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  • The Benefits of Improving Your ‘Findability’ and Web Services
    that not only doesn t generate any cash but stops potential prospects who genuinely would part with their cash to use your business from doing so too Don t spend time and money worrying about generating traffic and concentrate on developing features that will help qualified traffic and that invoke the traffic to use your business The key to attracting qualified traffic is quite simple Create an offer that is of extreme use to the customer while relating the offer around your business Ensure that the offer is something only genuine prospects and clients would be interested in rather than any old online passerby A musician for example could give away a previously unreleased track A jeweler could give away a 15 discount to any new customer that has not purchased from the site before The list is endless there is always something you can offer that will entice only the genuine helping you to succeed and expand An even better method of promotion is to use the offer in conjunction with a simple sign up process Simply get the visitor to submit their email address to you ensuring that you create a detailed privacy policy in order to receive their reward Not only are they going to submit the details to claim the reward giving you immediate income but you can use the details to contact the customer in the future to help develop residual income Start to think of ways to generate immediate responses and include simple techniques to help those immediate contacts become long term relationships It s important that clients can find you and it s important that you offer them something beneficial to get a relationship with your business started It s up to you to then develop ways of sustaining that relationship and improving

    Original URL path: http://theprodesigner.com/the-benefits-of-improving-your-findability-and-web-services/ (2016-04-24)
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  • Your Current Internet Strategy and How to Improve It
    Separate information can be used to target prospects and current clients specifically without much time effort or money When other businesses are spending a fortune on needless fancy graphics you can instead send information in a simpler and friendlier text format You can always opt to include images in your online publishing and it won t cost a bomb to have the images tweaked or enhanced The personal approach using newsletters articles and blogs can make a world of difference The more your clients can relate to the material in content style and format the more your clients and prospects will feel they can relate to you Another key concept of your online presence is the idea that your site can make money for your business even when you re not working This activity has been coined into the ever popular phrase making money while you sleep but the truth of the matter is with a good website you really can earn more business and sales even while you snooze Your Website Design Take a good look at your website If it s pretty but doesn t do or say a lot then clients may be tempted to look at your competitors sites If it has too much to say it may seem overwhelming to the user again forcing them to look elsewhere The appearance needs to be clean and professional The design style should clearly relate to your business and fall within the standards that come as industry expectations It should look good in the eyes of market it is designed for while being noticeably different from that of your competitors You need to make sure that your site is simple to use and that all functions work exactly as needed A good website designer should be able to make a number of suggestions for streamlining your business operations using your web capabilities and it is important that you take up the advice to help create a site that improves operations as well as boosting sales Make sure custom errors are developed so that if your website does play up your customers will be assured that you are aware of and are on top of the problem More than anything the website needs to be of use to the customer otherwise it simply doesn t serve its purpose Many businesses like to include a submit feedback form that allows visitors and users to provide feedback on the usefulness of the site This will allow you to develop solutions to any ideas generated by the feedback improving the service that your website provides Try to anticipate what your clients would need or want from your website rather than dictating your site design based on your own likes and dislikes Ecommerce Capabilities Owning an Online Store Your online store needs to sell more than your products It needs to sell your business services and expertise to the client If you sell products rather than services think about how those products are

    Original URL path: http://theprodesigner.com/your-current-internet-strategy-and-how-to-improve-it/ (2016-04-24)
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  • Understanding Your Business to Improve Your ‘Findability’
    established themselves as the big fish with very little competition in their pool Whichever place you might be in it s important that you completely understand what makes you different as having this information and utilizing it properly will allow you to ensure that your clients understand and appreciate those differences If you re not sure what your business focus is try explaining your business to someone that is uninterested in ninety seconds or less Not all successful businesses can summarize their business in less than ten words but the point is it s important to have focus and clarity to have a successful business Another effective strategy of getting business focus is to frame your product or service in a problem solution format For example a mobile mechanic might think of their clients as too busy to be inconvenienced by a trip to a garage This causes a problem for the vehicle owners and a business opportunity could be the ideal solution The mechanic for example could offer to fix the vehicle at the owner s home or place of work saving the client this inconvenience Although that s a good start it s not quite enough clarity For example fixing the brakes on a Honda is not the same as repairing a reoccurring electrical issue in an old Ford It may pay the mechanic to limit their services to a particular brand This then allows the mechanic to create an easy to understand 90 second pitch By having this you can better establish advertising and marketing material that will target exactly the audience you cater for Porsche owners are successful but busy people Although they may perform well all of the time their vehicle may not If you re a Porsche owner with a vehicle problem contact xxx

