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  • Beyond Buzz: Diving Into How You Actually Measure Online Conversation - Steffan Antonas
    people that you want to recruit for your community Hint It s always a very special few that produce the majority of the interactions that sustain communities being able to recognize them when you see them so that you can focus on building relationships with them and keep them around is a key success factor Thanks again to Katie and Marc for allowing me to record their talk I hope that those of you who love this stuff as much as I do get a lot out of this These guys did a great job in such a short period of time The talk is a great primer for understanding the social science and dynamics behind what makes communities tick Beyond Buzz On Measuring a Conversation Web 2 0 Expo 2009 Katie Niederhoffer Marc Smith from Steffan Antonas on Vimeo What is the most meaningful way to understand and measure a dialogue As marketing transforms from a broadcast model to a conversational one which constructs should be captured and how do you measure them Is it necessary to make a distinction between the metrics used to tap into the value of a conversation per se and the ROI of a social media marketing campaign This presentation offers new strategies to think about and tap into the depth of interactions and emotional connections people have online Beyond buzz levels sentiment and other core metrics typically provided by brand monitoring solutions the presentation will offer methods to understand a conversation how emotional is it how in sync are the constituents how intimately do they relate to the brand or product How much trust do the constituents reveal Marketing efforts that take advantage of technology to enable community and collaboration render traditional metrics limiting at best Traditional metrics have been optimized for more passive exposure to a specific message frequency of exposure is considered a proxy for relevance and the premium is on reach over quality Primarily due to its more participative dynamic a conversation engages constituents unlike static messaging As many in the industry have noted a natural development is to measure engagement However there is little consensus on what engagement means and how it can be measured Often it is calculated by merely adding traditional metrics assuming more is better The presentation will introduce new constructs and present case studies with empirical research demonstrating more valuable still measurable constructs than the core metrics currently in use Note This was recorded by Steffan Antonas steffanantonas on Twitter at the Web 2 0 Expo On 04 01 2009 Special Thanks to Katie and Marc who allowed me to record this session The slide deck for this presentation can be found here http bit ly gNwC1 Beyond Buzz Web 2 0 Expo K Niederhoffer M Smith View more presentations from kategn Published December 4 2009 Author Steffan Antonas Category Community Cyberculture Social Media Tags Community Building networks Social Media social science Comments 3 Comments Post navigation Previous Post Social Media Positive ROI Next Post

