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  • Digital Shopping Cart Downloads | Articles | Resources | UltraCart |
    buyers or going the other way and creating libraries of out of print or public domain works which appeal to a long tail type demand While creating a price advantage may be an obvious approach many publishers restrict pricing so that all distributors must offer the same levels This can also make promotions difficult so when evaluating which products to take on look at overall pricing and ask if fixed pricing is a mandate Of course fixed prices can eliminate a competitor s advantage over you so they can be an advantage as long as larger volume distributors are also bound to this rule Keeping track of payments to the original publishers may also be an issue particularly if you are constructing more of a one off type of product line Larger distributors and sources may likely require download from their servers to help them keep track of this issue although you may be able to negotiate serving from you digital shopping cart to maintain more control Making Versus Buying Items For Your Digital Download Shopping Cart Whether you are going to be some type of content producer or a reseller of other s content depends upon your own business model approach While it may seem daunting to create content that is indeed saleable there are usually many options outside of taking the time of doing it yourself These can include Hiring a freelancer or subject matter expert to create written content Doing interviews with industry experts or notables for written content Using for hire coders for creation of different types and levels of software Purchasing master resale rights or private label rights which allow you more flexibility in pricing and how you distribute the digital media i e from your own server or variations on this theme such as unlimited resale or copyright allowing changes or modifications from the original Exclusive semi exclusive content reselling arrangements such as recording seminars or other sessions from various organizations and gaining exclusive rights to sell those online Repurposing out of copyright works Of course you can offer any type of restricted rights download many of which come pre packaged by some groups into areas or sections of products What To Look For In A Digital Download Shopping Cart While there are many ways to actually distribute your digital downloads including from your own server or using a totally packaged approach most of these either have per unit costs associated with the download or can require technical expertise and maintenance that many online merchants are not able or willing to provide A middle ground is to choose a digital download enabled shopping cart capable of supporting virtual or downloadable products Some key considerations in reviewing or choosing this feature include Ability to serve a wide variety of formats including PDF MP3 JPG MOV etc in large enough sizes to fit your media Easy to manage upload system including the ability to import both large files and collections of files i e in compressed

    Original URL path: https://www.ultracart.com/resources/articles/digital-shopping-cart-downloads/ (2016-01-08)
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  • e-Commerce Shipping | Articles | Resources | UltraCart |
    psychological motivation to buy However you must evaluate which ecommerce shipping situations remain profitable Be aware that retracting a well publicized free shipping policy can destroy sales momentum even if it was only a temporary promotion Try these solutions on for size instead Offer Free Shipping for Items with a Large Profit Margin If you are already making a hefty profit from the sale of an item free shipping won t put you in the red for that particular item and the extra sales incentive will produce a number of profit making products This technique works especially well with smaller high profit items that are relatively cheap to ship If the profit margin on an item is scarce it is likely you will lose money on a free shipping offer and no you can t make it up in volume Other Free Shipping Policies There are plenty of free shipping policies to consider Price thresholds for free shipping increase an order size You could offer free shipping to members only like Amazon Prime does in other words to those who are likely to be repeat customers and pay annual fees for extra promotions Also free site to store shipping is a relatively standard ecommerce shipping practice now Ultracart s item level shipping control is an example of an important online shopping cart feature that helps you manage eCommerce shipping Costs It allows you to customize shipping options to support specific products down to the item level This ensures you maintain your delivery commitments Ultracart also offers price calculators for a variety of different items whether your ecommerce shipping is based on product type weight or region ect Make Your Policies Transparent No matter the specifics of your ecommerce shipping policies your customers should have the option to preview them before purchases Here are some keys to this process Include a Shipping Policies Page Make this an easy to find link on several of your webpages Also if your ecommerce shipping rules vary for each product provide a link to the shipping page from the product pages Your shipping page should give a more detailed explanation about costs specific to each product and estimate delivery dates by region Post Shipping Fees Next to the Product Prices This practice communicates to the consumer that your company has nothing to hide It augments a relationship of trust between you and your customers Prominent eCommerce shipping rates thwart confusion shock or anger at check out If you charge variable shipping costs depending upon region allow users to insert a zip code for an estimate or if your shopping cart isn t capable of displaying a live shipping cost like UltraCart you can use a sample shipping cost table Simplify Tracking Email order status information to your customers with product tracking numbers Include in the email a direct link to the tracking page so they don t have to reenter account information or tracking IDs to determine where their shipment is Never advertise promotions you

