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  • Bloggers - Tatem Web World Web Blog
    Web Design MySQL Database Design Web Hosting Plans Web Support Training HOA Web Design PORTFOLIO ABOUT US Website Questions Web Design Careers TESTIMONIALS CONTACT US Web Design Blog Tatem Web Sitemap Tatem Web World Blog Speak Directly To A Local Web Design Expert 772 224 8118 FREE WEB DESIGN QUOTE Tatem Web World HOME WEB SERVICES PORTFOLIO ABOUT US TESTIMONIALS CONTACT US Web Design Blog Tatem Web Sitemap Web Design Reviews Tatem Web Design Stuart Website Design Stuart Florida Tatem Web Design Stuart Website Design Stuart Florida 5 5 based on 1 21 ratings Big Al I was recommended to Tatem web by my good friend Alex I had a bad experience with another compan Rating 5 out of 5 Albert Petrello Read More Tatem Web World QR Code Scan The QR Code Tatem Web World Web Blog This is our blog about web design SEO web hosting ecommerce Joomla web design Wordpress search engine promotion social media marketing and much more Navigation Home Categories Tags Bloggers Team Blogs Archived Posts Calendar Subscribe to blog Subscribe via RSS Login Username Password Forgot Password Remember me Login Search Sort by Alphabetical Last Visit Latest Latest Post Randy Walker Randy Walker has not set their biography yet Subscribe to updates from author Subscribe via RSS Posts 14 Categories 2 Tags 0 06 November 2015 Web Hosting Services 02 November 2015 Social Media Intergration 20 October 2015 SEO 15 October 2015 All About Web Design 14 October 2015 Improve Conversions by Increasing Shipping Options View All Posts Web Design Layout 4 SEO 10 Author did not utilize any tags yet TATEM WEBSITE DESIGN SERVICE AREAS West Palm Beach Web Design Palm Beach Gardens Web Design Jupiter Website Design Hobe Sound Web Design Jensen Beach Web Design Port Saint Lucie Web Design Fort Pierce

    Original URL path: http://www.tatemwebworld.com/contact-stuart-web-design/stuart-web-design-blog/blogger/n, (2016-04-27)
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  • Tatem Web Design | Stuart Web Design | Joomla | Wordpress
    in your niche Share your techniques in the comments below 0 Continue reading 256 Hits 0 Comments Attract an Audience With a Long Tail Keyword Strategy Randy Walker Wednesday 07 October 2015 SEO SEO isn t a concept that s easy to grasp no matter how long you ve known about it or worked to build organic traffic for your site But with focused efforts and dedication you can experience ROI and increased traffic that makes a real difference for your bottom line Of course not all SEO efforts are created equal With limited budgets compared to major retailers going after high volume keywords often means ranking where customers won t even see your business But luckily there s a way to attract traffic in a way that is cost effective and beneficial for your bottom line That strategy Long tail keyword optimisation What are Long Tail Keywords Unlike typical keyword phrases which are often just one or two words long tail keywords are typically longer and more specific For example if you run an online eCommerce furniture business you wouldn t just target chair for your product pages Instead you ll choose an extremely specific keyword phrase like contemporary dining table chair to better direct interested relevant traffic to your site The best part is that major retailers often compete using shorter keywords with larger search volumes because they have the budgets to do so But because you ll be going after long tail keywords with smaller volumes you ll be able to gain traffic that your competitors may not be going after And with this audience you can grow and sustain your business without spending endless resources on your SEO budget Using Long Tail Keywords on Product Pages As is the case with all keywords you must use them carefully to ensure that you aren t over optimising your site And if there s one place to appropriately use long tail keywords it s on product pages Often product pages are where the most specific keywords will bring in the most specific interested traffic to your site As such it s important to choose your keywords wisely so that you re using keywords only a handful of times on each page and letting the keywords do the work for you Specifically you should look to insert keywords in Product names Product descriptions Page titles Page title tags and meta descriptions in search engines Page URLs File names for pictures Creating Product Descriptions Using Long Tail Keywords One of the most important areas of any product page is the description itself After all it s in this short amount of text that you show users why they should want to purchase your products which problems you solve or which wants you fulfill When creating your product descriptions it s important to focus on making each unique emotionally engaging and contextually relevant inserting the long tail keyword only once In fact putting too many keywords in the description and on other areas of the page for that matter will work against you and make it appear as if you ve over optimised the page on purpose to boost rankings However you will suffer poor rankings if you try to fool the search engines in this way For the best results always write for your customers not the search engines Doing so will always benefit your business Make Creative Use of Your Keywords to Grow Your Audience More interested eyes on your products means more sales and with long tail keywords generating additional traffic is simpler than ever before While long tail keywords are important they are only one component of an organic SEO strategy For a fully customised SEO optimisation plan the experts at Adonis Media can help Contact a member of our team today to discuss your needs and how we can combine long tail and traditional keywords to build traffic and grow sales for your business Key Takeaways Long tail keywords are longer more specific keyword phrases with lower search volumes They allow you to target traffic that is often overlooked by larger retailers It s best to use long tail keywords in product names product descriptions page titles page title tags and meta descriptions page URLs and file names for pictures When creating product descriptions choose one long tail keyword most appropriate for that product Only use it once and create a unique engaging description written for customers not search engines When creating content always write for humans not robots Use keywords sparingly for the best results We want to hear from you Do you use long tail keywords on your site and if so what kinds of results have you experienced from doing so We look forward to reading your replies in the comments below 0 Continue reading 253 Hits 0 Comments How To Increase Conversions on eCommerce Product Pages Randy Walker Monday 05 October 2015 SEO When you think of conversions on your eCommerce site a few key areas come to mind One is landing pages another is your contact form but what about the most critical area We re talking about your product pages After all product pages are the first step where customers will decide whether or not to convert and add a product to their carts And as such taking the time to optimise each of these pages properly is essential to generating more conversions and subsequent sales But where to get started Below we ll discuss 7 factors you must consider for the best results on each of your product pages Let s get started 1 Use Keywords and Brands in Page Titles How do customers search for your products More importantly have you accounted for how your customers search when naming your products If not customers may not be able to find what they re looking for especially if they re using on site search functionality or are hunting for products via search engines Make sure to use common keywords

