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  • Wisconsin Archives - Steffan Antonas
    than almost anyone else Joe Sorge who runs a burger joint in Milwaukee called AJ Bombers shot me a tweet yesterday to tell me about a Foursquare party they had this week that brought a flash mob of 161 Foursquare users to his restaurant My eyebrows shot up when I read that number 161 check ins in one day How could that be There are only about three or four

    Original URL path: http://blog.steffanantonas.com/tag/wisconsin (2016-05-02)
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  • A Smart Strategy For Quickly Building A User Base For Your Beta - Steffan Antonas
    new way to chat with people nearby Join me LINK So I clicked through Genius I don t even know what Yobongo is and I already want to share it with 3 friends because it ll get me an early invite faster Yobongo knows it s me sharing because it uses a personal trackable link Apparently I m not alone A quick search on Yobongo on Twitter shows pages of

    Original URL path: http://blog.steffanantonas.com/a-smart-strategy-for-quickly-building-a-user-base-for-your-beta (2016-05-02)
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  • On Soliciting Links for Link Campaigns - Steffan Antonas
    search rankings Those benefits are yours however only through careful selection of the sites to link to yours Here are the kinds of questions you ve got to ask yourself before soliciting a link from another site Does the site contain credible well written information Most experts would have phrased this question Does this site have a Google PageRank of at least 5 But that s not the way to think about it Having a high PageRank can be very good if the content is being maintained and continues to be well written and credible But sites change A site you think is very good that search engines have not yet discovered now might be the best time to request a link it might never be easier to get Maybe you can pass along some tips for search marketing that will help the site gain the search engine s attention after they link to you You know the subject matter of your site s content trust your own judgment on whether a site is high quality Does the site s content relate to yours in a strong way There is no use getting links from a local accountant to your digital camera page even if he loves your cameras Mmm K Your visitors would not place any stock in an accountant s recommendation so why should a search engine They just aren t built that way Are the visitors to the site the kinds of visitors you want at your site If not why would you want them to visit your site Remember you are not looking for higher rankings or more referrals you want more conversions That s the goal Make sure the links you solicit drive qualified traffic to your site Plenty of such sites are out there

    Original URL path: http://blog.steffanantonas.com/on-soliciting-links-for-link-campaigns (2016-05-02)
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  • Why Pay A Professional to Help You Build Your Business Online? - Steffan Antonas
    is designed to help them get a quick broad awareness of the potential costs effort and issues they need to consider before going digital Finding the right people to help manage your online business isn t easy In fact it s getting harder every day To an uneducated consumer a simple Google search for web design services can be overwhelming Along with hundreds of services that offer cheap do it yourself packages there are thousands of freelance designers boutique agencies and large companies all competing for your business It s a competitive market and it s important to be able to know what to look for and how to separate the wheat from the chaff In this post we ll discuss some of the things that consumers looking for these services need to be aware of before they go shopping for a professional A little bit of information and knowing the right questions to ask while shopping goes a long way and can mean the difference between running a successful online business and struggling or failing Here are a few things we tell potential clients to be aware of when they call us with an inquiry Read The Full Article

    Original URL path: http://blog.steffanantonas.com/why-pay-a-professional-to-help-you-build-your-business-online (2016-05-02)
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  • How To Test How Your Audience Is Responding To Your Online Videos In Real Time - Steffan Antonas
    talented writer who happens to be blessed with a squeaky voice or a shy demeanor By contrast when they watch you on video there s no where for you to hide and your strengths as well as your flaws get amplified and become a focal point of the audience s experience People are picking up all kinds of non verbal cues that they re using to decide whether they like you and what you ve got to say There are people out there who are so comfortable and enthusiastic when they ve got a camera in their face that they were born to do it Others not so much Whether you were born to be on camera or stick to writing is not necessarily a reflection on your character or intelligence either you ve just got to know your DNA Stephen Hawking wasn t born to be a TV rockstar Enough said The good news is that if you re thinking about trying out video blogging you can dip your toe in without committing too heavily on equipment and time and use TubeMogul to measure and test how people are reacting to you and your video content in real time If you re a video amateur the instant feedback you can get from seeing how long people watch your content where they re watching it and when they drop out minute by minute called drop out rate can give you a pretty good indication of how you re being received and whether people like what you re doing or not You can use that data to tweak your message and style and see how your audience responds Pretty neat stuff This way you can borrow a camera from a friend or rent one and see if this is something you