    Original URL path: http://blog.steffanantonas.com/beyond-buzz-diving-into-how-you-actually-measure-online-conversation (2016-05-02)
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  • Why I'm Keeping Facebook a Friends-Only Affair - Steffan Antonas
    even to meet new people I have my friends list organized and permissions set allowing me to leverage many levels of Facebook functionality As such I don t go around looking for new Facebook connections but I ll accept just about anyone that could possibly have a legitimate reason to want to connect with me From there I will remove or even block people as necessary based on their actions P S I ll be around that way next month let s try for round 2 Steffan Antonas September 11 2009 at 9 58 am I m absolutely asking about other people s use cases I want to know what strategies are working for others who see Facebook as more of a public facing platform especially You can see Facebook starting to make a go public push In particular the addition of mentions tagging that Facebook is now implementing implies and intended shift from it s current role as a private strong relationship space to one that more closely resembles platforms like Twitter or Friendfeed which they just bought Chris Brogan has been talking about the value of Facebook lists like FriendFeed groups and how it makes following groups easy as well as accepting anyone but offering only a limited profile display so I wonder whether I should be adjusting my usage and strategies I never use Facebook to find new friends but maybe it makes sense Still the protecting that social graph seems incredibly important to me The reciprocal nature of the way relationships are set up is key Any insights Matthew Clower September 11 2009 at 2 12 pm It s a complicated question What do you want out of it Or perhaps you re wondering if you could possibly leverage Facebook s features to get more out of it Either way it falls back to a matter of preference It s much simpler to have one set of permissions for Facebook and not have to sort friends and whatnot Of course if you don t sort anything having a massive friends list is terribly unmanageable that s why TweetDeck and other similar tools are so useful I ve seen people trying to accumulate friends for no purpose whatsoever and even going as far as creating a new Facebook account simply because the majority of its viewers will be non friends privacy Those perspectives are silly and counterproductive IMO yes I said silly at least someone that is trying to promote themselves has a reason It would be possible for a service like Facebook to give users the power to do whatever they want but they still have quite a ways to go Despite adding things like mentions and tagging for example there is still a limit 5000 to the number of friends one is able to have before being forced to convert their account to a celebrity profile where you no longer have to reciprocate basically the same as following and not as innovative There is quite a bit of configurability in the Facebook environment that is far too much work for most people to want to handle or employ it Nobody wants to have to be the sysadmin for their Facebook profile Taking advantage of some available Facebook applications can help you accomplish some of these things i e meeting new people having discussions sharing learning storing information or even dating heck why not Unfortunately again there is a problem because most Facebook applications are not much more than time wasters and spam Sifting through garbage to find something useful is only worse because most applications require or try to get you to recommend their application to others before you re allowed to use it there is no way to logically evaluate the tools and useful invites that I receive are indistinguishable from pointless ones You and I have discussed this before but I certainly am not willing to recommend something to someone else before I ve decided that how it s useful let alone if I ve never tried used or even heard of it It s all backwards and there is a sea of unintelligible insanity However I could go into my preferences and turn off the permissions for these applications to post to my or my friends walls at least from me New talks that they are trying to create a more public environment will only ever be façade without a good implementation this implementation had better not take away the features their users have grown to like Some of the things that make it a more public or hybrid network are actually possible to do but remain impractical as long as the burdens fall on the user Correct me if I m wrong The real question is this Does adding mentions and the ability to tag make it a viable public or hybrid network The answer is no You can create a network where the community decides how to use the network You can create a network where you decide how the community uses it You can t do both at the same time especially when the two don t agree Steffan Antonas September 11 2009 at 2 25 pm I think you re right certainly about the some of the idiosyncrasies of the application ecosystem Great points made In particular The real question is this Does adding mentions and the ability to tag make it a viable public or hybrid network The answer is no Totally New talks that they are trying to create a more public environment will only ever be façade without a good implementation this implementation had better not take away the features their users have grown to like Again yes Fraser said it well it s about the DNA Fraser September 11 2009 at 6 56 am Maybe it s due to Facebook s dna as a service for real friends Or maybe it s the privacy perception that results in friend s sharing more openly than

    Original URL path: http://blog.steffanantonas.com/why-im-keeping-facebook-a-friends-only-affair (2016-05-02)
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  • Expert Tip: How To Use Google Alerts To Monitor Links To Your Profiles and Sites - Steffan Antonas
    think you and your company sucks If that guy knows how Google alerts work he might try and get creative or vague with your name or just leave it out entirely and link to your site there are thousands of examples of this on the web In both cases you want to know about what s going on and be able to engage the friend or enemy quickly People Use Links To Indicate Identity And Show Relationships On The Social Web People often don t use full names on the web because they don t need to Linking to someone s site social media profile or blog article is much more effective for clearly showing who or what you re talking about I could just say I had a great chat with Robert on FriendFeed and you know that I m talking about Robert Scoble People use linking like this to talk positively and negatively about people brands and products every single day and monitoring this with basic keyword alerts is impossible But you can monitor it Use Google Alerts To Know Whenever Someone Links to Your Blog or One of Your Social Profiles If you monitor links as well as keywords you ll adapt to the blogosphere s writing culture and catch a LOT more of the instances discussed above Here s the ninja skill With a small change of syntax in a Google Alert you can monitor when anyone links to any web page including your blog social profiles etc Here s how it s done 1 Go to www google com alerts you ll need a Google account so set one up if you haven t already 2 Instead of entering keywords into the Search Terms box cut and paste the link to the site page or profile you want to get inbound link alerts for like this link putyourURLhere 3 You can configure the alert to get sent to you as it happens the moment Google knows you know or you can get it to send you a summary at the end of the day or week For this type of monitoring I d recommend as it happens but if you re heavily into social media and interact a lot you may want to go for just a daily summary Note This strategy works GREAT for finding out when people write about you and link to your blog or a static social media profile like LinkedIn or Facebook but you ll get mixed results with links to more dynamic profiles like Twitter you ll get an alert every time someone adds you and you show up in their following box on their profile Know of any other neat tricks Please let us know in the comments Published August 21 2009 Author Steffan Antonas Category Cyberculture Social Media Tags Blogging Brand Monitoring Presence Management Social Media Comments 4 Comments Post navigation Previous Post How A High End Boutique Uses Social Media Tools To Get More Customers Next

