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  • Geeking Out At Web 2.0 - Steffan Antonas
    approach to creating and managing a new breed of company that excels in low cost experimentation rapid iteration and true customer insight It uses principles of agile software development open source and web 2 0 and lean manufacturing to guide technology businesses that create disruptive innovation Best Practices in Social Media Integration for Web Publishers and Content Providers Web publishers from the New York Times to CollegeHumor have recognized the importance of social media as a major driver of traffic This session will explore the best practices employed by the publishers who have most successfully integrated social media into their platforms Thursday Sessions 4 2 2009 The Future of Mobile Native Apps vs Mobile Apps Vs Hybrid Apps 11am 2001 2008 was the year of the iPhone App Store With over 10 000 applications and 300 million downloads the App Store has been a resounding success that has prompted other phones manufacturers to develop their own App Store plans But are native applications really the future of mobile What happened to the promise of the Mobile Web It s the People Stupid 1 30 2006 The most interesting problems on the Web are social not technical Marketing on the hyperconnected Web means crafting ongoing experiences that inspire inform evolve We ll show you how sites like Dogster Etsy Moo Photojojo and others parlay initial passions into deep sustained active communities without gimmicks shortcuts or taking more than they give The Social Media Trilogy Three Vital Components for Building a Successful Online Strategy 2 40pm 2014 To survive in these trying economic times enterprises must adopt a trilogy of Web 2 0 fundamentals as part of their long term communications objectives This session leverages the experiences of some of the world s most successful communities to help you develop a strategic vision for enterprise oriented social media The Whuffie Factor The 5 Keys for Maxing Social Capital and Winning with Online Communities 3 50pm 2006 Everyone knows about blogs and social networks such as Facebook and Twitter And they ve heard about someone who has used them to grow a huge customer base Everyone wants to be hands on grass roots and interactive But what does this mean And how do you do it The Whuffie Factor will provide the strategic map and specific tactics for success in the world of online communities Friday Sessions 4 3 2009 Building Sites Around Social Objects 11am 2005 Successful social sites are not just friend networks They are built around objects that connect people with shared interests But turning an idea into a shareable object is not always so simple We ll ask What makes a good social object This talk will deconstruct the social objects and verbs on which well known successes and exciting new startups are built on Finding Influence Design Patters For Smarter Crowds 1 30 2001 As more and more content is shared in near real time we need new models for understanding what s important Understanding influence is a

