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  • Maximizing Your Online Marketing Presence and Profit
    your ideal demographic will help you reduce your marketing expenditure and increase its potential as a successful and profitable campaign Be realistic and develop your strategy around you and your customers not around what has worked for someone else Consider the Porsche mechanic again If they are based in Chicago Illinois for example then it would be more cost effective and beneficial for the mechanic to advertise their services using Google AdWords that target users when they apply the search Porsche and Chicago or any other area in the greater Chicago area Increase your findability appropriately and you re bound to increase revenue Whether or not you decide to pursue other means of marketing by understanding and strengthening your online presence you will ensure that your business will be successful Get to know how search engines work as well as how you can optimize your website to turn up in the top ten results in the most common searches for your products and services Develop a strategy that means you re constantly improving your website so that it s always suited for your ideal demographic Mange your website properly and you ll enjoy the rich and immense rewards to be had from the internet Share this Facebook Twitter Google LinkedIn Email Filed Under Design Leave a Reply Cancel reply Your email address will not be published Required fields are marked Name Email Website Comment Notify me of follow up comments by email Notify me of new posts by email Recent Posts Maximizing Your Online Marketing Presence and Profit Building Buzz About Your Business Driving Customers in the Right Direction The Benefits of Improving Your Findability and Web Services Your Current Internet Strategy and How to Improve It Useful Resourses How To Setup A Website A Beginner s Guide to Web

    Original URL path: http://theprodesigner.com/maximizing-your-online-marketing-presence-and-profit/?shared=email&msg=fail (2016-04-24)
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  • Building Buzz About Your Business
    is yep you guessed it www scion com and not an extension of the www toyota com domain The internet offers many ways of using the old methods of word of mouth marketing to target a far wider audience than your budget for printed marketing material would ever cover Social networking tools such as Twitter and Facebook can be used to help create some very cost effective advertising strategies that will help increase the amount of qualified traffic travelling to your site for more information You must capture the imagination and the attention of any and all visitors to your website Share good news and successes and invite visitors and customers to send their views of your services By including customer testimonials in your email newsletters you will be using positive feedback to invoke a positive response The client will be pleased to see that you have taken their views to heart If a customer recommends an improvement to your site that you decide to implicate mention this in your newsletter too as well as the sender or senders who made the recommendations Again the clients will feel rewarded and listened to making them feel valued by your business invoking further positive responses Keep track of not just what your website says about you but what other websites say about you too You may find comments about your company and or products on other websites forums article directories Facebook pages etc It s important to keep track of any and all outside press Jump on the good and make sure your visitors can quickly access the positive review If it s bad try to find out who created the negative feedback as well as fixing the problems that they mentioned By asking them to try your services or products again

    Original URL path: http://theprodesigner.com/building-buzz-about-your-business/?shared=email&msg=fail (2016-04-24)
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  • Driving Customers in the Right Direction
    using your services or buying your products in person For example an art gallery may think it unnecessary to have a website of any real substance as the only information a customer would need is location and contact details Sometimes however a website isn t about selling your product it s about selling your business and expertise In the example of the art gallery you may be tempted to opt for the obvious photo gallery and sign up buttons that will inevitably fail to generate any business because the products need to be viewed in person in order to be purchased Instead why not think of designing a site that appeals to art lovers You could include a sign up feature for regular newsletters You could have blogs about up and coming artists currently not featured in the gallery as well as information on pieces being shown in other galleries The key concept that many businesses fail to grasp is that your products may not always be suitable for sale on the internet and that if this is the case with your particular business that you should build an online environment that invokes visitors to become online customers and subscribers which in turn invokes these users to become lifelong customers to your business If you re struggling to develop sound online thinking then the chances are so are your competitors This is the golden opportunity to apply some outside the web box logic and to set the standard in your industry by becoming the goto site of choice for the majority of the market consumers Share this Facebook Twitter Google LinkedIn Email Filed Under Design Leave a Reply Cancel reply Your email address will not be published Required fields are marked Name Email Website Comment Notify me of follow up

    Original URL path: http://theprodesigner.com/driving-customers-in-the-right-direction/?shared=email&msg=fail (2016-04-24)
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  • The Benefits of Improving Your ‘Findability’ and Web Services
    that not only doesn t generate any cash but stops potential prospects who genuinely would part with their cash to use your business from doing so too Don t spend time and money worrying about generating traffic and concentrate on developing features that will help qualified traffic and that invoke the traffic to use your business The key to attracting qualified traffic is quite simple Create an offer that is of extreme use to the customer while relating the offer around your business Ensure that the offer is something only genuine prospects and clients would be interested in rather than any old online passerby A musician for example could give away a previously unreleased track A jeweler could give away a 15 discount to any new customer that has not purchased from the site before The list is endless there is always something you can offer that will entice only the genuine helping you to succeed and expand An even better method of promotion is to use the offer in conjunction with a simple sign up process Simply get the visitor to submit their email address to you ensuring that you create a detailed privacy policy in order to receive their reward Not only are they going to submit the details to claim the reward giving you immediate income but you can use the details to contact the customer in the future to help develop residual income Start to think of ways to generate immediate responses and include simple techniques to help those immediate contacts become long term relationships It s important that clients can find you and it s important that you offer them something beneficial to get a relationship with your business started It s up to you to then develop ways of sustaining that relationship and improving

