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  • The Secret to Winning At Paid Search – Pinnacle Cart's eCommerce Blog - Tips for online sales success
    the desired outcome Now back to selling your products if you don t have a precise target outcome then how do you how far you re missing the mark CPV An Advanced Metric Cost per value CPV is designed to target revenue and emphasizes bidding on keywords that are more likely to result in high value orders Using this metric you would be able to determine your AdWords spend per dollar of revenue known as your CPV For example if you were willing to spend 10 cents on the dollar for the above shoe example you d be willing to spend 8 for the 80 Nine West sale and 40 for the 400 Stuart Weitzman sale Although CPV holds substantial advantage over CPA it still neglects to account for the relative profit generated by each sale the amount of money that goes in your pocket As a retailer you live and die by your profit margins not your revenue It only seems reasonable that your PPC campaign is held to the same standard CPP The Holy Grail If the percentage of profit generated by each sale is similar between items on your eCommerce site CPV may be a sufficient readout for your ROI However if your profit margin varies from item to item and it likely does it s necessary to identify the actual profit generated by each sale For example if you sell computer Model A for 1000 and makes a 400 profit for each sale and also sells Model B for 1000 but generates only 250 per sale the CPV model would still assign equal priority to each model However a CPP driven campaign would recognize the higher profit margin of Model A and therefore bid more aggressively Because tracking profit exceeds the current functionality of AdWords we programmed our PPC optimization software to include this data It requires importing your product data and the Finch platform to make all the data jive By identifying the actual profit generated for each keyword you re able to bid on keywords that are likely to result in high profit sales Because your competitors will be chasing the standard metrics of CPC CPA you ll avoid costly bidding wars and dig where the gold is You have the advantage of knowing the outcome so you can bid more aggressively on certain keywords while scaling back on less profitable ones Know the outcome hit the mark and keep optimizing until you do Back to the Pinnacle Cart Homepage By PinnacleCart Content Team 2015 09 19T12 03 33 00 00 September 17th 2015 Growing Your Business 0 Comments Sell Anything Anytime Anywhere Try us FREE for 14 days and see how selling online has never been easier Start you 14 day free trial today No credit card required Free Trial Get Started About the Author PinnacleCart Content Team Everyone once in awhile someone from our bright and talented team will have enough time to put out an article related to technology software eCommerce

    Original URL path: https://www.pinnaclecart.com/blog/paid-search/ (2016-01-08)
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  • 8 Business Books for Startups or SMBs Who Crave Success – Pinnacle Cart's eCommerce Blog - Tips for online sales success
    what you have allowed to happen by doing or not doing something You choose your life and make the decisions in it That s an important lesson for everyone especially new business owners I believe the lessons in this book will help shape you into being a good boss the role model and inspiration you want your crew to work by My biggest take from 7 Habits was don t just react to what happens around you focus on being proactive and don t waste time on things you cannot change There are more important tasks that need your focus Oh and Sharpening the Saw always work on improving and tending to your mind body and soul Delivering Happiness by Tony Hsieh Recommended by Marc L software engineer Delivering Happiness is a great book It s a straight forward read that tells the story of Zappos and how they rose to a mega company in less than 10 years under Hsieh The base idea is how the success of a business is directly related to company branding which is started through the happiness of employees and creating an awesome company culture Hsieh explains how a positive work atmosphere irradiates directly into the clients especially through good customer service One of my favorite points had to do with happiness there are three kinds of happiness apparently and the Higher Purpose kind is the right one to make your goals by Women Don t Ask Negotiation and the Gender Divide by Linda Babcock Recommended by Susan Delly senior media manager I will never forget the first time I heard the idea that women make less money in the same jobs because they don t advocate for themselves I thought it was ridiculous Though I still think it s mostly ridiculous I do see a grain of truth to it women are statistically less likely to ask for a raise or promotion or the better office space But why is that Women Don t Ask is a progressive read that pulls on science and life to explain the differences in the way men and women navigate the gender divide Though it s written with gender in mind I feel it can also be useful to those who come from cultures that are less assertive and those who are generally less likely to speak for themselves It would be a great read for small to medium business owners and even start up entrepreneurs The lessons on negotiation will go a long way with every client contract and competitor you encounter Business books for startups provide inspiration Getting Real by 37 Signals Recommended by Viktor Felendysh senior software engineer For me Getting Real is the ultimate book about programming Don t let that turn you off though It s a fast simple good read All online store owners who want to work with web apps need to read it It s worth the small time investment especially as Getting Real can be found online for

