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  • Growing Your Business Archives – Page 5 of 5 – Pinnacle Cart's eCommerce Blog - Tips for online sales success
    resources on sales pitches that lead nowhere One great mantra preached by marketing gurus is to invest in developing strong customer relationships which will build a large customer base to get you through rougher periods Read More 0 Permalink Gallery Helpful Tool for Google Adwords Growing Your Business Helpful Tool for Google Adwords By Craig Fox 2015 09 03T12 39 30 00 00 July 19th 2008 AdWords Editor is a free Google application for managing your ad campaigns Use it to download your account update your campaigns with powerful editing tools then upload your changes to AdWords Make bulk changes such as updating bids or adding keywords in just a few steps Works with both PC Read More 0 Google Analytics Interpreting and Acting on Your Data By Craig Fox 2015 09 03T12 33 12 00 00 July 14th 2008 Great video providing you information about Google Analytics and how you should react to it If you need assistance setting up Google Analytics on your site check out this article in our knowledge base Read More 0 Permalink Gallery PCI Compliance Part I What is it and do I need it Growing Your Business PCI Compliance Part I What is it and do I need it By Craig Fox 2015 09 03T12 15 59 00 00 July 2nd 2008 For those of you that don t know PCI DSS is the Payment Card Industry s PCI Data Security Standard Which essentially is the standard created by the credit card industry to protect consumers against credit card and identity theft I think we call all universally agree that creating a standard for Read More 0 Previous 1 2 3 4 5 Marketing Tips Tricks Get FREE marketing tips and eCommerce ideas delivered directly to your email No sales pitch Unsubscribe anytime

    Original URL path: https://www.pinnaclecart.com/blog/category/growing-your-business/page/5/ (2016-01-08)
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  • How to Craft an Inspiring About Us Page – Pinnacle Cart's eCommerce Blog - Tips for online sales success
    them to action An About Us page should answer questions like What were the key factors that motivated you to start your company How did you found your company What were the roadblocks and how did you deal with them Who was your first customer What is your funniest memory There are many more questions like these Ask yourself such questions and try to answer them in your About Us page remembering to try and resolve some of your answers around your audience instead of concentrating on yourself You don t need to produce a year by year timeline of your progress just include those elements that you think will pique your audience s interest and strengthen the brand consumer relationship 3 Explain How Your Company Can Help Another important topic you should talk about with great feeling is what s in your company for the visitor You may have a great story to tell but people still want to know how you can help them fulfill their need or solve a potential problem that they might be facing on a day to day basis A visitor wants to know How can your company help them Have you helped others like them How does your company solve their problems What makes your company the right choice for them It s important to answer these questions on the About Us page of your website so that visitors can make a quick decision whether you re a good choice for their specific needs 4 Inspire Your Audience One of the most effective ways to inspire a potential new client is by letting your existing customers do the talking Sure you can go on and on about how great your company is how many sales it makes each month and how eager you are to help those who have a specific requirement but letting client testimonials do the raving is probably a better bet People are more likely to base their decisions on what others have to say about you because it gives them a realistic understanding of what your company is like They feel inspired when someone else says how your company helped them fulfill a need or deal with a problem that is similar to their own Therefore make sure that your About Us page features a couple of glowing and up to date testimonials from some of your existing clients or customers Video testimonials in this regard are proven to make the most impact 5 Don t Forget to Optimize Since your About Us page is one of the most active gateways into your sales funnel and makes a great landing page it should be optimized for quick conversions Whether you place an interactive photo or another type of call to action it s important to ensure the emotional action response that your About Us page elicits is put to good use The direction the call to action on your About Us page sends your traffic may depend on your

