archive-com.com » COM » S » STEFFANANTONAS.COM

Total: 444

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Business & Entrepreneurship Archives - Steffan Antonas
    and solutions on how to go about doing what we do and finding meaning in our lives Some call it The New Entrepreneurship or awesomeness and some simply call it working on stuff that matters What would you do tomorrow if you were laid off today Would you change the world Published December 1 2009 Author Steffan Antonas Category Business Entrepreneurship The Future Of Work Comments 20 Comments Repositioning The Traditional Advertising Marketing Agency In A Social Media Driven World Audiences are skipping TV spots with their DVRs and learning how to ignore ads on the web Instead they re talking bluntly about products and brands on Twitter chatting about them on Facebook and searching for the reviews and opinions of other customers on Google before they buy Armed with free easy to use tools that allow them to ask trusted friends what they think or give an unsolicited opinion to hundreds in an instant it s word of mouth on fire The truth is as people are increasingly empowered by social media marketers are losing control In a lot of ways these trends are great news for the world because more customers are getting the real story and finding out from each other which products and services have real value and which ones don t But where does this leave the people who ve build honest businesses being experts in push strategies that used to work A lot of them are scratching their heads wondering How the hell are we going to make money now If you re one of the ones scratching your head here s the good news your clients are about to need you more than ever The bad news in order to consistently deliver measurable value to your clients you re going to have to shift the way you do business in a major way Read More Published September 28 2009 Author Steffan Antonas Category Business Entrepreneurship Comments 11 Comments Are We Innovating Or Are We Doing Exactly The Opposite In this keynote on Constructive Capitalism Umair Haque reminds us that not all profits are equal While some truly innovative companies are creating authentic thick value in the economy others create profit through economic harm to others that results in thin value and what he calls a zombieconomy How thick is the value you are creating This video was created for VINT the International Research Institute of Sogeti For more information please visit the following websites Methemedia or http vint sogeti nl You can also contact duivestein directly For those of you that don t have 45 minutes to watch the keynote here s a quick synopsis of the video s content Read More Published August 11 2009 Author Steffan Antonas Category Business Entrepreneurship Design Do LinkedIn Recommendations Matter In the Reputation Economy There is an interesting conversation going on this week between some of the web s heavy hitters on the subject of the actual value of LinkedIn recommendations in the reputation economy Here s the time line of the conversation so far July 17th Jeremiah Owyang Forrester Research posts a thought provoking and well written piece on his blog that sparks the debate titled Requested Recommendations on Social Networks Why I Won t Do It July 17th later that day Russ Somers Egghead Marketing posts an extended the conversation on his blog about the Evaluating LinkedIn Reccomendations that references Jeremiah s article and the resulting Twitter chatter July 18th Kay Luo Sr Director of Corporate Communications at LinkedIn contacts Jeremiah and writes him a LinkedIn recommendation that he accepts on his profile July 24th LinkedIn responds to Jeremiah s post on their blog discussing the benefits of recommendations and the social economy Read More Published July 24 2009 Author Steffan Antonas Category Social Media Technology Web Strategy Comments 1 Comment The TED Ten Commandments and The Social Web I enjoy following TED because it s like drinking from a fire hydrant of amazing new ideas and stimulating discussion The conference challenges some of the world s most fascinating thinkers and doers to give the talks of their lives in 18 minutes and what results from that challenge is consistently entertaining informative and inspiring This list of the 10 Commandments of TED speakers came to me via an emailed ezine article by Dana Bristol Smith While all 10 in the list apply to presentations I d argue that the first 8 with some minor language tweakage could be called The 8 Commandments for blogging and social media Enjoy Thou Shalt Not Simply Trot Out thy Usual Shtick Thou Shalt Dream a Great Dream or Show Forth a Wondrous New Thing Or Share Something Thou Hast Never Shared Before Thou Shalt Reveal thy Curiosity and Thy Passion Thou Shalt Tell a Story Thou Shalt Freely Comment on the Utterances of Other Speakers for the Sake of Blessed Connection and Exquisite Controversy Thou Shalt Not Flaunt thine Ego Be Thou Vulnerable Speak of thy Failure as well as thy Success Thou Shalt Not Sell from the Stage Neither thy Company thy Goods thy Writings nor thy Desperate need for Funding Lest Thou be Cast Aside into Outer Darkness Thou Shalt Remember all the while Laughter is Good Thou Shalt Not Read thy Speech Thou Shalt Not Steal the Time of Them that Follow Thee Published May 14 2009 Author Steffan Antonas Category Business Entrepreneurship Social Media Comments 4 Comments The Real Dynamics Of First Mover Advantage Mick Liubinskas Co Founder and Web Product Director of Pollenizer wrote a piece today on ReadWriteWeb as part of their ReadWriteStart channel that had some great points about the