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  • Presence Management Archives - Steffan Antonas
    about this in a blog post and be talking about you but unless that friend shot you a note and told you that she mentioned you in the post you d never know and that s probably a conversation you d be interested in joining Then there s the guy who wants to sing from the hills just how hard they think you and your company sucks If that guy knows how Google alerts work he might try and get creative or vague with your name or just leave it out entirely and link to your site there are thousands of examples of this on the web In both cases you want to know about what s going on and be able to engage the friend or enemy quickly People Use Links To Indicate Identity And Show Relationships On The Social Web People often don t use full names on the web because they don t need to Linking to someone s site social media profile or blog article is much more effective for clearly showing who or what you re talking about I could just say I had a great chat with Robert on FriendFeed and you know that I m talking about Robert Scoble People use linking like this to talk positively and negatively about people brands and products every single day and monitoring this with basic keyword alerts is impossible But you can monitor it Use Google Alerts To Know Whenever Someone Links to Your Blog or One of Your Social Profiles If you monitor links as well as keywords you ll adapt to the blogosphere s writing culture and catch a LOT more of the instances discussed above Here s the ninja skill With a small change of syntax in a Google Alert you can monitor

    Original URL path: http://blog.steffanantonas.com/tag/presence-management (2016-05-02)
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  • How A High End Boutique Uses Social Media Tools To Get More Customers - Steffan Antonas
    brick and mortar business In this video Sara Morris talks to Aimee Hitchner who runs the high end Ginger boutique in Winter Park Florida about the ways she creates and leverages in store events to create online buzz through her blog Facebook and Twitter This building43 video originally was published on Morris web site BriteGirl and shared on building43 Published August 19 2009 Author Steffan Antonas Category Business Entrepreneurship Social

    Original URL path: http://blog.steffanantonas.com/how-a-high-end-boutique-uses-social-media-tools-to-get-more-customers (2016-05-02)
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  • Randy Komisar's Cautionary Word on the Deferred Life Plan and Thoughts on Cultures of Entrepreneurship - Steffan Antonas
    excitement and passion for what you really care about and points out that working hard is not inconsistent with the deferred life plan but doing so for a product that you do not have interest in is In the second video Randy points out that most entrepreneurship in the world is not mission driven but inspired by necessity and he challenges the audience with the idea that fostering a strong culture of entrepreneurship can provide a surrogate notion of empowerment and democracy that we are lacking So what do you love to do Wanna change the world What are you waiting for A Cautionary Word on the Deferred Life Plan Embracing A Value Driven Culture of Entrepreneurship Published August 27 2009 Author Steffan Antonas Category Business Entrepreneurship Design Tags Entrepreneurship inspiration Values Comments 1 Comment Post navigation Previous Post Expert Tip How To Use Google Alerts To Monitor Links To Your Profiles and Sites Next Post Dan Pink on The Science of Motivation And The Building Blocks of An Entirely New Operating System One Comment huang September 30 2009 at 7 14 am Frozen winter is coming do you like to buy ugg to preventing cold and keeping warm As

    Original URL path: http://blog.steffanantonas.com/randy-komisars-cautionary-word-on-the-deferred-life-plan-and-cultures-of-entrepreneurship (2016-05-02)
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  • Alan Greenspan Archives - Steffan Antonas
    my eyes stands easily on its own and speaks volumes of truth about what drives us all and why we have a strong fundamental need for connectedness Any time I find myself in a discussion about community authenticity accountability open source or the economics and culture of free on the web I come back to this Does this speak to you As I ve traveled across the globe for nearly six decades I have found that people exhibit remarkable similarities that by no stretch of the imagination can be construed as resulting from culture history language or chance All people appear motivated by an inbred striving for self esteem that is in large part fostered by the approval of others People have an inbred need to interact with other people It is essential if we are to receive their approval which we all seek The true hermit is a rare aberration What contributes to self esteem depends on the broad range of learned or consciously chosen values that people believe correctly or mistakenly enhance their lives We cannot function without some set of values to guide the multitude of choices we make every day The need for values is inbred

