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  • 5 Unmissable TED Talks On The Future Of Technology And The Web - Steffan Antonas
    founder and CEO of Amazon com Jeff Bezos defined online shopping and rewrote the rules of commerce ushering in a new era in business Time magazine named him Man of the Year in 1999 The dot com boom and bust Bezos led is often compared to the Gold Rush But Jeff says it s more like the early days of the electric industry 3 Kevin Kelly on the next 5 000 days of the web Kevin Kelly exec editor at WIRED and founder of visionary nonprofits shares a fun stat The World Wide Web as we know it is only 5 000 days old Now Kelly asks how can we predict what s coming in the next 5 000 days 4 Yochai Benkler On Open source economics Law professor Yochai Benkler explains how collaborative projects like Wikipedia and Linux represent the next stage of human organization By disrupting traditional economic production copyright law and established competition they re paving the way for a new set of economic laws where empowered individuals are put on a level playing field with industry giants 5 Ray Kurzweil On How Technology Will Transform Us Inventor entrepreneur and visionary Ray Kurzweil explains in abundant grounded

    Original URL path: http://blog.steffanantonas.com/5-unmissable-ted-talks-on-the-future-of-technology-and-the-web (2016-05-02)
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  • Trendspotting At Web 2.0 Expo - Steffan Antonas
    and more press recently Many startups have found that the more they protect their product during their development life cycle the more they find that when customers hands finally touch the product it is unusable buggy or defective Smart startups are opening the kimono to their customers earlier these days experimenting and iterating a ton and realizing huge benefits that allow them to imagine design and build new products with real time feedback that they know their customers want The hard lesson many entrepreneurs have learned these past few years is that true customer insight starts by including customers in the development stage This used to be a scary thought but the thinking has shifted Now what s scary is making decisions based on opinions rather than real facts and feedback The Current Mobile App Business Model Is Broken Since the release of the iPhone the 0 99 mobile app has been the norm The harsh reality is that the majority of mobile app developers can t make a living at that price Hits like Smule s Ocarnia had developers rushing to market with apps that bombed Studies have shown that across the board users stop using average apps quickly that long term users make up only about 1 of total downloads and that although paid apps retain users longer there s still a steep drop off within 90 days To ensure long tail developers carve a sustainable position in the long term is going to require some rethinking on both ends of the spectrum and consumers may end up having to accept higher per app prices Still the mobile market is growing rapidly it doubled in 2008 worldwide so there s tons of opportunity moving forward Transparency Is Hot I might have heard the word transparency used 10 000 times over the week not an exaggeration Not only does the theme of personal authenticity come through loud and clear in discussions about what it means to be a digital citizen but people are expecting authenticity and openness from governments and business as well Governmental transparency is an especially hot topic The economic crisis has given the geeks a major reason to band together and use the tech they love for good What s exciting is that the potential for Government 2 0 is real Technology wise people everwhere are coming up with solutions that show that we can now cheaply and efficiently enable a government that is transparent participatory collaborative and effective But there are some very real very stubborn obstacles in the form of outdated laws regulations and policies that the tech community still has to and wants to take on Collective action is key and the tech community is using every tool they can in their belt to create groundswells to get at the raw data People Want The Whole Story I say this with a smile on my face I really think that people who live in the connected digital world are done being sheep Millions

    Original URL path: http://blog.steffanantonas.com/trendspotting-at-web-20-expo (2016-05-02)
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  • On The Creation Economy - Steffan Antonas
    of great videos from the conference online at Fora tv One of the videos is a 19 minute interview with Kickstarter co founder Yancey Strickler about the status of the creation economy and some of the misconceptions and challenges the Kickstarter team is dealing with It s always interesting hearing what founders are actually seeing vs what you see in the media I m admittedly starry eyed about Kickstarter and

    Original URL path: http://blog.steffanantonas.com/on-the-creation-economy (2016-05-02)
