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  • Search Archives - Steffan Antonas
    Blog Archives Subscribe via email Subscribe via RSS Find Me Twitter Facebook Instagram Flickr Vimeo Pinterest Email LinkedIn Proudly powered by WordPress Theme Designer by Array Search Google Search Is Getting More Social You knew this was coming Google about

    Original URL path: http://blog.steffanantonas.com/tag/search (2016-05-02)
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  • semantic web Archives - Steffan Antonas
    will begin changing the way people connect and have more meaningful interaction on the web Here s just a few reasons why Glue is a game changer Semantic Technologies Can Put Our Networking Activities In Context One of the key insights that Glue was built on is that the things we like and the content we consume say as much about us as anything else and that connecting over things and content we love with others is meaningful and enjoyable With Glue AdaptiveBlue has built a contextual network that uses semantic technology across the web to automatically connect people around the everyday things they are interested in books music movies celebrities artists stocks wine restaurants and more Here s the awesome part because the network is decentralized and distributed across popular sites using the AB Meta Markup it doesn t matter when or where the users visit things Glue recognizes the object and connects people around it For example Glue recognizes a particular movie like IronMan as the same object on IMDB Amazon Netflix RottenTomato Fandango etc and treats it the same way If a friend on Glue interacts with that movie on any site using the AB Meta Markup that interaction will show up on any other compliant site for that object in Glue There is no destination site the network is always in the user s context anywhere they are interacting on the web Here s a quick video that illustrates exactly how Glue works and how it builds networks of people around objects Glue Overview from AdaptiveBlue on Vimeo Glue Blends Simplicity and Portability If you re an avid online social networker you re aware of just how many social networking tagging and microblogging platforms are out there Most of us don t have time to respond to voice mail and e mail every day let alone check our Twitter updates and Facebook accounts and Flickr friends Simplicity is key The beauty of Glue is that it doesn t force you into a one or the other decision when it comes to the suite of services you use and it doesn t force you to build a new profile on a new site Rather it adds value to all your existing services by allowing you to dynamically build a portable profile as you browse the web that loads for other Glue users on all of the sites that you claim in Glue seamlessly You don t have to change your habits at all The value here is that every Glue user that visits any of your sites your blog your Twitter stream LinkedIn profile Flickr strean etc sees the Glue bar adding variety and context to every profile without you having to do anything but claim a page For people who are into lifestreaming this is a major value add Plus it gives people an easy way to find all of your content on the web The profile provides quick and easy hop links to all of

