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  • Mobile Marketing and Advertising from Velti
    the tagline Drink No Evil and flavors like Wild Black Cherry and Mocha Madness beverage maker Adina is shaking up the world of juices elixirs and bottled coffee drinks They approached Velti to help bridge their online and offline marketing efforts engaging customers and building interest in the brand THE VELTI SOLUTION A winning combination Velti helped develop and launch a pilot mobile program for Adina that included the following A mobile code printed on neck rings of Adina s juice bottles that directed participants to a mobile landing page A mobile site where participants could download content and promotional materials and win Adina t shirts A messaging campaign where users could opt in to receive product info promotional alerts and info about future campaigns RESULTS THAT MATTER Taking the lid off some surprising results Adina received a big bump from the mobile channel during the 90 day pilot campaign they achieved higher response rates than during a full year of a traditional national media campaign 56 of all participants played more than 5 times each 10 of participants joined the mobile community FARMER JOHN Official Hot Dog of LA Campaign Los Angelinos love their hot dogs and Farmer John decided to tap into that passion with a campaign to make their bacon wrapped hot dog the Official Hot Dog of L A They approached Velti to help them create a buzz worthy mobile campaign to get thousands of people to vote for their favorite dog THE VELTI SOLUTION A sizzling mobile strategy generates interest Velti helped develop and launch an innovative campaign for Farmer John that included the following Mobile tie ins added to TV radio print and outdoor ads Integration with Foursquare with incentives for mobile check ins A messaging based voting system to drive votes for Best Hot Dog in LA A mobile strategy for encouraging fans to share the campaign with friends on Facebook and Twitter RESULTS THAT MATTER Farmer John becomes top dog The mobile campaign was a big success for Farmer John helping them to raise awareness about the contest driving voting and social media activity The campaign got fans talking and also boosted sales 8 of total votes received came from mobile 2 160 new members joined Farmer John s mobile club 4 of users shared the campaign on Facebook Foursquare check ins grew 100 at each Tailgater event Sales increased 50 for Farmer John whereas market leader decreased 20 during campaign NATIONAL GEOGRAPHIC The Last Lions Mobile Campaign When the National Geographic film The Last Lions was set to debut the company approached Velti to help them promote the film and drive awareness of their Big Cats Initiative Their goal to increase ticket sales grow contributions and use social media to build awareness for this special cause The results of this initiative had the potential to make a big difference to the plummeting population of lions in the wild THE VELTI SOLUTION Mobile users hear the roar We deliver technology and services

    Original URL path: http://www.velti.com/case-studies.php (2016-05-01)
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  • Mobile Marketing and Advertising from Velti
    United States approached Velti for help developing a mobile strategy that would ultimately drive in store traffic and increase sales THE VELTI SOLUTION Mobile empowerment To generate more in store traffic Velti helped BBW build a mobile community increasing brand awareness and driving consumer preference with tips product previews offers and coupons To promote the new mobile community Velti helped BBW mobilize their existing traditional marketing assets and enabled multi channel opt ins Generated a series of QR codes to make it easy for consumer to opt in Helped enable short codes to allow consumers to opt in via text messaging directly from their phones RESULTS THAT MATTER Community serviced By creating opt in opportunities across their entire marketing funnel BBW acheived a high opt in rate and quickly developed a viable mobile communitiy Average registration completion rate above 45 Rate of opt in to receive text message alerts on new products and services climbed to 35 FARMER JOHN Official Hot Dog of LA Campaign Los Angelinos love their hot dogs and Farmer John decided to tap into that passion with a campaign to make their bacon wrapped hot dog the Official Hot Dog of L A They approached Velti to help them create a buzz worthy mobile campaign to get thousands of people to vote for their favorite dog THE VELTI SOLUTION A sizzling mobile strategy generates interest Velti helped develop and launch an innovative campaign for Farmer John that included the following Mobile tie ins added to TV radio print and outdoor ads Integration with Foursquare with incentives for mobile check ins A messaging based voting system to drive votes for Best Hot Dog in LA A mobile strategy for encouraging fans to share the campaign with friends on Facebook and Twitter RESULTS THAT MATTER Farmer John becomes