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  • Measuring Social Media Engagement In The Context Of Conversions and Sales - Steffan Antonas
    you make an educated guess about how to engage them in a way that drives sales and you go for it This is where measuring your progress in the right context is key Always Put Your Engagement Metrics In To Business Context If you only take one thing away from this post it should be that your starting point for designing any social media campaign should be one question how is this going to drive business I wish I had a dime for every post that has how to measure social media in the title but never talked about revenue You can track the ever lovin out of YouTube views blog comments followers on Twitter and watch those stats increase over time till you re blue in the face but if you have no idea how it s affecting your bottom line you re just spinning your wheels and burning cash Make no mistake it s easy to think you re doing well when you re not That s where a lot of companies fall down and over commit to projects that are actually hurting them For example your company creates a funny YouTube video It s got clever product placement and is meant to and act as marketing for your product You re tracking the online stats and you see is that tons of people are sharing it and that views are way beyond anything you could have imagined You get psyched Your boss is ecstatic Everyone s celebrating 80 s style and throwing you high fives Here s the rub If you re only tracking engagement your marketing department is going to think the YouTube video that cost you 2 weeks of your peoples time and just 5000 in equipment was a great investment But then you look

    Original URL path: http://blog.steffanantonas.com/measuring-social-media-engagement-in-the-context-of-conversions-and-sales (2016-05-02)
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  • Case Study: How To Use Foursquare To Draw A Crowd Into Your Restaurant - Steffan Antonas
    every day with these tools that I sometimes forget that there can be a real and sustainable business model to be had I d gladly field questions here if anyone were to have them Thanks again Steffan it s been great to get to know you personally and professionally over these last few weeks Joe Sorge AJ Bombers Steffan Antonas March 5 2010 at 6 01 pm No thank you Joe Our talks over the past few weeks have been awesome Total energy booster I hope we have tons more I love talking to you about this stuff You re even more excited about it that I am I m so glad that Chris Brogan posted that video on you and that you were listening when I talked about it on this blog If you hadn t of been listening and didn t respond when you did I might never have met you I am so glad that things turned out the way that they did I ve already learned a ton from you and this story is something I think others can learn from too Thanks for reaching out to me this week to tell me your story Good luck and keep killing it katiewynner March 5 2010 at 6 49 pm Yet another reason FourSquare is insanely rad I m so thrilled for AJ Bombers The success of exciting social tech experiments like this one serve to push other companies to go farther using tools like FourSquare to build enthusiastic communities and create better customer experiences Kudos to you guys for going all out it s so great to see folks willing to take the plunge and get drenched in success Steffan Antonas March 6 2010 at 9 02 am Joe definitely took a leap of faith with this but you can see it paid off The percentage of total Foursquare users in Milwaukee that showed up for the event I think it a testament to how powerful promotions like this can be and how small business should be taking platforms like Foursquare seriously AJ Bombers March 6 2010 at 11 10 am Thanks much Katie we re having some fun for sure Jim Raffel March 5 2010 at 7 40 pm Steffan Thanks for letting me know you included the video I have so much fun shooting and editing these videos I forget they have value beyond fun It was great to be at AJ Bombers with so many people I now call friend that I met through social media mostly Twitter We may only be about 400 Foursquare strong in Milwaukee but I travel far and wide to run my company and I have yet to participate in Social Media community as vibrant and alive as ours is in Milwaukee I m sure they are out there and as a person just passing through town it s sometimes tough to tap in Had some success in Atlanta recently using Twitter to find some nice places to eat Looking forward to putting Twitter to the test again next week in the OC Thanks again I m looking forward to your future posts and to sneaking back here when I have time to catch up on some of your archives Jim Steffan Antonas March 6 2010 at 8 56 am Jim Thanks again for putting the video of the event together You guys were obviously having a great time Good luck next week in the OC mmangen March 16 2010 at 11 33 pm Jim you also do video Was so fun to come out to this post as I was planning the sma2010 TweetUp next Tuesday AJBombers and to see a couple of familiar faces out here you Darren Monroe