    Original URL path: http://www.tatemwebworld.com/contact-stuart-web-design/stuart-web-design-blog/blogger/randyw?start=5 (2016-04-27)
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  • Tatem Web Design | Stuart Web Design | Joomla | Wordpress
    may feel that all hope is lost But this isn t always the case In fact there are a number of different tactics you can use to reconnect such as New Approach Sometimes just changing the time of the day you call will make a difference in whether or not you re able to reach each potential lead Change How You Communicate If you re exclusively calling a lead you may want to change up the method Try connecting on social media or another platform to follow up Stay Relaxed It s normal for leads to get busy and disappear for a short time even if they were highly engaged when they first contacted you Be patient and don t send too many messages and many leads will return 3 Quick Decision Situations Every once in awhile a lead will contact you and be in a quick decision situation You know the kind of situation where they contact you out of nowhere and want to make a decision as quickly as possible It may sound like a dream but often there are a few ways to properly handle the situation Calmly Assess the Situation It s simple to get excited at the prospect of a quick sale but you shouldn t Remain calm and take the time to learn more about the prospect their needs their budget and your ability to meet their needs Involve Your Staff Don t make decisions in high pressure situations on your own Instead get your staff involved so that you can best assess how to handle the lead 4 Lack of Deep Engagement If you ve done your part to create desirable offers content and more you ve probably come into contact with a few leads that have downloaded free offers but don t take things a step further And when this happens and you want to push engagement a step further there are a few steps you can take Make Contact Reach out to your prospects via email to take your relationship one step further and ask if they have any questions Ask Direct Questions If they don t respond it is a good idea to ask more direct questions about whether or not they are held back by one of many factors budget timing etc or aren t looking to commit to anything at the moment Direct Leads to Take Them to the Next Level With any lead it s important to push them in the right direction to prompt sales and give them a reason to choose your brand over other options And when you re looking to do just that the methods in the situations above are great places to start If you find that you re struggling to guide leads the team at Adonis Media can help Get in touch with one of our team members today to discuss your unique challenges and how we can customise a strategy to push leads through your sales funnel Key Takeaways When leads lose immediate interest you should schedule follow ups to keep them engaged with your brand You may even want to send them relevant helpful content If a lead disappears try contacting them at different times or through different means Always remain patient and don t contact them too much or you may drive them away In quick decision situations it s best to remain calm and address the situation and potential client before making any decisions regarding your offer If customers lack deep engagement contact them and ask them direct questions regarding their needs and what you can do for their brand Now we want to hear from you How do you nurture different leads through the buying process Share your tips below 0 Continue reading 158 Hits 0 Comments How to Optimise the 4 Most Important Pages on Your eCommerce Site Randy Walker Friday 25 September 2015 SEO Not all pages on your site are created equal And while you probably know this already do you know which pages are most important and what you should do to each to attract potential customers and increase conversions Chances are you don t And really you aren t to blame On eCommerce sites maybe yours included there are sometimes hundreds of pages each of which you consider to be important and truly every product or service is But when you want results focusing your attention is critical to your sustained success So where should you focus your attention and how can you optimise each page Read on to find out First a Lesson in Optimisation We all know what the word optimisation means but what does it mean when it comes to website pages It s not always about inserting keywords search engine optimisation or even implementing tactics that will improve conversions conversion rate optimisation And when we say optimise the 4 most important pages on your site we mean Focus on the User Content on each of the pages we discuss below should be created with your specific user in mind By looking at how users get to your site what they want to learn and what problems they need solving is a great place to begin your optimisation efforts Focus on Your Goals What do you want your potential customer to do on each page Position your calls to action links and content on these goals Focus on the Journey Few if any users land on your site by chance In fact most will come to your site and each page for a reason Where is each user at in their buyer journey Consider this question to optimise successfully Now let s move on to each page and what you should do in terms of optimisation 1 The Home Page This is the most obvious of all the pages especially because it s the first page most users will see when they land on your site Your primary goal on any home page should be to direct users

