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  • Juliet Austin
    example instead of saying Susan helped me with my problems in my marriage a well written testimonial would say Susan helped my partner and I learn how to communicate better We now understand and listen to each other a whole lot more and as a result our constant bickering has stopped We are happier with one another and our relationship is a lot more harmonious Testimonials can also describe what it was like to work with you as a counselor or healer but this should not be the focus of the testimonial Types of Testimonials Most often testimonials are included on your marketing materials They can be used on websites brochures sales letters flyers or other promotional materials However with the various technologies now available for the web increasingly people are using audio and sometimes even video for their testimonials This gives your website visitors the added option of listening to the person s voice and perhaps even seeing the person which can add even more credibility The best testimonials come from clients or customers the users of your products or services However if getting testimonials from clients is a problem see ethical concerns below you can also get them from other professionals who know your work referral sources or others within your community Ways of Gathering Testimonials The best testimonials are unsolicited Unsolicited testimonials are those you get from clients and customers naturally without asking for them For example perhaps a client sends you an email through the course of your work together or spontaneously expresses his or her thoughts while working with you in a session In the latter case you should always write down what clients tell you about how they have been helped so that you can later get permission to use these statements in your marketing materials When you use unsolicited testimonials you can identify them as such because they will often have more credibility than solicited testimonials While unsolicited testimonials may have more credibility solicited testimonials are still very common and effective When gathering solicited testimonials it is best to get them right after a client has articulated the benefits he or she has received or at the end of your work with the client If you leave it too long the client will forget most of the details of his or her experience with you He or she will remember that the experience was positive but he or she often won t be able to articulate the specific details There are various options for gathering testimonials from clients For example you can get clients to fill out a client satisfaction survey interview them when they have completed their work with you or record their comments throughout your work with them and then put them together in a testimonial format You can also ask clients to write testimonials for you although this method can be problematic in that you are creating work for the client and he or she may not be a great

    Original URL path: http://www.themetaarts.com/2006february/julietaustin.html (2016-02-13)
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  • Juliet Austin
    you let it be comforting to know that you are by no means alone but let it also serve as a wake up call to motivate you to learn how to write one for the coming year Successful business owners have plans If you are one of the few who did write a plan you will want to carefully and systematically review all aspects of it If you had tracking systems in place for all the methods you used reviewing your plan should be easy to do Evaluate each strategy and determine the exact results you achieved from it How many clients did each method bring you How much income did each method bring in Were any too time consuming as compared to the clients they brought you Did you enjoy some more than others How much did each cost you as compared to the amount of revenue they generated for you These are all important factors to take into consideration as you plan your marketing for next year 2 Is your Target Market Focused and Narrow Enough Focusing on a specific target market is an important part of being successful in your business Most professionals resist narrowing in on a specific market often because they fear they will close the door on other potential clients In reality however the more narrow your market the easier it is to get known for what you do and ultimately the more clients you will have Furthermore many cities these days have an abundance of helping and healing professionals If you are going to stand out from the crowd you will have to market to a specific and unique population 3 Review and Refine your Marketing Message Is your marketing message clearly directed towards your current target market or is it outdated Does it accurately state who your target market is and how you can help them Your marketing message should clearly state who it is you work with what kind of problems you help them deal with how they can benefit from your products and services and a clear call to action inviting them to take your offer If your marketing message isn t addressing these points then you need to change it so it does Even if this means starting from scratch with a completely new message Old outdated or ineffective marketing messages will only hold you back as opposed to propelling your business forward Your marketing message should be the foundation of all your marketing and should be included in all your promotional materials 4 Evaluate your Promotional Materials Are your promotional materials website brochure business cards etc up to date and reflecting your products and services in an accurate and meaningful way Do they look professional Is the design pleasing to the eye Are they simple and to the point or are they overly complicated and cluttered looking Your promotional materials are often the first glimpse a customer or client has of you and therefore leave a strong impression

