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  • richelle monfort | SaleHoo
    one flaw Forum Dropshipping Guide Forum New Zealanders Success Stories on TradeMe Forum Addoway Need feedback Blog Importing Goods and Wholesale Products into United States Blog How to get a Resale License Sales Tax ID Blog How to get a Resale License Sales Tax ID Blog Cloth Diapers Monday Market of the Week Blog How to get a Resale License Sales Tax ID Blog Importing Goods to Australia and New

    Original URL path: http://www.salehoo.com/member/richellemonfort (2016-01-08)
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  • Rene | SaleHoo
    posts Blog Online Shopping for Men 10 Items They Can t Resist Blog Online Shopping for Men 10 Items They Can t Resist Blog Online Shopping for Men 10 Items They Can t Resist Products Rene is using SaleHoo Wholesale Directory 4 months Basics Wholesale Directory Market Research Tools SaleHoo Stores eCommerce Glossary Community Forum Trade Show Directory eCommerce Blog Seller Training Center Amazon Selling Business Setup eBay Selling Drop

    Original URL path: http://www.salehoo.com/member/rsrodis1209 (2016-01-08)
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  • 12 Predictions for the Online Selling Business in 2015 | SaleHoo
    hard for small retailers to compete point for point with the big boys You have to come up with another way to encourage buyers to keep coming back 6 Millenials Will Dominate But Baby Boomers are Still a Force to be Reckoned With We ve discussed Millennials quite extensively on this blog If you ve missed the discussion you should give it a look This demographic more than any other will continue to dominate the retail scene However it would be a mistake to ignore the needs of Baby Boomers the youngest members of this group are just turning 60 who may not be as tech savvy as Millennials but are more likely to make an impulse purchase At least they will be more likely so long as the purchasing process is made easy enough for them Take measures to make the UX of your online selling business as easy and convenient as possible for both generations 7 Omni Channel Selling Will Go From Online to Offline Brick and mortar BAM retailers had learned the wisdom of having an online presence to capture the online market The year 2015 will see more online only retailers with BAM outlets to service the offline market Not all online store owners will have the capacity to do this in 2015 but it is something that should be in future plans especially for sellers who have successfully built up their brand 8 Online Selling Businesses with BAM Locations Will Thrive Online selling businesses that have already embraced omni channel strategies will continue to have more success than single channel counterparts It offers customers the choice to do their shopping online but complete the purchase offline and vice versa It saves time and effort and that s a premium service in the eyes of many buyers 9 Security Fears Will Intensify The main hurdle for many prospective buyers is their fear that their sensitive personal and financial information may be hacked The increase in security breaches in 2014 is expected to spill over to 2015 making consumers more reluctant to patronize small retailers Make plans to ramp up your site s security features and make those efforts more obvious Prominently featuring security badges on your site will reassure the fence sitters and minimize shopping cart abandonment 10 Social Networks will Slowly Become a Preferred Shopping Destination The influence of social networks on conversion is old news but the recent push by top sites to make it easy for members to buy products in site is likely to pick up momentum in 2015 It is crucial to become familiar with how to offer your products for sale on social networks such as Facebook Instagram Pinterest and Twitter Doing so will offer buyers a seamless shopping experience they re sure to appreciate 11 The Mobile Market Will Grow Of Course The mobile market has been going like a runaway train for a couple of years now and 2015 is not going to be any different The competition

    Original URL path: http://www.salehoo.com/blog/12-predictions-for-the-online-selling-business-in-2015 (2016-01-08)
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  • 19 of the Best Ecommerce Strategies for Today and Tomorrow | SaleHoo
    whom you may relate to a little better than someone overseas Not to mention fulfillment is also a lot more efficient 7 Free shipping Do we really need to tell you why this is a GREAT strategy again Of course not 8 Freebies and Discounts This is another one we ve covered repeatedly Simple concept offer something for nothing reap long term benefits in customer loyalty Rinse and repeat 9 Great Content Another no brainer Google will like you more for it Your customers will have one more reason to visit your site other than to spend money and while they re there they may just decide to start shopping Improve SEO and customer satisfaction in one fell swoop 10 Improved Delivery Many buyers place a premium on getting their stuff as early as possible hence the popularity of services like Amazon Prime and many buyers add a star to their ratings for prompt delivery alone This is something that large online stores already consider a must so as a small online store you should do no less 11 Correct Timing for Ad Placements If you are investing in ad placements be judicious Pinpoint the day as well as time of day when your target customer is likely to be receptive to your offerings for maximum impact For example people who shop for clothes are likely to go on their social media accounts at night or during mealtimes on weekdays so as a clothing e commerce store you want your ad to be prominent during those times 12 Mobile Ads Because more people are using their mobile for browsing and shopping you need to make a plan to place ads specific to mobile devices 13 Onsite Product Reviews It is well known that people increasingly look to reviews to make buying decisions not just recommendations from friends and family Right now it stands at around 80 percent so you really cannot ignore implementing reviews as part of your e commerce strategy 14 Personalize Your Offerings The anonymity of the Internet has sharpened the need for people to feel acknowledged and special Make the effort to customize your offerings for a particular user such as addressing them by name when they re logged into their accounts and identifying their latest activities on your website 15 Pop Ups You have to be careful with popups because they can be darned annoying but the 25 percent conversion rate from the more impulsive shoppers is hard to ignore Pop ups leading a customer to social media platforms can also encourage a deeper relationship with your customers 16 Referrals Word of mouth is almost as important as an online review We say almost because telling a friend limits you to a customer s social circle However a referral is almost as good as a sale so you should consider setting up an attractive referral program for your customers A discount on their purchase is as good as a nod 17 Target Social Media Aside from