    Original URL path: http://blog.steffanantonas.com/geeking-out-at-web-20 (2016-05-02)
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  • Status Culture - Public vs Private and Why It Matters - Steffan Antonas
    other gets used for ideas and interests Twitter While there is some overlap the reasons we log on and use each platform are fundamentally very different despite the similarities in the status functionality How Much We Participate Changes When expressions of self and connection dominate the status culture participation seems to decrease Both the number of updates per day as well as the discussion around updates remains lower This may be because users have less to connect over personal status is used as news that people keep up with not discussion points Conversely when common ideas and interests domainate participation increases significantly Both the number of updates per day as well as the discussion increases This may be because more updates are used as discussion starters While there are clear differences in the types of updates we send in public and private space it s always always always about increasing ambient awareness for the user it s just that the type of information and interaction that we re looking for and expect to find when we log on changes Public Vs Private Space How It Changes Who Participates and Affects Adoption and Why The Differences Are Important Most people fear Google and privacy is gold In my opinion that s one of the reasons Facebook has amassed close to 180 million users For most people not all virtual space is safe space where they feel comfortable interacting When people feel safe not only do more of them sign up they interact more and share more of themselves in more ways and both the variety and volume of user generated content hint data you get increases For that reason private space will always win the revenue game at least for the foreseeable future The majority of people out there will completely opt out of ANYTHING public simply out of fear The knowledge that someone you don t know or worse someone you DO know and don t like can find you and judge you will always freak out the majority of people because exposing themselves represents a lack of control over who sees and uses their content Facebook has spent millions putting up walls to create safe space for it s users and implementing elegant organization of privacy controls and THAT is why they ll win For anyone interested in data driven business models Robert Scoble has a great post up titled Why Rob Diana is right Twitter gets the hype while Facebook will get the gold that hits on some of these points Scoble admits Privacy is exactly why people tell me they use Facebook instead of Twitter So Facebook has the numbers about 180 million for Facebook vs about 10 million for Twitter It is also why Rob Diana is right people will put more intimate stuff like having a baby into Facebook rather than Twitter Only weirdos like me like sharing intimate stuff in a public forum and having conversations Hint for every weirdo like me there are 1000 who are like my wife and only want to discuss that stuff with their true friends In short the appeal of privacy is something developers and social media services need to look at closely because it seems to be something that the majority of people want and may be a prerequisite for mass adoption in the future on ANY social service Most of the world isn t comfortable yet with the idea of living in public and my never be Afterall Facebook has shown people that control is possible and made them USED to it and they ve set the bar high for the rest of the services out there It s a cold hard fact Google protection and strong privacy controls so significantly lower the social costs attributed with adoption and interaction that most social services cant afford to NOT to build them into their systems because of all the potential users they ll lose that demand it as a prerequisite to adoption Summary I ve made a lot of arguments in this post so I ll try and sum up with a few bullet points How we establish and organize our relationships makes a difference to how we interact on any platform The design of the connection mechanism drives who we can connect with how we connect and how we display our relationships Across vast populations of users creating hundreds of relationships these subtle differences create very different community streams and drive human behavior in very different ways What we share and how we interact are products of community s culture Communities where strong private relationships dominate seem to favor interaction around self and personal connection whereas communities where weak public relationships are the norm seem to favor interaction based on ideas and interests When what we post starts changing based on the structure of our relationships as shown in the bullets above it also changes how much we participate and how we use each platform The lure or strong privacy controls for users may increase adoption on social services and improve the variety and volume of interaction on a variety of levels This an insight that is important for developers of social media who are concerned with generating large user bases because they seek to build revenue streams based on selling data While this is a lot to digest I d be very interested to hear your thoughts on any of these points in the comments I d also like to thank Matthew Clower Nic Luchiano Stephen Christopher Vada Dean and Mikey Reiach for their significant contributions to this discussion Featured Image Credit Published March 24 2009 Author Steffan Antonas Category Community Cyberculture Social Media Top Posts Web Strategy Tags Community Facebook Social Media Twitter Web Strategy Comments 11 Comments Published by Steffan Antonas To the readers of this blog This post like all the others should be thought of as the start of a conversation so please share your ideas by joining in the discussion

    Original URL path: http://blog.steffanantonas.com/status-culture-public-vs-private-and-why-it-matters (2016-05-02)
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  • An Exceprt From An Essay By Einstein: “The World As I See It” - Steffan Antonas
    given me new courage to face life cheerfully have been Kindness Beauty and Truth Without the sense of kinship with men of like mind without the occupation with the objective world the eternally unattainable in the field of art and scientific endeavors life would have seemed empty to me The trite objects of human efforts possessions outward success luxury have always seemed to me contemptible My passionate sense of social justice and social responsibility has always contrasted oddly with my pronounced lack of need for direct contact with other human beings and human communities I am truly a lone traveler and have never belonged to my country my home my friends or even my immediate family with my whole heart in the face of all these ties I have never lost a sense of distance and a need for solitude My political ideal is democracy Let every man be respected as an individual and no man idolized It is an irony of fate that I myself have been the recipient of excessive admiration and reverence from my fellow beings through no fault and no merit of my own The cause of this may well be the desire unattainable for many to understand the few ideas to which I have with my feeble powers attained through ceaseless struggle I am quite aware that for any organization to reach its goals one man must do the thinking and directing and generally bear the responsibility But the led must not be coerced they must be able to choose their leader In my opinion an autocratic system of coercion soon degenerates force attracts men of low morality The really valuable thing in the pageant of human life seems to me not the political state but the creative sentient individual the personality it alone creates the noble and the sublime while the herd as such remains dull in thought and dull in feeling This topic brings me to that worst outcrop of herd life the military system which I abhor This plague spot of civilization ought to be abolished with all possible speed Heroism on command senseless violence and all the loathsome nonsense that goes by the name of patriotism how passionately I hate them The most beautiful experience we can have is the mysterious It is the fundamental emotion that stands at the cradle of true art and true science Whoever does not know it and can no longer wonder no longer marvel is as good as dead and his eyes are dimmed It was the experience of mystery even if mixed with fear that engendered religion A knowledge of the existence of something we cannot penetrate our perceptions of the profoundest reason and the most radiant beauty which only in their most primitive forms are accessible to our minds it is this knowledge and this emotion that constitute true religiosity In this sense and only this sense I am a deeply religious man I am satisfied with the mystery of life s eternity