realities of first mover advantage that I ve heard echoed by many battle hardened internet entrepreneurs The post is titled First Mover Advantage Is About Compound Interest Not Market Share Here are some of best nuggets Read More Published May 1 2009 Author Steffan Antonas Category Business Entrepreneurship Design Mulitple Prototypes Better Feedback I mentioned in a previous post that open social development for products has been a getting a lot of press lately Companies are learning that true customer insight starts by including customers and users in the development stage Getting prototypes into the hands of your potential customers early on and iterating a ton based on the feedback you get can pay huge dividends in the long run but only if the feedback you get is good One key insight can greatly improve your chances of getting what you want from your guinea pigs When it comes to prototypes more is virtually always better One prototype is a solid start it s better than nothing and has some value The trouble however with showing someone just one idea and asking them what they think is that their answer is likely going to be tainted by what they think about you because you ve presented an idea that you ve obviously committed to If they are a friend or simply want to develop rapport with you they ll likely respond positively regardless of whether idea has true merit The opposite is often true if you suggest a single idea to someone who doesn t like you for whatever crazy reason What you re likely to get is an unnecessarily negative response or no real feedback at all In both cases the person you re trying to glean insight from is less likely to give you the kind of quality objective feedback you need Read More Published April 28 2009 Author Steffan Antonas Category Business Entrepreneurship Design Trendspotting At Web 2 0 Expo I recently spent a week at the Web 2 0 Expo in San Francisco CA I had a ball There s something dare I say Worldchanging about the O Reilly events this year There s a sense of community shared responsibility and agency in the air It s one thing to be social in the blogosphere and participate in online communities but it s quite another to be physically present among this many smart people clustered together sharing their data ideas and experiences Over the course of the week I saw a number of presentations that echoed common ideas about what s going on right now and what forces the major players are responding to Here are 5 of the most noteworthy trends Local Is The New Global Consumers are increasingly taking a look at their lives through a local lens and using the web as an information resource to improve their offline experiences and purchasing power The emergence of mobile phones as computer devices i e GPS enabled iPhones etc lines are blurring the lines between online offerings and on the go real world ones Geolocation services on mobile devices as well as off line meetups organized online embedded mapping and find near you services on the web are hightening people s awareness about what s around them and getting them out of the house building communities in their local areas Read More Published April 17 2009 Author Steffan Antonas Category Business Entrepreneurship Technology Trendspotting Comments 1 Comment Infecting New Startup Recruits With Passion No matter what your startup s product or service is there are very few factors that will be more critical to its success than your ability to recruit good people and build creative productive teams Recruiting smart people to your startup isn t enough though they must also believe that what they do at your organization as an individual can help change the world for the better Creating an organization based on goals that mean something to its people can not only help your startup find and enlist talented recruits but it will also be a tremendous long term advantage because having a sense of meaning and purpose are the most powerful motivators for people Giving people in your organization something that they can believe in and put their hearts and energy in to will give them a sense of personal attachment and pride into what they contribute towards the final product Creating meaningful group goals and clearly communicating how new recruits can contribute toward achieving those goals creates a wellspring of passion and can bond teams and motivate them to achieve the organization s goals together More Posts In This Series Hiring For Your Startup Set Clear Expectations from the Get Go Pick The Right Person for the Job AND The Group Published January 9 2009 Author Steffan Antonas Category Business Entrepreneurship Top Posts Comments 5 Comments Hiring For Your Startup Set Clear Expectations from the Get Go When you re choosing candidates to bring on board your startup it s often easy to tell who s hungry and excited to sign on and who s not It might not be so easy however to assess where that excitement is really coming from Make sure your expectations are in line early and that new recruits know exactly what they are getting into The excitement of joining a new organization could fade quickly if the new recruit finds herself in a situation she didn t anticipate Don t be afraid to be frank Make it crystal clear that working in a startup is different from what they might be used to in their previous organization Ask questions like Can you function without a secretary and with less vacation time Are you willing to work long hours and fly coach Questions like these won t phase people who are passionate and excited about joining your startup for the right reasons Having the right conversations with a prospect early will help