    Original URL path: http://www.themetaarts.com/2006january/julietaustin.html (2016-02-13)
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  • Juliet Austin
    with ideas Finally if you have difficulty writing get help Hire an editor or solicit help from someone who writes well When it comes right down to it there really aren t any good excuses for not writing an ezine So now that we have established that writing an ezine is a must the ten points below will help you be successful with yours How to Write a Successful Ezine 1 Focus your Ezine on a Specific Target Market If you want your ezine to be read focus it on a narrow target market or it likely won t get read at all As with everything in marketing you must stand out if you want to attract attention If you try to meet everyone s needs you likely won t meet anyone s 2 Allow your Subscribers to Opt in With the amount of spam we all receive on a daily basis it has become essential to have an opt in or permission based ezine This means that you always give people the option of whether or not they wish to subscribe while also making it easy for them to unsubscribe when they want to 3 Offer a Freebie as a Bonus for Subscribing There is nothing like adding a valuable bonus offer to entice your website visitors to subscribe to your ezine A common bonus item is often a free article or report This provides your subscribers with something immediate to read which gives them one more reason to subscribe 4 Write Interesting and Useful Material Find a way to pass on interesting useful and novel information Think about the problems your clients come to you with and what they are looking for Write about these things offering help and suggestions 5 Ensure that your Ezine is Easy to Read Your ezine should be well written and easy to read Write simply so that a 12 year old will be able to easily understand it Use headlines and subheadings to allow for easy scanning of the material as many people won t read the entire ezine 6 Don t Worry about the Length There is a lot of debate about what is the best length for an ezine Generally speaking the length of your ezine isn t as important as having quality information Write enough information so that your subscribers will feel they have gained something from reading it and if it does happen to be long make sure it is concise and interesting enough to keep them engaged 7 Publish your Ezine on a Regular Basis It s best to write your ezine on a regular basis so that your readers know when to expect it While you don t want to write too often and bombard your subscribers with emails if you don t write often enough they can easily forget about you Anywhere from once a month to once weekly is optimum 8 Select a Consistent Format for your Ezine There are various ways to structure

    Original URL path: http://www.themetaarts.com/2005december/julietaustin.html (2016-02-13)
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  • Juliet Austin
    achieved success and then copy their methods Finally don t forget to seek professional services when needed Instead of seeing a bookkeeper accountant consultant or coach as just another expense view the money you spend on hiring these people as an investment in the future of your practice 7 Using Hit and Miss Marketing Tactics Most healing professionals plan the strategies they use when it comes to working with their clients However they often neglect to place the same emphasis on planning when it comes to marketing their practice Many market haphazardly never fully understanding what they are doing or why While statistics on the success of new businesses are extremely low can be as low as 20 the figure increases substantially 50 76 for those who have a marketing plan You can t get somewhere if you don t know where you are going and how you will get there While developing a marketing plan can seem intimidating it doesn t have to be Contrary to many people s beliefs you don t need to have a complicated plan in order for it to be effective A simple plan that you know you will use will be sufficient I encourage my clients to have an evolving marketing plan for at least one year at a time and ask them to break it down into 3 and 6 month segments 8 Believing Word of Mouth Marketing Has a Life of Its Own There are a variety of misconceptions about what attracting clients by word of mouth means For example it s a mistake to assume that this process happens quickly and easily Most people who have built their practice in a short period of time via word of mouth likely already had a large network of people that they knew and or spent a great deal of time and energy building one It takes a lot of people knowing about your services to fill a practice There are many things that you can do to facilitate the process of people telling others about your services For example providing excellent service will encourage your clients to tell others about their positive experiences with you Other methods include asking people directly for referrals and reminding them about your services on a regular basis 9 Giving Up Too Soon In my coaching practice I often hear from healing professionals after they tried particular marketing strategies that did not bring them the results they expected They are discouraged and have erroneously assumed that there was something wrong with the methods they chose or that the methods won t work for them in their particular practice If you are not getting the results that you want you need to figure out what you are doing wrong While it is very likely that the strategies you are using may be flawed in some way it is also quite possible that your execution of the strategies may be faulty and or that you are neglecting to repeat