    Original URL path: http://blog.steffanantonas.com/how-to-test-how-your-audience-is-responding-to-your-online-videos-in-real-time (2016-05-02)
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  • How Restaurants Can Use Social Sites Like Yelp To Boost Business - Steffan Antonas
    what people are saying about you online Because people s first impression of you happens where the chatter is ignoring the conversation is a big mistake In this interview Isaac talks about how he s embraced Yelp started listening joined the conversation and used it to his advantage to quickly build a local and loyal customer base Not surprisingly he says he did it one customer at a time This video was originally posted on Building43 Published September 3 2009 Author Steffan Antonas Category Business Entrepreneurship Social Media Web Strategy Tags Going Local Social Media Web Strategy Comments 5 Comments Post navigation Previous Post Dan Pink on The Science of Motivation And The Building Blocks of An Entirely New Operating System Next Post The Last Time I Saw Dan Zaccagnino He Was Just Some 15 Year Old Who Wouldn t Put His Guitar Down 5 Comments ryangraves September 10 2009 at 8 39 am I think this is probably the best Building43 vid featuring a real life brick mortar business using the social web The owner clearly gets the benefit and understands how to use it appropriately I also like the fact that he acknowledges that it s just one factor or one strategy not the only factor The web is a valuable additional tool to a brick and mortar business but can t be the only thing Great interview Scoble and thanks for posting Steffan Steffan Antonas September 10 2009 at 9 54 am I totally agree with you This video is great Meat and potatoes back to basics real person doing it on his own It s this stuff that I find most inspiring because it feels authentic and legit Ryan Graves September 10 2009 at 2 39 pm I think this is probably the best Building43 vid

    Original URL path: http://blog.steffanantonas.com/how-restaurants-can-use-social-sites-like-yelp-to-boost-business (2016-05-02)
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  • Customer Insights Archives - Steffan Antonas
    your customers are like and what they want everywhere Some really good stuff can be found in customer reviews automated customers also bought or you might also like recommendations just to name a few Paying attention to these details can lead to great insights about what your customers actually want how they use your product and what their other interests are If you re an author what other books are they buying when they purchase yours If you re selling electronics what are customers bundling their purchases with You ve got to ask yourself these questions It could tell you a lot about services you should be offering where your product might be lacking or even what partnerships and opportunities you might seek for win win promotions This above is just one example I ve talked about how tons of people are hacking their Flip cameras because the company isn t listening and offering a wide angle lens adapter There are a ton of blog posts and YouTube videos about how to glue on wide angle lens adapters to make the Flip more useful and these lenses only cost 30 bucks If the company was listening they d be partnering

    Original URL path: http://blog.steffanantonas.com/tag/customer-insights (2016-05-02)
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  • Flip Camera Archives - Steffan Antonas
    about your customers Published March 4 2010 Author Steffan Antonas Category Business Entrepreneurship Web Strategy Comments 2 Comments Hacking The Flip A Quick Lesson In Community Building I ve been an Flip Camera owner for about a year now I m actually on my second one I started with a 60 minute Flip Mino and then sold it and upgraded to a 120 minute Ultra HD a few months ago The great thing about The Flip cameras is the simplicity Fits in your pocket simple interface drag and drop video files easy upload to the web The simplicity in a few minor areas though is also a pain The 2x zoom is limiting and when you hold it at arms length which is exactly what you want to do when you want to be in the shot and it crops tight on your mug There s no Flip Camera yet that allows you to attach a wide angle lens Fortunately people on the web are quickly finding their own solutions to the problem and helping each other out by uploading YouTube videos and writing blog posts etc about how to make the camera do what they want Do a quick Google search for Flip Wide Angle Lens to see what I mean There are tons of people out there who are happily duct taping and super gluing wide angle lenses on their cameras to get what they want Brian Shaler s come up with a particularly elegant solution using a cheap magnetic lens converter What strikes me as odd here is that Cisco hasn t seemed to have caught on They might be listening but they certainly haven t made changes to their product based on the huge volume of hack your flip YouTube videos out there that tell a

    Original URL path: http://blog.steffanantonas.com/tag/flip-camera (2016-05-02)
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