and of course my buddy JosephRanseth Was even cooler to also recognize PhilGerb in some of the flickr pictures Hope to see you next Tuesday I sent you a message on Twitter with the twtvite Jim Raffel March 18 2010 at 12 40 pm Michelle I really enjoy making the mash up style videos like this of events I attend There are a couple more on my blog note to self need a tag for mashup videos on blog or in my YouTube account Your AJBombers event sounds cool I will unfortunately be out of town again lots of travel right now to support our growing business I still think Phil had the funniest line in the whole video mmangen March 20 2010 at 7 09 am Jim I m totally locking the video work into my mind We here in Appleton have a resident videographer who also does great videos of our events though I don t know if he s ever done one as long as yours In the event you aren t already connected to him he is RossLarocco also a big foursquare geek He won t be able to come on Tuesday either as he works until 2 pm Will have to check out your blog for more of your mashup videos too Michelle mmangen bsimi March 6 2010 at 9 47 am I love the way AJBombers uses social networking Can t wait to get out there and meet them Great post and great work guys AJ Bombers March 6 2010 at 11 16 am Brian thank you so much for your comment here I m absolutely flattered I was introduced to your SM prowess via Chris Brogan when he visited Milwaukee in January I asked him if these sorts of meetings happened very often and he gave you and The Roger Smith Hotel as the prime example of the way social media works Can t wait to visit you in NYC Headed your way soon ya know it s Yankee season soon ahem Zahida March 6 2010 at 9 51 am nice work creative Ryan Graves March 6 2010 at 11 15 am Great piece man I think you should work for one of those social media think tanks like Dachus or something well done carynlea March 6 2010 at 11 57 am Hi guys Who do you suggest I connect with to create a similar event out here in Ventura County CA It looked and sounded like such a fun creative wonderful way to spend an afternoon and of course earn the coveted swarm badge Any suggestions as to where to start would be greatly appreciated Steffan Antonas March 6 2010 at 12 04 pm Caryn Joe is the best guy to ask about where to start You can find him on Twitter ajbombers I m also sure that the guys at Foursqure who do this all the time would be happy to assist you AJ Bombers March 6 2010 at 12 07 pm Hi there thanks for asking I d start with creating the twtvite at http twtvite com there layout what sort of promotion you d like to pull together I d also suggest having the event benefit a charitable organization use your power for good The Swarm badge part handles itself once your 50 guests arrive but be sure to do some work on your 4sq venue page first so it s fun for your users to get involved I d gladly share more if you d like to tweet me Joe carynlea March 6 2010 at 12 23 pm Thanks Joe I am definitely going to tweet you I know what charity just need to think through logistics first so I ll know what to ask Thanks so much carynlea Check In Deals Case Study How To Use Foursquare To Draw A Crowd Into Your Restaurant March 6 2010 at 6 46 pm Great post about a Restaurant owner in Milwaukee who had 161 check ins in one day Foursquare Swarm Badge Party Watch the video below and read the full interview here tapps March 6 2010 at 4 03 pm nice article and thanks for linking to my photos of the event it was such a great time AJBombers is truly an amazing asset to us here in milwaukee AJ Bombers March 6 2010 at 5 24 pm Tracy you we re a big part of the success of this promotion thanks so much for all you do Go mkesxsw Represent Steffan Antonas March 6 2010 at 6 46 pm Tracy Great photos I they really help to show just how successful this event was Thanks for stopping by to read it EverydayUX morsels March 1st March 6th March 6 2010 at 11 01 pm Case Study How To Use Foursquare To Draw A Crowd Into Your Restaurant Steffan AntonasGreat post from steffanantonas showing the power of mobile to enhance real world human interactions Darren Scott Monroe March 7 2010 at 4 40 pm Thats what I call building a FOLLOWING not followers Great post Steffan Antonas March 7 2010 at 5 07 pm Thanks Darren Ahad Bokhari March 8 2010 at 8 29 am The amount of research and commitment you ve put into this post is commendable That said I ll be sure to find some use for this post even from 10 000 miles away in another corner of the world I appreciate the time and detail you put into your blog it s an inspiration to me and i m sure to many others as well Thank you Steffan Antonas March 8 2010 at 8 33 am Thank you Ahad This is why we blog right To be informative and helpful and to learn something ourselves in the process Thank you again for your kind words I m really glad you ve found this useful Ahad Bokhari March 8 2010 at 9 26 am 1 Jimmy Hendricks March 8 2010 at 9 11 am This is awesome I wrote a post about how Restaurants should use Foursquare http jimmyhendricks artistichub com 2010 01 26 restaurants should use foursquare for marketing