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  • David Ault
    the best month of my life I began to take stock of all the unfinished business that lingered in my life I greeted every day with a fresh perspective and a heightened sense of gratitude as if each 24 hours could be my last If something wasn1t fun I chose not to do it or found ways to turn it around and make it so I spent time with the people I loved reconnected with others that I had been too busy to respond to and began a militant regime of caring for myself The day of my initial appointment with the cardiologist finally arrived Our inability to mix felt greater than oil and water it seemed more like an arranged marriage between a vital human and an alien sea pod For starters the cardiologist said I needed to be fitted with a defribulator immediately When I shared my personal belief system and how I needed some time to explore other avenues he simply smirked There are no other avenues No herb no acupuncture no alternative anything will change the fact that you have this genetic defect The longer you put this off the more you run the risk of experiencing what your sister did You are a walking time bomb I left with those words ringing in my ears and the residue of his decaying bedside manner eating away at my soul I remembered how author Louise Hay had turned her death notice of cervical cancer into a rejuvenating second chance at life by bargaining with doctors stalling for time while becoming her own personal soldier of well being I will do that as well I declared triumphantly I began a nutritional program became a yoga fanatic and rested and played more I refused to participate in any negative ain1t it awful feedback and shared my journey with only those select few who could support me in my vision of wellness I sought out respected healers held ceremony and broke vows with ancestral lineage over this genetic flaw I chose to look at this adventure as a gift and searched in my questionable heart for anything unlike gratitude that needed to be forgiven released Louise wrote in You Can Heal Your Life that it took six months for her to be given a clean slate by her doctors I was having such fun that I decided to bargain for twelve It was a stunning year of achievement for me both personally and professionally I launched my first book toured even allowed myself to open my heart to explore an intimate relationship With the ink barely dry on the first book s pages I began formulating an outline for the next one the story of my miraculous healing There really isn t any change Mr Ault another cardiologist revealed after reviewing my second set of X rays After twelve months of vigilance the rainbows end seemed absent of the heralded pot of gold This new doctor examined the images and

    Original URL path: http://www.themetaarts.com/archives/2004march/davidault.html (2016-02-13)
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  • Juliet Austin
    forward in their businesses they will accomplish more than they would on their own Many of the most successful people in the world utilize the principle of the mastermind and attribute their success largely to the implementation of this practice Benefits of a Master Mind You have access to ideas knowledge and resources that you would never have on your own You will achieve more in your business in less time with less effort and less money than you would otherwise You will learn from others who are already more successful than you You will get support and guidance from your peers that will help keep you motivated and propel you to set better and bigger goals You will tap into the power of the group energy which is more powerful than any energy you can create on your own Solutions to problems will be resolved more easily You will benefit from the accountability factor People are known to perform better if they have others to be accountable to You will become more brilliant yourself as you learn from others How To Set up a Mastermind Group There are many ways to set up a mastermind that will help you excel in your healing or holistic practice You may choose to work with a professional business or marketing consultant and or you may set up a group of people on your own If you choose to do the latter the steps below will help you in setting up your mastermind 1 Determine the Size of the Group Although mastermind groups can be any size a group of 3 6 people is likely best You want to be sure that everyone gets their needs met and that there is enough time to discuss everyone s ideas or problems 2 Select your Members Carefully Choose people who are at least at the same level as you or higher in terms of the success they have achieved The more advanced your groups members are obviously the more you are going to get out of it You don t want people in your group that will hold you back Also make sure you feel comfortable and like the people you decide to have in your group You want to choose people with whom you can build trust with or the mastermind will fail 3 Get a Commitment from Each Member Masterminds work best when a commitment is required from each member Members should agree to attend all meetings unless an emergency prevents them from attending If members do not show this kind of commitment your group is going have a high risk of falling apart 4 Decide on the Frequency of Meetings If you want to be sure that you build and maintain momentum it s probably a good idea to meet at least twice per month if not weekly 5 Decide on the Length of Meetings Although the length of your meetings is largely up to you 1 2 hours is ideal It

