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  • Advertising Archives - Steffan Antonas
    worth of conversational data serve as the backbone of the findings The sections are digestible easy to scan and each contain an implications for brands bulleted summary that contain quite a few noteworthy nuggets Many thanks to my friend Vada for seeing the value in this and and sending it along What The Fluent Report Covers The importance of social media in making purchasing decisions and how brands need to develop a credible voice socialize with customers and provide a return on emotion ROE to their customers How traditional top down branding will become increasingly impotent as social media grows How and what types of Influencers Drive brand affinity How influencers impact the marketing funnel and what type of influencers matter most at different stages How herding around top social networks and the emerging choices of people to focus on a few social networks instead of spreading themselves thin on many networks is leading to consolidation and heavy clustering around winning social media hubs How social features are becoming integrated into online display advertising How social media is becoming both a paid and unpaid distribution mechanism for advertising content How tools like Facebook Connect are moving the social graph out

    Original URL path: http://blog.steffanantonas.com/tag/advertising (2016-05-02)
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  • Business Strategy Archives - Steffan Antonas
    you are creating This video was created for VINT the International Research Institute of Sogeti For more information please visit the following websites Methemedia or http vint sogeti nl You can also contact duivestein directly For those of you that don t have 45 minutes to watch the keynote here s a quick synopsis of the video s content Read More Published August 11 2009 Author Steffan Antonas Category Business Entrepreneurship Design Actions Speak Louder Than Advertising Razorfish released a report this month that s worth spending some time with The report has some valuable insights on how social influence marketing is shifting the advertising game on the web A survey with 1 000 consumers plus six months worth of conversational data serve as the backbone of the findings The sections are digestible easy to scan and each contain an implications for brands bulleted summary that contain quite a few noteworthy nuggets Many thanks to my friend Vada for seeing the value in this and and sending it along What The Fluent Report Covers The importance of social media in making purchasing decisions and how brands need to develop a credible voice socialize with customers and provide a return on emotion ROE to their customers How traditional top down branding will become increasingly impotent as social media grows How and what types of Influencers Drive brand affinity How influencers impact the marketing funnel and what type of influencers matter most at different stages How herding around top social networks and the emerging choices of people to focus on a few social networks instead of spreading themselves thin on many networks is leading to consolidation and heavy clustering around winning social media hubs How social features are becoming integrated into online display advertising How social media is becoming both a paid

    Original URL path: http://blog.steffanantonas.com/tag/business-strategy (2016-05-02)
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  • Repositioning The Traditional Advertising & Marketing Agency In A Social Media Driven World - Steffan Antonas
    strategy They ll Need You To Design Implement and Manage Creative Social Campaigns Attention on the web is fleeting at best and competition for attention will only increase This is good news for marketers who make it their business to understand the components of goal oriented campaigns that generate online buzz that drives sales Simply being on social media is really just listening and reacting If you want to make waves on the web you ve got to create compelling content connect people that care and get your ideas to spread Agencies that show repeat success with social media campaigns will have clients banging on their doors Embracing The Community Manager The increased hiring of internal community managers is perhaps the most feared trend for traditional marketing agencies but I believe this fear is largely unfounded While this person will be hired to take on a great deal of responsibility for being at the help of the social media tools on a day to day basis marketing agencies should view this person as an advocate rather than a threat First but most importantly marketers shouldn t want to take on the responsibility for listening to and engaging a client s customers it s a highly unscalable activity and it takes them away from what they do best being creative Rather agencies should see this person as a team member someone whom they will work closely with to accomplish shared goals The community manager in any marketing effort will take on the responsibility for interacting with customers and employees while the agency handles the design and implementation of the campaign The relationship in a successful campaign should be mutually symbiotic not adversarial In other words We work with community managers should be in the proposal somewhere The Social Graph Will Travel And They ll Need Someone To Make Sense Of The Data I said above that popular platforms like Facebook know that data is their greatest asset By 2011 we should expect that technologies like Facebook Connect will be commonplace and that people will carry their data and social graphs wherever they go on the web This has many implications and the actual consequences are yet unknown but one thing s for sure Companies will have access to more data and better knowledge of their customers than they ever did before They ll need someone to make sense of it for them This is a trend marketers will want to watch closely Helping Clients Make Cultural Shifts Within Their Walls Companies that truly embrace social media as part of their business both inside as well as outside their walls are setting themselves up for massive cultural shifts Not only will their relationships with their customers change substantially their workplaces will too There s growing evidence that companies that will get the most value from social media will not only encourage their employees to use the tools they embrace the idea that their employees are the brand and they invest in tools