This post is much more comprehensive I love it Great job Steffan Steffan Antonas March 8 2010 at 9 39 am Thanks Jimmy And thanks for the link to your post It ll get read shortly I m replying on my iPhone right now clayhebert March 8 2010 at 10 04 am Awesome post as usual Steffan As you know I m from Wisconsin a huge Brewers fan and both my parents went to school in Milwaukee so I ll definitely be heading to AJ Bombers I m hopefully coming to San Diego at the end of the month Will you be around Keep leading my friend Steffan Antonas March 8 2010 at 10 34 am Ok first of all I ll definitely be in San Diego at month end It ll be great to meet you My treat for beers dinner You pick the place If you like sushi you could be in for a treat Second thanks for the kind words and definitely check out AJ Bombers if you get a chance I wish I could get out there to actually meet Joe face to face He s so energetic and friendly on the phone AJ Bombers March 8 2010 at 11 58 am Clay I can t wait to for you to try this burger Shoot me a tweet when you re ready We re eagerly awaiting your arrival clayhebert March 8 2010 at 1 48 pm I will definitely be there I don t get to Milwaukee much anymore I can often be found hanging with Brian Simpson at The Roger Smith in NYC small world but you guys are my first stop when I return Keep up the great work Angie A Swartz March 8 2010 at 11 10 am Nice way to hit it out of the park Steffan Love how you keep raising the bar ajbombers and Steffan Since we ve been chatting about Twitter Talk Radio how about we do it on St Patty s day Love to have you both on 3 17 at Noon PST Great way to follow up to this post and it would be my great honor Steffan Antonas March 8 2010 at 11 14 am Angie that would be AWE SOME I m up for it if Joe is I think he s got some great lessons that your listeners would really enjoy Joe What do you say AJ Bombers March 8 2010 at 11 55 am I m absolutely up for it I m only 1 4 Irish is that okay wait don t answer that What fun Thanks so much for the invite Joseph Ranseth March 8 2010 at 1 35 pm Steffan thanks for posting this is such a powerfully simple case study on the capacity of social media to not only help business but as Darren said in the first comment to really build a community Love seeing how the technology is used to build genuine relationships as well as sustainable business models Best of luck to AJ s and gratitude for the example Looking forward to dropping in on my travels Steffan Antonas March 8 2010 at 1 44 pm Thanks Joe Yeah the power of this example is definitely how simple it was to achieve When you stop in there have a burger for me and let me know how it is I hve yet to have a bombers burger Joseph Ranseth March 8 2010 at 2 00 pm I ll make a slight detour and bring you one on my way to sunny SD next time I come Steffan Antonas March 8 2010 at 2 09 pm Awesome See you then AJ Bombers March 8 2010 at 1 54 pm Joseph we re just having a ball with all this the exposure is a bit overwhelming but even more fun Thanks so much for the well wishes Joe Joseph Ranseth March 16 2010 at 9 54 pm Hey Joe I m going to pass through Milwaukee next week I m going to plan to swing by for one of your burgers on Tuesday afternoon Is it okay if I bring 49 friends Restaurant Owner Increases Sales by 110 with Foursquare Swarm Badge Party Best Traffic Tips March 9 2010 at 6 00 am In an interview with Joe he explains that he came up with the idea when he realized how much of the restaurant s fan base was getting into Foursquare He promoted the event primarily using Twitter but also took advantage of Facebook fan connections as well As a result AJ Bombers attracted well over the 50 people required to award the Swarm Badge and restaurant goers generated a ton of buzz about the meetup via their social networks Joe also created a video below and a Flickr set showcasing photos from the event Atlanta Social Media Fans will Swarm into Spring March 9 2010 at 5 12 pm you have time you should read the great blog post that led me to Mark Essel March 9 2010 at 7 05 pm Just got a heads up about this event from Foursquare evangelist Joe Siewert and had to read about it for myself Fantastic HYPE machine creation and marketing Hope to see many similar usage patterns emerge AJ Bombers March 20 2010 at 4 54 am Thanks Mark honestly though it wasn t much HYPE machine at all Our guests happen to be pretty into foursquare and we d become a sort of clubhouse for the social media community in Milwaukee Next up we re earning the Super Swarm Badge on 5 13 Todor Krecu March 10 2010 at 12 43 am Foursquare users in Chicago will be celebrating Foursquare s birthday on March 24 and going for Chicago s first ever flash mob badge http www chicago social marketing com foursqu AJ Bombers March 20 2010 at 4 54 am Hey Todor can t wait to celebrate the 4sq Bday in Milwaukee together Foursquare Introduces New Business Tools joesiewert com March 11 2010 at 10 25 pm understanding their customers should lead to innovative promotions here are some great examples AJ Bombers in Milwaukee Pazzaluna in St Paul and Starbucks Valuable