you identify people who are more likely to be in it for the long haul More Posts In This Series Pick The Right Person for the Job AND The Group Published January 8 2009 Author Steffan Antonas Category Business Entrepreneurship Comments 4 Comments Pick The Right Person for the Job AND The Group Just because someone can do a job well doesn t necessarily mean that they ll mesh well with the rest of the team Understanding the complexities and nuances of how your current team operates and hiring for fit is crucial to building a team that performs well together and stays passionate about what they do as a group Leaders who ve made the mistake of rushing to bring someone on board who s personality energy level and work habits don t jive well with the rest of the crew will agree that it can bring everyone down dull the excitement of working together and hinder the entire group s productivity Recruiting people who will bring a positive attitude and energy to your team s mix can have a positive effect on the creativity communication and overall performance of the entire group Finding good people is easier said than done and requires patience and care Don t rush the hiring process It s better to run lean with a tight knit group of great people than to be overstaffed with bad eggs Published January 7 2009 Author Steffan Antonas Category Business Entrepreneurship Comments 4 Comments The 10 Biggest Business Myths Gilbert s Secret Rules of Business Success The following is a transcription of the 2008 commencement speech given by Steve Gilbert at the Lauder Institute of The Wharton School Steven is the Senior Managing Director and Chairman of SUN Group USA He is also Chairman of the Board of Gilbert Global Equity Partners L P a billion dollar private equity fund and Vice Chairman of the Executive Board of MidOcean Partners For those of you that are interested this is a brilliant read full of no frills hard hitting advice When I sat where you are sitting right now the speaker at this venue who had entered Wharton 40 years before I started was probably Class of 1927 That means he there were no women in those days was born around the turn of the Century He was too young for World War I but his grandfather was born about the time of the Civil War And he was headed right into the Great Depression In 1905 when he was born the average life expectancy in the US was 47 years 14 percent of US homes had a bathtub 8 percent had telephones There were 8 000 cars and 144 miles of paved roads 95 of all births took place at home 90 of all doctors had no college education Most women washed their hair once a month and used Borax or egg yolks for shampoo Crossword puzzles canned beer and iced tea hadn t been invented Only 6 percent of all Americans had graduated from high school Marijuana heroin and morphine were all available over the counter at the local corner drugstore My speaker in 1967 had a business career that did not include the Internet e mail calculators personal computers cellphones or the electric toothbrush How did they ever survive How did they ever do business How did they ever succeed Of course that s what you will be thinking when your holograph stands here 40 years from now But I wanted to give you a touch of perspective Because the arc of your career will be a lot shorter than you think But some things haven t changed I am confident that whatever the technology over the next 40 years what I am about to tell you will remain constant Now you all suppose that I am about to launch into a diatribe about macro economics Sovereign Wealth Funds and international economics If that is what you find interesting read The Economist Because what you all want to know as you enter the work force is What are the secrets of success By just being in this room you are amongst the elite of this planet You are surely in the top 1 Being in the Lauder School the top one percent of that metric But only some of you hardly all based on history will succeed in business That s because you don t have Gilbert s Secret Rules of Business Success They have been derived from a lifetime of trial and error Take notes 1 Show up on time You might think this to be humorous or facetious But as your career goes on you will find there are a lot of people who cannot do this Their plane is always late they pick up the phone before the big meeting they can t meet a deadline 90 of meetings start late When your colleagues and bosses know that you will show up when promised they will have confidence in you and begin to trust you 2 Do what you are asked to do Don t do what you think ought to be required Don t add pages of data to prove your point Summarize the data so your boss doesn t have to Don t change the assignment Give your boss what he asked for and life will be simple You can add exhibits for recreational reading but only the first two pages will be read 3 When asked a direct question answer Yes No or I don t know but will find out Don t tell a story Don t obfuscate Don t repeat the question you were just asked Don t fill the air with information of interest only to you Answer first Tell the story second if you must You would be shocked at how few people can do this Always make full disclosure 4 Handle every piece of paper only once Paper left on your desk will grow even without food or water Looking at the same piece of paper multiple times is wasteful counter productive and cuts down on your recreation time 5 Make your boss look good Eventually this will work Organizations always know who really does the work Empty suits can t hide forever If you make your boss look bad you might have to try this at your next job 6 If it isn t in writing it

