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  • eCommerce Video | Articles | Resources | UltraCart |
    use computer screenshot video to clarify the instructions This ecommerce video reinforces their explanation in a way that text or verbal instructions cannot But your videos need not be product based For example a kitchenware retailer might create a weekly video series on different recipes playing off the popularity of the many cooking shows carried on network television Your online store s products could of course be featured during this segment but he or she could emphasize the food not the tools creating more of a softer sell The same retailer might tape a series of interviews with noted chefs who reveal tricks of the trade Producing ecommerce video content that is immediately relevant to your customers is very likely to coax them back to your site versus a straight product orientation which can instead just promote comparison shopping Mentioning your brand in the video will keep viewers familiar with your business There are infinite creative ecommerce video options The key is to tell a story that keeps your customer informed engaged and even entertained Don t Compromise on Your eCommerce Video Quality eCommerce businesses compete with professional quality videos If possible hire a professional company to shoot for you This will maximize lighting features product angles and ensure quality audio Viewers will not always watch a video with poor audio or lower production values Your ecommerce video s introduction and conclusion are the most memorable so take time to create sleek material Keeping your videos less than five minutes long will attract more viewers A professional company can help you edit your content for the most potent delivery On the other hand given the proliferation of highly professional desktop video editing programs there may be good reason to start with slightly lower production values to test which video topics create the most interest since you can monitor their downloads through your website s analytics programs In some segments those with very specialized products users will often accept less emphasis on production as a trade off for solid information Create Interactive eCommerce Videos Viewers need not only watch eCommerce video content but they can interact with it as well Adding buttons associated with the video player environment that link to pages on your website increases relevancy and potential use These product or other static information triggers must be noticeable and linked to pages associated with the content of a particular video segment Programs like Live Link Video even allow you to make hot spots within the actual video where users can click to navigate directly to a related product page For example users can click on a coat a model is wearing in the ecommerce video and they will be directed to the coat s product description page on your website They can have the option to read about the coat and or add it to their shopping carts Don t neglect a call to action while utilizing the video environment to enhance online shopping Encourage users to visit your

    Original URL path: https://www.ultracart.com/resources/articles/ecommerce-video/ (2016-01-08)
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  • How To Be An Affiliate Marketer | Articles | Resources | UltraCart |
    at a cost While some of these comparison engines will offer a commission based system most are pay per click or pay per impression schemes which in effect compete with the more general search engines like Google and Bing If the pay per click fees versus the sales conversions gained work then these approaches can be good returns on investment for you not just the website that wants to be an affiliate But as with pay per click management many require continuous testing and optimizing Since the key optimization points on these sites are based on price and shipping terms since the advertiser has very little control over presentation search terms and sometimes product descriptions as their main job is to allow quick comparisons Still it isn t that the lowest price always wins here Many consumers will evaluate store reputation as well as price This is where a good customer relations and review program can make the difference between profit and loss There are a few companies who offer tools for managing reviews across many platforms Some of these sites are merely referrals i e shop com while others complete the entire sale on their site i e Nextag com There are a few FREE product comparison platforms most notably Google Product Search Bing Shopping and TheFind These as with the paid engines must be fed product updates including prices on a regular basis Using a shopping cart like UltraCart which enables an interface to automatically update your products and control pricing shipping and other terms will likely be important if your product base changes or even if there is significant price competition in your segment Many of these engines will offer premium position or advertising emphasis for added cost This allows you to gage on the optimization side whether various changes in position pricing and other parameters have any effect on conversion rates and overall return on investment Product Marketplaces A more involved version of a product comparison site would be a true marketplace as famously represented by Amazon com and perhaps eBay the current trend toward buy it now and make an offer represent a departure from a pure auction site into the realm of marketplace for many retailers Clearly working in these environments which in effect substitute your site and shopping cart for their marketplace can be both a boon and a bust proposition depending on the amount of control a merchant requires to thrive versus the price they are willing to pay Most notably listing display fees commissions fulfillment costs and other fees may add up to quite a bite in the merchants normal profit structure Conversely many of these marketplaces to which we should add Sears com and NewEgg com are playing an increasing role as mediators between buyer and seller To be absent may make a retailer s volume potential shrink For those wishing to manage these networks along with their direct business many shopping carts like UltraCart offer tools to interface orders