    Original URL path: http://theprodesigner.com/understanding-your-business-to-improve-your-findability/ (2016-04-24)
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  • Why Web Visibility is Crucial to any and all Businesses
    full of diners For those businesses location isn t what s key instead of moping on a disadvantage they have managed to attain a popular property that is just as profitable as city centre businesses without the expense and costs of setting up in the city centre Whether the business owner has opted for the more expensive city centre location or they have decided to pursue with a property that is located outside of central areas and applied the savings to other areas of the business including advertising the point is all of the businesses have something in common and that s the attention of the audience The question of course is that can people find you and your products Can they find out enough information about your business to want to become customers Can customers quickly communicate with you ensuring that they don t decide to do business elsewhere Companies that have high visibility will inevitably do better than low visibility companies as clients will grow weary of having to drag information out of the business rather than having immediate access to any questions as well as the ability to get personal answers from the business It s just common sense isn t it The business that can t afford effective advertising is a business in trouble On the internet the question is when clients and prospects search for your products or services do they find you or do they find your competitors We call this findability the ability for clients to find your business online Share this Facebook Twitter Google LinkedIn Email Filed Under Design Leave a Reply Cancel reply Your email address will not be published Required fields are marked Name Email Website Comment Notify me of follow up comments by email Notify me of new posts

    Original URL path: http://theprodesigner.com/why-web-visibility-is-crucial-to-any-and-all-businesses/ (2016-04-24)
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  • What Should I Look for in Choosing a Web Design School?
    appeal to people visually in a way that will draw them into the site and keep them there longer Knowledgeable quality instructors will offer the best classes Make use of the school provided materials and Internet to learn all you can about each instructor Look for a good academic background and solid work experience Try to find an instructor who has done real world work in your area of interest Check out their Web sites and online portfolios to see if they have the kind of expertise that you would like to achieve Always look for design classes that are taught in a computer lab The ability to learn in a hands on environment will speed up and facilitate your learning curve Using the computer to practice the skills as they are taught is vastly preferable to keeping theoretical information in your head Examine the software that the class will use and make sure that it is the newest and best Each version update has changes that will expand your capabilities so you want to be at the forefront with the latest versions But even the best software won t help if the computer is old and the Internet connection is slow so look for state of the art hardware and a high speed Internet service as well In order to spend adequate time practicing your skills and completing class projects in a masterful way you will have to be able to get into the lab at night and on the weekends so make sure it is accessible Alternatively some schools will allow you to access their server and programs to work on your projects from your own computer Share this Facebook Twitter Google LinkedIn Email Filed Under Design Leave a Reply Cancel reply Your email address will not be

    Original URL path: http://theprodesigner.com/what-should-i-look-for-in-choosing-a-web-design-school/ (2016-04-24)
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  • What is the Pathway to a Career in Graphic Design?
    for graphic design Certificate programs can sometimes be completed in just a few months of intensive technical study A wide range of industries including advertising publishing and design employ graphic designers Once you become a graphic designer you will need to plan and create images with broad public appeal Graphic designers must be able to crank out an array of visual and virtual images for advertisements book covers magazines logos Web pages signs and brochures all by creatively manipulating elements of color photography illustration animation and layout techniques Computers are used more and more often to assist with image design The mind of the computer and very sophisticated software can help to select color and artwork fonts and photography as well as sound and other elements to give clients the design of their dreams Designers are often asked to create charts and graphs for magazines or to work with copywriters for advertising text All work is generally sent up to a supervisor or directly to the client for acceptance or rejection of the work Graphic designers can choose to work for a company or to become independent contractors An independent contractor or freelancer works from a home office or private studio The project fees or hourly remuneration may be greater than with a company but the work may be more sporadic and they receive no company benefits package Many pressures come along with the independence of running your own shop such as finding and pleasing clients Hours can extend into long nights and weekends when deadlines have to be met and projects have to be finished to see needed income Still for dedicated and driven graphic designers the creativity independence and excitement of new challenges everyday are worth the struggle Share this Facebook Twitter Google LinkedIn Email Filed Under Design

