat Ertem Chair MMA Turkiye Rabarba Melis Ertem Chair Emeritus Turkcell Simon Holland Director Advertising Solutions EMEA Alcatel Lucent Rob Jonas VP MD EME InMobi Mandeep Mason Director of Mobile Advertising Sales EMEA Microsoft Alex Meisl Chair MMA UK Sponge Cristina Recuero President MMA Spain Vivaki Gavin Stirrat Managing Director EMEA Millennial Media Mark Waechter Chair MMA Germany MWC mobi Attila Weitz Digital Marketing Manager CSE Coca Cola The EMEA region is one of the most diverse in the world with the individual markets often needing a unique approach Having members from across the market on our board will bolster the MMA s efforts to support both established and emerging markets Our focus will continue to be supporting the uptake of mobile marketing by brands and agencies through events education and research and through clearing any barriers to them investing in mobile said Paul Berney CMO and MD for MMA EMEA About the Mobile Marketing Association MMA The Mobile Marketing Association MMA is the premier global non profit trade association established to lead the growth of mobile marketing and its associated technologies The MMA is an action oriented organization designed to clear obstacles to market development establish mobile media guidelines and best practices for sustainable growth and evangelize the use of the mobile channel The more than 700 member companies representing nearly 50 countries around the globe include all members of the mobile media ecosystem The Mobile Marketing Association s global headquarters are

    Original URL path: http://www.out-there-media.com/archives/1667 (2016-05-01)
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  • Out There Media
    to the position of CFO at Out There Media After 2 5 years with the company Mr Barry is returning to Germany to pursue new personal and professional endeavours Commenting on the new CFO s appointment Kerstin Trikalitis CEO of Out There Media said We are very excited to be welcoming Dr Carlo Castriota to the global family of Out There Media at a time of high strategic importance for the company We are confident that he will play a key role within the group going forward and we are delighted to have him on board At the same time we wish to thank Alpha B Barry for his contribution and to wish him all the best for the future Case Studies Lenovo Ultrabook S400 Sunsilk Hair Experts BMW MI4 AXE The One Universal Devil s Double Intel HSBC Red MasterCard Emirates POND S Gold Radiance Dove News Focus On Mobile Say Passionate Entrepreneurs Leading The Way Werbeplanung at Interview of Mobile Lions Juror Kerstin Trikalitis Digital Market Asia Mobile Lions juror Kerstin Trikalitis on APACs noteworthy performance Career Openings Contact Contact Us Press Releases ASEAN Business Club Forum 2014 Idea Capsule 4 Out There Media Location Based Mobile Marketing

    Original URL path: http://www.out-there-media.com/archives/408 (2016-05-01)
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  • Out There Media
    Press Releases ASEAN Business Club Forum 2014 Idea Capsule 4 Out There Media Location Based Mobile Marketing OUT THERE MEDIA ASIA was shortlisted at Smarties APAC 2014 awards Singapore August 20 2014 Cannes Lions International Festival of Creativity Mobile Lions Jury treasurable moments during the Judging Sessions Press Kit Download Press Kit Career Openings Contact Newsletter Out There Media 2016 All Rights Reserved General Terms and Conditions Privacy policy Contact

    Original URL path: http://www.out-there-media.com/archives/609 (2016-05-01)
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  • Out There Media
    or services that they are interested in Opt in marketing campaigns empower consumers and in turn generate better response rates and higher revenues for the advertisers This will also result in a more positive attitude towards advertisers where consumers themselves will genuinely want to know more about future products or services from the advertiser Recently Out There Media and Globe Telecom launched McCafe Free Iced Drinks promotion aimed to drive awareness and redemption of McCafe s iced drinks around downtown Manila The campaign asked consumers their preferred drink out of three choices involving a call to action in order to receive the free drink It generated an 18 per cent response rate considerably higher than the rate for normal mobile display ads It is also worth noting that out of all respondents 89 per cent proceeded with redeeming the free drinks proving that the campaign succeeded in driving consumers to the McCafes and trying the Iced Drinks Another successful promotion was executed in Jakarta titled Pantene Carrefour SMS Voucher Campaign with XL After the two day campaign in April 2011 through the XL X tra mobile advertising platform the best response rate generated was 36 4 per cent and the average was 21 4 per cent signifying extremely high acceptance of the campaign Case Studies Lenovo Ultrabook S400 Sunsilk Hair Experts BMW MI4 AXE The One Universal Devil s Double Intel HSBC Red MasterCard Emirates POND S Gold Radiance Dove News Focus On Mobile Say Passionate Entrepreneurs Leading The Way Werbeplanung at Interview of Mobile Lions Juror Kerstin Trikalitis Digital Market Asia Mobile Lions juror Kerstin Trikalitis on APACs noteworthy performance Career Openings Contact Contact Us Press Releases ASEAN Business Club Forum 2014 Idea Capsule 4 Out There Media Location Based Mobile Marketing OUT THERE MEDIA ASIA was shortlisted at