    Original URL path: https://www.pinnaclecart.com/blog/business-books-for-startups-smb-success/ (2016-01-08)
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  • Paid Search: Your Most Profitable Inbound Marketing Channel – Pinnacle Cart's eCommerce Blog - Tips for online sales success
    Social media marketing can be a powerful tool in its own rite as it targets likely prospects based upon their browsing activity However although social media marketing can target users potentially interested in your product it can still be considered interruption advertising as it is interspersed in users news feeds Ask yourself this When you re scrolling through your Facebook news feed and an ad interferes how likely are you to be interested in the product Even if it s a product you may buy in the future you re likely to simply ignore this interruption and go on about your business In contrast paid search marketing draws in prospects actively seeking out your products and ready to make a purchase rather than future consumers who are really more interested in Facebook stalking their exes than buying your product when they encounter your ad PPC Pinpointing Your Target Audience PPC confers many advantages over traditional interruption marketing such as pop ups or mass marketing emails as it targets interested prospects only You can tailor your ads landing pages and nurturing campaigns based on various customer profiles The more specific you understand your customers and their needs the more precise you can be with a solution PPC Done Right If you re looking to give PPC a try you re on the right track However PPC is only as effective as you make it It s all about the outcome You could start tracking conversions by applying code to thank you or check out pages but with so many different products a conversion does not have a set value for you You need to take it a step further by tracking the revenue each keyword brings via value tracking with Google analytics Set aside a budget identify your target keywords and start testing Find out why so many online retailers choose to invest in paid search In the next article of this series we ll explain why targeting profit instead of revenue brings the greatest ROI Guest author Brad Hintze leads marketing at Finch com PPC for eCommerce and has extensive experience with demand generation for startups and online retailers Back to the Pinnacle Cart Homepage By PinnacleCart Content Team 2015 08 24T23 47 40 00 00 August 25th 2015 Growing Your Business 0 Comments Sell Anything Anytime Anywhere Try us FREE for 14 days and see how selling online has never been easier Start you 14 day free trial today No credit card required Free Trial Get Started About the Author PinnacleCart Content Team Everyone once in awhile someone from our bright and talented team will have enough time to put out an article related to technology software eCommerce or just living life on the web You can find them here for everyone to enjoy Like what you ve read Please comment on it Related Posts Permalink Gallery 6 Great Ways to Increase eCommerce Sales in 2016 Permalink Gallery How to Study Your Target Market and Increase Sales Permalink Gallery

    Original URL path: https://www.pinnaclecart.com/blog/paid-search-profitable-inbound-marketing-channel/ (2016-01-08)
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  • 6 Simple Steps to Increase Average Order Value – Pinnacle Cart's eCommerce Blog - Tips for online sales success
    used on the customer s next visit This not only creates an immediate AOV increase but also encourages return visits potentially turning one time visitors into loyal fans Once you ve determined your threshold and the incentive you wish extend to your online browsers format your offer boldly and clearly to ensure visibility on your webpage Display your free shipping or cash back banner front and center on your website homepage and on every page that is clicked As with the shipping requirements customers will keep that target number in mind as they shop and add products to make it to the free shipping or cash back minimum Upselling is a great way to boost your average order value 4 Upsell Strategies They re Effective Upselling is persuading your purchaser to buy an upgraded better quality product and is an effective Average Order Value strategy Let your customer see the benefit and cost savings of a newer product you offer when they have already decided to complete the sell and are at their most receptive Make sure your upsell suggestion truly is of benefit to their transaction by displaying products more sophisticated upgraded or luxurious than they had originally chosen According to ConversionXL if you make a meaningful valuable offer up to 35 of your customers will likely accept which can substantially increases your sales AOV 5 Cross Selling It s Creative Customer Service Have you ever ordered something had it arrive excitedly opened the package and prepared to use it only to realize it needs batteries If the site you ordered from had offered you batteries at checkout which is a prime example of cross selling you would likely have added them to the shopping cart during your purchase avoided frustration and had a much more satisfying customer experience Cross selling is convincing your shoppers to add on additional products that will enhance the first product they are purchasing Offering items that a customer needs actually helps them by improving their buying process and can potentially turn a one time purchaser into a returning customer Effective cross selling will increase your average order value by reminding or encouraging visitors to add to their order Fortunately it also leaves them pleased with their experience even though they ve made an additional purchase Keeping the focus on consumer needs will help you successfully cross sell 6 Related Products Really Raises Revenue Another good AOV tactic which is very similar to cross selling is product recommendations Personalizing the shopping experience with recommendations of related products can increase the number of items purchased raising your average order value You would simply be showing your online audience more options of items they are already interested in Two effective methods of offering related products are Related Product Links Context is crucial when utilizing product recommendations You should ensure the items you recommend are clearly related to and comparable with other products your customer has viewed or added to their cart Bundling Another good way to