    Original URL path: http://blog.steffanantonas.com/tag/alan-greenspan (2016-05-02)
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  • What I'm reading Archives - Steffan Antonas
    this amped to get a book in the mail When it got here this morning I was genuinely excited The box is massive because the book is and opening it felt deliberate and ceremonious like the size and weight of the book was symbolic I ve been flipping through it for a half hour and I m grinning I normally don t get worked up about binding design and photography the way I am right now I generally read happily on whatever surface wherever the words happen to be but I feel some empathy for true bibliophiles today The book is gorgeous Read More Published July 11 2009 Author Steffan Antonas Category What I m reading Book Review The Adsense Code What Google Never Told You About Making Money With Adsense By Joel Comm Before I dive into the pros and cons of this book I think it s important to acknowledge how significantly the book has impacted the way thousands of Internet publishers use and understand Adsense At this writing the book is just over a year old and it has been heralded as an instant classic in the growing world of Internet marketing After making the New York Times best sellers list in 2006 The Adsense Code firmly established Joel Comm as an authority in the world of contextual advertising Regardless of what I say in this post the numbers tell the story This book was a hit Here s why Although countless millions of websites run adsense ads very few sites actually generate enough traffic to really see large consistent adsense earnings When web site traffic is low infrequent and unpredictable it s tough for site owners to see how small tweaks in the placement or configuration of ads on a page affect click rates and earnings This makes maximizing your adsense income difficult But big numbers don t lie When a website is getting large amounts of consistent traffic small changes in the way ads look and where ads are placed can make a big difference to the number of clicks they get Read More Published March 23 2008 Author Steffan Antonas Category Web Strategy What I m reading Comments 2 Comments Speech Patterns and Intonation Why Audio Books Read By The Author Give You A Little Something Extra I first got hooked on audio books some time in the summer of 2005 when I began working as an IT Auditor Consultant I travel a lot more than most Some weeks I spend as much as 10 to 15 hours in my car or in airports which leaves me a with a lot of time to fill Audio books are a great way to turn commute time into something productive My audio book addiction has seen a significant resurgence these past two weeks due to heavy commuting I polished off 4 books in traffic over a two week period my first read of Po Bronson s Why Do I Love These People and my second read

    Original URL path: http://blog.steffanantonas.com/tag/books (2016-05-02)
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  • Sticky Just Got Stickier - Steffan Antonas
    plus some sweet magic of their own to surface suggestions for these types of objects wherever you surf The suggestions get better the more you surf and Glue learns your tastes I ve been using Glue for months now and the book and movie suggestions I ve seen today are pretty accurate Facebook Integration Not only can you automatically share what you think about books movies wines reviews etc with your friends straight to your Facebook wall now you can configure Glue to auto update your news feed with the stuff that you like without having to log in over and over With just a couple of clicks as you browse straight from Netflix Amazon Hulu or wherever you might be you can update Facebook Heavy Facebook users will really appreciate this It saves a ton of time Find Out About Stuff By Pinging Your Friends I really appreciated this feature Ever surf to find out about a movie you re thinking of seeing or a book your thinking of reading etc I do it all the time The first thing you want to do is ask your friends hey Has anyone seen read tried this Now you can do that with Twitter and or Facebook the second you feel the urge straight from the page you re looking at The things I ve highlighted here are just a few of the new features that I ve found useful Techcrunch covered the upgrade and there s a lengthy post with all the details on the AdaptiveBlue blog if you really want to review what s new before you try it out but who reads specs and product manuals these days The add on is free and it s available for Internet Explorer and Firefox just give it whirl The add

    Original URL path: http://blog.steffanantonas.com/sticky-just-got-stickier (2016-05-02)
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  • Influential People Archives - Steffan Antonas
    the order for The Wisdom Book on Amazon To tell you the truth I can t remember the last time I ve been this amped to get a book in the mail When it got here this morning I was genuinely excited The box is massive because the book is and opening it felt deliberate and ceremonious like the size and weight of the book was symbolic I ve been

    Original URL path: http://blog.steffanantonas.com/tag/influential-people (2016-05-02)
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  • Planet Archives - Steffan Antonas
    order for The Wisdom Book on Amazon To tell you the truth I can t remember the last time I ve been this amped to get a book in the mail When it got here this morning I was genuinely excited The box is massive because the book is and opening it felt deliberate and ceremonious like the size and weight of the book was symbolic I ve been flipping

    Original URL path: http://blog.steffanantonas.com/tag/planet (2016-05-02)
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