    Original URL path: http://www.tatemwebworld.com/contact-stuart-web-design/stuart-web-design-blog/blogger/randyw?start=10 (2016-04-27)
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  • to this predictability Tiered Shipping Options Don t just offer basic shipping Offer two day next day and other options when possible so customers can receive their merchandise according to their schedule and needs Free Return Shipping Free shipping is great but with free return shipping you eliminate any potential risk in purchasing the product In fact 2 out of 3 shoppers say they would purchase more online if returns were free Just make sure you carefully outline return policies so your own offer doesn t work against you Don t Overcomplicate Your Options All too often eCommerce storeowners hear that they can improve conversions with shipping options and take things too far By doing so and over complicating how your shipping options work and how much each costs you ll send buyers searching for alternatives i e your competitors When you list out the options on your website you should outline each option as clearly as possible Don t include times on your shipping cost chart Instead just include the costs the timing and the destinations Doing so will give customers a hassle free way to understand what they will be paying for shipping before they ever get to the checkout page Get Your Promotional Messaging Right No customer will know that you offer free shipping or other shipping related offers if you don t make this clear on your site As a result you must put your shipping promotions in highly visible areas to make sure no customer misses the discount and moves on to a competitor as a result You may want to make graphics that communicate Free Shipping on Orders insert amount or Free Shipping on Your First Order amongst others No matter what you do make it big and bold so it can t be

    Original URL path: http://www.tatemwebworld.com/contact-stuart-web-design/stuart-web-design-blog/improve-conversions-by-increasing-shipping-options?tmpl=component&print=1&format=print (2016-04-27)
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  • security seals throughout your site or at least on product pages and throughout the checkout process Also invest in modern simplistic design to show that your store is up to date and set up for positive user experiences 3 Poor Navigation How can customers make a purchase if they aren t able to find what they re looking for If your site suffers from poor navigation or a lack of categorisation you re driving customers away who don t want to look through page after page to find what they want How to Fix It Make navigation and your site as simple as possible to guide users to the products they want so they can make a purchase This means taking the time to categorise products and allow users to filter their searches to find exactly what they came to your site looking for 4 Checkout Complications If you aren t offering guest checkouts have a long over complicated checkout process or have a checkout that adds in hidden costs before the end of the process you re missing out on sales Customers want to know what they re getting themselves into before they ever begin the checkout process How to Fix It Make sure your checkout process is no more than 5 pages always offer a guest checkout option add a progress bar to the top of the checkout process and include all shipping and tax costs up front to avoid hidden costs This will reduce cart abandonment after customers have already reached the checkout page and begun the checkout process 5 Lack of Support Are you there for customers when they need you If you don t offer your contact information in a visible place on each page of your website they may think that you aren t

