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  • iPad Archives - Steffan Antonas
    experience and give it lots of screen real estate for app developers to go wild That s it And that s exactly what they ve done Here are a couple of videos from Popular Science s vault that show what the reading experience is actually like on the iPad It s obvious that this is where the Apple R D team put a lot of their effort The iPad Is The Best Positioned Device To Become The Next Major Platform For Innovation If you ignore the device s shortcomings and focus instead on what the device has going for it it s hard to argue that Apple isn t well positioned to shake up the market Familiarity Is An Important Intangible Asset Millions of people already use iPhones and are familiar with the interface the apps the app store and iTunes The Jumbo Oreo can be a good thing when it comes to adoption because it eliminates the perception of learning curves for consumers don t forget that just holding a tablet creates a completely new computing experience Going too innovative too fast could actually put Apple at risk for releasing something too different that turns mainstream consumers off By sticking with the familiar UI look and feel consumers know what they re going to get and make no mistake initial perceived value can make or break a product This thing hasn t even been released and consumers that are usually at the center of the adoption curve are probably already confident that they ll be expert users on day one even though the device represents a paradigm shift in computing Chew on that for a second Consumer Lock In iTunes users and iPhone owners already have tons of purchased content and apps that they can start using the second they open the box There isn t a single other competing device that that s true for in this market Access to 140 000 apps at your fingertips From day one Apple s probably Not Excluding Other Book Publishers Users will likely be able to read their Kindle and B N e book purchases on the iPad It doesn t make sense that they ll stop Amazon B N and any of the independent e book publishers from creating their own applications There s always the possibility that Apple could decide that these apps now duplicate a core feature of its own apps and ban all other e reader apps from the devices but that this seems like a highly unlikely scenario It s all about the apps and the developer gold rush It was a smart move by Apple to announce the device AND the iPad developer platform together a full 60 days before the device is going to be available for purchase You can bet your ass there are hundreds of developers busting their hump to make release day We all saw what happened with the iPhone app store and the developers know how important it is to

    Original URL path: http://blog.steffanantonas.com/tag/ipad (2016-05-02)
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  • Trendspotting Archives - Steffan Antonas
    was a smart move by Apple to announce the device AND the iPad developer platform together a full 60 days before the device is going to be available for purchase You can bet your ass there are hundreds of developers busting their hump to make release day We all saw what happened with the iPhone app store and the developers know how important it is to be first to market This ll just be a rinse and repeat exercise and this time Apple s given developers a ton more screen real estate to work with and opened the doors for new companies to focus on creating rich reading experiences This ll increase the size of Apple s army of developers and companies that are going out of their way to push their apps and do the marketing for Apple The structure of the marketing effort is completely different than any other eReader launch After seeing what s happened with the iPhone over the last 2 years people are expecting the iPad to be able to do things it can t even do yet on day one and they re also expecting the device s utility and versatility to increase over time more apps will come The Reading Experience Itself Is Going To Change I ll say it one more time for emphasis sorry it s all about the apps that s where the real innovation is going to happen and that s where consumers are expecting it to happen They don t want a crazy new device they have to learn how to use they want something they know how to use that does new and useful things The extra screen real estate is exactly what developers have been waiting for and it s all they need to change the way we think about reading One of the innovations I m most excited about is multimedia enriched books Those of us who are used to reading and learning on the web have been waiting eagerly for this There s a company who s already in pole position to deliver Vook com The cleverly named Vooks part video part book are going to be some of the first instances of mutlimedia rich story telling on platforms like the iPad and they re not a part of the hardware they re apps Seth Godin s already announced that he s getting on the bandwagon and Gary Vaynerchuck s got his latest book Crush It on Vook already and why the hell wouldn t you want to experience Gary s energy and exuberance on video along with his writing The point is that the book as a product is about to change Long form content is going to start looking a lot more like web content learning text will be accompanied by video tutorials cook books will have recipes with matching technique segments and fiction texts will start looking a lot more like Myst If players who are making these new multimedia apps

    Original URL path: http://blog.steffanantonas.com/tag/trendspotting (2016-05-02)
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  • Resources Archives - Steffan Antonas
    Twitter Facebook Instagram Flickr Vimeo Pinterest Email LinkedIn Proudly powered by WordPress Theme Designer by Array Resources The Best Learning Hubs For Web Design Development and Multimedia Lately I ve been spending a lot of time learning on the web I ve temporarily put blogging and all the social stuff on hold in the name of focusing on teaching myself things I ve always wanted to learn as well as