    Original URL path: http://theprodesigner.com/the-benefits-of-improving-your-findability-and-web-services/?shared=email&msg=fail (2016-04-24)
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  • Your Current Internet Strategy and How to Improve It
    Separate information can be used to target prospects and current clients specifically without much time effort or money When other businesses are spending a fortune on needless fancy graphics you can instead send information in a simpler and friendlier text format You can always opt to include images in your online publishing and it won t cost a bomb to have the images tweaked or enhanced The personal approach using newsletters articles and blogs can make a world of difference The more your clients can relate to the material in content style and format the more your clients and prospects will feel they can relate to you Another key concept of your online presence is the idea that your site can make money for your business even when you re not working This activity has been coined into the ever popular phrase making money while you sleep but the truth of the matter is with a good website you really can earn more business and sales even while you snooze Your Website Design Take a good look at your website If it s pretty but doesn t do or say a lot then clients may be tempted to look at your competitors sites If it has too much to say it may seem overwhelming to the user again forcing them to look elsewhere The appearance needs to be clean and professional The design style should clearly relate to your business and fall within the standards that come as industry expectations It should look good in the eyes of market it is designed for while being noticeably different from that of your competitors You need to make sure that your site is simple to use and that all functions work exactly as needed A good website designer should be able to make a number of suggestions for streamlining your business operations using your web capabilities and it is important that you take up the advice to help create a site that improves operations as well as boosting sales Make sure custom errors are developed so that if your website does play up your customers will be assured that you are aware of and are on top of the problem More than anything the website needs to be of use to the customer otherwise it simply doesn t serve its purpose Many businesses like to include a submit feedback form that allows visitors and users to provide feedback on the usefulness of the site This will allow you to develop solutions to any ideas generated by the feedback improving the service that your website provides Try to anticipate what your clients would need or want from your website rather than dictating your site design based on your own likes and dislikes Ecommerce Capabilities Owning an Online Store Your online store needs to sell more than your products It needs to sell your business services and expertise to the client If you sell products rather than services think about how those products are

    Original URL path: http://theprodesigner.com/your-current-internet-strategy-and-how-to-improve-it/?shared=email&msg=fail (2016-04-24)
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  • Understanding Your Business to Improve Your ‘Findability’
    established themselves as the big fish with very little competition in their pool Whichever place you might be in it s important that you completely understand what makes you different as having this information and utilizing it properly will allow you to ensure that your clients understand and appreciate those differences If you re not sure what your business focus is try explaining your business to someone that is uninterested in ninety seconds or less Not all successful businesses can summarize their business in less than ten words but the point is it s important to have focus and clarity to have a successful business Another effective strategy of getting business focus is to frame your product or service in a problem solution format For example a mobile mechanic might think of their clients as too busy to be inconvenienced by a trip to a garage This causes a problem for the vehicle owners and a business opportunity could be the ideal solution The mechanic for example could offer to fix the vehicle at the owner s home or place of work saving the client this inconvenience Although that s a good start it s not quite enough clarity For example fixing the brakes on a Honda is not the same as repairing a reoccurring electrical issue in an old Ford It may pay the mechanic to limit their services to a particular brand This then allows the mechanic to create an easy to understand 90 second pitch By having this you can better establish advertising and marketing material that will target exactly the audience you cater for Porsche owners are successful but busy people Although they may perform well all of the time their vehicle may not If you re a Porsche owner with a vehicle problem contact xxx

    Original URL path: http://theprodesigner.com/understanding-your-business-to-improve-your-findability/?shared=email&msg=fail (2016-04-24)
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  • Why Web Visibility is Crucial to any and all Businesses
    full of diners For those businesses location isn t what s key instead of moping on a disadvantage they have managed to attain a popular property that is just as profitable as city centre businesses without the expense and costs of setting up in the city centre Whether the business owner has opted for the more expensive city centre location or they have decided to pursue with a property that is located outside of central areas and applied the savings to other areas of the business including advertising the point is all of the businesses have something in common and that s the attention of the audience The question of course is that can people find you and your products Can they find out enough information about your business to want to become customers Can customers quickly communicate with you ensuring that they don t decide to do business elsewhere Companies that have high visibility will inevitably do better than low visibility companies as clients will grow weary of having to drag information out of the business rather than having immediate access to any questions as well as the ability to get personal answers from the business It s just common sense isn t it The business that can t afford effective advertising is a business in trouble On the internet the question is when clients and prospects search for your products or services do they find you or do they find your competitors We call this findability the ability for clients to find your business online Share this Facebook Twitter Google LinkedIn Email Filed Under Design Leave a Reply Cancel reply Your email address will not be published Required fields are marked Name Email Website Comment Notify me of follow up comments by email Notify me of new posts

    Original URL path: http://theprodesigner.com/why-web-visibility-is-crucial-to-any-and-all-businesses/?shared=email&msg=fail (2016-04-24)
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  • What Should I Look for in Choosing a Web Design School?
    appeal to people visually in a way that will draw them into the site and keep them there longer Knowledgeable quality instructors will offer the best classes Make use of the school provided materials and Internet to learn all you can about each instructor Look for a good academic background and solid work experience Try to find an instructor who has done real world work in your area of interest Check out their Web sites and online portfolios to see if they have the kind of expertise that you would like to achieve Always look for design classes that are taught in a computer lab The ability to learn in a hands on environment will speed up and facilitate your learning curve Using the computer to practice the skills as they are taught is vastly preferable to keeping theoretical information in your head Examine the software that the class will use and make sure that it is the newest and best Each version update has changes that will expand your capabilities so you want to be at the forefront with the latest versions But even the best software won t help if the computer is old and the Internet connection is slow so look for state of the art hardware and a high speed Internet service as well In order to spend adequate time practicing your skills and completing class projects in a masterful way you will have to be able to get into the lab at night and on the weekends so make sure it is accessible Alternatively some schools will allow you to access their server and programs to work on your projects from your own computer Share this Facebook Twitter Google LinkedIn Email Filed Under Design Leave a Reply Cancel reply Your email address will not be

    Original URL path: http://theprodesigner.com/what-should-i-look-for-in-choosing-a-web-design-school/?shared=email&msg=fail (2016-04-24)
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