    Original URL path: http://blog.steffanantonas.com/tag/business-entrepreneurship (2016-05-02)
    Open archived version from archive


  • Web 2.0 Archives - Steffan Antonas
    browser add on that allows you to carry your social network with you as you browse around the web and do a whole host of really cool things with social platforms like Twitter Facebook Tumblr Digg etc Like Firebug or del icio us it s become an indispensable part of my browsing toolkit I use it multiple times a day to quickly share articles and books I read music I m listening to restaurant reviews I write etc to Twitter and Facebook as I m browsing There s a lot of power packed into this little add on and because it allows you to do so many things on so many platforms it s replaced quite a few of my single purpose add ons For it s integration with Twitter and Facebook alone it s worth installing but the new social features they ve added today are worthy of applause Read More Published July 24 2009 Author Steffan Antonas Category Social Media Technology Comments 3 Comments Trendspotting At Web 2 0 Expo I recently spent a week at the Web 2 0 Expo in San Francisco CA I had a ball There s something dare I say Worldchanging about the O Reilly events this year There s a sense of community shared responsibility and agency in the air It s one thing to be social in the blogosphere and participate in online communities but it s quite another to be physically present among this many smart people clustered together sharing their data ideas and experiences Over the course of the week I saw a number of presentations that echoed common ideas about what s going on right now and what forces the major players are responding to Here are 5 of the most noteworthy trends Local Is The New Global Consumers are increasingly taking a look at their lives through a local lens and using the web as an information resource to improve their offline experiences and purchasing power The emergence of mobile phones as computer devices i e GPS enabled iPhones etc lines are blurring the lines between online offerings and on the go real world ones Geolocation services on mobile devices as well as off line meetups organized online embedded mapping and find near you services on the web are hightening people s awareness about what s around them and getting them out of the house building communities in their local areas Read More Published April 17 2009 Author Steffan Antonas Category Business Entrepreneurship Technology Trendspotting Comments 1 Comment Geeking Out At Web 2 0 I m heading up to San Fransisco tomorrow for the 2009 Web 2 0 Expo I am thrilled If you re going to be there and want to meet up in person come say hi Here s a quick list of events and sessions you re likely to find me at Wednesday Sessions 4 1 2009 Why Local Is The New Global 8 30am Wednesday 04 01 in 2009 On the influence of

    Original URL path: http://blog.steffanantonas.com/tag/web-20 (2016-05-02)
    Open archived version from archive

  • Web 2.0 Expo Archives - Steffan Antonas
    2 0 Expo Jyri Engestrom Google Preparing for A New Kind of Customer Relationship in the Facebook Era Web 2 0 Expo Clara Shih Best Practices in Social Media Integration for Web Publishers and Content Providers Web 2 0 Expo Bob Buch Digg Beyond Buzz On Measuring a Conversation Web 2 0 Expo 2009 Katie Niederhoffer Marc Smith The Whuffie Factor The 5 Keys for Maxing Social Capital and Winning with Online Communities Tara Hunt Published May 12 2009 Author Steffan Antonas Category Technology Comments 3 Comments Trendspotting At Web 2 0 Expo I recently spent a week at the Web 2 0 Expo in San Francisco CA I had a ball There s something dare I say Worldchanging about the O Reilly events this year There s a sense of community shared responsibility and agency in the air It s one thing to be social in the blogosphere and participate in online communities but it s quite another to be physically present among this many smart people clustered together sharing their data ideas and experiences Over the course of the week I saw a number of presentations that echoed common ideas about what s going on right now and

    Original URL path: http://blog.steffanantonas.com/tag/web-20-expo (2016-05-02)
    Open archived version from archive

  • Crowdfunding Archives - Steffan Antonas
    annual Disruptive By Design business conference A few days ago Wired posted a number of great videos from the conference online at Fora tv One of the videos is a 19 minute interview with Kickstarter co founder Yancey Strickler about the status of the creation economy and some of the misconceptions and challenges the Kickstarter team is dealing with It s always interesting hearing what founders are actually seeing vs