    Original URL path: https://www.pinnaclecart.com/blog/inspiring-about-us-page/ (2016-01-08)
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  • Creating Landing Pages and Ad Campaigns That Work Together – Pinnacle Cart's eCommerce Blog - Tips for online sales success
    gives no more or less information necessary to make the sale or generate a lead That said there are key points to crafting a successful landing page Here are some of the main ones A fierce attention grabbing headline this one is self explanatory An appealing sub headline the sub header is meant to support the headline and give more information Pictures or video that draw the visitor in something about a thousand words should go here The Goods aka the content which delivers a brief explanation of benefits The Pain vs Pleasure Argument a quick reminder of what can be gained or lost with immediate action The Call to Action create an easy to find button that supports a click thru to your website Misc Info brief insights on popular products customer reviews or something unique to your business A Page Fold this division should be designed with small screens and mobile tablets in mind All relevant links and closing information this is a great spot for mandatory information Keep in mind that no two landing pages should look alike They all have individual elements as they are all looking to appeal to a different audience with different products and services With that in mind check out the infographic that we have embedded at the bottom of this article Clear Call to Actions Before you even begin to design an efficient call to actions there are a few important questions to ask yourself These include What do action do I want my audience to complete How can I make clear what I want them to do What will be gained from this call to action As with the landing page itself there are many elements that go into a good call to action button You need to think over the format whether it is text or image based the clarity of the content the size and color needs to draw attention while not being garish the placement and the frequency of placements Make a couple of call to action buttons and be sure to test the results with A B testing to see which styles work better with your specific audience Conversion Tracking System After all of these checks is your ad campaign successful Not all will be and if you find yourself with an advertising attempt that s falling flat it may be time to re evaluate the messages you re working with You are sending more than one ad message out right You need to send at least two so that you can track and compare the success rates of each different wording attempt Though it seems crazy to some experienced eCommerce business owners wordstream com reports that about help of all AdWords accounts don t have conversion tracking set up How can you know if your strategies are solid if you have no way to track the success rate Please don t make the mistake that 50 of online merchants do set up a conversion tracking

    Original URL path: https://www.pinnaclecart.com/blog/creating-landing-pages-and-ad-campaigns-that-work-together/ (2016-01-08)
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  • The Top 7 Services Every Small Business Should Outsource – Pinnacle Cart's eCommerce Blog - Tips for online sales success
    you too Marketing E commerce and social selling salespeople who use social media to interact directly with their audience is more essential in today s economy than ever before E marketing online storefronts and social media networks are very effective for small businesses For a small business having full time PR social media and web design experts on staff isn t always fiscally viable nor is it the most effective way to utilize your resources Small business owners spend roughly 33 hours a week on marketing tasks A majority of this group 76 reports inadequate time each day to finish everything When you consider the demands related to e marketing it s evident that outsourcing is an advantageous decision for most start ups and small businesses Logistics Small business owners start small The base for your retail operations might be a rented space in a share office rental or more likely you started from a room in your own home As your business grows however your needs change and you may run out of space before you have the finances to upgrade to another At this point outsourcing logistics becomes a great option Sure you could rent a warehouse and hire staff to handle product storage shipment and delivery or you could outsource it until your business is more established Outsourcing logistics lets the experts handle warehousing and delivery activities They can respond quickly and scale to meet demand more easily and cost effectively than you It can also reduce overall spending and help improve customer relations with streamline professional order fulfillment Most importantly outsourcing to a logistics provider allows you to focus your time on selling merchandising and growing your business Outsource customer service to keep your responses professional Customer Support Customer service is one of the most important aspects of running a successful business In a SMB office staff or salespeople often have to handle customer service trying to balance new customer acquisition and maintaining current customer satisfaction In this type of setup whoever answers the phone tries to handle the customer service concern with decidedly mixed results Outsourcing to a call center with an experienced trained staff will provide instant professional agents that can skillfully handle customer service calls Cloud based services or shared agent solutions may be the more affordable options Compare services and prices of various call center outsourcing services and make certain they provide the services your small business requires Special Projects While you are undoubtedly knowledgeable in your field special projects can require specialized skill sets Your secretary may know a bit about web design but not enough to give your website a professional up to date appeal Outsource it Even if you do have the skills it may be more cost effective to outsource a one time project Paid office time is worth a lot so don t get tied up in every daily task or special project that comes along Even if your lead salesperson knows how to lay carpet redecorating

