archive-com.com » COM » S » STEFFANANTONAS.COM

Total: 444

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • YouTube Archives - Steffan Antonas
    How YouTube Handles Copyright and Some Thoughts On Remix Culture I ve got a great two video combo for you today that throws a spotlight on the current state of remix culture and values that are fundamental to the changing creative and cultural landscape of the social web By fundamental I mean that the values we chose to uphold when it comes to freedom creativity and control in this new

    Original URL path: http://blog.steffanantonas.com/tag/youtube (2016-05-02)
    Open archived version from archive

  • Activism Archives - Steffan Antonas
    Web Use and the Secret Service on Web in Russia Penalty for Companies Not Censoring Content Mobile Trends Data Integration Search Capacity In China Published December 7 2009 Author Steffan Antonas Category Cyberculture Movements and Activism Rethinking Government Branding Adbusting and Culture Jamming We ve got a talent problem We ve got too many brilliant marketers getting us to love stuff Somehow they ve gotten us to buy into this formula bigger better shinier more expensive stuff self esteem Being the self esteem seeking creatures that we are we consume gratefully The issue is that it s not doing us much good In Small Is The New Big Seth Godin points out exactly why the side effects of great branding is a problem that needs fixing and why we should worry that as he puts it the unintended consequences of excellent branding is one of the great tragedies of the marketing profession He says I think when traditional marketers talk about brand self esteem value is what they mean A true brand is something where the self esteem value far exceeds the utility It might be Heinz ketchup or a Rolex watch or a Marlboro cigarette but in each case there s a truly emotional connection between the brand and the user It might be Timberland boots downtown or Prada bags uptown Both are ridiculously overpriced for the utility they deliver but it s the story we tell ourselves that matters the label the image the peace of mind The problem of course is that the values and the messages that are selling us the promise of peace of mind are also leading us astray and there s no way to market our way out of the problem Or is there Read More Published August 7 2009 Author Steffan Antonas Category Design Movements and Activism Comments 2 Comments The IranElection Groundswell I ve been following the IranElection Twitter Stream ever since the protests started It s not unlike trying to drink from a fire hose Social media hubs all over the web have lit up like fireworks and the citizen journalism is amazing And the Iranians are not alone People all over the globe are coming to their aid and amplifying the already deafening roar of the protest Thousands of photos have been posted to Flickr hundreds of blog posts and new blogs have gone up and literally hundreds of thousands of status posts have hit Twitter Facebook and FriendFeed from citizens reporting on events happening on the ground in Iran and all over the world long before popular media CNN can t even keep up The Iranian government have done their best to silence the virtual protest they shut down popular sites like Flickr Twitter YouTube and Facebook and the crowd found work arounds organized themselves quickly got the word out and the cracks in the government s dams broke and the flood continued Millions of mobile phones and computers have replaced guns as the weapon of the revolution

    Original URL path: http://blog.steffanantonas.com/tag/activism (2016-05-02)
    Open archived version from archive

  • Censorship Archives - Steffan Antonas
    for granted and we tune out the debates on heavy censorship that is commonplace in other countries If you re not aware of the kind of control and manipulation that s happening in other places in the world these two video interviews back to back in the same video will help bring you up to speed quickly The first interview is with Rebecca MacKinnon who is a former CNN journalist who headed the CNN bureaus in Beijing and later in Tokyo Before leaving television to become a blogger and co founder of Global Voices Online She is now an Assistant Professor at the University of Hong Kong s Journalism and Media Studies Center and lives in Hong Kong The second interview is with Evgeny Morozov who is currently a fellow at the Open Society Institute in New York Previously he was Director of New Media at the Prague based NGO Transitions Online TOL and a columnist for the Russian newspaper Akzia 2003 2008 Here s a summary of the content that s covered in the interviews Enjoy Internal Web Censorship In China The Great Firewall of China Blogging In China Chinese Internet Police How Humor Slips Through The Cracks of

    Original URL path: http://blog.steffanantonas.com/tag/censorship (2016-05-02)
    Open archived version from archive

  • Movements Archives - Steffan Antonas
    become a blogger and co founder of Global Voices Online She is now an Assistant Professor at the University of Hong Kong s Journalism and Media Studies Center and lives in Hong Kong The second interview is with Evgeny Morozov who is currently a fellow at the Open Society Institute in New York Previously he was Director of New Media at the Prague based NGO Transitions Online TOL and a columnist for the Russian newspaper Akzia 2003 2008 Here s a summary of the content that s covered in the interviews Enjoy Internal Web Censorship In China The Great Firewall of China Blogging In China Chinese Internet Police How Humor Slips Through The Cracks of Censorship Russian Internet Censorship Russian New Media and Government Manipulation In Depth on Hidden Censorship in Russia Economic Crisis Impact on China and Russia The Global Network Initiative Moving to Other Blogging Platforms How Informed Citizens Are Humor can lead to Meaningful Action Web Questions Knowing Fake Commenters The Use of Anonymizers Web Use and the Secret Service on Web in Russia Penalty for Companies Not Censoring Content Mobile Trends Data Integration Search Capacity In China Published December 7 2009 Author Steffan Antonas Category Cyberculture Movements and Activism Rethinking Government Branding Adbusting and Culture Jamming We ve got a talent problem We ve got too many brilliant marketers getting us to love stuff Somehow they ve gotten us to buy into this formula bigger better shinier more expensive stuff self esteem Being the self esteem seeking creatures that we are we consume gratefully The issue is that it s not doing us much good In Small Is The New Big Seth Godin points out exactly why the side effects of great branding is a problem that needs fixing and why we should worry that as