    Original URL path: http://blog.steffanantonas.com/tag/resources (2016-05-02)
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  • Alan Greenspan On Self Esteem, Our Nature and Our Need For Connectedness - Steffan Antonas
    passage in my eyes stands easily on its own and speaks volumes of truth about what drives us all and why we have a strong fundamental need for connectedness Any time I find myself in a discussion about community authenticity accountability open source or the economics and culture of free on the web I come back to this Does this speak to you As I ve traveled across the globe for nearly six decades I have found that people exhibit remarkable similarities that by no stretch of the imagination can be construed as resulting from culture history language or chance All people appear motivated by an inbred striving for self esteem that is in large part fostered by the approval of others People have an inbred need to interact with other people It is essential if we are to receive their approval which we all seek The true hermit is a rare aberration What contributes to self esteem depends on the broad range of learned or consciously chosen values that people believe correctly or mistakenly enhance their lives We cannot function without some set of values to guide the multitude of choices we make every day The need for values is inbred Their content is not That need is driven by an innate moral sense in all of us the basis upon which a majority have sought the guidance of the numerous religions that humans have embraced over the millennia Part of that innate moral code is a sense of what is just and proper We all have different views of what is just but none can avoid the built in necessity of making such judgments This build in necessity is the basis of the laws that govern every society It is the basis on which we hold people responsible

    Original URL path: http://blog.steffanantonas.com/alan-greenspan-on-self-esteem-our-nature-and-our-need-for-connectedness (2016-05-02)
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  • Cracking Open The Wisdom Project - Steffan Antonas
    flipping through it for a half hour and I m grinning I normally don t get worked up about binding design and photography the way I am right now I generally read happily on whatever surface wherever the words happen to be but I feel some empathy for true bibliophiles today The book is gorgeous My hat goes off to Andrew Zuckerman who interviewed photographed and filmed the 51 writers actors artists designers politicians musicians and religious and business leaders who contributed to the project Holding this book it s obvious how much hard work and care went into its production and delivery I m actually a bit surprised that Andrew was the first to take a crack at something like this It seems intuitive that we should always look to our elders first for guidance and inspiration on life s most important lessons Hopefully this won t be the first project of it s kind If you re now curious about the book here s a quick synopsis The format of the book is simple seven questions to each subject who are all over 65 years of age The responses are candid and authentic and in many cases inspirational

    Original URL path: http://blog.steffanantonas.com/cracking-open-the-wisdom-project (2016-05-02)
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  • 10000 Hours, Hits and Experts - Steffan Antonas
    point is that some hits don t require the 10K they just require the right timing and an audience that desperately wants something that it hasn t gotten yet For those that are interested Gladwell s argument in this video illustrates exactly what I m talking about how filling a need in an uncontested niche can create a hit In this case it was chunky spaghetti sauce Published January 5 2009 Author Steffan Antonas Category What I m reading Comments 11 Comments Published by Steffan Antonas To the readers of this blog This post like all the others should be thought of as the start of a conversation so please share your ideas by joining in the discussion If you do please adhere to the following commenting rules 1 Be Cool no flaming and no spamming All inappropriate comments will be deleted 2 If you must curse please do so with style and taste 3 Put your URL in the website field and not in the comment box Finally If you liked this article please consider sharing it on del icio us StumbleUpon or Digg I d appreciate it Post navigation Previous Post 7 Things You Probably Didn t Know About Me Next Post Pick The Right Person for the Job AND The Group 11 Comments Fraser January 5 2009 at 9 59 pm Great post Thanks for referencing Godin s comment and explaining how it still all fits together The Chunky sauce example sounds like Blue Ocean Strategy have you read the book Steffan January 5 2009 at 9 23 pm Never read Blue Ocean Strategy Is it worth a look Tell you what I ll find it through your glue profile Fraser January 6 2009 at 9 40 am I recommend it If you like the story of the chunky sauce then you ll like the book http www amazon com Blue Ocean Strategy Uncon Steffan January 6 2009 at 9 11 am Sold AlexSchleber January 29 2009 at 6 57 pm Good post I agree with your assessment Steffan Godin appears to be making a somewhat sophist distinction here I ve seen a few comments from him on blogs around the Web where he did the same thing being contrarian for its own sake The 80 20 Principle teaches us that 20 of the effort will get 80 of the results while the last 20 roughly of course of results i e true mastery expertise will take 80 of the effort E g anyone can learn to play baseball to a passable level but in order to be in the Majors you have to devote all of your time etc What Godin is therefore right about is the question if the striving for mastery is always worth it given that 80 or better of the result can be had more cheaply and there are plenty of people who would say that it isn t Then of course he also wrote in The Dip that it is the