    Original URL path: http://blog.steffanantonas.com/tag/semantic-web (2016-05-02)
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  • Social Media Archives - Steffan Antonas
    ever had In this post we ll share some media and stats from the gathering discuss exactly what it takes to pull off one of these events and Joe will share some lessons learned and tips for using Foursquare to drive business Read More Published April 19 2010 Author Steffan Antonas Category Social Media Top Posts Web Strategy Comments 22 Comments Case Study How To Use Foursquare To Draw A Crowd Into Your Restaurant tweetmeme Restaurant owners are quickly discovering how to use social media tools like Twitter Facebook and Yelp to their advantage and drive customers to their tables but there s a guy in Wisconsin doing it better than almost anyone else Joe Sorge who runs a burger joint in Milwaukee called AJ Bombers shot me a tweet yesterday to tell me about a Foursquare party they had this week that brought a flash mob of 161 Foursquare users to his restaurant My eyebrows shot up when I read that number 161 check ins in one day How could that be There are only about three or four hundred Foursquare users total in Milwaukee Over 150 of them were in the same place on the same afternoon When I called him up Joe explained They came to earn the highly coveted and elusive Foursquare Swarm Badge something you can only get when 50 or more Foursquare users check in at the same place at the same time I hadn t heard of it but apparently the promise of this coveted Foursquare badge can really draw a crowd Read More Published March 6 2010 Author Steffan Antonas Category Business Entrepreneurship Community Social Media Technology Top Posts Web Strategy Comments 80 Comments How To Test How Your Audience Is Responding To Your Online Videos In Real Time Recently I ve had a few of my clients ask me whether they should be video blogging more My answer usually starts with the question how comfortable are you on camera Video blogging isn t for everyone and it can make or break you in my opinion While it s true that your audience wants to interact with you in an authentic way it s also true that when people read text only blog posts they tend to bring their own filters and voice to what they read which can work in your favor if you re a talented writer who happens to be blessed with a squeaky voice or a shy demeanor Read More Published March 3 2010 Author Steffan Antonas Category Web Strategy Comments 1 Comment Sometimes It IS About The Technology You know when the technology itself makes the most difference to how much engagement you get on the social web In the very beginning when it s brand new to everyone That s when the alpha geeks the 1 of the people that produce the most content online temporarily ignore their other social networks to focus all their attention on the shiny new object For just a few weeks following any major launch you can build lasting relationships with the true online influencers by being a part of the action as they congregate on the new service in an excited feeding frenzy If you re there and you re as enthusiastic helpful and engaging as they are you re seen as part of the tribe The engagement cycle is almost always the same on new social networks with a lot of hype Google Buzz is a perfect example The alpha geeks follow listen and interact a lot early on when the community is still a small tight knit group of early adopters They amass large followings quickly and while they develop dense networks of influence they are also less discriminating about who they interact with and friend because the frenzy is highly social Eventually they all hit a saturation point though The numbers get too big their sense of true community dissipates and the initial excitement wears off The second the enthusiasm for the shiny object disappears they start spreading their attention out evenly again on the tried and true social spaces where they get a real sense of intimacy and personal connection That s why in the long run at least the technology doesn t matter much and why focusing relationships to achieve long term social goals is so important I ve made these observations from interacting online and joining and leaving social networks for years but I don t have any hard data to back this up It s just a hunch so I m really interested to hear other people s opinions and ideas on this or get pointers to any good examples It s sound long term strategy to focus on relationships over technology but if it s the early adopter crowd you want to notice to you there doesn t seem to be a better time to get their attention than on someone else s launch day What are your thoughts Published March 2 2010 Author Steffan Antonas Category Community Cyberculture Social Media Technology Comments 8 Comments Google Search Is Getting More Social You knew this was coming Google about to start surfacing public web content from your friends and online contacts Published January 30 2010 Author Steffan Antonas Category Social Media Technology Trendspotting Comments 7 Comments How Social Media Can Boost Restaurant Business This short video was posted by Chris Brogan a few days ago I love finding real life stories about how small business owners are successfully using social media to increase their business Joe Sorge who runs AJ Bombers in Milwaukee Wisconsin shares how he uses a tool to humanize his business and keep in touch with customers Published January 28 2010 Author Steffan Antonas Category Business Entrepreneurship Social Media Technology Web Strategy Comments 4 Comments The Four E s Of Social Media Marketing I ve heard the advantages of shifting from traditional marketing to social media marketing strategies articulated many different ways but Jeffrey Hayzlett Chief Marketing Officer at Eastman

    Original URL path: http://blog.steffanantonas.com/tag/social-media (2016-05-02)
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  • Check In Where You'll Be In The Future. Not Where You Are. - Steffan Antonas
    be This lets you do a variety of things including letting people know where you are headed so they can meet you there It also lets you start conversations about what you ll be doing later today As an early adopter and long time fan of Foursquare the following quote from Jyri s interview struck me as right on the money He focuses in on the importance of shifting the moment you check in to before you ve even left precisely when interactions with the application that lead to discovery are most useful and have the most potential for changing your behavior Noodle this What I think makes this more useful than Foursquare is that you re actually catching people at the decision point before they ve already settled down because with Foursquare I usually check in once I ve already sat down I ve ordered my latte I m at Kuppa Cafe and I m like I should check in on Foursquare and then I get a special nearby What are the chances at that point of me getting up and walking across the street They re very low Whereas this is more about I don t know where