    Original URL path: http://www.out-there-media.com/archives/95 (2016-05-01)
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  • Out There Media
    There Media Pontiflex Telefonica Turkcell Velti and Vodafone Mobile phones are now the key device people use to interact with each other information services and entertainment More and more people are using the mobile channel to shop for goods and services heralding the era of the mobile consumer so brands should be making the most of this always on channel and ensuring they are communicating with their target audiences via mobile said Paul Berney CMO Managing Director of the MMA in EMEA Permission based mobile marketing in particular has the potential to enhance the quality of experience for mobile consumers which in turn will improve consumer loyalty and ultimately increase brand sales and therefore represents an important consideration for brands and marketers everywhere With the publication of this whitepaper we hope to explain and simplify permission based mobile marketing for marketers to encourage them to make it part of their mobile strategies he continued To mark the launch of this whitepaper the MMA has teamed up with mobileSQUARED for access mobileROADSHOW Permission Based Marketing taking place in London on October 3rd to provide insight knowledge data and the latest case studies to help companies execute effective and creative permission based campaigns For more information visit www mobilesquared co uk About the Mobile Marketing Association MMA The Mobile Marketing Association MMA is the premier global non profit trade association representing all players in the mobile marketing value chain With more than 700 member companies the MMA is an action oriented organization with global focus regional actions and local relevance The MMA s primary focus is to establish mobile as an indispensable part of the marketing mix The MMA works to promote educate measure guide and protect the mobile marketing industry worldwide The MMA s global headquarters are located in the United

    Original URL path: http://www.out-there-media.com/archives/97 (2016-05-01)
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  • Out There Media
    their target audience through one of the most innovative direct and effective tools available today Advertisers can target their message in order to reach those who opt in to the program in a direct manner while the consumers are on the go Mobile Advertising is an extremely powerful medium for advertisers said Kerstin Trikalitis CEO of Out There Media We are especially excited to be bringing our successful mobile advertising portfolio to the U S market particularly as this is done in collaboration with T Mobile We look forward to working closely with T Mobile to deliver innovative award winning mobile advertising campaigns Mobile Advertising is proven across multiple markets throughout the world to increase customer loyalty maximize ROI deliver measurable results boost sales and produce impressive audience response rates for brands and agencies T Mobile is excited to partner with Out There Media to enhance the mobile advertising opportunities we can offer brands both big and small said Brad Duea Senior Vice President Value Added Services T Mobile USA By combining the T Mobile More for Me program with our new display business T Mobile continues to innovate offering new and profitable ways for advertisers to reach mobile consumers Brands running successful Mobile Advertising campaigns in collaboration with Out There Media globally include Unilever Microsoft HSBC Johnson Johnson BMW Sony Pictures Samsung Nokia Panasonic Nestle McDonald s Lufthansa Colgate Palmolive and many others In the US launch partner brands already lined up to run campaigns on More for Me include GAP Old Navy e bay Totsy StarClub and a growing number of local retailers The T Mobile USA Out There Media partnership was unveiled to advertisers and agencies at a cocktail reception at Ink48 Hotel in New York on Wednesday June 15 Case Studies Lenovo Ultrabook S400 Sunsilk Hair