    Original URL path: http://theprodesigner.com/what-is-the-pathway-to-a-career-in-graphic-design/ (2016-04-24)
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  • What Is the Job of a Professional Web Designer?
    and integrate a modern Web site The way a site is designed is partially determined by the technical workings of the Internet Consequently an insider s knowledge of the workings of search engines Web browsers and servers will complement the skills a professional designer uses to create a Web site Most clients rely on the designer to have the Internet savvy to make their site more functional Graphic design is another basic skill for many Web design professionals The aesthetic appeal and layout of a site can be just as crucial to its success as the content and functionality Clients are very concerned with the image of their company and want their Web site to project that image perfectly It is up to the designer to give a Web site the look and feel that will convey the precise image that the client desires A professional Web site designer is often in charge of creating the entire site including the written content He may do the writing himself or contract it out to a professional copywriter The written copy cannot be an afterthought and must be of high quality as it provides the information that the whole site is built around To further enhance a user s ability to find use and derive information from the site the writing must be content rich clear concise and complete with clickable hypertext and SEO keywords The nature of the content for the Web site is generally determined by the client The one constant in any high tech industry is change so adapting on the fly and keeping up with current software technology and even artistic trends is a part of the life of a professional Web designer They also have to keep up with changes in audio video animation and any method

    Original URL path: http://theprodesigner.com/what-is-the-job-of-a-professional-web-designer/ (2016-04-24)
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  • Web Hosting
    client company rents space from the server to house its computer equipment Servers deliver building space and security cooling systems and bandwidth while the client provides the computers Clustered Hosting While many hosting servers use one machine to provide services a Clustered host uses many machines to create a node a network that spreads the servers across their system If one server crashes the others in the cluster can reallocate service until repairs are made so clients do not have outages or loss of business Cluster hosts are scalable which means the service improves when equipment is added Reseller Hosting People with strong computing skills and resources such as hard drive space and bandwidth can provide hosting services to clients A reseller purchases space from a server usually at wholesale rates then rents that space to clients usually at a higher rate While servers provide website maintenance the Reseller is responsible for customer satisfaction Green Hosting Internet hosting that uses environmentally friendly technologies to power its facilities They can range from solar paneled buildings powered by alternate sources housed in buildings surrounded by green space Home Server It is possible to create a server on your home PC but just because something is possible doesn t make it practical Many Internet Service Providers will not give service to a home based network If you are learning about computers and want to experiment by starting a home server do so As you gain more skills you may need to use a more sophisticated server CHOOSING THE BEST WEB HOSTING SERVICE There are hundreds even thousands of web hosting services on the Internet and they promise clients the moon and the stars Don t be misled by catchy phrases and eye catching graphics Do some serious fact checking before you sign up with a web hosting provider The first step is to organize yourself what are your needs If you are a small business you don t want a server who caters to large corporations First do a search on a reliable engine such as Google or Yahoo You can use a term such as XYZ web hosting reviews Don t allow one or two bad reviews throw you If there are a sequence of negative reviews you might want to take your business elsewhere Large popular hosting servers are a good choice but if you do your homework you may find a web host who offers the same quality service at a lower rate This is critical for smaller companies who have a very tight budget Your motto should be caveat emptor or let the buyer beware Always read the fine print know your rights and responsibilities before giving your money to a web hosting company Taking It to the Next Level You ve started your business and getting your business on the Internet is part of your plan Your staff has created great copy and graphics and built a great website but you need a host server All that hard

    Original URL path: http://theprodesigner.com/web-hosting/ (2016-04-24)
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