    Original URL path: http://www.velti.com/marketers-and-agencies.php (2016-05-01)
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  • Mobile Marketing and Advertising from Velti
    0 5 RESULTS THAT MATTER Correct ad size increases user engagement Velti recommended a new approach give the larger screen size it made sense to integrate a larger ad unit optimized across multiple ad networks By increase the ad size to 728x90 Facepad saw dramatically improved results Fill rate increased Average CTR increased to 0 5 HUNGRY SHARK A predatory game faces extinction Hungry Shark is an addictive game where users race to the top of an aquatic food chain through a series of fast paced contests The company launched as a paid app with dismal results sales were low resulting in revenues that were less than exciting The team turned to Velti for help in developing a new strategy STATS Inside the shark tank PLATFORM iOS TOTAL DOWNLOADS 14 million REVENUE 10 000 month AVERAGE CTR 0 96 RESULTS THAT MATTER Changing course leads to huge catch Velti helped Hungry Shark whet customer appetites by gifting the first level of their game to advance users could upgrade to the paid app iCOPTER Mobile users love to fly iCopter Free is a helicopter game in which players overcome different obstacles during flight in order to advance to higher levels Ads ran continuously throughout the game a strategy that distracted users and produced low click through rates The folks behind iCopter turned to Velti for help in developing an ad strategy that was better suited to the game STATS On the flight deck We deliver technology and services that enable companies to engage with and reach their consumers through innovative mobile marketing and advertising efforts PLATFORM iOS TOTAL DOWNLOADS 5 million REVENUE 70 from in app advertising 30 from in app purchases AVERAGE CTR 2 RESULTS THAT MATTER Optimizing ad rotation makes CTR take off Velti s easy to use dashboard

    Original URL path: http://www.velti.com/publishers-media.php (2016-05-01)
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  • Mobile Marketing and Advertising from Velti
    began working with Velti in 2008 to find creative ways to strengthen its relationships with customers generate excitement about the brand and sustain its position as the market leader THE VELTI SOLUTION Mobile customers get into the game Velti helped to develop and launch three large scale campaigns for MTS The campaigns engaged customers through fun and rewarding interactions which increased ARPU and total revenue for MTS by encouraging data and premium text usage Specifically The Messaging Campaign for Millions campaign which awarded big cash prizes for participating in a messaging based quiz game Participants competed for points with bonus incentives added throughout to drive excitement The Your Messaging Chance campaign which engaged fans by offering free content Participants also entered a drawing to win two BMW luxury automobiles each week RESULTS THAT MATTER The final score win win Each of the three campaigns was a tremendous success garnering widespread participation and engagement from MTS s subscriber base and rewarding thousands of customers with valuable prizes Five million unique MTS customers were reached during the campaigns 50 million messages were sent 16 messages were sent on average per participant Over 13 million in prizes was awarded to over 1500 winners Valuable customer data was collected including demographic information and preferences enabling more efficient segmentation for future personalized offerings AIRTEL GROUP AFRICA The Football Mania Campaign Airtel Africa provides mobile services for over 50 million customers across 17 African markets Football is an obsession here and the company approached Velti about creating a messaging campaign with a football theme to help foster excitement among its mobile customers Airtel Africa hoped to drive more traffic to its Football Mania mobile app engage customers and football fans and give away some incredible prizes THE VELTI SOLUTION Football fans get a chance to win

    Original URL path: http://www.velti.com/mobile-operators.php (2016-05-01)
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  • Mobile Marketing and Advertising from Velti
    Velti Senior Management Board of Directors Credo Legal Terms Conditions Privacy Policy Advertising Privacy If you think mobile marketing is just ads in apps think again BEYOND THE BANNER Case Studies Blog Data Reports White Papers Infographics Style Guide Videos Videos January February March April May June July August September October November December Mobile Community Building for Your Brand Engage Your Mobile Customers Velti s Mobile Community Building solution delivers