    Original URL path: http://blog.steffanantonas.com/expert-tip-how-to-use-google-alerts-to-monitor-links-to-your-sites (2016-05-02)
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  • sustainability Archives - Steffan Antonas
    cool ideas and design sprouting up around the movement Walkability is a concept that comes up repeatedly in discussions about sustainable urban planning that I find completely fascinating partly because I would love to be able to walk to get what I need the way I used to in grad school and partly because I hate throwing away hundreds of dollars every month on my car Great things happen when communities are designed to be walkable the real estate market is stronger people spend less on transportation neighborhoods feel safer the environment benefits and the overall health of the population increases More than that though there s something simple and wonderful about living in a local neighborhood where everything you need is just a stones throw away When you can walk your neighborhood every day to get the things you need you feel less isolated you build relationships with others who live near you and you strengthen your connection to the places and community around you it feels better Deep walkability isn t an easy thing to accomplish though A person s livable walkable radius is quite small so getting it right for everyone in the community is a challenge Good design can help though and there are teams of people out there designing new solutions like the YikeBike for the urban future This thing is bit expensive but it s seriously cool It s the smallest folding electric bike in the world it goes around 12 mph and weighs only 22 lbs my backpack on any given day can weigh 30 40lbs You can fold it up to take it on trains buses and cars It charges in 30 minutes and has a range of 6 miles It is one third the volume of any other 20 inch folding

    Original URL path: http://blog.steffanantonas.com/tag/sustainability (2016-05-02)
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  • The Future Of Work Archives - Steffan Antonas
    Steffan Antonas Category Business Entrepreneurship Psychology Philosophy The Future Of Work Design That Changes How We Think About Walkability If the American Dream of the Baby Boomers was all about being able to have a car and a house in suburbia the new American Dream is having the choice between living in drivable suburban places and walkable urban ones Chris Leinberger land use strategist at the Brookings Institution I ve been reading a lot lately about the concept of smart cities and what makes cities work well for citizens and the environment Getting the mix of urban planning design livability and community right seems to be the key to unlocking a city s true potential and there are a lot of cool ideas and design sprouting up around the movement Walkability is a concept that comes up repeatedly in discussions about sustainable urban planning that I find completely fascinating partly because I would love to be able to walk to get what I need the way I used to in grad school and partly because I hate throwing away hundreds of dollars every month on my car Great things happen when communities are designed to be walkable the real estate market is stronger people spend less on transportation neighborhoods feel safer the environment benefits and the overall health of the population increases More than that though there s something simple and wonderful about living in a local neighborhood where everything you need is just a stones throw away When you can walk your neighborhood every day to get the things you need you feel less isolated you build relationships with others who live near you and you strengthen your connection to the places and community around you it feels better Deep walkability isn t an easy thing to accomplish though A person s livable walkable radius is quite small so getting it right for everyone in the community is a challenge Good design can help though and there are teams of people out there designing new solutions like the YikeBike for the urban future This thing is bit expensive but it s seriously cool It s the smallest folding electric bike in the world it goes around 12 mph and weighs only 22 lbs my backpack on any given day can weigh 30 40lbs You can fold it up to take it on trains buses and cars It charges in 30 minutes and has a range of 6 miles It is one third the volume of any other 20 inch folding bike so it can be easily stored and charged anywhere YikeBike is the first bike in the world to have electronic anti skid brakes and also has numerous other safety features like built in lights indicators and brake lights Like I said seriously cool What makes me excited about products like this is that it changes the way we think about important fundamentals principals that make cities work If commuters suddenly have an option to live in more affordable

    Original URL path: http://blog.steffanantonas.com/tag/the-future-of-work (2016-05-02)
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  • Transportation Archives - Steffan Antonas
    cool ideas and design sprouting up around the movement Walkability is a concept that comes up repeatedly in discussions about sustainable urban planning that I find completely fascinating partly because I would love to be able to walk to get what I need the way I used to in grad school and partly because I hate throwing away hundreds of dollars every month on my car Great things happen when communities are designed to be walkable the real estate market is stronger people spend less on transportation neighborhoods feel safer the environment benefits and the overall health of the population increases More than that though there s something simple and wonderful about living in a local neighborhood where everything you need is just a stones throw away When you can walk your neighborhood every day to get the things you need you feel less isolated you build relationships with others who live near you and you strengthen your connection to the places and community around you it feels better Deep walkability isn t an easy thing to accomplish though A person s livable walkable radius is quite small so getting it right for everyone in the community is a challenge Good design can help though and there are teams of people out there designing new solutions like the YikeBike for the urban future This thing is bit expensive but it s seriously cool It s the smallest folding electric bike in the world it goes around 12 mph and weighs only 22 lbs my backpack on any given day can weigh 30 40lbs You can fold it up to take it on trains buses and cars It charges in 30 minutes and has a range of 6 miles It is one third the volume of any other 20 inch folding