    Original URL path: http://www.tatemwebworld.com/contact-stuart-web-design/stuart-web-design-blog/5-reasons-your-customers-are-leaving-and-how-you-can-make-them-stay?tmpl=component&print=1&format=print (2016-04-27)
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  • selection to reduce the time spent looking for what they need Carefully select each product or service you offer on your eCommerce site to give customers a limited range of premium quality options In fact studies show that customers are more likely to make a purchase and purchase more when given fewer choices As such you should consider your store more of a boutique shopping experience to stand out and stand above Amazon for your specific niche 2 Make a Personal Connection Through Design While Amazon s site design is clean intuitive and user friendly it doesn t really say much about Amazon as a brand After all they offer hundreds of thousands of products so how much of a personalised brand can they create Luckily you can create a personalised brand Create a site with design that reflects your brand and personality and you can easily make connections with customers Great design also takes things a step further and builds trust with customers giving you a simple way to stand out 3 High Touch Customer Service Amazon s customer service is good but yours can be better As a small business with a smaller clientele you can provide high touch customer service that makes your customers feel more valued than if they were to do business with a large eCommerce platform like Amazon You may want to add small things like add handwritten thank you notes to packages or follow up on each purchase with an email personally thanking customers for their purchases Doing so is a great way to stand out and make customers feel as if they re appreciated beyond just the money they spend Set Your Store Apart From the Rest With the 3 simple strategies above you can stand out not only from Amazon but

    Original URL path: http://www.tatemwebworld.com/contact-stuart-web-design/stuart-web-design-blog/how-to-differentiate-your-site-from-amazon-in-3-simple-ways?tmpl=component&print=1&format=print (2016-04-27)
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  • competitors may not be going after And with this audience you can grow and sustain your business without spending endless resources on your SEO budget Using Long Tail Keywords on Product Pages As is the case with all keywords you must use them carefully to ensure that you aren t over optimising your site And if there s one place to appropriately use long tail keywords it s on product pages Often product pages are where the most specific keywords will bring in the most specific interested traffic to your site As such it s important to choose your keywords wisely so that you re using keywords only a handful of times on each page and letting the keywords do the work for you Specifically you should look to insert keywords in Product names Product descriptions Page titles Page title tags and meta descriptions in search engines Page URLs File names for pictures Creating Product Descriptions Using Long Tail Keywords One of the most important areas of any product page is the description itself After all it s in this short amount of text that you show users why they should want to purchase your products which problems you solve or which wants you fulfill When creating your product descriptions it s important to focus on making each unique emotionally engaging and contextually relevant inserting the long tail keyword only once In fact putting too many keywords in the description and on other areas of the page for that matter will work against you and make it appear as if you ve over optimised the page on purpose to boost rankings However you will suffer poor rankings if you try to fool the search engines in this way For the best results always write for your customers not the search

    Original URL path: http://www.tatemwebworld.com/contact-stuart-web-design/stuart-web-design-blog/attract-an-audience-with-a-long-tail-keyword-strategy?tmpl=component&print=1&format=print (2016-04-27)
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  • particular television the URL should look something like this www yourwebsite com electronics television model goes here Do this for each page to ensure search engines clearly understand what each page is about for better rankings 3 Create H1 Tags for Every Page Do you use relevant title tags H1 tags throughout your product pages You should After all title tags are one of the most important factors search engines use to determine what a page is about If you don t use brand names or keywords in the title tag chances are that you ll be passed over and other websites and results will be put before your brand But when used properly title tags can serve as another critical factor for your site s SEO rankings 4 Craft Unique Descriptive Content for Each Product The content you use on each product page matters In fact unique relevant content is important both for SEO purposes and when you re trying to make sales by connecting with buyers For many eCommerce sites the main issue is duplicate content that has been lifted from manufacturer websites With so many product pages to manage storeowners feel as if they have no other option to fill up the pages and publish a website quickly However it s important to take the time to write high quality unique descriptions for each page Doing so will propel you above competitors who use manufacturer descriptions while facilitating relationships with customers seeking engaging content that converts 5 Feature Reviews From Previous Customers Did you know 63 of customers are more likely to make a purchase from a site that features user reviews It s true And most importantly it reveals why you should do the same for your site More importantly site visitors who interact with both reviews and customer questions and answers are 105 more likely to purchase while visiting and spend 11 more than visitors who don t interact with user generated content As such it s vital to ask for previous customer reviews and feature them prominently on product pages 6 Build Social Proof Product reviews are one form of social proof you can use on product pages but there are others as well In fact you may want to feature customer case studies if you have any as well as testimonials from customers about your brand or products Doing so will establish trust and increase the likelihood of sales Remember 77 of customers will seek out reviews or other forms of social proof before making a purchase online Make sure you offer what these buyers are looking for to generate sales for your business 7 Place Your Button Above the Fold The fold is the area of your website visible before users have to scroll This is the website equivalent of real estate gold because all users will see this part of your page whether they eventually decide to scroll down or bounce off instead In any case placing your Add to Cart

    Original URL path: http://www.tatemwebworld.com/contact-stuart-web-design/stuart-web-design-blog/how-to-increase-conversions-on-ecommerce-product-pages?tmpl=component&print=1&format=print (2016-04-27)
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