    Original URL path: http://blog.steffanantonas.com/repositioning-the-traditional-advertising-marketing-agency-in-a-social-media-driven-world (2016-05-02)
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  • Are We Innovating, Or Are We Doing Exactly The Opposite? - Steffan Antonas
    and more familiar with social costs environmental costs human costs the costs of unfairness and it overcounts benefits that s kind of a structural flaw the heart of the way that we built capitalism itself And what that translates into is that we see this pattern of behavior of where I strive to make myself better off but I m indifferent to whether you are better off And if I can do that then the result is very very small amounts of real value that are being created and today we re facing that fact The way that we should think about it in the 21st century is that we create the world through out action and through our behavior So the world is kind of a function of what we do And when we act in one way we create one kind of industry one kind of environment one kind of world and when we act in another way we can create a very different kind of environment or industry or world And so I think the question of how do we respond to the world we have to think about the fact that we are responsible for the actions that we take because those actions then go on to create the kind of world that then comes back to effect us And so the challenge in the 21st century is learning to create authentic value real value So my question would be is how many of your innovations are really not innovations how many are really unnovations So I think the most important question companies can ask themselves today is are we innovating or are we doing exactly the opposite Is what we are doing really an improvement For more info about Umair Haque please visit http www bubblegeneration com This video was created for VINT the International Research Institute of Sogeti For more information please visit the following websites methemedia com or vint sogeti nl You can also contact twitter com duivestein directly What s really different about the world today is the fact that we re much more interconnected And when we re more interconnected we re more interdependent And so the question is in this radically interdependent world how do we have to behave to create real value to create authentic value Because until we can answer that question we re going to see the crisis that we ve got today actually intensify What it really is a kind of a crisis in the way that our organizations behave So what that means is we see across industries this pattern of kind of self defeating or self destructive or value destructive behaviour because they don t know how to do how to behave any other way And we don t seem to be able to overcome that pattern and so until we can overcome that pattern I think that the crisis that we see today even if we bail ourselves out of it by bailing

    Original URL path: http://blog.steffanantonas.com/are-we-innovating-or-are-we-doing-exactly-the-opposite (2016-05-02)
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  • Infecting New Startup Recruits With Passion - Steffan Antonas
    be a tremendous long term advantage because having a sense of meaning and purpose are the most powerful motivators for people Giving people in your organization something that they can believe in and put their hearts and energy in to will give them a sense of personal attachment and pride into what they contribute towards the final product Creating meaningful group goals and clearly communicating how new recruits can contribute toward achieving those goals creates a wellspring of passion and can bond teams and motivate them to achieve the organization s goals together More Posts In This Series Hiring For Your Startup Set Clear Expectations from the Get Go Pick The Right Person for the Job AND The Group Published January 9 2009 Author Steffan Antonas Category Business Entrepreneurship Top Posts Tags Business Entrepreneurship Entrepreneurship Comments 5 Comments Published by Steffan Antonas To the readers of this blog This post like all the others should be thought of as the start of a conversation so please share your ideas by joining in the discussion If you do please adhere to the following commenting rules 1 Be Cool no flaming and no spamming All inappropriate comments will be deleted 2 If you must curse please do so with style and taste 3 Put your URL in the website field and not in the comment box Finally If you liked this article please consider sharing it on del icio us StumbleUpon or Digg I d appreciate it Post navigation Previous Post Hiring For Your Startup Set Clear Expectations from the Get Go Next Post Balance Grasshopper 5 Comments Ariellah January 10 2009 at 1 10 pm Steffan great post Short precise and to the point couldn t agree with you more I am also a believer in knowing your vision mission and