promotions should encourage users Jon Thomas March 11 2010 at 9 39 pm Great post Steffan I couldn t find a way to Trackback but I mentioned this post in my recent blog post about restaurants utilizing location based mobile apps You can read it here http bit ly bYkycL I m incredibly impressed with what AJ Bombers did to engage and reward their customers Seems like such a fun event and the brand awareness they re getting is incredible Definitely a case study we ll see referenced very often in the coming months Jon AJ Bombers March 20 2010 at 4 55 am Thanks Jon and thanks for the additional Blog post Much appreciated Foursquare Flashmob Invitation Clement Co March 12 2010 at 5 36 pm happens all too often the burger joint drew out the Foursquare set in droves Check out the interview Steffan Antonas did with Joe Sorge who runs AJ Bombers to see how it all came How A Restaurant Uses Foursquare To Gather 161 Users Penn Olson March 13 2010 at 3 05 pm can read the entire interview with AJ Bombers here By Steffan TweetUp AJ Bombers in Milwaukee WI Foursquare Swarm Badge March 18 2010 at 12 16 am recently read this awesome case study on How To Use Foursquare To Draw A Crowd Into Your Restaurant or any local business for that matter by Steffan Antonas How to Use Foursquare to Draw Business The Good Badger March 22 2010 at 6 27 pm this task outside of Austin s SXSW conference however is far less likely Steffan Antonas found one social media savvy business owner who took advantage of Foursquare s appeal to drive swarms How to Use Foursquare to Draw Business TECH cocktail March 23 2010 at 3 11 pm this task outside of Austin s SXSW conference however is far less likely Steffan Antonas found one

    Original URL path: http://blog.steffanantonas.com/case-study-how-to-use-foursquare-to-draw-a-crowd-into-your-restaurant (2016-05-02)
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  • Web Strategy Archives - Steffan Antonas
    and stats from the gathering discuss exactly what it takes to pull off one of these events and Joe will share some lessons learned and tips for using Foursquare to drive business Read More Published April 19 2010 Author Steffan Antonas Category Social Media Top Posts Web Strategy Comments 22 Comments Case Study How To Use Foursquare To Draw A Crowd Into Your Restaurant tweetmeme Restaurant owners are quickly discovering how to use social media tools like Twitter Facebook and Yelp to their advantage and drive customers to their tables but there s a guy in Wisconsin doing it better than almost anyone else Joe Sorge who runs a burger joint in Milwaukee called AJ Bombers shot me a tweet yesterday to tell me about a Foursquare party they had this week that brought a flash mob of 161 Foursquare users to his restaurant My eyebrows shot up when I read that number 161 check ins in one day How could that be There are only about three or four hundred Foursquare users total in Milwaukee Over 150 of them were in the same place on the same afternoon When I called him up Joe explained They came to earn the highly coveted and elusive Foursquare Swarm Badge something you can only get when 50 or more Foursquare users check in at the same place at the same time I hadn t heard of it but apparently the promise of this coveted Foursquare badge can really draw a crowd Read More Published March 6 2010 Author Steffan Antonas Category Business Entrepreneurship Community Social Media Technology Top Posts Web Strategy Comments 80 Comments Your Customers Leave A Trail Of Breadcrumbs Online If you sell online pay attention to the data trail your customers leave There are golden nuggets of information about what your customers are like and what they want everywhere Some really good stuff can be found in customer reviews automated customers also bought or you might also like recommendations just to name a few Paying attention to these details can lead to great insights about what your customers actually want how they use your product and what their other interests are If you re an author what other books are they buying when they purchase yours If you re selling electronics what are customers bundling their purchases with You ve got to ask yourself these questions It could tell you a lot about services you should be offering where your product might be lacking or even what partnerships and opportunities you might seek for win win promotions This above is just one example I ve talked about how tons of people are hacking their Flip cameras because the company isn t listening and offering a wide angle lens adapter There are a ton of blog posts and YouTube videos about how to glue on wide angle lens adapters to make the Flip more useful and these lenses only cost 30 bucks If the company was listening they d be partnering with a lens maker or making their own and offering a premium version of the Flip with an adapter included The trail of breadcrumbs around the Flip already shows that people are willing to pay for the parts and go through the extra hassle to get the improved performance so this is a no brainer What s the trail of breadcrumbs around your