    Original URL path: https://www.pinnaclecart.com/blog/7-services-small-business-outsource/ (2016-01-08)
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  • What's All this Hype Over the Jet.com eCommerce Marketplace? – Pinnacle Cart's eCommerce Blog - Tips for online sales success
    like price comparisons ratings and reviews But there is still more work to be done if we are to truly to live up to our stated ideals of greater transparency and customer empowerment We have to ask ourselves What are the hidden costs in e commerce Are there aspects of e commerce that don t make sense And most importantly how do we expose these inefficiencies and empower customers to eliminate them We are building Jet to answer these questions and to further the customer empowerment revolution begun by those before us From a small merchant point of view Jet com gets a lot more exciting Small to medium business owners both physical and eCommerce have long been struggling to keep their heads above water Today s market promotes mega competitors like Amazon Walmart and Costco while the smaller businesses fall between the cracks Without the sales volume and ability to negotiate lower prices privately owned retailers tend to lose sales to the big box options To help local private and start up businesses Jet com offers these same SMB merchants an eCommerce marketplace This is essentially a place where they can market and sell their products to a larger audience while still maintaining their brick and mortar and online stores Because Jet com charges a membership fee to its shoppers it doesn t take a cut of the products it sells This allows business owners to syndicate their products to the Jet marketplace while still maintaining control of their prices delivery options discount promos and so on In the next few year many eCom experts anticipate Jet will be a major player in the multi channel eCommerce experience It s about time to even the playing field because as Fulfillment by Amazon grows even large competitors can t keep up Resonate who surveys some 200 000 consumers each year reports that if you shop online you probably shop on Amazon as they attract 86 of online shoppers Hopefully with Jet merchants big and small will have a new marketplace option that is less controlling than Amazon is reported to be What s the Scoop on eCommerce Marketplaces Online marketplaces have exploded in popularity over the last decade helping millions of buyers and local or small internet business owners along the way ChannelAdvisor reports that the sales for Amazon s marketplace increased by growth of 27 2 over the last year with other major marketplaces growing along with it The multi channel eCommerce networks provide an online shopping experience that pulls in products from many smaller merchants helping the shoppers find what they want and the merchants compete against the giant competitors For Consumers eCommerce Marketplaces such as Amazon etsy eBay and Jet provide healthy competition and ensure a buyers market When a single giant company starts to monopolize an industry competition goes down and prices go up for the consumer eCommerce Marketplaces offer a variety of products from many third party sellers allowing the shopper to have an amazing

    Original URL path: https://www.pinnaclecart.com/blog/jet-ecommerce-marketplace-jet-com/ (2016-01-08)
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  • 12 Tips on Taxability & Sales Tax Nexus – Pinnacle Cart's eCommerce Blog - Tips for online sales success
    sales tax law Taxability also changes if your product is cloud based or digital For example the taxability of products like movies software and music has drawn the attention of states that are frantically looking for new sources of revenue It may be worth reviewing these product based tax laws before you add new items to your line up Exempted Customers Be sure all customer exemption certificates are up to date and on file especially those in your new nexus If a customer s exemption certificate has expired you will need to make sure their exemption is renewed and on file Otherwise you may have to start charging the customer sales tax If your company has changed names or is expanding into a new jurisdiction you may need new exemption certificates from each customer Since invalid or missing exemption certificates are one of the leading causes of audits you may want to consider hiring professionals to reduce this risk An automated service from experts like Avalara ensures certificates stay current accurate and complete Never Miss a Notice You ve done the paperwork checked your nexus filed and paid on time Now you can relax But wait have you checked your notices Even when you do everything correctly things can go awry The jurisdiction that s processing and filing your returns may not have read the details right Like the postmark Or if you have multiple accounts perhaps the payment got credited to the wrong one If something like this happens you will receive a notice Be sure you respond to any notices in timely manner to avoid penalties like a levy on your bank account a lien on the corporate officers or suspension of your business license Even if it was not your mistake it won t be resolved until you respond to the notice Don t neglect notices Jurisdiction Accuracy Figuring out your taxability in a new nexus can be complicated At one time using zip codes was accurate enough However in today s evolving market using only the zip codes may not be accurate enough and you might miss area specific exemptions or miss a special district tax causing huge penalties audits and return reconciliation Sales tax rates have several layers state county local and special district taxes Your total or combined sales tax is actually the sum of those taxes It s quite common to have several different sales tax rates within one zip code Zip codes don t specify exemptions at a specific address Your nearest neighbor may have a different tax rate than you Using only zip codes to calculate taxability may cause you to apply incorrect rates and even remit sales taxes to the wrong jurisdiction Thanks to today s technology it is easy to avoid problems Using latitude and longitude coordinates will pinpoint your transaction and accurately identify your jurisdiction Using geo location for your transactions will assure accurate taxability information Taxability laws change so keep up to avoid an audit Oh No