    Original URL path: https://www.pinnaclecart.com/blog/increase-average-order-value/ (2016-01-08)
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  • How to Create Emails that Convert – Pinnacle Cart's eCommerce Blog - Tips for online sales success
    an attention grabbing headline and or clickable banners Be informative and concise to make scanning the email easier for your subscriber Keep in mind that most people are looking for instantaneous understanding and decision making so the less content they have to run through the more powerful your email marketing will be A single clear call to action will increase click rates while multiple offers on one page will possibly distract and overwhelm It s far more effective to send two short emails for two different marketing messages than to send a cluttered combination Just be sure your two emails are appropriately spaced so you don t turn your followers off with excessive emailing All email marketing content content needs to be crisp and clean Avoid large sections of text when you can but if they are necessary be sure to break it up White open space is essential but you don t forget you can also use images bullet points or numbered lists to craft attractive customer emails that convert to sales A sense of urgency is a key factor in emails that convert To convert they have to click For email to produce a high conversion rate you should ensure that it highlights the need for immediate action to work against your audience s natural tendency to procrastinate You can do this by focusing on the benefits of responding to the email quickly or by emphasizing the possible negatives of not responding in time Some ideas you can use to create click now urgency include Act now Only 5 remaining Ends tonight at midnight Only 3 hours left Available to the first 10 customers only Limited time offer Don t let a click go to waste No matter how well you write your email there are a few things that can cause the best email copy to deliver a low conversion rate One of the main issues that may effect conversion rates is an email that isn t developed with mobile commerce in mind People check their email on the run with a variety of mobile devices so your email format needs to be mobile friendly According to Knotice at least 48 of all emails are opened on mobile devices and some studies indicate that number is closer to 91 When your email isn t built on a responsive template potential customers who are interested in your offerings may open your email but not be able to read your message or click on your call to action Consequently email that is not mobile friendly can have a drastic affect on convert rates A second issue that affects an emails ability to convert doesn t have anything to do with the email itself but rather the landing page its call to action links to After making sure your email is mobile friendly check the landing page you are sending your subscribers to Purchases are often are made on the go so the website also must be mobile friendly Most

    Original URL path: https://www.pinnaclecart.com/blog/emails-that-convert-sales/ (2016-01-08)
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  • How to Use Video Marketing for your Online Store – Pinnacle Cart's eCommerce Blog - Tips for online sales success
    Apple or actual camcorder with audio port recommended A sturdy tripod the heavier the better A tripod attachment for your iPhone iPad or other recording device Lighting this can be rigged but a decent video light is best A mic invest in a high quality one for best results the iPhone mic won t do well Power strips or an extension cord if needed A knowledgeable enthusiastic speaker or Animated Templates and other software or Recorded Screen Shots Step 1 Set up Set up your video equipment in a quiet off the beaten path room so interruption and noise disturbance will be less of a problem Make sure the tripod is set on a secure surface to avoid shaky screen shots and attach the recording device Position lighting and make sure the recommended distance of the audio is not breeched Use an extension cord if needed to ensure good placement on all the equipment Step 2 Test Runs If you re making a video with an enthusiastic speaker it s best to do a few test runs to check on lighting audio and other possible interferences This means actually putting the video on a computer and playing them back Just watching them on the recording device may not bring out issues Step 3 The Actual Video Relax and create your video Get to your point quickly and then elaborate on it throughout the rest of the video Just like in written content you must first engage attention Step 4 The Extras There are a ton of stock images templates and videos to use in your video marketing A visitor doesn t want to watch the same person talking or instructing for very long so add in colorful text logos images clips and interactive notes Best Practices for Creating Online Videos for Marketing Watch the 10 second videos that Zappos uses on their product pages see how they excel at making their products come alive Product demo videos by Walmart will also help you understand how to create some of these video for marketing Each of these e commerce companies and others that create video content follow some video content marketing practices that you should be aware of Here are the most important ones Get to the point quickly in the first 3 10 seconds Think like a publisher Create videos with a long shelf life Be regular and consistent Keep up with SEO Post videos to YouTube Develop videos for all screens Match the video with the page on your site Take advantage of screen shots animated templates and other clips Be sure to pack your video full of interesting content that encourages engagement It s important to remember that every video that you create for your online store will ultimately affects your brand Therefore you should create them in a way that helps you connect with consumers on a personal level and develops long term relationships while reinforcing your online brand and reputation Bonus Tips Don t overreach Before