    Original URL path: http://www.salehoo.com/blog/19-of-the-best-ecommerce-strategies-for-today-and-tomorrow (2016-01-08)
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  • 5 Top Options for Online Payment Systems | SaleHoo
    to read the fine print The fact is Authorize net doesn t have as big a market as it should considering its age and size Still it moves more than 88 billion transactions a year and is used by 375 000 merchants worldwide which is why it s on this list 3 Intuit GoPayment The biggest advantage of Intuit GoPayment is its integration with Quickbooks and TurboTax a major consideration for US based merchants These integrations make accounting easier and help to avoid getting in trouble with Uncle Sam The costs of using the service are pretty reasonable Merchants can choose the per transaction plan with a swipe rate of 2 40 0 25 per transaction or pay 19 95 a month with a wipe rate of 1 75 0 25 per transaction However GoPayment is primarily a mobile payment solution and even there it s not compatible with Windows and Blackberry devices It does process online payments for web stores from compatible e commerce store providers but these are limited If you are an independent you may not be able to integrate it into your store In addition you need to open a merchant account through Intuit to use it which is a big con So why is GoPayment here exactly Did we mention it integrates with QuickBooks 4 Google Wallet Introduced about 3 years ago Google Wallet is another online payment solution that should have done really well but never really took off However being Google we thought we should give it a glance Online payments are actually easy with Google Wallet and the fees aren t bad although a little confusing as it is 5 for purchases 9 49 and below and 1 9 for 9 50 above plus 0 30 per transaction Using Google Wallet is easy if you re making mobile payments although Apple Pay is said to be even easier However few online merchants actually offer it as an option so It s pretty much the same for Amazon Payments 5 Dwolla Now here is a relative newcomer that a lot of people haven t heard of yet but one that s performing quite well Founded in 2008 Dwolla is a free web based software payment platform There are no setup fees and no monthly fees It charges 0 25 per transaction and nothing at all for transactions less than 10 You can also transfer funds from your Dwolla account to your bank account at no charge The catch It s for US based accounts only Still it s really gaining ground in the US Merchants can setup an account where buyers can send payments Its main advantage is easy funds transfer The only requirement is that both the payer and payee have Dwolla accounts free to sign up Another disadvantage to its use for online retail payments Dwolla does not provide any guarantees except that the funds will be transferred to the assigned account If you get scammed for paying for an empty

    Original URL path: http://www.salehoo.com/blog/5-top-options-for-online-payment-systems (2016-01-08)
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  • 4 Best Pricing Strategies You Can Implement Now | SaleHoo
    be if they were priced the same For example if you want to sell a 100 dress put it next to a 300 dress Chances are buyers will consider the difference and make a choice but it doesn t really matter which What matters is that they are buying If you offer just the 100 dress then they re less likely to consider purchasing because they have no anchor of comparison Action List your items in high price low price tandems or alternatively place three items together with the item you want to sell at the median priced position It doesn t matter if they re totally different offerings as long as they re in the same product category e g coffee machines Observe how your sales go for all the items and record the results 3 Establish a Loss Leader We all know that buyers typically look for the lowest price possible without having to sacrifice quality You can use this bias to build up your store s reputation and increase traffic by simply establishing a loss leader This is a strategy often used in supermarkets A loss leader is an item that you sell at cost or slightly higher depending on what the competition is offering You can choose a comparison shopping app to see how low you have to go Of course that means you ll make little or no money from this item but the upside is people will discover you and recommend you to their network for this item Once they are on your site whether they purchase the loss leader item or not they have the idea that your site offers low prices You ll then be able to cross or upsell your more profitable items Just make sure you don t cause a loss of confidence by pricing your other items too high As a dropshipper you can choose any item as a loss leader Think of it as a self sustaining promotion for your site Action Find a popular item in your list as a loss leader and promote it like there s no tomorrow Just make sure that the other items in your store are still competitively priced in order to keep the ball rolling and avoid being stigmatized as a con artist 4 The Power of 9 It doesn t make sense but numerous studies show that a price ending in 9 is a powerful tool for conversion According to this study ending a price tag in 9 appears to magically drive buyers to purchase an item even when it s juxtaposed to the exact same item not ending in 9 with a lower price However it s not as simple as sticking a 9 at the end of all your prices Based on the same study the 9 ending works best for new offerings and is less effective for items on sale Action For each new item you will offer make an initial price ending in 9 You can