    Original URL path: http://blog.steffanantonas.com/tag/crowdfunding (2016-05-02)
    Open archived version from archive

  • Kickstarter Archives - Steffan Antonas
    annual Disruptive By Design business conference A few days ago Wired posted a number of great videos from the conference online at Fora tv One of the videos is a 19 minute interview with Kickstarter co founder Yancey Strickler about the status of the creation economy and some of the misconceptions and challenges the Kickstarter team is dealing with It s always interesting hearing what founders are actually seeing vs

    Original URL path: http://blog.steffanantonas.com/tag/kickstarter (2016-05-02)
    Open archived version from archive

  • Analytics Archives - Steffan Antonas
    wrap their heads around is how to measure the effectiveness and value of their social media investment In a lot of ways it s the question because no online effort is free Even if all the tools are free every campaign still takes time and effort which you pay for by the hour in most cases In almost every case where you commit to an online project the analytics will be squishy and gray at best and you ll have to come to terms with the immutable fear that your people could be spending their time and energy elsewhere The fear is a given and if you don t have it s because you re not really weighing your options correctly Read More Published June 29 2010 Author Steffan Antonas Category Business Entrepreneurship Social Media How To Test How Your Audience Is Responding To Your Online Videos In Real Time Recently I ve had a few of my clients ask me whether they should be video blogging more My answer usually starts with the question how comfortable are you on camera Video blogging isn t for everyone and it can make or break you in my opinion While it s

    Original URL path: http://blog.steffanantonas.com/tag/analytics (2016-05-02)
    Open archived version from archive

  • Featured Archives - Steffan Antonas
    their stories photos and news and interact with their customers The company was already experiencing a lot of success interacting with their customers on social media platforms like Facebook and Twitter They just needed a central place to bring it all together and create a sense of true community And that s just what we ve done with the new site What I m really happy about as a designer is that the fun loving Vineyard Vines crew have embraced the idea of having a blog for all the reasons that makes blogs great It s awesome to see that the first few posts are true to what they stand for as a brand living the good life The stuff they ve already posted is fun full of personality and enthusiasm and shows you exactly who they are and what they care about I love the launch video that they posted this morning I watched it for the first time today and it put a big smile on my face What an awesome way to set the tone and kick things off For those of you who ve got 5 minutes of course you do it s Friday head on over to the new blog and check out the new digs If you re already familiar with VineyardVines com you ll notice that the new site integrates seamlessly with the old one there s virtually no difference in look and feel even though it runs on a totally different software engine The site runs WordPress and is built on Chris Pearson s Thesis theme so it s got top notch SEO and great optimized code on the back end We also included some nifty interactive social elements that pull in their Facebook Fan Page activity Twitter feed Flickr Photos and

    Original URL path: http://blog.steffanantonas.com/tag/featured (2016-05-02)
    Open archived version from archive

  • foursquare Archives - Steffan Antonas
    nearby What are the chances at that point of me getting up and walking across the street They re very low Whereas this is more about I don t know where I m going yet I havent decided yet If you can catch people at that decision point and then spread it not just for location but do it for movies do it for music do it for all different categories of social objects in my mind that s going to be a huge hit Published March 3 2011 Author Steffan Antonas Category Social Media I m On A Boat How To Use Foursquare To Get 231 People to Check In To Your Restaurant In 1 Day A few weeks ago Joe Sorge showed us how he used Foursquare to get a flash mob of 150 people into his restaurant AJ Bombers This Friday with a little help from Milwaukee s online community he pulled together the most successful Foursquare based event run by a restaurant to date in a 24 hour period and proved that his Foursquare formula truly works for restaurants and that it s repeatable By the end of the day on Friday 231 people had checked in at AJ Bombers s I m On A Boat badge party and Joe had done more business at lunch in one day than he ever had In this post we ll share some media and stats from the gathering discuss exactly what it takes to pull off one of these events and Joe will share some lessons learned and tips for using Foursquare to drive business Read More Published April 19 2010 Author Steffan Antonas Category Social Media Top Posts Web Strategy Comments 22 Comments Case Study How To Use Foursquare To Draw A Crowd Into Your Restaurant tweetmeme

    Original URL path: http://blog.steffanantonas.com/tag/foursquare (2016-05-02)
    Open archived version from archive



  •