    Original URL path: http://www.themetaarts.com/2005november/julietaustin.html (2016-02-13)
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  • Juliet Austin
    and experience you have in the profession or field in which you practice However chances are you don t value nearly enough the training and experience required to become a skilled marketer Due to a lack of understanding about the science of marketing most of what healing professionals believe about marketing is based on myth rather than on fact Just because you believe something works doesn t mean it does The reverse is also true just because you believe something is ineffective doesn t mean it is The problem could be in many areas including your execution of the method While marketing is an art in that you have to be very creative to do it effectively at it s core marketing is a science that has specific principles rules and quantifiable results that have been tested and proven over and over again You should know what these are if you want to be successful in your private practice and not waste your time energy and precious dollars in the process 3 Assuming That Because You are Good at What You Do Clients Will Come Banging at Your Door While it s important to be good at what you do it is possible to be excellent at what you do and still not have any clients Likewise you can be mediocre at practicing your healing art and have an unrelenting demand for your services How can this be It is because being good at what you do is not related to being a good marketer Of course you have to be at least reasonably skilled to consistently get clients and the better you are at delivering your services the more people will tell others about you However you can be the best in your field but if no one knows about your services it won t do you one bit of good Becoming a good marketer takes knowledge time and experience It s largely about the clarity of the message you put out how many people know about your services and how you execute and follow up with your plan 4 Trying to Be All Things To All People Healing professionals often attempt to cover all bases by trying to appeal to all types of people with all sorts of problems Often this stems from a fear that if you don t attract everyone you won t fill your practice While there are successful generalists out there in the current competitive market it is wise to target your marketing efforts to a specific population s you want to work with Why is this the case In the first place people like to hire those who they view as being experts because there is an expectation that they will then get the best service possible Think of what you do when hiring someone For example if you had chronic back pain and had a choice between hiring an alternative health practitioner who was a generalist or someone who specialized in that

    Original URL path: http://www.themetaarts.com/2005october/julietaustin.html (2016-02-13)
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  • Swami
    encouraged againstums where incendiary phrases spark heated arguments So while red tribe Republicans and blue tribe Democrats argue whether it s wronger to kill the born or the unborn the born keep dying while the not yet born are stuck with the bill No wonder our moral compass has gone south As if global warring isn t enough to worry about now there s global warming It would be sad indeed to have come this far only to see the headline Human Race Ends In a Dead Heat No wonder so many people are scared shiftless The good news is this is the State of the Universe Address and I am happy to report that the state of the Universe is copasetic ever changing same as always This is particularly heartening when we realize that that universal state is also our own Universe Knows Best When it comes to universal wisdom you can t beat the Universe First of all the Universe is everywhere all at once Talk about being on top of things Even as it keeps expanding the Universe has it together which means as part of the universe a part of us has it all together too We are inextricably connected to the Universe It is inescapable Without the Universe we d be nowhere Here is more amazing news We are all descended from the same Big Bang When the Big Bang went boom all of the Universe s parts departed from one particle And that includes us So we might as well proclaim it proudly The Big Bang is my pop Well I ll be a son of a gun The Big Bang is everybody s pop which means we are all related If we are indeed a fractal chip off the old block Universe wise then somewhere we must be as wise as the Universe For millennia spiritual teachers have told us to look inside for this universal wisdom It turns out they were right The real spiritual pilgrimage is actually a journey of about twenty four inches roughly the distance from the head to the heart The Heart of the Matter is the Matter of the Heart Yes everyone is equipped to attune to universal wisdom because everyone has been given a heart And yet the heart seems to be the last gift we open The most underdeveloped resource on the planet is the treasure inside our own treasured chest Given all the craziness in the world maybe if we invested in expanding our hearts we d have less need to shrink our heads And less of a need to be so all consumed by consumerism We have learned to spend so much energy pursuing happiness that we never stop to think what would happen if we actually caught it or rather if it caught us With all this hot pursuit we have left real happiness in the dust It is sad indeed that we end up jealous that someone else s happiness might