    Original URL path: https://www.ultracart.com/resources/articles/e-commerce-shipping/ (2016-01-08)
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  • E-commerce Website New Product Evaluation | Articles | Resources | UltraCart |
    set to reveal certain time frames so you can get a sense of any changes in demand by month or season A good step to insert is to actually take those same keywords and do some searches in Google and MSN for the product Be a bit suspicious if you do not see other competitors like yourself or the original supplier or distributor advertising for it Generic ads that look like they are using keyword substitution for the product don t count since they indicate a keyword level buy not necessarily for that specific product These are usually from larger online buyers like the price comparison sites or larger marketplaces like Amazon These techniques admittedly work a bit better for more generic search term descriptions of the product you are interested in because the market will be much smaller and less viable data for a particular product Office chair will get much more search results than the model x41 Ergonomic Plus etc Looking Into Ebay s Recent Past For eCommerce Website Product Data Another source of sales unit potential for your eCommerce website new products is eBay s history link in the Other Item Info box see illustration below If you click on it it will actually give you the price that the item was sold for useful mainly for auction items but also the date or frequency If you search for the same item you can get a sense of how many competitors are offering it and if you add all of their sales together a sense of the total market at least on eBay While other marketplaces like Amazon com don t have this same sales history well Amazon gives you a remaining stock indicator which if accurate could give you a sense of velocity if you checked it daily you should read product reviews to see how satisfied customers are with the product to avoid any pitfalls Mining eCommerce Website Product Performance From Affiliate Network s Other Tools And Your Own Distributor And if you product happens to be one sold via affiliate networks like Clickbank you can get sometimes get the affiliate performance which again is a bit of an estimate although Clickbank does offer the number of products sold Unfortunately Clickbank is more intangible product than physical ones but a little searching and inquiry may reveal more data You could also try some of the purported keyword research tools like Market Samurai Micro Niche Finder and Keyword Elite to get a sense of the competitive levels for a keyword but this information is often derived from other sources for particular competitor s websites that you could collect on your own such as looking at a competitive website s visitor volume through compete com quantcast com semrush com and alexa com or by determining the number of pages indexed by the site in Google the number of backlinks to the site etc If you want to look up competitive information and link depth for a number

    Original URL path: https://www.ultracart.com/resources/articles/e-commerce-website-new-product-evaluation/ (2016-01-08)
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  • eCommerce Advertising | Articles | Resources | UltraCart |
    more Adknowledge Adknowledge claims to be the fourth largest advertiser marketplace which implies it s the next display network behind Google MSN Yahoo and maybe one like Double Click also a Google property It s claim is that it caters to long tail advertising strategies meaning that it allows advertisers to place ads in response to more specific searches This implies a more qualified customer They say they employ search mobile specific website domains and social networks and have over 10 000 advertisers using their network eZanga eZanga is an alternative search engine much like internet oldie Altavista com or newbie Blekko and claims to reach searchers not covered by major search engines It also says it s cost per click is lower which is probably due to the lower competition levels Other claimed advantages include an easier to use back end advanced targeting features and a more open API in case you wish to integrate its controls with your own systems It also says it offers it s own keyword suggestions tools which might be worth opening up an account in and of itself since finding keywords on Google s keyword tool means that s the same tool your competitors are using and you ll not see any low competition high volume term potentials 7Search com 7Search has been around a while since 1999 and as such still has the flavor of older simpler days Case in point is their bid structure which still appears to be unbiased meaning they don t leverage winners to go even higher than their bids would allow like MSN and Google You even get to see what the past bids were for each position for a particular keyword see their keyword suggestion tool for examples Don t expect to go long tail on this one however They re search inventory is small so that means they don t have a lot of searches for any type of longer tail keyword Still there s no minimum bid and it seems like if you re bidding on a reasonably high volume word which could only be a few thousand searches per month then you d have a good chance of high rankings and click throughs at some very low prices Like other alternative search engines they claim better ROI lower cost per sale more responsive support and cheaper keywords than than either Google or Yahoo Bing Adblade Adblade offers a unique ecommerce advertising tool called AdCast AdCast allows you to create ads on the perimeter of a screen without overlapping a webpage s content These ads are non scrollable and time controlled They remain on the webpages similar to background wallpaper Adblade offers these ads among others in both PPC and CPM models If you choose a PPC ecommerce advertising plan carefully evaluate your program to maximize its success Learn about the nuances of several different plans and then track several small scale advertising campaigns to determine what will work best for your company Test