    Original URL path: http://www.velti.com/mobilemarketingvideos.php (2016-05-01)
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  • Velti | In the News
    Most Important Thing It Did May 17 2013 Why Search Marketers Should Follow Google From Search To Results Engine May 17 2013 Google Plans To Transition Brands Into Content Driven Advertising May 17 2013 Facebook Mobile Ads Boost Q1 Revenue 38 Percent May 6 2013 Facebook Relies on Mobile for Ad Revenue Gains in Q1 May 2 2013 Analysts say Facebook is succeeding in move to mobile May 2 2013 Mobile Ad Execs Weigh In On Facebook s Q1 Earnings Report May 2 2013 Facebook Relies on Mobile for Ad Revenue Gains in Q1 May 2 2013 Mobile Ads Hit 30 of Facebook s Q1 Revenues But At A Cost May 1 2013 What Do You Work Towards TED Talk Comes to UC Davis on May 18 April 30 2013 Bauer Media has big plans to engage consumers with mobile marketing April 29 2013 Velti Announces Powerhouse Partnership with Bauer Media Group UK April 26 2013 Velti and Bauer Media Group UK launch two Year mobile interactivity partnership April 25 2013 Bauer Media appoints Velti for mobile marketing partnership April 25 2013 Samsung Galaxy S II III Y Note Bests RAZR Not iPhone Yet April 23 2013 GE Announces Winners of Coveted 30th Annual GE Edison Award Descottes Taylor and Tchah of L Observatoire International Win 2012 GE Edison Award April 22 2013 iPad Still Dominates Tablet Ads With iPad Mini Gaining Velti Finds April 19 2013 x 1 Partners With Velti to Bring Mobile Messaging Capabilities to Market Leading x 1 Origin Platform April 18 2013 The 30 Most Creative People In Mobile Advertising April 15 2013 Velti BlueKai strike mobile data partnership April 14 2013 Venture capitalists rethink big bets on China amid dismal IPO picture April 13 2013 Velti BlueKai to Build Largest Pool of Mobile Data Driven Audiences Available for Brands April 12 2013 Velti BlueKai Announce mobile data partnership April 12 2013 Velti And Bluekai Partnership Promising for Brands April 12 2013 BlueKai Velti Partner On Mobile Data April 12 2013 BlueKai Adds Data From Velti s Mobile Exchange April 12 2013 Less Privacy at Facebook Home April 6 2013 Today s Burning Question Reaction To The Facebook Home Announcement April 5 2013 Facebook s attempted conquest of Android begins now April 5 2013 Relive VentureBeat s Mobile Summit in pictures April 5 2013 Facebook Home Will Be Great for Ad Data But Bad for Brand and Media Apps April 4 2013 Facebook Software Puts It Front and Center on Android Phones April 4 2013 Velti s Krishna Subramanian on The State of Mobile Advertising March 29 2013 Velti combines analytics advertising solutions to launch its own mobile ad network March 28 2013 Velti Media Expands Mobile Advertising Offerings Introduces Multichannel Targeting March 27 2013 Velti debuts mobile ad network March 27 2013 Velti Launches An Ad Network To Compete Against Google s AdMob And Millennial Media March 27 2013 Velti Rolls Out Mobile Ad Network March 27 2013 Velti Launches New Mobile Ad Network

