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  • Symphony PR - Home
    influencers and extend the reach of your content featured case studies Symphony takes a fully integrated approach to marketing and public relations which generates more meaningful connections with target audiences and stronger results that drive revenues for clients We don t believe that a stack of press clips is the end goal for PR We push further to make PR more accountable to your bottom line and strive to create a compelling thought leadership position for the companies we work with View All thisMoment engaged Symphony to develop strong positioning that View item DogTime Media hired Symphony to build grassroots awareness for its View item Bevvy approached Symphony in 2011 to help position the company and View item are you a startup Are you a startup looking for PR advice Check out Symphony s guide to PR for startups It s full of strategic recommendations and practical advice that I often give my startup clients on how to effectively position their companies and engage with reporters In addition to free media relations resources I also provide some tips on how and when to engage a PR partner and how to get the most out of the relationship latest NEWS Symphony

    Original URL path: http://symphonypr.com/ (2016-04-30)
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  • Symphony PR - About!
    effective Whether it s through our proprietary positioning and message development process or through effective storytelling that leads to quality media coverage Symphony can orchestrate meaningful connections for your brand and help you reach your business and communications goals About Emily Emily Scherberth is the Founder and CEO of Symphony PR Marketing Inc a marketing and PR consultancy that creates strong thought leadership positions and drives revenues for early stage startup companies Emily has more than 17 years of experience developing marketing strategy branding initiatives product launches and media relations campaigns for both established brands and startups in the technology digital media Internet sports and automobile industries Prior to launching Symphony PR Marketing in 2008 Emily was the Vice President of the consumer technology practice at Allison Partners where she oversaw the YouTube business In addition to designing the reactive media relations response process for the online video leader Emily provided internal communications support strategic counsel and spearheaded major stories such as the Best Inventions of 2006 and the Persons of the Year in TIME magazine Over the course of her career Emily was a senior member of the country s most respected agencies where she performed award winning work

    Original URL path: http://symphonypr.com/about.php (2016-04-30)
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  • Symphony PR - Services
    Landscape Analysis Marketing Communications Audits Proprietary Process Marketing Communications Content Marketing Online Marketing Strategy Media Kit Development Sales Materials Development Sponsorship Research Execution Partnership Marketing Event Marketing Management Business Development Social Media Social Media Strategy Influencer Outreach Content Development Blog Strategy Outreach Public Relations Corporate Reputation Management Media Strategy Outreach Blog Strategy Outreach Press Kit Creation Website Copy Development Media Training Brand Development Brand Positioning Message Development Competitive Landscape Analysis

    Original URL path: http://symphonypr.com/services.php (2016-04-30)
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  • Symphony PR - Work: Case Studies
    launch its new deals site which offered a discount on bar tabs at popular venues across Los Angeles Given the highly cluttered daily deals space and in light of the recent backlash that Groupon suffered due to its mishandling of merchant relations it was crucial to create a compelling yet differentiated position for Bevvy in the market Following a thorough message development process that identified the key offerings narratives and proof points of Bevvy s unique business model Symphony recommended that Bevvy avoid the label deal site and instead become a nightlife reservation site that offers insider access and ongoing preferred pricing at exclusive nightlife venues This messaging was successfully carried through in Bevvy s launch coverage which generated a 20 percent conversion rate for new members and helped the company stand out of the crowd of deal sites and create a niche of its own Below are a few case studies along with a list of other brands that we ve worked with in the past Feel free to also check out our list of coverage highlights from past media relations campaigns When thisMoment engaged Symphony in late 2008 the company was gearing up for the debut of its consumer moment sharing site After developing a strong positioning that carefully differentiated the site away from other photo sharing an social networking sites Symphony generated several national news stories for thisMoment s launch including The Wall Street Journal USA Today Reuters CNET and the Christian Science Monitor In 2010 Symphony also garnered strategic placements for thisMoment s new SaaS offering the Distributed Engagement Channel DEC in influential trade publications such as Advertising Age Brandweek and the Hollywood Reporter Following these stories thisMoment saw its incoming new business pipeline grow tremendously resulting in more than 1 million in revenue for the