    Original URL path: https://www.ultracart.com/resources/articles/ecommerce-advertising/ (2016-01-08)
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  • eCommerce Design | Articles | Resources | UltraCart |
    live chat option Offering live chat or similar support options on each webpage that connects customers with a customer service representative ready to answer any questions they have builds confidence and eliminates many barriers to purchasing Clearly list the merchant physical address and contact information Preferably this critical informaiton should not be buried but rather placed on the homepage or one link away in a top level navigation element like Contact Us This helps establish credibility if the merchant is not already a major brand since customers will be more likely to purchase from a merchant with a documented physical address Optimize Websites For Tablet And Mobile Use Global tablet shipments reached 26 8 million in the fourth quarter of 2011 This means that most online merchants will need to incorporate ecommerce design features to meet the expectations of the tablet users who want to touch pinch and zoom Create wider navigations buttons larger fonts and 360 product images using responsive or adaptive designs and CSS3 media queries or even new adaptive resolution technologies that allow a single layout to serve multiple formats This ecommerce design still draw attention to the mini carts but use unique icons to appeal to their consumer base If you decide to trial different icons analyze their visitor traffic and sales to determine whether or not this strategy is effective for their business Ecommerce Design Product Considerations The products or services are what bring visitors to their site Effective online retailers will want to make sure their shopping cart provides potential customers with adequate information about these goods throughout the duration of the purchase process This can mean Writing brief product summaries with links to more detailed information List pricing shipping and tax information cleary Listing was now prices for discounted items Providing blog style comment fields and ratings systems to leave reviews and opinions about each product Providing popup windows rather than links that can lead them away and out of the product purchasing cycle to advertising promotions and free shipping offers Making sure to incent users to provide emails with valued but free items such as samples product upgrades instant rebates etc then sending email reminders for products left in abandoned carts Making sure your shopping cart software simplifies ecommerce design with smooth shopping cart setup and integration is key An example is UltraCart s platform which conveniently integrates with website editing programs without custom coding or awkward extensions Keeping Up With eCommerce Required Revisions An exemplary ecommerce design includes a shopping cart that allows easy and obvious changes such as items quantities ordered and more Customers should be able to manipulate their carts freely and not worry about unintended purchases This means allowing Users to add multiple products at once with a quantities option next to the product Easy and obvious revisions to color size model or any other options related to their products Customers to make changes to their charts without leaving the webpages they are on From the full page

    Original URL path: https://www.ultracart.com/resources/articles/ecommerce-design/ (2016-01-08)
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  • eCommerce Problems | Articles | Resources | UltraCart |
    where appropriate Look at highly successful retailers like Amazon com who you know have the site traffic volume that allows testing even the tiniest details to improve product conversion as models for what can work for your site Amazon has slayed this ecommerce problem by predicting consumer interests and answering their questions in product descriptions Short but effective product descriptions enticing photographs full but not crowded page layout more detail for very interested shoppers For example they also provide over fifty different Kindle images and product affinity and add on programs like their Kindle Lending Library and accessory offers all work to create a tremendously attractive buyer experience and higher conversion rate No Product Auxiliaries Major ecommerce sites typically offer features such as related product listings reviews ratings and company blogs A related product feature entices buyers to consider purchasing items they hadn t initially searched for People also expect the option to read product reviews These ratings and comments are often more persuasive than the best written product description Finally updated business blogs can notify visitors about product news giveaways and special contests or feature customer testimonials These additions will curb many of your ecommerce problems caused by a lack of information depth and confidence building Poor Shopping Cart Design Expedite the check out process with easy to navigate shopping cart platforms like Ultracart Your shopping cart design should include the ability to update a cart without leaving a page edit quantities and preview shipping charges Long Check Outs Don t give customers a chance to reconsider their purchases If the payment process confuses them they are likely to abandon your site Speed up the check out process by using no more than three pages On one page visitors can review their shopping carts and enter shipping and payment information On a second page they can confirm their orders The final page is a sale confirmation thanking them for their purchases Ultracart solves Custom checkout pages for third party shopping carts keep continuity for the user building confidence in the shopping experience Additional simplicity like the single page checkout above created by UltraCart s Pro Services help this merchant lower potential shopping cart abandoment an exceedingly common eCommerce problem Note the strategic placement of trust symbols and the use of believable testinominals using actual photo and person s name to further build confidence as well as the free trial offer to increaese conversions Limited Payment Options Nowadays if you don t offer a variety of payment options you won t gain credibility with your clients Publicize that customers can pay with all major credit cards their PayPal accounts or even checks and money orders Trust Problems eCommerce Customer Service Essentials Trust is an important factor in any business relationship but even more crucial for ecommerce vendors Consumers maintain a real apprehension with how the web handles their personal information Minimize ecommerce trust problems by avoiding these errors Requiring Registration to Make a Purchase Sites that don t offer guest