    Original URL path: http://blog.steffanantonas.com/check-in-where-youll-be-in-the-future-not-where-you-are (2016-05-02)
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  • Why Most Facebook Marketing Doesn't Work - Steffan Antonas
    won t soon This section of the conclusion stood out especially in the context of Peter s extensive experience with a broad range of approaches Make sure your fans get something in return for liking your page with promotions likes offers for fans that they can easily redeem The more lucrative the deals offer the more sharing with friends will happen Fans want things like exclusive products services drastically discounted prices akin to Groupon type deals and early notification and registration for upcoming events ideally exclusive to fans Promotions should make the fan feel like they are a brand insider not just a standard consumer A big secret of Facebook marketing is that it is easy and cheap to drive promotions using ads targeted only at your fans that link to landing tabs that deliver the offer and encourage fans to share to their newsfeed A brand on Facebook should be like a casual friend or neighbor and not try to suck people into heavy levels of interaction What do you do with a friend Comment on their photos like their status vote on their outfit These types of interactions take seconds not minutes and definitely not hours A brand on Facebook should offer their users regularly updated simple to interact with engagement features Each of the engagement apps should be fully branded and run in a separate tab with traffic driven from wall posts newsfeed and Facebook ad units to increase engagement Start with a personality quiz Then two weeks later put up a poll Then try a trivia app For special events put up a gifting app for Valentine s Day or for the holiday season a holiday song card Some brands like media properties and well known consumer brands get an immediate fan base for this type

    Original URL path: http://blog.steffanantonas.com/why-most-facebook-marketing-doesnt-work (2016-05-02)
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  • A First Look At The New Facebook Inbox - Steffan Antonas
    keep in touch publicly and I d personally feel a little strange giving out my facebook com addy to anyone It s certainly not going to replace my primary email address any time soon If most people are like me Facebook is going to have some big adoption hurdles to clear before facebook com becomes a culturally accepted mainstream thing Still I can see how it might be a hugely attractive option for younger generations who are using Facebook more than email The fact that this gives you the ability to write email directly to people outside of Facebook thus sharing your addy automatically could be a boon for Facebook It actually makes me wonder whether they ll add a from Facebook com get your own free email here tag signature to every email you send the way that Hotmail did years ago that made the service explode virally We ll see The new addy s not all though during the setup process you ll also be prompted to link your mobile number to your inbox This is something that no other service has done that I think is pretty significant The new system allows you to also send as text which means that as long as you re sending the message to someone s facebook com address i e their Facebook account they ll be getting pinged outside Facebook in a way that at either keeps Facebook top of mind or serves to brings them back into the application on their phone A subtle move by Facebook that multiplied over millions of text pings trains us to come back to the inbox and connect with our Facebook friends outside of our regular routines especially when a text is designed to make sure they read the message now Even the best of us are impatient and self important from time to time which will work in Facebook s favor The interface is pretty simple right now and that s probably a good move for the first round It s everything people wanted years ago when we complained how plain and rudimentary Facebook s messaging system was but don t let the simplicity fool you there s good design thinking on the back end This inbox is WAY better for mobile than standard email boxes because of the ways that it s organized First every email a synchronous chat or message gets put into one conversation stream in chronological order so you always go to the most recent message regardless of where it came from Second full conversation history streams are organized by friend of which we all have very few that we communicate with regularly which makes your inbox quickly scannable A great design for mobile Third Facebook seems to have taken a good stab at nailing the clutter problem they ve already created a sub inbox called other where messages from business pages and spam gets auto filtered to That s not a great thing for businesses on Facebook