    Original URL path: https://www.ultracart.com/resources/articles/how-to-be-an-affiliate-marketer/ (2016-01-08)
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  • Mobile Shopping Cart | Articles | Resources | UltraCart |
    from other segmentation techniques in other mediums can help an online merchant decide upon what appeals they should employ in the mobile realm Data Tracking software like Google Analytics makes recording website traffic relatively simple Companies should take note of the size of their mobile audience and what types of devices are accessing their sites Determining which devices are most likely to visit a site will help companies plan a mobile shopping cart version that best serves its broadest consumer group i e smartphones versus tablets etc It will also help them understand what characteristics the user base has for potential other purposes like designing mobile applications Media Queries Media queries are essential to any modern mobile media site design In effect media queries respond to not only the type of device being used but also the specific screen size and can tailor the formatting of a website to fit each user s mobile device Here s a typical media query which typically has two main sections 1 The media type i e screen or other another option can include print 2 The media feature which can be one or more parameters such as the maximum width of a screen and the actual value such as 320 pixels In the above example the query asks the device if the screen is equal to or less than 320 pixels in width If the answer is yes or in other words if the device contains a smaller screen like an iPhone then the site will load with specifications appropriate to that environment If not the link is ignored But media queries can check for a variety of style features beyond screen size Basically these conditionals address the variety of ways customers view websites Businesses must use media queries to hone web viewing White Space A website s white space speaks to consumers just like its text or pictures do On a mobile device the issue of white space is even more significant because there is less screen space to work with Typically white space should decrease with screen size Some web pages may be revised for a mobile shopping cart launch by merely cutting white space so that the content fits tighter on the screen Column Layout An important consideration for mobile shopping cart websites is how to convey a large amount of information in a small amount of space Choosing a single column layout with extendable and collapsible lists can really tidy up a webpage These lists could be used for basic navigation on a homepage as a way to categorize information about products or to enhance the shopping experience with an easy to read mobile media shopping cart Single column layouts are also easier to access on touchscreens when moving between landscape and portrait modes Buttons Mobile media eCommerce demands special navigation considerations Ideally websites should avoid the need to pinch or zoom and instead opt for larger buttons Companies should reexamine their links which may have been appropriate for

    Original URL path: https://www.ultracart.com/resources/articles/mobile-shopping-cart/ (2016-01-08)
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  • Online Shopping Behavior | Articles | Resources | UltraCart |
    sift through small print on their computer screens If they cannot quickly find what they are looking for they will change sites While it s important to provide plenty of product information to assist consumers in the buying process this preference has implications for the manner in which this content is delivered Recommendations Consumers prefer brief product summaries when viewing merchandise for the first time Provide these short descriptions underneath each product along with links leading to more detailed information This organization cleans up your webpages making them easier for users to digest information and navigate efficiently Switch pop up ads to stationary ones that are less intrusive to potential buyers Or possibly use rolling banners that they can control as an alternative It s best not to irritate prospects in the middle of their process of possible consideration of your products This new pay per click filmstrip ad format from MSN attempts to take advantage of certain online shopping behaviors It provides multiple pieces of information about a product each designed to fulfill a specific consumer need Companies hope that the accessibility of this information will not only increase click through rates for their ads but help keep shoppers on their sites longer once they land eventually resulting in more sales A Word On Luxury Item Shopping A study conducted by iprospect com in 2011 illustrated similar online shopping behaviors across income levels Additionally regardless of income level the price of luxury items and consumer consideration time were directly proportional meaning the more something costs the more consideration it gets by a prospect before being purchased Recommendations Sell a wide variety of products that will appeal to all income levels Allow your brand to infiltrate society through large and small ticket items Consider selling your products on different auction sites like eBay This will permit you to compete with resellers eCommerce luxury retailers must strive to fill longer consideration times with persuasive support that meets the informational and emotional needs of the consumer Mobile Media Usage We live in a mobile age Everyone and everything is connected Mobile media s portable browsing capabilities have driven competitive pricing allowing consumers to quickly compare prices on virtually any product sold online or in stores But mobile devices can also service retailers by collecting data on online shopping behavior Recommendations Emerging new technologies offer options for online retailers beyond traditional search based web networks or emails For example Near Field Communication Devices NFD can collect data from consumers entering a proximity zone transmitting information about them and their devices specifications These chips can be embedded in various types of media and products themselves Similarly QR codes can be printed on virtually any printed media from newspaper ads to billboards can collect and transmit data with special software used to interpret a URL to refer to a product on your website If you have items that may be interesting to a particularly defined geographic group of buyers for instance Super Bowl paraphernalia you