    Original URL path: http://www.themetaarts.com/2006december/julietaustin.html (2016-02-13)
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  • Juliet Austin
    Provide Excellent Service It you want your clients to refer to you you need to provide excellent service Not only should the sessions you offer be of high quality and be of great benefit to your clients everything about the way you do business with them should be exceptional If your clients love the service you give to them they will rave about you to other people and many of those people will want to receive the same benefits as your clients have 2 Inform Your Clients That You Are Open To Referrals Some healing professionals are shy or feel it s inappropriate to tell their clients that they are looking for more referrals What you need to realize is that you can do it easily and casually when your clients tell you how they are benefiting from your services For example at the end of a session when a client says Wow that really helped me you might find a space in the conversion to say By the way I am accepting new clients so if you know of anyone who might benefit from my services would you please let them know about me If you start doing even this one thing on a regular basis you might be surprised at the increased number of referrals you receive 3 Keep in Touch with Past Clients While it may not be appropriate in all professions or situations I am often surprised that so few healing professionals keep in touch with past clients Most clients will likely be delighted that you care enough to stay in touch with them and furthermore they will be more likely to return to see you when they need to They will also be more likely to refer others to you There are many ways to keep in touch with past clients If you have a newsletter you can obviously keep in touch with them this way You could also send out seasonal cards on a regular basis or call them as a way of following up with them after you have seen them 4 Seek out Referral Sources Find a way to build mutually beneficial relationships with other professionals who are in a position to refer to you The key here is to be selective in the referral sources you choose The best place to start looking for referral sources is with professionals that you already know These could be those that you work with yourself or perhaps those whose services are utilized by your friends and colleagues When you do approach others always be thinking just as much about what you can do for them as what they can do for you Don t just call or write them and ask them to refer Furthermore don t take your referral sources for granted When you do receive a referral make sure you follow up with the referral source and thank them At the very least call or send a card 5 Attend Networking Meetings

    Original URL path: http://www.themetaarts.com/2006october/julietaustin.html (2016-02-13)
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  • Juliet Austin
    doesn t mean you shouldn t get paid appropriately for what you do Earning a healthy income and providing a valuable service to humanity are not mutually exclusive If you are holding a limited belief about this you need to find a way to change it and fast if you care about your success 2 My Clients Can t Afford Higher Fees While it is true that some clients will not be able to afford your fees being able to afford something is often a matter of what is called perceived value in the marketing field Just because someone says they can t afford something doesn t mean they can t It is often a case of them not full understanding or appreciating the value of what you are offering so they decide it isn t a priority for them I am sure you have met many people who earn an excellent living who claimed they couldn t afford your services On the other hand there are people that are truly scraping by financially and yet find a way to pay for your services If your service is important to someone and they perceive it to be valuable and able to help them they can often find the money If you continuously find that your potential clients are telling you they can t afford your fees you might want to think about how you are articulating the value you provide However if it truly is the case that you are marketing to people without sufficient funds to hire you perhaps it s time to find a way to market to a different audience 3 There is Too Much Competition in My field While it is a reality that there is a growing competition for those offering services or products in the healing arts increased competition is not necessarily bad for your business In fact more competition actually increases public awareness of the value of healing services and alternative health products which can mean more business for you in the long run Another problem inherent in this belief is that many in the healing arts don t have a focused niche audience that they market to nor do they have a clear and well articulated marketing message It doesn t matter what kind of healing arts business you are in or how much competition there is there are people offering similar services and products that are getting paid what they are worth and sometimes even have more clients than they can handle These professionals have learned how to market effectively and the first step in doing this is having a marketing message that stands out from the crowd The more unique and compelling your services sound the more people will be willing to pay you 4 I can t Charge More Than Others in My Field Similar to believing that there is too much competition in your field is the belief that tells you that you have to charge the same