    Original URL path: http://blog.steffanantonas.com/a-first-look-at-the-new-facebook-inbox (2016-05-02)
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  • In Defense Of RSS - Steffan Antonas
    read to the end of articles two or three times as much as I used to Some might argue that scanning is how you read the web effectively but I disagree If there s one thing that this simple experiment has taught me it s that effective reading isn t just about increasing your awareness of lots of topics and news it s about training yourself to synthesize analyze and think deeply And you can only do that if you set up the right conditions for yourself and limit distractions No ads and similar formatting help your reading habit I won t harp on this because I think it s obvious Fewer distractions and similar text and formatting help get you into the same mental zone every time you sit down to read It s a lot easier to build a habit of reading 5 articles in a row from 5 different blogs every morning that all look the same in one window than to do the same thing hopping from site to site Content switching is the devil Reading fewer blogs more consistently helps you develop a more meaningful relationship with authors I ve just talked about the power of focus on attention and thought but there s an important compound benefit to spending more time consistently reading from your favorite sources you get to know your favorite writers more deeply Blogging isn t dead people Attention is dead That s why blogging feels so lonely Remember when blogging WAS social media We used to get to know other bloggers MUCH more intimately because you were spending up to 5 10 minutes every post with other people at a time and actually engaging in conversation with them instead of just checking in with a RT What a revelation I think we need to get back to that and I think RSS is the right vehicle to do it In any case the long story short is that there s a lot more meaning in the way we did things back in 2005 I think we can learn a lot from our former selves I think RSS and blogging are far from dead we just need to recognize when new tech isn t doing us any favors and consciously teach ourselves better habits even if we have to dust off an older technology to do it best Final Notes On RSS Readers For those wondering Over the period of the month I did this experiment I tried several RSS readers to see if the reader made a difference It does I settled on Feedly as my reader of choice It s easier to organize feeds than Google Reader and has better sharing functionality when you re mid read and it surfaces other blogs you might like the way that GetGlue suggests other books movies and music etc based on your subscriptions which I ve found extremely useful It also is great at surfacing the most popular content from the feeds

    Original URL path: http://blog.steffanantonas.com/in-defense-of-rss (2016-05-02)
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  • 101 Must-See Digital Marketing Charts and Graphs - Steffan Antonas
    lots of leave a comment to enter types of giveaways on blogs these days Writing simply is better across the board the more academic and sophisticated your writing the fewer people engage and spend time with the content Sad but true Most people read in the morning between 10am and 11am They also tend to share and comment on content more in the mornings before 8am Paid and email still beats social media when it comes to conversion rates Offering on demand content like downloadable kits research and white papers and webinars converts well when it comes to lead generation especially when you explicitly state that they are free and you give people the option to opt out of being contacted don t ask them their age and you limit the number of fields they need to fill out to an absolute minimum Inbound marketing is more effective and about 60 cheaper on average than outbound traditional marketing Companies are recognizing this and switching their focus and adjusting their budgets towards inbound Frequency of blogging makes a difference most noticeable difference between blogging daily and blogging 2 3 times a week Most companies blog weekly The most liked Facebook pages relate to entertainment and media Videos are shared more on Facebook than on Twitter Most sharing on Facebook occurs on Saturday and Sunday Blogging enhances social media success significantly presumably because people need content to share and engage and small businesses and B2Bs benefit the most from a blogging social media strategy Blogging doubles the number of inbound links to a company s website and increases visitors to the site by over 50 on average Twitter drives leads for B2C customers SEO still matters A LOT for lead generation obvious Twitter s had sharp negative growth since the beginning of 2009 Experts agree that Google and Facebook are the most valuable places to invest marketing dollars into right now but many agree that there s a big shift about to happen I wouldn t read too much into this SEO and social media marketing are still king today Mobile video and demographic advertising geo location curation real time seach and the right time web are the top trends for 2011 Companies that did not invest in real time web did far worse via stock price change than those that do On average of companies surveyed those that that invested in real time web engagement saw an increase in stock price over the last year I thought that was pretty interesting might be worth a blog post or three Published January 4 2011 Author Steffan Antonas Category Data Slide Sets Social Media Tags HubSpot Comments 5 Comments Post navigation Previous Post My 3 Themes for 2011 Next Post Launch Day A Fresh Look For Rahvalor 5 Comments Digital Social Marketing for Construction How to be a major success CONSTRUCTION MARKETING UK BLOG January 5 2011 at 12 43 pm 101 Must See Digital Marketing Charts and Graphs steffanantonas com Peter L

    Original URL path: http://blog.steffanantonas.com/101-marketing-charts-and-graphs (2016-05-02)
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