    Original URL path: https://www.ultracart.com/resources/articles/online-shopping-behavior/ (2016-01-08)
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  • Pinterest eCommerce | Articles | Resources | UltraCart |
    to an ecommerce retailer s site they are interested in specific products and likely to produce sales Repins of products amplifies their initial cyber presence This data from Shareaholic is evidence of a future Pinterest ecommerce revolution with a 12 growth per year trajectory While Pinterest still trails Facebook its growing popularity is undeniable with 2012 a potential breakthrough year Pinterest ecommerce traffic reports will be heavily anticipated this year How To Begin A Pinterest eCommerce Plan Although Pinterest ecommerce perhaps favors more visually oriented businesses with products to provide rather than services any company can take advantage of this platform with a little creativity Before even creating a Pinterest account online merchants should prepare their website for Pinterest appearance When a user tries to pin something from a webpage Pinterest scans the page for available images to use Merchants would be wise to include plenty of appealing pictures and video on each page Unfortunately Pinterest does not locate flash or other rich media at this time After creating an account Pinterest merchants can organize boards that tell stories about their companies While retailers should certainly take advantage of pinning products this should not be the sole emphasis of their sites Pinterest is about illustrating lifestyles Pinterest merchants should consider the lifestyle of their customers and create boards that emphasize different aspects of this Showing an interested in sharing information and promoting a lifestyle earns the trust and respect of followers GE has begun this process with boards that emphasize the values of the company and its consumer base See below GE is an example of a company that has embraced Pinterest ecommerce This image is GE s Pinterest homepage GE has created several different boards only one of which displays images of products The GE Café includes images of kitchen appliances as well as food and recipe ideas Their What Works Project board features contest winners GE also showcased its creative side with a Making Data Work board Here the company posts links to data from different websites and blogs The board s caption reads Data visualizations are a powerful way to simplify complexity We are committed to creating visualizations that advance the conversation about issues that shape our lives Like GE has initiated Pinterest ecommerce boards can showcase more than products Users can pin a variety of resources including visuals related to blog articles data inspirational quotes news stories etc When selecting pins Pinterest merchants should pin only from permalinks and remember to credit their sources Retailers also have the option of monitoring a follower board that allows consumers contributions While users can already like and comment on pins creating an open contribution board is an added step in reaching out to a consumer base It communicates that a company values the opinions of its public and wants to showcase them Pinterest conveniently provides button code for users wishing to share their accounts This is a nice tool for Pinterest merchants who are trying to increase their social

    Original URL path: https://www.ultracart.com/resources/articles/pinterest-ecommerce/ (2016-01-08)
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  • Selling Ebooks eCommerce | Articles | Resources | UltraCart |
    you want to increase distribution of an E book creating a free version has value in a number of ways eMailing it will allow you to repurpose web content you create without worrying that the search engines will consider the content to be duplicated since it is being distributed through an entirely different channel Embedding active links back to your website can be a potential link builder especially if you encourage that it be housed on other s sites often by creating a slightly different version of it in effect private labeling it for someone else There are many sites that cater to document publishing such as Scibd or Docstoc upon which you can post your free E book The chance to create an extended distribution if you break up the E Book into segments serialization and have those who signed up be sent revisions updates and expansions keeping it always fresh versus a printed copy Portions of a fee based or E Book for sale can be released for free as a promotion as is often done by Amazon s onsite previewing of a books content as a valid promotional means So an E book doesn t need to make money by itself An E book can introduce products or can be offered as an incentive to sign up for an e newsletter campaign or as an auto responder E books are a simple incentive that ensures you have access to your customers for the long term and can send targeted marketing campaigns that will invite them to visit your ecommerce site again The real power of E books as a selling and marketing tool is that customers will take them with them in their E readers throughout the day providing multiple opportunities for them to discover your business Key Considerations When Selling E books On Ecommerce Sites Whether you want to provide a simple easy to use introduction to your products in order to save your support team on time or you want to make a profit an E book should generally be filled with practical information Customers are looking to solve their problems and therefore an E book needs to make a compelling case that it addresses these needs and provides the best solutions The content of an E book is the hook that will make it an attractive product and effective marketing tool We cover some innovative and potentially lower costs methods for creating content for your eBook in another article on digital download shopping carts See section called Making Versus Buying Items For Your Digital Download Shopping Cart One popular technique for selling an E book is having it be introduced by other E Books on the site essentially in book promotion Of course E Books can also sell other products or even other websites that sell your products For example the E books produced by marketing firm HubSpot are particularly good examples of using E books as marketing tools that drive customers to social