    Original URL path: http://blog.steffanantonas.com/tag/transportation (2016-05-02)
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  • Urban Design & Planning Archives - Steffan Antonas
    of cool ideas and design sprouting up around the movement Walkability is a concept that comes up repeatedly in discussions about sustainable urban planning that I find completely fascinating partly because I would love to be able to walk to get what I need the way I used to in grad school and partly because I hate throwing away hundreds of dollars every month on my car Great things happen when communities are designed to be walkable the real estate market is stronger people spend less on transportation neighborhoods feel safer the environment benefits and the overall health of the population increases More than that though there s something simple and wonderful about living in a local neighborhood where everything you need is just a stones throw away When you can walk your neighborhood every day to get the things you need you feel less isolated you build relationships with others who live near you and you strengthen your connection to the places and community around you it feels better Deep walkability isn t an easy thing to accomplish though A person s livable walkable radius is quite small so getting it right for everyone in the community is a challenge Good design can help though and there are teams of people out there designing new solutions like the YikeBike for the urban future This thing is bit expensive but it s seriously cool It s the smallest folding electric bike in the world it goes around 12 mph and weighs only 22 lbs my backpack on any given day can weigh 30 40lbs You can fold it up to take it on trains buses and cars It charges in 30 minutes and has a range of 6 miles It is one third the volume of any other 20 inch

    Original URL path: http://blog.steffanantonas.com/tag/urban-design-planning (2016-05-02)
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  • Design & Innovation Archives - Steffan Antonas
    exactly what developers have been waiting for and it s all they need to change the way we think about reading One of the innovations I m most excited about is multimedia enriched books Those of us who are used to reading and learning on the web have been waiting eagerly for this There s a company who s already in pole position to deliver Vook com The cleverly named Vooks part video part book are going to be some of the first instances of mutlimedia rich story telling on platforms like the iPad and they re not a part of the hardware they re apps Seth Godin s already announced that he s getting on the bandwagon and Gary Vaynerchuck s got his latest book Crush It on Vook already and why the hell wouldn t you want to experience Gary s energy and exuberance on video along with his writing The point is that the book as a product is about to change Long form content is going to start looking a lot more like web content learning text will be accompanied by video tutorials cook books will have recipes with matching technique segments and fiction texts will start looking a lot more like Myst If players who are making these new multimedia apps can get the pricing right the floodgates will open and there ll be no looking back I m not saying that books will disappear I m just saying that the iPad as a platform opens the market up to many more options and lots of innovation that extend the long tail of the marketplace for reading experiences And all of this together is why Apple s iPad is going to be significant to publishing Thoughts on this Let me know in the comments Published January 29 2010 Author Steffan Antonas Category Design Technology Comments 30 Comments 5 Unmissable TED Talks On The Future Of Technology And The Web tweetmeme 1 Tim Berners Lee On The Next Web of Open Linked Data 20 years ago Tim Berners Lee invented the World Wide Web For his next project he s building a web for open linked data that could do for numbers what the Web did for words pictures video Unlock our data and reframe the way we use it together Recorded at TED2009 Feb 2009 Read More Published July 30 2009 Author Steffan Antonas Category Design Technology Top Posts Trendspotting Comments 1 Comment The Real Dynamics Of First Mover Advantage Mick Liubinskas Co Founder and Web Product Director of Pollenizer wrote a piece today on ReadWriteWeb as part of their ReadWriteStart channel that had some great points about the realities of first mover advantage that I ve heard echoed by many battle hardened internet entrepreneurs The post is titled First Mover Advantage Is About Compound Interest Not Market Share Here are some of best nuggets Read More Published May 1 2009 Author Steffan Antonas Category Business Entrepreneurship Design Designing Remarkable Viral Widgets Image Credit http

    Original URL path: http://blog.steffanantonas.com/tag/design-innovation (2016-05-02)
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