    Original URL path: http://blog.steffanantonas.com/an-exceprt-from-an-essay-by-einstein-the-world-as-i-see-it (2016-05-02)
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  • Aristotle’s Challenge - Steffan Antonas
    s pretty damn intriguing After pulling it out of the pile I ve made in the hallway to my bedroom and blowing the dust off the cover that s accumulated since I ve moved to San Diego I opened to the first page and the first line of the book is Aristotle s Challenge in bold italics ARISTOTLE S CHALLENGE Anyone can become angry that is easy But to be angry with the right person to the right degree at the right time for the right purpose and in the right way this is not so easy Aristotle The Nicomachean Ethics It hit me just as hard reading it for the 50th time as it did the first Ponder that for a second I think you ll agree that it captures one of life s greatest challenges elegantly What makes it so profound is that it s been a good 2000 years since these words were written and it s still just as true today as it was the day he wrote it Published July 11 2007 Author Steffan Antonas Category Psychology Philosophy Tags Aristotle Philosophy Psychology Quotes Comments 1 Comment Published by Steffan Antonas To the readers of this blog This post like all the others should be thought of as the start of a conversation so please share your ideas by joining in the discussion If you do please adhere to the following commenting rules 1 Be Cool no flaming and no spamming All inappropriate comments will be deleted 2 If you must curse please do so with style and taste 3 Put your URL in the website field and not in the comment box Finally If you liked this article please consider sharing it on del icio us StumbleUpon or Digg I d appreciate it Post navigation

    Original URL path: http://blog.steffanantonas.com/aristotles-challenge (2016-05-02)
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  • Film Making Archives - Steffan Antonas
    anymore and I ve decided to start investing some time building that skill set with a long term view Don t get me wrong I love to write and still think blogging as a great way to reach audiences It s just becoming clear that staying relevant and succeeding on the social web requires injecting video production creatively and cheaply into the mix and that goes for companies as well

    Original URL path: http://blog.steffanantonas.com/tag/film-making (2016-05-02)
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  • Photography Archives - Steffan Antonas
    becoming clear that staying relevant and succeeding on the social web requires injecting video production creatively and cheaply into the mix and that goes for companies as well as individuals When you strip it down to its core the social web is fundamentally about people and story telling and in just about any side by side comparison when it comes to story telling video done well beats text almost every single time and the barriers to entry cost learning curve etc for amateur filmmakers has never been lower That s why you re only going to see more pro grade video on the web in the coming years Huge numbers of amateurs are suddenly getting access to a new world Read More Published April 27 2010 Author Steffan Antonas Category Technology Trendspotting Comments 5 Comments Your Customers Leave A Trail Of Breadcrumbs Online If you sell online pay attention to the data trail your customers leave There are golden nuggets of information about what your customers are like and what they want everywhere Some really good stuff can be found in customer reviews automated customers also bought or you might also like recommendations just to name a few Paying attention to these details can lead to great insights about what your customers actually want how they use your product and what their other interests are If you re an author what other books are they buying when they purchase yours If you re selling electronics what are customers bundling their purchases with You ve got to ask yourself these questions It could tell you a lot about services you should be offering where your product might be lacking or even what partnerships and opportunities you might seek for win win promotions This above is just one example I ve talked