    Original URL path: https://www.ultracart.com/resources/articles/selling-ebooks-ecommerce/ (2016-01-08)
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  • Selling On Amazon | Articles | Resources | UltraCart |
    optimized checkout and multiple custom options to match the style of their website Fulfillment By Amazon If an online merchant wants to sell on Amazon but bypass the hassle of order processing Fulfillment by Amazon is a welcome alternative This service allows ecommerce businesses to store products in an Amazon fulfillment center Orders are directed to the center for packing and shipping Their products are also eligible for Amazon s Super Saver Shipping Once an order is placed their work is finished Amazon even provides customer service for these products Again there are variable fees for their business associated with packing and shipping items of different sizes and weights However Amazon s fulfillment service is not often the best option for merchants who already have or wish to establish their own fulfillment system The advantages of this can be many including Lower fees More control Ability to leverage shipping volume from sales outside of the Amazon com marketplace Ability to customize or add value to the fulfillment process such as kitting customizing products or even adding features such as QR or near field identification codes for upselling adding product manuals or offering incentives In the above instance Amazon does offer integrations with other fulfillment organizations and shopping cart providers For example as one of many fulfillment options Ultracart provides Fulfillment by Amazon to help launch the success of their ecommerce sales strategy However if a merchant wishes to use a third party fulfillment house often to consolidate operations as noted above UltraCart also integrates with nearly a hundred different organizations offering similar benefits to Amazon s direct fulfillment options Selling On Amazon With The Affiliates Program Amazon Associates allows an online merchant to earn money from other businesses that sell on Amazon Both Amazon and non Amazon sellers can earn commission by referring their own customers to other Amazon products With the Amazon Associates program an online merchant can earn a share of the profits made on their site by advertising and selling other s products essentially by building links from their website that direct traffic to Amazon Amazon pays a percentage of the purchase made after an affiliate link is clicked The key to succeeding in this program is to choose the right links for related products in an appropriate context An online merchant can use specific product buttons that link to product pages or an online merchant can use general banner ads that direct users to the home page or category pages Online sellers can explore their website to see where these links might be most effective For example what products or services does an online merchant sell that have accessories available on Amazon Savvy affiliates can actively track how their links are doing and adjust the product mix as necessary For example if a particular ad is working well in one place they may try to duplicate it in another similar content section of their website Amazon Webstore This ecommerce platform is for merchants just beginning to

    Original URL path: https://www.ultracart.com/resources/articles/selling-on-amazon/ (2016-01-08)
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  • SEO Shopping Cart Construction | Articles | Resources | UltraCart |
    and relegate them to what used to be called supplemental search results which aren t often displayed Worse you lose the chance to have each product brought up in response to a specific high volume low ranking search term If you must create bulk generated titles and descriptions because you have too many to individually write them you still might take your top volume or most promising products and give them unique titles and descriptions consider using text spinning software or randomizing a series of modifiers in a spreadsheet and offering a bit more variety such as RANDOM MODIFIER Stylish Never Tarnish Beyond Elegant The same plea to create unique naming conventions really applies to most of the other items but particularly to file url path names In other words creating product names like products 1213 ASIP addid aspx isn t really SEO friendly versus this which is better for SEO product easy setup portable grill Some SEO eCommerce consultants advocate removing file types from the URL such as asp php htm etc so that in case the shopping cart is changed there will not be a need to use 301 redirects for each and every product Not a bad idea Clear Link Paths To Product Pages Make For Better SEO Shopping Carts What if a tree fell in the forest and no one heard it Did it really fall What if a product page had no clear link path to it does it really exist as far as the search engines are concerned The first question can be debated the answer to the second one is no no no While most shopping cart software is pretty good about creating an unbroken link path from the home page to sub pages there are times when the rule is broken or at least made difficult for the search engines to follow Here are some problems that still can crop up Javascript menus categorizers and selection guides Although search engines are much much better at this depending on how the scripting is executed they can still get lost and why make it hard on them anyway right Duplicate pages with different URLs Google particularly doesn t like duplicated content since they don t want to waste resources on indexing a page twice unfortunately with related products products up cross selling it can be easy to create duplicate URL s of the same page Product photographs videos reviews etc that aren t linked directly to the product again perhaps because of javascript obfuscation or a generic automated link that returns the same basic structure Product rotators that are triggered by a page view event but don t require or respond to specific user input Product related blog posts that reside on a subdomain or separate part of the site that isn t linked to the catalog shopping cart section of the site Landing pages that were initially created for pay per click targeting but now serve as the main page for that product

    Original URL path: https://www.ultracart.com/resources/articles/seo-shopping-cart-construction/ (2016-01-08)
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