    Original URL path: https://www.ultracart.com/resources/articles/ecommerce-problems/ (2016-01-08)
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  • eCommerce Report | Articles | Resources | UltraCart |
    and mortar stores When customers shop in a store they can use their mobile devices to browse the web and compare prices of items they are interested in purchasing They can also download apps that scan barcodes to automatically filter this information for them Consumers no longer need to conduct research before they enter a store This competition will continue to drive store prices to more competitive levels putting power in the hands of the consumer It may also continue to fuel online growth as more consumers use this on site comparison shopping power to determine what they want locally and then order it often for less online Look for some types of retaliatory activities such as local retailers helping their localities and state legislatures enact sales tax parity legislation Also look for more online local marriages like ordering online and fulfilling locally already done by many chains And of course there will some good old fashion price matching by physical retailers for online pricing The above www emarketer com ecommerce report illustrates the growing impact mobile media had on total consumer sales over the past two years with similar predictions for the next four Social eCommerce Social media sites like Facebook and Twitter regularly converge hundreds of millions of people eCommerce companies who take advantage of these platforms can communicate with their customers in a more regular and personal way They can target ads to appear based on individuals profile preferences and offer special deals promotions and contests to those who follow their business activity As a result these companies have reaped impressive profits This ecommerce report reveals the incredible revenue collected as a result of companies utilizing social media platforms to market their products It predicts remarkable growth in this area over the next several years Source Forrester Research GP Bullhound Euromonitor Booz Company analysis Regular Competitive Deals The convenience of the internet and mobile media allows customers to become more informed about their purchases They are more aware of whether or not they are getting a deal For ecommerce businesses these deals start with shipping Dissatisfaction with shipping is the primary cause of shopping cart abandonment Customers have come to expect free shipping and 50 of them will switch sites if they encounter ones that don t offer it ComScore s ecommerce report stated that last year 52 of online transactions included free shipping up from 49 in 2010 Sophisticated Merchandising Online retailers have become creative with how they channel the capabilities of the internet The more engaging the purchase experience and the more realistic the product representation the more willing customers are to forfeit their money eCommerce businesses that provide detailed information about their products give their customers a sense of confidence when they decide to buy This marketing comes in the form of detailed product descriptions customer reviews and the incorporation of quality pictures and video Incorporating This eCommerce Report into Your Business Plan No matter how large or small your business is have a

    Original URL path: https://www.ultracart.com/resources/articles/ecommerce-report/ (2016-01-08)
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  • eCommerce Success | Articles | Resources | UltraCart |
    use to identify areas of improvement and begin a plan for ecommerce success Essentially the merchant needs to follow the customer s path from initial generation to conversion and test one variable involved against another to continuously improve or optimize the process For example an online merchant who notices a desirable amount of traffic but low conversion rates should examine whether the traffic is relevant to the site s products or services by examining the source of traffic i e which keywords pages from referral sites etc If a clear match exists this data may suggest a website design or navigation issue poor product descriptions or portrayal non competitive pricing or even non functioning web pages i e 404 errors It s also important to identify where website traffic is coming from Google Bing Yahoo referrals and different geographical regions If conversions are higher from one of these major sources resources can be redirected toward the more successful vehicles for instance targeting PPC traffic to urban areas versus rural or putting more money into PPC from one search engine versus another Similar to the higher conversions from those searching for a brand if visitors enter a site through a product reference on another website s page they are more likely to convert than someone entering via a general search phrase Understanding traffic sources allows for more customized marketing For example merchants can set up funnel visualization in analytics programs to reveal where visitors are dropping off which provides clues to website abandonment motives Win loss analytics examines internet data to determine who visitors are identify the products they search for and what factors either persuaded them to buy or deterred them from buying Programs like Google Analytics help merchants gain more eCommerce success since they can provide both big picture and more specific i e product or keyword level views of where visitors are and aren t turning into customers This visitor flow chart is a macro view of where the visitors to this website are dropping off This allows the merchant to start testing different points of this process such as different landing page variations to try improving For instance this merchant would do well to test alternatives to the pages in the third column which represents the 1st interaction after they reach the merchants home page eCommerce Success Tips Increasing Conversion While there are exceptions such as when an internet retailer has a proven high conversion rate or when the retailer suspects the traffic sources are producing highly unqualified visitors in general it is a better return on investment to put resources into increasing conversions from existing traffic than to pay for increased traffic When companies develop such an ecommerce success plan for higher conversion rates they spend less by focusing on converting the visitors who leave their sites rather than dumping all their resources into obtaining more site traffic Generally eCommerce merchants wanting to boost conversions will Focus on convenience with easy navigation and simple checkout processes

    Original URL path: https://www.ultracart.com/resources/articles/ecommerce-success/ (2016-01-08)
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