    Original URL path: http://symphonypr.com/work-case-studies.php (2016-04-30)
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  • Symphony PR - Buzz
    helped us develop our company and product positioning and put together a go to market plan that delivered significant PR wins in major media outlets both online and off Emily is smart strategic and experienced and I d recommend her to any startup looking to put itself on the map Vince Broady Founder and CEO thisMoment Inc Emily was the essential component for Justin tv to spin up its PR and Marketing operations Her knowledge of the online video industry proved valuable time and time again in the crafting of our marketing messages and our interactions with the press Overall she moved the company from the position of ignoring the press to the position of using PR and Marketing to better pursue our corporate goals Michael Seibel CEO Justin tv Emily is awesome she got up to speed in record time and worked extremely well with the rest of our executive team and VP of Marketing Emily and her team crafted an awesome marketing plan which we are still utilizing today Ajay Juneja Founder Speak With Me Inc Emily is a great person and a first rate public relations counselor who goes the extra mile for her clients and teams

    Original URL path: http://symphonypr.com/buzz.php (2016-04-30)
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  • Symphony PR - News
    ride so far and I ve had the pleasure of working with some truly awesome clients more Silicon Beach Fest Panel PR for Startups June 2013 I m excited to moderate a third PR for Startups panel at Silicon Beach Fest on June 21 from 12 00 1 30 p m at ROC in Santa Monica Hope to see you there more BusinessWire Panel Content Marketing PR for Startups December 2012 I always enjoy moderating panel discussions with smart passionate PR and digital marketing folks and this BusinessWire panel was no different Click here for a recap of our discussion and a short video more Silicon Beach Fest Panel PR for Startups June 2012 It s always great to team up with other PR marketing folks Callie Miller Nicole Jordan Heather Meeker to provide some helpful PR advice for startups especially here in our backyard more Lean Startup Machine June 2012 I love the creative process and brainstorming solutions to everyday problems so when Lean Startup Machine asked me to serve as a mentor for their 3 day workshop more Start Engine January 2012 I m thrilled to be serving as a Mentor to Start Engine companies There are some amazing startups coming through their ranks more How to Land a First Meeting 3 Tips From a PR Pro January 2012 My recent guest blog post for Mingly focuses on how the strategies I ve developed for reaching out to reporters can be relevant to variety of sales related situations more IWantHerJob Interview September 2011 I was honored to be featured recently on one of my favorite sites IWantHerJob com an amazing empowering community for women more 6 Steps to Effectively Position Your Company September 2011 The following article provides helpful advice for crafting a differentiated position for your company

    Original URL path: http://symphonypr.com/news.php (2016-04-30)
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  • Symphony PR - Contact
    310 500 6830 cell Email emily symphonypr com Get In Touch If you re interested in learning more about what Symphony PR Marketing can do for your company please don t hesitate to call or email us using the form

    Original URL path: http://symphonypr.com/contacts.php (2016-04-30)
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  • Symphony PR - Work: Case Studies Results
    Mind Yahoo News Mental pushups Can a new app train your mind like the gym trains your body TechHive Brain Fitness Apps FitnessGlo Shape Magazine 13 Killer Workouts That Offer Online Streaming Harper s Bazaar 7 Online Workouts to Try Los Angeles Times Let the Gym Come to You With These Fitness Sites TIME 6 Great Sites and Apps for Taking Fitness Classes at Home Lifehacker Ask An Expert All About Fitness Training Yummy com Grocery Headquarters Clicking on all cylinders Supermarket News Same Day Delivery Startups Prepare for AmazonFresh Shelby Report Yummy com Expands Same Day Online Delivery as it Looks to Go National FOX Business Will AmazonFresh Kill Online Grocery Startups CNBC Yummy com Takes on AmazonFresh The Shelby Report Yummy com s On Demand Delivery Aims to Mirror Consumers Life Offline Eat See Hear Huffington Post Eat See Hear The Traveling Outdoor Music Movie and Food Festival Thrillist Eat See Hear Hello Awesomest Thing Ever Complex Summer City Guide Los Angeles 10 NBC 4 Los Angeles The 19 Stop Movie Fest Tour Start Engine TechCrunch Startup Return to Reality TV Producer of Bloomberg s TechStars Readies Show Venture Beat Los Angeles Startup Accelerator Start Engine Opens for Applications Start Engine Launch Release PDF Start Engine Reality Show Release PDF Bevvy com TechCrunch Give a secret password pay 10 and Bevvy will get you 50 off your bar tab Los Angeles Times Whisper a password to get deal from site Bevvy Bevvy Launch Release PDF thisMoment Brandweek Summit Kohl s Seize thisMoment Advertising Age How Lionsgate Plans to Take on Wall Street Journal Creating Moments of Your Life Christian Science Monitor ThisMoment captures personal scenes with a social sheen Adweek Vince Broady Launches thisMoment CNET ThisMoment Family Album 2 0 thisMoment Launch Release PDF thisMoment Lionsgate Partnership Press

    Original URL path: http://symphonypr.com/work-case-studies-results.php (2016-04-30)
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