    Original URL path: https://www.pinnaclecart.com/blog/how-to-use-video-marketing-for-your-online-store/ (2016-01-08)
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  • Growing Your Business Archives – Page 3 of 5 – Pinnacle Cart's eCommerce Blog - Tips for online sales success
    was previously VP of R D at SEO com VP of Search at Orangesoda and VP of Marketing for Read More 0 Permalink Gallery Using Purchased Data More Effectively for Marketing Purposes Growing Your Business Using Purchased Data More Effectively for Marketing Purposes By Craig Fox 2015 09 01T16 51 39 00 00 October 12th 2012 Using Purchased Data More Effectively Purchasing data helps businesses gain insight into tracking and understanding customer purchases In turn you want to use that information to predict future purchases Predicting future sales can help companies utilize resources efficiently boost sales and encourage loyalty Your point of sale system whether through your eCommerce Read More 0 eCommerce Software in 2020 What Does the Future Hold By Craig Fox 2015 09 01T17 04 10 00 00 September 26th 2012 More and more we transact and interact online and nowhere does this shift become more evident than in eCommerce As new social media and eCommerce platforms make advancements and transform the lives of businesses and consumers our approach to brands and the purchases we make online will change in ways Read More 0 Three Reasons Why eCommerce Thrives Convenience Cost and Security By Craig Fox 2015 09 02T10 29 59 00 00 August 8th 2012 We have all been online at some point suffering from analysis paralysis worrying about making the right purchase for everything from basketball shoes to Imported Mexican Vanilla my family buys Vanilla from Mexico online frequently Shoppers are constantly contemplating am I paying too much for the product am I buying Read More 0 Permalink Gallery Time Money Part Deux Growing Your Business Time Money Part Deux By Craig Fox 2015 09 02T10 54 52 00 00 June 26th 2012 This is a follow up to a previous blog post Time Money and I will be talking about out integration with Salesforce and the mixed bag it has brought us I also think it points out the challenges in the new business model of enterprise software providers and the Read More 0 AddShoppers allows you to track social media engagement By Craig Fox 2015 09 02T11 12 40 00 00 June 26th 2012 AddShoppers is a new compatible application for Pinnacle Cart that allows you to track social sharing This is currently a free utility that counts the number of times visitors share pages of the merchants website with social platforms like Facebook Twitter Pintrest etc AddShoppers advanced social analytics and ROI tracking Read More 0 Sometimes success isn t so good By Craig Fox 2015 09 02T11 21 16 00 00 April 19th 2012 I know a lot of you have heard me say I have the coolest job in the world for any entrepreneur but it is worth saying again When we created Pinnacle Cart it was a business we loved but we didn t really know what it was going to grow into We Read More 0 Time money By Craig Fox 2015 09 02T11 30 04 00 00 April

    Original URL path: https://www.pinnaclecart.com/blog/category/growing-your-business/page/3/ (2016-01-08)
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  • Growing Your Business Archives – Page 4 of 5 – Pinnacle Cart's eCommerce Blog - Tips for online sales success
    31st 2011 Remember when getting videos on the web was a laborious and fairly complicated process Once you figured out how to create it you had to make sure it was in the right format contact your host to stream the video make sure the client had the correct video player installed Read More 0 Reduce cart abandonment by reducing the steps required to checkout By Craig Fox 2015 09 03T14 39 17 00 00 March 15th 2011 On average at least 50 of online shopping cart orders are abandoned and the products not purchased One common reason that these carts are abandoned is having too many steps during checkout Streamlining the checkout process to as few steps as possible can greatly improve the completion percentage of online Read More 0 Great Use Of A Video Spokesperson On A Pinnacle Cart Site By Craig Fox 2015 09 03T11 05 06 00 00 February 10th 2011 We had one of our customers share with us how they added a video spokesperson to their site This is just another great addition that you can use on your Pinnacle Cart Shopping Cart View their site at www onwebpharmacy com This company chose to use www videowebpresenter com for the spokesperson We love when Read More 0 Great App For Creating Web 2 0 Buttons and Badges By Craig Fox 2015 09 03T11 15 32 00 00 January 25th 2011 Just came across this really great button generation tool and wanted to share it with everyone For less than 6 00 per year you can use all of their generators to create an unlimited number of buttons and badges Great price Once you create the buttons save them on your desktop and Read More 0 Permalink Gallery It s time to get serious about social media Growing Your Business It s time to get serious about social media By Craig Fox 2015 09 03T11 27 35 00 00 December 4th 2010 Did you know Facebook is responsible for 1 in every 4 page views on the web If you haven t started its time to get serious about using social media to market your products Every visitor to your store is a potential connection to millions of other individuals interested in your Read More 0 Permalink Gallery Good News The average on line order value was up more than 10 percent from last year Growing Your Business Good News The average on line order value was up more than 10 percent from last year By Craig Fox 2015 09 03T11 29 21 00 00 November 22nd 2010 Some great news for on line retailers the average order value was about 198 up more than 10 percent from last year but the number of items put in electronic shopping carts an average of six was the same That means shoppers are buying more expensive items according to Read More 0 Learn more about Pinnacle Cart and Drift Marketing By Craig Fox 2015 09 03T11 42

    Original URL path: https://www.pinnaclecart.com/blog/category/growing-your-business/page/4/ (2016-01-08)
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