    Original URL path: http://www.out-there-media.com/archives/582 (2016-05-01)
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  • Out There Media
    Measurement The Way Forward The white paper takes an industry view of permission marketing particularly the opt in Mobile Advertising model pioneered by Out There Media It is the result of findings in partnership with the Mobile Marketing Association MMA providing detailed information on the changing landscape of the Asian mobile marketing and advertising space and highlighting the importance and growth of opt in Mobile Advertising in the region Fabrizio Caruso Vice President of Business Development and GM Asia Pacific of Out There Media said The popularity of Opt in Mobile Advertising is growing daily in Asia as it is clearly the most effective way for advertisers to reach the right audience today There has never been a more targeted and engaging advertising medium which at the same time is viewed by the recipient as welcome relevant and exciting We are very happy that the MMA is tapping into Out There Media s insight and expertise on this subject and it was a pleasure working with them on this very interesting white paper The approach of permission based marketing aided by opt in as a driving tool has been successful because it puts control back into the consumer s hands allowing marketers to deliver information deals and advertising that they desire said Rohit Dadwal Managing Director of the Mobile Marketing Association in Asia Pacific The MMA has long recognised the importance of the six Cs of mobile marketing Choice Control Customisation Consideration Constraint and Confidentiality The Cs provide careful considerations for consumers rights and attitudes which constitute what mobile marketing and advertising is supposed to be and is likely to fuel the future growth in advertising and marketing on mobile especially in developing markets The mobile industry has experienced rapid change throughout the years and Asia still remains the fastest

    Original URL path: http://www.out-there-media.com/archives/589 (2016-05-01)
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  • Out There Media
    privileges and more The attractiveness of myDeals comes from the fact that it offers a new outreach opportunity for brands a new way for customers to stay on top of exclusive deals tailored to their profile all of which are capable of moving even further forward and developing more appeal as the data services platform m commerce ecosystem and brands participation continue to grow Through myDeals unique Dialogue Messaging advertisers can enter into direct two way communication with Maxis subscribers and talk to customers to gauge what they truly need The array of brands currently employing Maxis myDeals in addition to BMW and Malaysia Airlines includes other global and local industry leaders such as Mahsa University Colgate Panasonic Samsung Nestle Mastercard Sunway City Astro Prudential Michelin Mamee and many more enterprises of different needs and sizes Since launching in June 2010 the Maxis myDeals and Out There Media campaign solutions team has been active in consulting to advertisers and media agencies on the customisable benefits of permission based mobile advertising and how it can be included into a media mix as an integrated marketing solution Going forward Maxis will add to the myDeals proposition with a wider and complementary range of mobile and online advertising services encompassing even more channels and delivered to more screens In anticipation of more development of the mobile advertising landscape Maxis is also working together with regulators to develop customer first practices that place a priority on additional value to the customer and on customer consent The Maxis myDeals community of brands merchants and connected consumers can look forward to coming value additions such as community conversation features on its new website at mydeals com my It s easy to be a member of the myDeals community and to start participating in exclusive deals and rewards today About Maxis Berhad Maxis Berhad with its consolidated subsidiaries together Maxis is the leading integrated communications provider in Malaysia with 13 92 million mobile subscriptions as of 31 December 2010 Since 1995 Maxis Malaysian business has been providing a full suite of communication services on multiple platforms to satisfy the needs of individual consumers small and medium enterprises and large corporations in Malaysia Maxis has pioneered and led the Malaysian market in providing innovative mobile products and services It was the first to launch 3G services Maxis3G in March 2005 In September 2006 it was among the world s first to use HSDPA a high speed upgrade of the 3G network In December 2009 it was first to introduce to Malaysia HSPA the latest advancement in 3G HSPA network capabilities to further enhance its wireless broadband services Maxis is a leading regional content player with 41 5 of non voice revenue as part of mobile revenue and with over 50 of its customer base being active mobile internet users It continually explores global and local best partnerships with partners such as Western Union PayPal the Barclays Premier League and the Lotus Racing Team in Formula One to bring

    Original URL path: http://www.out-there-media.com/archives/109 (2016-05-01)
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