    Original URL path: http://blog.steffanantonas.com/tag/movements (2016-05-02)
    Open archived version from archive

  • American Healthcare Reform On The Back of A Napkin - Steffan Antonas
    selected one deck as the grand prize winner out of 3 750 entries from over 130 countries That grand prize winner was titled Healthcare Napkins All and was created by visual communication specialist Dan Roam and Dr Tony Jones Whether or not you agree with the political perspective of this 51 slide presentation you ve got to admit it s an impressive way to deliver information Enjoy Healthcare Napkins All

    Original URL path: http://blog.steffanantonas.com/american-healthcare-reform-on-the-back-of-a-napkin (2016-05-02)
    Open archived version from archive

  • networks Archives - Steffan Antonas
    Katie Niederhoffer and Marc Smith is to date the best resource I ve found for getting a deeper understanding of interaction patterns that matter and what types of people make communities tick To my knowledge it s the only video taken of the event so please forgive the ahem less than HD quality of the recording Katie and Marc share rich data on what the interaction patterns look like for the types of people that you want to recruit for your community Hint It s always a very special few that produce the majority of the interactions that sustain communities being able to recognize them when you see them so that you can focus on building relationships with them and keep them around is a key success factor Thanks again to Katie and Marc for allowing me to record their talk I hope that those of you who love this stuff as much as I do get a lot out of this These guys did a great job in such a short period of time The talk is a great primer for understanding the social science and dynamics behind what makes communities tick Beyond Buzz On Measuring a Conversation Web 2 0 Expo 2009 Katie Niederhoffer Marc Smith from Steffan Antonas on Vimeo What is the most meaningful way to understand and measure a dialogue As marketing transforms from a broadcast model to a conversational one which constructs should be captured and how do you measure them Is it necessary to make a distinction between the metrics used to tap into the value of a conversation per se and the ROI of a social media marketing campaign This presentation offers new strategies to think about and tap into the depth of interactions and emotional connections people have online Beyond buzz

    Original URL path: http://blog.steffanantonas.com/tag/networks (2016-05-02)
    Open archived version from archive

  • social science Archives - Steffan Antonas
    by Katie Niederhoffer and Marc Smith is to date the best resource I ve found for getting a deeper understanding of interaction patterns that matter and what types of people make communities tick To my knowledge it s the only video taken of the event so please forgive the ahem less than HD quality of the recording Katie and Marc share rich data on what the interaction patterns look like for the types of people that you want to recruit for your community Hint It s always a very special few that produce the majority of the interactions that sustain communities being able to recognize them when you see them so that you can focus on building relationships with them and keep them around is a key success factor Thanks again to Katie and Marc for allowing me to record their talk I hope that those of you who love this stuff as much as I do get a lot out of this These guys did a great job in such a short period of time The talk is a great primer for understanding the social science and dynamics behind what makes communities tick Beyond Buzz On Measuring a Conversation Web 2 0 Expo 2009 Katie Niederhoffer Marc Smith from Steffan Antonas on Vimeo What is the most meaningful way to understand and measure a dialogue As marketing transforms from a broadcast model to a conversational one which constructs should be captured and how do you measure them Is it necessary to make a distinction between the metrics used to tap into the value of a conversation per se and the ROI of a social media marketing campaign This presentation offers new strategies to think about and tap into the depth of interactions and emotional connections people have online Beyond

    Original URL path: http://blog.steffanantonas.com/tag/social-science (2016-05-02)
    Open archived version from archive

  • Brand Monitoring Archives - Steffan Antonas
    about this in a blog post and be talking about you but unless that friend shot you a note and told you that she mentioned you in the post you d never know and that s probably a conversation you d be interested in joining Then there s the guy who wants to sing from the hills just how hard they think you and your company sucks If that guy knows how Google alerts work he might try and get creative or vague with your name or just leave it out entirely and link to your site there are thousands of examples of this on the web In both cases you want to know about what s going on and be able to engage the friend or enemy quickly People Use Links To Indicate Identity And Show Relationships On The Social Web People often don t use full names on the web because they don t need to Linking to someone s site social media profile or blog article is much more effective for clearly showing who or what you re talking about I could just say I had a great chat with Robert on FriendFeed and you know that I m talking about Robert Scoble People use linking like this to talk positively and negatively about people brands and products every single day and monitoring this with basic keyword alerts is impossible But you can monitor it Use Google Alerts To Know Whenever Someone Links to Your Blog or One of Your Social Profiles If you monitor links as well as keywords you ll adapt to the blogosphere s writing culture and catch a LOT more of the instances discussed above Here s the ninja skill With a small change of syntax in a Google Alert you can monitor

    Original URL path: http://blog.steffanantonas.com/tag/brand-monitoring (2016-05-02)
    Open archived version from archive



  •