    Original URL path: https://www.pinnaclecart.com/blog/taxability-sales-tax-nexus-2015/ (2016-01-08)
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  • 7 Unique Ways Marketing With Package Inserts Can Work For You! – Pinnacle Cart's eCommerce Blog - Tips for online sales success
    go a long way towards increasing customer satisfaction Stand Out with a lil Swag Promotional giveaways aka schwag or swag are often used at trade shows industry conventions or in other marketing and communication programs Swag usually consists of small advertising gifts that keeps a company name in the minds of its target audience This is a marketing technique that can also be used in marketing with package inserts The underlying idea of swag is different than sending out free samples is because its main goal of swag is brand promotion If a clever enough item is used for the swag it can go a long way towards making your brand standout and keeping your company name at the top of consumer minds Swag works for audiences across the board from teenage brands to political campaigns to business promotion Don t forget that it can also work for you Package inserts can prompt social media love Throw in a Clever Shout Out Request With the right design behind your message you can ask a happy customer for almost anything Be confident in your products and take marketing with package inserts to a new level by requesting social media shout outs product reviews or other customer feedback Also make sure to include current company information in case they d like to call with any concerns or complaints By making both options available you ll likely direct negative feedback to your phone lines and positive feedback to social media outlets Most people love hearing their own opinion just think of Yelp s success so help your customer understand that their thoughts matter by asking them for shout outs and other opinions Include Random Surprises and Treats Going back to the idea that it s fun to get free stuff you didn t order everyone loves a surprise Sculpt the mind of your shoppers and help them realize that your company is the best by rewarding them for their online purchase Random surprise treats will go a long way in customer loyalty and get you some social media mentions to boot If you work together with other companies you may be able to exchange products and treat your shoppers for free Help promote companies you love while they also promote you Add a Handwritten Thank You Note Depending on the size of your company it may be possible to include a handcrafted thank you card to your customer packages A personalized move like this is another great way to show your appreciation but you can also add another loyalty promo code in small letters somewhere on the back of the card Handwritten notes are a great tactic for start ups as they are inexpensive and thoughtful This type of correspondence provides a customer experience that the big boys can no longer provide giving you an advantage in our current market Make sure you are exceeding customer expectations by marketing with package inserts If done properly it will bring shoppers back for future purchases

    Original URL path: https://www.pinnaclecart.com/blog/unique-ways-marketing-with-package-inserts-work/ (2016-01-08)
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  • Improve the Bounce Rates of your Online Store (part 2) – Pinnacle Cart's eCommerce Blog - Tips for online sales success
    Many of these options will also allow a backlink but make sure you re only linking to sites that are in your same industry or Google will consider the backlink a negative rather than a positive link 4 Consumer Habits There are certain user behaviors that contribute to high bounce rates If you put out useful content that is frequently bookmarked it may earn higher than average bounce rates Any page that delivers all the information that s needed in one swoop or provides a same page check out will also lead to a higher bounce rate This type of behavior may not be bad for your business even though it s bad for bounce rates It s up to the business owner to find the balance between call to actions that take a user to an external site or call to explore buttons which promote quality internal links and improve bounce rates 5 Get Local With Google starting to organize search results by location there s a good argument for setting up local pages that target every city or region that you want to market to and rank well with People are supporting local businesses more right now than ever before so take advantage and pump up your local pride with localized pages Sure we want to appeal to a global audience but don t ignore the potential of your own backyard and favorite cities in doing so Local love is great for word of mouth and organic marketing power and can help you fix your bounce rates Improving bounce rates and keeping your site in shape is a constantly evolving challenge Taking note of these issues that affect bounce rates should help you troubleshoot some of the overlooked but easy to fix concerns Does your website have high bounce rates We d love to hear what you re doing to solve the problems in the comments below Back to the Pinnacle Cart Homepage By SusanD 2015 08 24T23 27 13 00 00 July 16th 2015 Managing Your Business 0 Comments Sell Anything Anytime Anywhere Try us FREE for 14 days and see how selling online has never been easier Start you 14 day free trial today No credit card required Free Trial Get Started About the Author SusanD Inspired by her love of travel SusanD is a passionate supporter of eCommerce software and the idea that people should own their own internet business and work from anywhere in the world Though she currently resides in the San Francisco area she is often found blogging from random beaches and teaching her 4 year old the delightful difference between hola and ciao With a strong past in product evaluation and eCommerce sales SusanD is serious about helping online merchants succeed with their own goals through educational articles and eCommerce learning She loves meeting other independent business owners on the road and hopes to run into you one day maybe in the sun chair next to her Related Posts Permalink Gallery

    Original URL path: https://www.pinnaclecart.com/blog/improve-bounce-rates-online-store/ (2016-01-08)
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