    Original URL path: http://www.salehoo.com/blog/4-best-pricing-strategies-you-can-implement-now (2016-01-08)
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  • Another Look at Pricing Psychology Statistics | SaleHoo
    are buying the same tablet for office use utility you will be more likely to buy it at 98 56 Researchers believe that the five studies analysed in the report demonstrated the effect of the subjective experience on reason In other words people will make a purchase more often when the price feels right Does that sound a bit loony Well it s probably not any stranger than the persistent perception that an item priced at 4 99 is 4 rather than 5 The difference is in the shift in customer preference If you re dealing in products that are likely to have an emotional value e g stuffed toys you could benefit from using rounded numbers rather than non rounded prices If you are selling office products you can still stick to the tried and true 4 99 model The report only confirms what the folks at Strategy Business com were talking about more than a year ago They referred to a pay what you want download promotion launched by the developers of the puzzle video game The World of Goo This promotion was put in place to celebrate the game s first anniversary There were 65 000 purchases worldwide with payments pouring into PayPal ranging from one cent to 150 What was really interesting for our purposes is that fully 61 percent of the buyers chose rounded numbers 57 percent whole numbers 4 percent with amounts ending in 50 cents This appears to indicate that more consumers prefer to pay rounded numbers It certainly makes balancing a checkbook easier The authors of the study also looked at how consumers tipped when paying a restaurant using their credit cards The 9 000 credit card slips studied yielded 73 percent that showed whole dollar tip amounts with about 8 percent rounded to the half dollar There was also an observed tendency to tip in multiples of 5 In cases where the bill did not end in a round number about 25 percent of customers made the effort to do the math so that they could leave a tip that would bring their total bill to a rounded number Data from 1 301 different self service gas stations yielded similar results More than half of the sales 61 percent were rounded numbers Control These studies into customers price preferences that appear to contradict conventional wisdom may be attributable to the increased control that they have over where the meter stops Self service gas stations credit card tips and online commerce all turn the control over to the consumer and the consumers are exerting it with a vengeance Because rounded numbers are easier for the brain to process than non rounded numbers doing so just feels right Their preference for rounded numbers and elimination of currency signs may have been there all the time but studying customer behavior has become much easier because the information is more easily obtained and analyzed Takeaway It s clearly important for online retailers to know pricing

    Original URL path: http://www.salehoo.com/blog/another-look-at-pricing-psychology-statistics (2016-01-08)
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  • Why You Really Need an E-Commerce Strategy | SaleHoo
    would be a sales strainer It would also be a mistake to think that you re only dealing with U S customers According to Venturebeat com more people in developing regions favor online shopping mostly through mobile than in the U S For example 69 percent of shoppers in China say they buy more products online than when they are in a brick and mortar store In the U S this type of buyer behavior is true for only 31 percent of the shopping population Elements of an E Commerce Strategy An e commerce strategy gives your online business some structure This is necessary so you can identify and plan for these holes in your conversion funnel The main purpose of this structure is to build your online store to deliver the best customer experience you can manage A good e commerce strategy has all of the following elements Website Design and Functionality The importance of an aesthetically pleasing website is self evident if it looks nice people will check it out However even if your website looks awesome you won t be getting any sales if it s slow to load and difficult to navigate A bigger problem would be if it doesn t translate well to mobile devices You have to plan for your website from the design as well as technical standpoint Platform Selection As you can probably imagine your website s platform WordPress Drupal etc needs to be just the right fit for your business as it is now but should be scalable as well Once you have established your website it can be difficult to change platforms Many the features and functionalities of your website could be affected and the transition will cost you time and money Do yourself a favor and choose your platform carefully before plunging into website development Expansion to international markets is one of the top priorities of most 75 percent e commerce stores in the U S When making your e commerce strategy in terms of expansion it is important to keep in mind that major companies such as eBay Marketplaces already report that 60 percent of revenues come from buyers outside their home markets Security and Compliance Since you are running an e commerce site you need to be compliant with security protocols You have to make sure that the personal and financial information of your customers are secure You can get an idea of what you need on Rackspace com This online security company offers a decently comprehensive breakdown of what s required to comply with industry security standards Mobile Functionality According to Forrester Research 55 percent of all online buyers will be making purchases on smartphones by 2018 Currently retailers process 20 percent of their sales through online gateways This is why mobile functionality should definitely be part of any e commerce strategies your create Performance Evaluation You need to know how well or how bad you re doing on a regular basis While revenues are certainly

    Original URL path: http://www.salehoo.com/blog/why-you-really-need-an-e-commerce-strategy (2016-01-08)
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