    Original URL path: http://www.themetaarts.com/2006september/julietaustin.html (2016-02-13)
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  • Juliet Austin
    know how much income you will need to generate in your business to allow you to reach your goals 2 You have made a commitment to succeeding in your healing business You know that building a healing arts practice or business means that you are in it for the long haul no matter what happens and how discouraged you feel at times You know that success requires time persistence and patience and are willing to do what it takes to succeed 3 You believe that what you want is possible In the words of Napoleon Hill Whatever the mind can conceive and believe it can achieve You think positively and act as if you expect your dreams for your practice to come true You are mindful of keeping a positive attitude and don t waste your time on what is not working in your business If you don t know how to do something you find a way to learn how to do it 4 You face your fears You are aware of your fears about being successful and address them head on The more success you desire the bigger the risks you will have to take thus the more fears you will have to overcome You are also mindful of any fears you are creating for yourself You know that the more you think about the potential negative consequences of something the more likely you are to experience fear You focus on what you want to happen and the positive results you hope to reap from any risk that you take 5 You know that failure is inevitable and that it can actually lead you closer to success In fact you at times even welcome failure and what it can teach you about how you need to improve at becoming a better marketer You know that each time you fail at some aspect of your business it makes you and your business stronger if you act upon the lessons you have learned 6 You believe that you deserve success You have faith in your ability to have the kind of healing business that you want and know that you deserve it Just like you believe success is possible you know that you are as worthy of success as anyone is 7 You are prepared for the unexpected You understand that no matter how well you plan for things while marketing your practice things will not always as you envisioned You are prepared to be flexible and adapt to each situation as is necessary You know that sometimes you must change your plans in mid stream if you find a better way of doing things and accept this as part of the process 8 You are comfortable putting yourself out there to the world You know your strengths and the benefits of the services you offer and are not afraid to tell others about the good work you do You know that as long as what you are saying about

    Original URL path: http://www.themetaarts.com/2006august/julietaustin.html (2016-02-13)
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  • Juliet Austin
    They include friends family colleagues other professionals whose services you utilize people from community groups you belong to neighbors virtually anyone you know Because people are much more likely to hire or refer to someone that they know and trust it will be more beneficial to spend your time and money marketing to those you already have relationships with 2 Find Ways to Build New Relationships While you are reaching out to the relationships that you already have you must also find ways to build new relationships There are numerous ways to do this including networking public speaking advertising writing letters newsletters and articles The important thing is that you develop a plan to increase the size of your network and that you make a commitment to do this on an ongoing basis The more people that know about you and your services the more successful you will be 3 Work at Strengthening the Relationships That You Have Built Like all strong relationships business relationships need to be fed and nurtured if you want them to be sustained This means you must find ways to keep in touch with the people you have built connections with A strong marketing plan includes several methods of keeping in touch that will work together over time to increase your exposure to new people as well as reminding those who know about your services already Most often those that buy your products or services are those that have heard about you more than once You need to think about marketing as a process not as an event Marketing is something that you will need to do on an ongoing basis if you want to ensure success in the long run 4 Remember that Relationships Involve Give and Take Contrary to the belief of many healing professionals effective marketing does not consist of sending letters and promotional materials to everyone you know asking them to refer to you and then being disappointed that they don t As you know in order for relationships to thrive you must be prepared to give as well as take Instead of writing those letters to people and asking them only to do something for you think of ways that you can also do something for them You will get much better results with your marketing if you focus on developing mutually beneficial relationships in this way This type of strategy involves a very different mindset than one where the perception of marketing is focused on what one can get 5 Use Your Listening Skills Keeping in mind the principle of give and take effective marketing involves showing interest in other people Yes you must tell people about your business but you must also listen to them to find out their needs desires and goals The more you listen and show understanding the stronger the impression you will make the deeper the relationship will be and the better you will know how you might be able to help them Once