    Original URL path: http://blog.steffanantonas.com/infecting-new-startup-recruits-with-passion (2016-05-02)
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  • Hiring For Your Startup? Set Clear Expectations from the Get-Go. - Steffan Antonas
    in line early and that new recruits know exactly what they are getting into The excitement of joining a new organization could fade quickly if the new recruit finds herself in a situation she didn t anticipate Don t be afraid to be frank Make it crystal clear that working in a startup is different from what they might be used to in their previous organization Ask questions like Can you function without a secretary and with less vacation time Are you willing to work long hours and fly coach Questions like these won t phase people who are passionate and excited about joining your startup for the right reasons Having the right conversations with a prospect early will help you identify people who are more likely to be in it for the long haul More Posts In This Series Pick The Right Person for the Job AND The Group Published January 8 2009 Author Steffan Antonas Category Business Entrepreneurship Tags Business Entrepreneurship Comments 4 Comments Published by Steffan Antonas To the readers of this blog This post like all the others should be thought of as the start of a conversation so please share your ideas by joining in the discussion If you do please adhere to the following commenting rules 1 Be Cool no flaming and no spamming All inappropriate comments will be deleted 2 If you must curse please do so with style and taste 3 Put your URL in the website field and not in the comment box Finally If you liked this article please consider sharing it on del icio us StumbleUpon or Digg I d appreciate it Post navigation Previous Post Hacking Facebook How To Update Your Facebook Status With Twitter And Still Keep Your Tweets Protected Next Post Infecting New Startup Recruits With

    Original URL path: http://blog.steffanantonas.com/hiring-for-your-startup-set-clear-expectations-from-the-get-go (2016-05-02)
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  • The 10 Biggest Business Myths & Gilbert's Secret Rules of Business Success - Steffan Antonas
    You have more than one job You can never be happier than your least happy child You may have to be a husband wife father mother a son a daughter a nurse or a nursemaid during your lifetime If you fail at any of these jobs success in the others will be meaningless 15 You don t have to cure cancer to be a success Being a good citizen a good parent a good friend a productive and charitable member of society is all most of us can hope for And remarkably few achieve If you follow these simple rules you should do just fine As simple as they sound 98 of all MBA graduates cannot or will not comply with these rules You know who you are Now I am going to give you the ten biggest business myths Things you hear or are told that sound plausible but just aren t true Keep these on file and send me 10 every time you hear one I will leave a Post Office Box address in Lichtenstein after the speech 1 You have more security here at Gigantabank than you do on your own Just not true One strategic shift one downsizing one reorganization one boss with a bad hangover and you are toast at Gigantabank You have no job security You just have less pay 2 You re really smart When you are a buyer every joke you tell is funny and every insight you have is brilliant Don t try these jokes at home Most people see your position not your fabulous personality and good looks 3 There is almost no risk to this A good definition of risk is that more things will go wrong than can go wrong Nothing is without risk Your job is to find the risks define them see if you can contain them or live with them given the return offered Nothing is riskless 4 This time it s different Not that I can tell The laws of supply and demand risk and reward greed and fear have remained constant since men got up on two feet And I suspect it always will 5 It s not about the money When someone tells me this I am then sure it is about the money 6 You can tell me No you can t When someone entrusts you with confidential information anyone you give it to won t trust you to keep a secret And they are likely to pass it on no matter how sincere they seem at the time Keep your own counsel As Ben Franklin said three can keep a secret if two are dead 7 We are Best in Breed If dogs could talk this would matter But who is going to tell you we are just a second rate operation please do business with us Internally and externally it is in the interest of everyone to assume they are the best and brightest Hopefully you will be able

    Original URL path: http://blog.steffanantonas.com/the-10-biggest-business-myths-gilberts-secret-rules-of-business-success (2016-05-02)
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  • Search Engine Marketing Archives - Steffan Antonas
    by Array Search Engine Marketing On Soliciting Links for Link Campaigns When most people think about link campaigns they have solicited links in mind They have heard about the process of contacting strangers and wheedling and cajoling a link out of them If it sounds like hard work you re right but it can pay big dividends both in terms of visitors following the links to your site and raising

    Original URL path: http://blog.steffanantonas.com/tag/search-engine-marketing (2016-05-02)
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