    Original URL path: http://blog.steffanantonas.com/tag/photography (2016-05-02)
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  • vimeo Archives - Steffan Antonas
    explores remix techniques involved in producing films we all know and love The message is that we all stand on the shoulders of giants even giants themselves The second video s star wars montage that picks the movie s sources apart is particularly interesting because so many people consider it ground breaking but that s just one of the many great examples I ve included Kirby s videos below along with a TED video of Lawrence Lessig who is a champion of the movement for protecting remix culture Lessig s video is one of the best easily digestible talks on the web that provides good arguments for why in the age of YouTube we need to recognize that even the greats borrow remix and re purpose to produce great works and that the right to do so should be protected by law Cheers to you anonymous Vimeo curators Everything Is A Remix Part I Everything Is A Remix Part II Lawrence Lessig Re examining the remix Published February 11 2011 Author Steffan Antonas Category Cyberculture Comments 1 Comment The Rise of DSLR Filmmakers The Next Wave Of Web Content For the past few weeks I ve been tooling around the web doing research on DSLR cameras many of which now shoot shockingly crisp professional grade HD video I know that I just can t ignore the trend towards video content anymore and I ve decided to start investing some time building that skill set with a long term view Don t get me wrong I love to write and still think blogging as a great way to reach audiences It s just becoming clear that staying relevant and succeeding on the social web requires injecting video production creatively and cheaply into the mix and that goes for companies as well

    Original URL path: http://blog.steffanantonas.com/tag/vimeo (2016-05-02)
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  • Google Archives - Steffan Antonas
    Competition For Geolocation Services To Heat Up This Year There have been a lot of apps like Around Me to hit mobile devices over the past 12 months Google of course is the sleeping giant for geoweb services and they ve started to release location based offerings this week that will start to challenge the space and put the squeeze on smaller players Last week Google announced a mobile search service called Near Me Now that makes their mobile search page location aware giving mobile users access to a lot of the same type of information that apps like Around Me do Yesterday Google also announced Place Pages targeting local businesses which many believe is another maneuver meant to dethrone Yelp as the de facto resource for local venue information and customer review data We ll see how this one plays out You can expect a lot of me too players to show up very soon so it ll be interesting to see how if at all Google innovates and sets the pace As the web gets denser and geo tagging scales up to put all the data into context there s going to be a lot of opportunity for innovation across the board so we can only hope for startups to think way outside the box and give us all things we ve never seen before I know one thing access to location information and maps on my iPhone has turned me into a heavy user of geoweb services in my daily life and I m itching to see what s coming The war is on Published January 15 2010 Author Steffan Antonas Category Technology Comments 5 Comments How To Use Google Trends Like A Pro tweetmeme Google Trends is one of my favorite tools to come out of the Google Labs While we data junkies are forced to envy people like Bill Tancer who have access to tons of rich real time data about what s going on on the web Google Trends is the best thing that we can get for free and it s still very useful for basic analysis and research In this post I ll show you a few great ways you can use Google Trends to do research on the web like a pro and give you a quick list of hacks you can use to build your Google Ninja skills Read More Published May 22 2009 Author Steffan Antonas Category Technology Top Posts Web Strategy Comments 6 Comments Leaked Video Of The Very First Android Device For Verizon This just popped up on YouTube only 80 views so far Someone s got Android running on a Verizon phone Is this too good to be true This definitely looks like the Verizon XV6800 I ve already written the person who posted this video who has yet to reply Here s a picture of the Verizon XV6800 so you can compare to the video There may be a light at the end of the

    Original URL path: http://blog.steffanantonas.com/tag/google (2016-05-02)
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