    Original URL path: http://www.themetaarts.com/2006july/julietaustin.html (2016-02-13)
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  • Juliet Austin
    in smaller business who can t possibly market to or meet the needs of the masses niche marketing is much more effective as it provides a manageable sized market to focus upon Niche marketing allows you to market to your ideal clients You will also know more easily where to find these ideal clients For example if you were a homeopathic doctor targeting young children you would market your services in places where parents are likely to find out about you You might advertise or write articles in parent magazines or join organizations geared towards parents In addition when you have a niche market potential clients will more easily be able to decide whether your services will meet their needs and desires or not If you are coach who targets women in mid life who are seeking a career change any woman who fits these criteria will easily be able to determine if she is likely a suitable client Furthermore people prefer specialists as opposed to generalists when seeking a service professional If you were looking for a counselor for help with problems you were having with your intimate partner wouldn t you rather see a counselor who specializes in couples counseling as opposed one who seems to serve everyone You would likely believe that a counselor who specializes in work with couples is going to be able to provide you with a better service than a generalist would Another benefit of having a focused niche market is that it is much easier to get known in your field when you are seen as an expert Because you are well known for your expertise when someone needs that expertise they think of you In today s crowded marketplace it increasingly is becoming essential to have a niche market if you want to be successful in your helping or healing practice You must find a way to make yourself stand out from the crowd How To Choose A Niche Market 1 Brainstorm Think about what people are looking for as you talk with them Read and watch the news to see what is current on people s minds Pay attention to what is going on around you and to current trends in society You never know when a niche opportunity is going to present itself 2 Choose a niche that you re passionate about It s a lot easier to motivate yourself to market to a population of people that you enjoy working with Passion and enthusiasm are also contagious If you are excited about your work within your niche potential clients will sense this and be more interested in working with you 3 You should obviously have knowledge and experience about the niche or at least be learning about the topic and be planning to become an expert in it 4 You want your niche market to be large enough so you have enough people to market to but not so large that it includes too many people and ends

    Original URL path: http://www.themetaarts.com/2006april/julietaustin.html (2016-02-13)
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  • Juliet Austin
    target market so that it has some chance of coming up in the search results of the major search engines i e Google MSN Yahoo With the billions of web pages on the Internet you have to have a very narrowly defined target market if you have any hope of being found Furthermore having a website that attracts targeted visitors will help ensure that people tell others about it and will help increase the number of other sites that link to your site Once you have established a focused market you will then need to determine the keywords that people might put into the search engines in order to find your site There are many keyword research tools on the market to help you do this e g searchmarketing yahoo com wordtracker com Each page of your site should be optimized for 2 3 different key words and should contain at least 200 300 words in total Your keywords should be used on your pages as often as possible without sounding like your page has been stuffed with keywords You will also want to include some of your keywords in the headings and subheadings of your pages Having a narrow target market will also help you develop focused title tags for your site Title tags are the words you see at the top of each page of your web browser when you are viewing a site and are a big factor taken into consideration in search engine rankings Each page of your site should contain a different title tag consisting of about 6 12 of your main keywords A mistake that many people including web designers make is to put their name or the name of their business in the title tag While people that know you might search for you by your name most people won t be looking for you and instead will be searching for keywords in your niche area You may need to hire someone to help optimize your site if you don t know what you are doing unless you spend time researching it on your own 3 Submit Your Website to Internet Directories While it s no longer necessary to submit your site to the major search engines as their search spiders or robots will eventually find your site on the web and index it you can and should submit your site to directories such as DMOZ www dmoz org and the Yahoo Directory www dir yahoo com Directories are different than search engines in that they are edited by people Getting your site listed in directories will help get the word out that your site exists and also create a link back to your site which can also help in your search engine rankings see 4 below There is no guarantee that once you submit to a directory that your site will be listed and it often can take weeks or months before you will find out You should submit your site as

    Original URL path: http://www.themetaarts.com/2006march/julietaustin.html (2016-02-13)
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