    Original URL path: http://www.themetaarts.com/2008february/swami.html (2016-02-13)
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  • Swami
    Emissary Tarot Moment to Moment by Gigi Miner Author Tarot Consultant Teacher Reviews T arot Cartomancy Oracle Decks Books Software by Bonnie Cehovet Tarot Educator Tidbits Almanac of the Ancients by TripleMoonGoddess News Briefs Op Ed Pearls of Wisdom by Astro Aeon Astro Care Symbols Seals Amulets Talismans The What in the World Department Trivia Life s Other Novel Moments Publisher s Corner General Information Advertising Information Opportunities The Directory Advertising Rates Premium Pages Groups 1 2 Display Advertising Rates The BookNook Advertising Rates About The Meta Arts Magazine Editorial Submission Information Contact Us Legal Notices Humor Notes from the Trail Wake Up Laughing But For Goodness Sakes Wake Up Dear Swami Where the Swami answers your questions and you will question his answers by Swami Beyondananda Dear Swami Is global warming real Are we humans causing it Or is this just another scam to get us back into building nuclear plants There s an awful lot of spin on both sides but I figured if anyone could unspin the spin and cut to the chase Swami you can do it Lou Stuhlz Emporium Pennsylvania Dear Lou Well I m glad you think so Remember those newsreels of Gandhi spinning away at the spinning wheel Now it s just the opposite Nonviolent activists these days have to spend their time unspinning the spun yarn trying to uncover the naked truth under there somewhere I can t say that I ve totally unraveled the yarn but it sure does seem that special interests are especially interested in cooling the climate change story Take the oil companies please As long as the business climate ishot global warming is cool with them So what do we do I m glad I asked that question Instead of taking sides let s look at it from a different angle What if we do nothing and it turns out global warming is for real Even if it doesn t get the human race an F in third dimension it certainly won t look good on our Permanent Record But what if we take necessary steps and it turns out the global warming wake up call was just a false alarm Well let s see We will have developed renewable energy sustainable economy and global community As sure as the sun comes up every morning we will have energy so abundant we won t need armies to defend it So what if we have to trick ourselves into doing it Sure the joke will be on us but we will have the last laugh anyway And by the way I ve already taken steps to reduce my footprint I am wearing smaller shoes Dear Swami This may not seem like much of a problem to you but I feel very limited in my life and it s all because of my name Yes I have a famous last name DeMille But I m not Cecil B DeMille or Agnes DeMille I m Ronna DeMille I mean ho

    Original URL path: http://www.themetaarts.com/2008january/swami.html (2016-02-13)
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  • Swami
    Software by Bonnie Cehovet Tarot Educator Tidbits Almanac of the Ancients by TripleMoonGoddess News Briefs Op Ed Pearls of Wisdom by Astro Aeon Astro Care Symbols Seals Amulets Talismans The What in the World Department Trivia Life s Other Novel Moments Publisher s Corner General Information Advertising Information Opportunities The Directory Advertising Rates Premium Pages Groups 1 2 Display Advertising Rates The BookNook Advertising Rates About The Meta Arts Magazine Editorial Submission Information Contact Us Legal Notices Humor Notes from the Trail Wake Up Laughing But For Goodness Sakes Wake Up Dear Swami Beyondananda Where Swami answers your questions and you will question his answers Swami Beyondananda on the Law of Attraction Dear Swami I keep hearing about this Law of Attraction but it doesn t seem to work for me Every time I am attracted to someone they end up being attracted to someone else And money Forget about it The more I affirm the less I seem to have I ve tried meditation I ve tried affirmations I ve read books and attended seminars but somehow the Universe doesn t seem to be getting my messages Swami am I missing something Erna Liddle Lexington Kentucky Dear Erna You came to the right Swami with this question because I had the same experience years ago As a young seeker I found myself unemployed and without money Today I refer to that time as my Baroque Period you know so Baroque I was Haydn from the landlord Anyway I knew with certainty that all I needed was to harness the power of the mind and my needs and desires would be fulfilled One Friday I received a notice from the utilities company that on Monday they would come to turn off my electricity for not paying And so I began my intensive affirmation process that a large check I was expecting would indeed arrive by Monday With each affirmation I felt more confident and certain Sure enough on Monday the doorbell rang It was a huge Czechoslovakian guy who said I m here to shut off your electricity And so I learned a valuable spiritual lesson If you want the Universe to do your bidding you have to spell it out But I really learned about the Law of Attraction when I did my apprenticeship in Texas as a sacred cowpoke with the legendary master of meditation and outdoor cooking Baba Q Every Sunday at his ranch the I m OK You re OK Corral we would have an attractor pull where we would practice pure animal magnetism I became a champ and believe me it s quite a feeling walking around with a hundred or so gophers and an occasional armadillo stuck to you It was during that time which I now refer to as my Gopher Baroque Period that I learned something that might be of help to you The entire problem with affirmations is that we use them to ask for what we don t have because

    Original URL path: http://www.themetaarts.com/2007may/swami.html (2016-02-13)
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