    Original URL path: http://www.velti.com/news.php (2016-05-01)
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  • Mobile Marketing and Advertising from Velti
    Under Single Roof March 27 2013 Claro Brazil Partners with Velti Leveraging its Velti Technology to Promote Language Learning via Mobile March 11 2013 Velti Report Shows Android Market Share Fell to 37 in 2012 December 20 2012 Cancer Research UK and Channel 4 Team Up With Velti to Fundraise ThroughMobileDonations During Stand Up To Cancer Campaign December 19 2012 Velti Appoints Jeff Ross as New Chief Financial Officer December 17 2012 Velti and Infinian Partner to Bring Mobile Coupons Full Circle December 10 2012 Velti Independent Research Firm Reveal Growth Opportunities In Marketers Flawed Approach To Mobile November 20 2012 iOS Gains 5 Percent Market Share Over Andriod In September Following iPhone 5 And iOS 6 Launch According To Velti Report October 12 2012 Bowflex and Velti Simplify the Purchase Path for Mobile Consumers September 27 2012 Velti Closes Largest Ever Mobile Marketing Deal with Major U S Brand in 27 million 2 year Agreement September 18 2012 Velti Report Reveals Android is Gaining Mobile Ad Market Share from iOS August 28 2012 Velti Names Former Microsoft Veteran as Chief Revenue Officer July 26 2012 Velti Survey Shows Over 40 of U S Adults Will Live Stream the Olympics on Their Smartphones and on Their Tablets July 19 2012 Velti Survey Shows Smartphone Gap in the 2012 U S Presidential Election July 10 2012 Consumer appetite for mobile marketing outstrips ability of brands to exploit June 27 2012 Velti Recognized as Mobile Leader Named Winner of 2012 Juniper Research Future Mobile Award June 18 2012 Velti CEO Alex Moukas Appointed to the MMA Global Board of Directors June 11 2012 Strong Mail Partners With Mobile Marketing Leader Velti May 23 2012 Velti Announces Solid First Quarter 2012 Financial Results 75 Year on Year Revenue and 260 Adjusted EBITDA Growth Increases 2012 Guidance May 15 2012 Velti and Ford Team Up to Win 2012 Mobile Merit Award of Excellence April 20 2012 Velti Forms the Open Device Identification Number ODIN Working Group to Address Privacy and UDID Concerns April 4 2012 Velti Announces a Strong Fourth Quarter and Fiscal Year 2011 With 63 Year on Year Revenue and 95 Adjusted EBITDA Growth Provides Guidance for a Robust 2012 March 12 2012 Velti mobile marketing campaign attracts 1 3M consumers February 25 2012 Velti s Private Exchange Allows Premium Publishers to Have More Control Generate More Revenue and Maintain Higher Quality Ads February 16 2012 Velti Survey Shows Half of Mobile Users Who Watch the Super Bowl Will Check Device up to 10 Times During the Game One Third of Viewers Under 45 Will Watch With Device in Hand February 1 2012 Velti Completes Acquisition of CASEE and Announces Retirement of Director January 23 2012 Velti Acquires Mobile Interactive Group Extending Its Lead as World s Largest Mobile Marketing Company November 15 2011 Velti Reports Third Quarter 2011 Results November 15 2011 Velti Completes Acquisition of Air2Web October 4 2011 Velti Announces Entry Into Definitive Agreements to Acquire Air2Web and CASEE

    Original URL path: http://www.velti.com/press-release.php (2016-05-01)
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  • Mobile Marketing and Advertising from Velti
    Young Marketers Academy 12 00 12 45 Speaker Alex Moukas CEO Topic Emerging Trends with the Agency and Marketer Community June 19 VivaKi panel at the Majestic Hotel 10 30 11 00 MARCOM13 June 12 13 2013 Amsterdam The Netherlands Velti is a speaker and a sponsor Speaker Rogier van den Heuvel VP Sales Benelux Nordics Topic 1 Mobile Marketing Creating awareness and influencing mobile engagement within the marketing mix find and keep new customers with mobile June 12 13 40 15 15 and June 13 10 35 11 00 Topic 2 Monetizing digital content virtual goods and online services via the mobile June 13 13 40 14 05 Mobile Banking and Commerce Summit June 3 5 2013 Miami FL USA Velti is a sponsor and exhibitor at Booth 28 Request a meeting Responsys Interact May 21 23 2013 San Francisco CA USA Velti is a sponsor Mobile Media Upfront May 20 2013 New York NY USA Velti is a sponsor speaker and exhibitor SF Android User Group HTC on Bluetooth Low Energy May 16 2013 During Google I O San Francisco CA USA Velti is hosting at the SF office The Mobile Show Middle East May 14 15 2013 Dubai UAE Velti is a speaker Speaker Miltos Vidalis General Manager MEA Turkey Topic How to create a permission based SMS ad campaign that taps into consumer buying history Mobile Advertising World track May 15 11 00 MMA Forum New York May 8 10 2013 New York NY USA Velti is a speaker Krishna Subramanian Velti CMO will be speaking on the May 8th 9 30a workshop Creating Awareness and Influencing Engagement Mobile Media Advertising Within the Marketing Mix The Great Mobile Migration Demystifying Mobile Marketing MITX Event May 2 2013 Boston MA USA Velti is a sponsor speaker and

    Original URL path: http://www.velti.com/upcoming-events.php (2016-05-01)
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