product telling you about your customers Published March 4 2010 Author Steffan Antonas Category Business Entrepreneurship Web Strategy Comments 2 Comments How To Test How Your Audience Is Responding To Your Online Videos In Real Time Recently I ve had a few of my clients ask me whether they should be video blogging more My answer usually starts with the question how comfortable are you on camera Video blogging isn t for everyone and it can make or break you in my opinion While it s true that your audience wants to interact with you in an authentic way it s also true that when people read text only blog posts they tend to bring their own filters and voice to what they read which can work in your favor if you re a talented writer who happens to be blessed with a squeaky voice or a shy demeanor Read More Published March 3 2010 Author Steffan Antonas Category Web Strategy Comments 1 Comment How Social Media Can Boost Restaurant Business This short video was posted by Chris Brogan a few days ago I love finding real life stories about how small business owners are successfully using social media to increase their business Joe Sorge who runs AJ Bombers in Milwaukee Wisconsin shares how he uses a tool to humanize his business and keep in touch with customers Published January 28 2010 Author Steffan Antonas Category Business Entrepreneurship Social Media Technology Web Strategy Comments 4 Comments The Four E s Of Social Media Marketing I ve heard the advantages of shifting from traditional marketing to social media marketing strategies articulated many different ways but Jeffrey Hayzlett Chief Marketing Officer at Eastman Kodak Company does it best in this short video His Four Es Engagement Education Excitement and Evangelism are spot on It s a smart pithy way to articulate the big picture and what the shift in strategy is all about The second video highlights another key advantage to marketing on the web the ability to be agile and to respond quickly to feedback Published January 27 2010 Author Steffan Antonas Category Business Entrepreneurship Social Media Web Strategy Comments 4 Comments Hacking The Flip A Quick Lesson In Community Building I ve been an Flip Camera owner for about a year now I m actually on my second one I started with a 60 minute Flip Mino and then sold it and upgraded to a 120 minute Ultra HD a few months ago The great thing about The Flip cameras is the simplicity Fits in your pocket simple interface drag and drop video files easy upload

    Original URL path: http://blog.steffanantonas.com/category/web-strategy (2016-05-02)
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  • Your Customers Leave A Trail Of Breadcrumbs Online - Steffan Antonas
    what are customers bundling their purchases with You ve got to ask yourself these questions It could tell you a lot about services you should be offering where your product might be lacking or even what partnerships and opportunities you might seek for win win promotions This above is just one example I ve talked about how tons of people are hacking their Flip cameras because the company isn t listening and offering a wide angle lens adapter There are a ton of blog posts and YouTube videos about how to glue on wide angle lens adapters to make the Flip more useful and these lenses only cost 30 bucks If the company was listening they d be partnering with a lens maker or making their own and offering a premium version of the Flip with an adapter included The trail of breadcrumbs around the Flip already shows that people are willing to pay for the parts and go through the extra hassle to get the improved performance so this is a no brainer What s the trail of breadcrumbs around your product telling you about your customers Published March 4 2010 Author Steffan Antonas Category Business Entrepreneurship Web Strategy Tags Customer Insights Flip Camera Gear Photography Selling Online Wide angle lens Comments 2 Comments Post navigation Previous Post How To Test How Your Audience Is Responding To Your Online Videos In Real Time Next Post Case Study How To Use Foursquare To Draw A Crowd Into Your Restaurant 2 Comments GlobalPatriot March 13 2010 at 8 53 pm I m always telling clients how important it is to monitor their brand in social media to understand what they re doing wrong and even what they re doing right Once a product has been introduced hopefully they got some customer

    Original URL path: http://blog.steffanantonas.com/your-customers-leave-a-trail-of-breadcrumbs-online (2016-05-02)
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  • Depleted vs. Spent - Steffan Antonas
    What many people don t realize is that when you force yourself to do something you don t want to do you have to deplete the energy from your body to do it When you make it through a week where you have forced yourself to do work you don t enjoy you will feel exhausted drained and in need of martinis industrial strength aspirin and or face planted in

    Original URL path: http://blog.steffanantonas.com/depleted-vs-spent (2016-05-02)
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