    Original URL path: http://blog.steffanantonas.com/10000-hours-hits-and-experts (2016-05-02)
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  • Book Review: The Adsense Code - What Google Never Told You About Making Money With Adsense, By Joel Comm - Steffan Antonas
    thousands of visitors daily You might say that Joel was in the right business at the right time Exposing large numbers of daily visitors to adsense ads can mean big money we re talking 6 figure income big for the ones who s pages are really sticky and popular Joel experimented with his traffic by filling his sites with different types of adsense ads making changes in placement and configuration of the ads over time and tracking his income and clickthrough rate results Joel s documentation of the results of those experiments found in chapters 3 4 and 5 make up the heart and soul of this book They provide data driven answers to a gamut of basic but elusive questions like Where Do I Put Ads On My Page so that People Click more and What Colors make people click the most Because clicks are what generate revenue these three chapters alone make this book a must read for people who want to learn how to maximize their adsense income The book has definitely influenced my adsense strategy for the better and I refer to it often when building sites that run adsense ads Most importantly the fact that it s available under 20 on sites like Amazon begs the question why not buy this book You can probably find it on amazon used for under 15 I got my used copy for 6 on a holiday special What This Book is Not Maxing out your pages with Adsense doesn t do anything if your website isn t getting any traffic If you re looking for answers about how to drive traffic to your website this book is not for you The core of The Adsense Code focuses on strategies for converting existing traffic into clicks not how to get the traffic in the first place If you re looking for information on how to drive traffic I highly recommend The SEO Book It s a bit pricey but it s the best resource available today for getting the traffic you need to make money You also get a bunch of free software tools that professionals use included in the purchase price Criticism of The Adsense Code Although this is the best resource out there for learning about how to amp your Adsense earnings not everything in this book useful for non novices You probably wont be surprised to find out that a lot of the later chapters in this book act as advertising for some of Joel s sites that are riddled with Adsense ads and affiliate links He does give good high level advice though and he helps novices find good resources and tools to get started Affiliate marketing professionals and webmasters that are already using powerful tools like Wordtracker and Affiliate Elite may not want to waste their time reading the whole book because Joel doesn t offer much beyond high level advice and recommendations on commonly known strategies and resources Novices however will benefit from

    Original URL path: http://blog.steffanantonas.com/book-review-the-adsense-code-what-google-never-told-you-about-making-money-with-adsense-by-joel-comm (2016-05-02)
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  • Feelings, nothing more than Feelings - Steffan Antonas
    other reason except that they end in pleasure and get rid of and avert pain Are you looking to any other standard but pleasure and pain when you call them good Indeed feelings don t just matter they are what mattering means Huh Published October 27 2007 Author Steffan Antonas Category What I m reading Comments 4 Comments Published by Steffan Antonas To the readers of this blog This post like all the others should be thought of as the start of a conversation so please share your ideas by joining in the discussion If you do please adhere to the following commenting rules 1 Be Cool no flaming and no spamming All inappropriate comments will be deleted 2 If you must curse please do so with style and taste 3 Put your URL in the website field and not in the comment box Finally If you liked this article please consider sharing it on del icio us StumbleUpon or Digg I d appreciate it Post navigation Previous Post San Diego Wildfires Threaten Chula Vista and Del Mar More Links To Resources Next Post Interview Skills What Really Matters to Interviewers 4 Comments Mugsy October 1 2008 at 1 05 pm I hate how Dan Gilbert misused this song to segue into the giant role feelings play in our lives The song isn t saying feelings are insignificant in fact quite the opposite Gilbert taking a literal interpretation of the first sentence is ridiculous and left me with a disgusted feeling in my stomach head Is that Huh written as you wanted it wriiten with a period at the end Like Huh for emphasis Or did you mean Huh Steffan October 1 2008 at 1 22 pm Mugsy I wrote the Huh with the period intentionally Huh As in interesting

    Original URL path: http://blog.steffanantonas.com/feelings-nothing-more-than-feelings (2016-05-02)
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