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  • Upgrade Announcement | Ecommerce Shopping Cart Software by Veracart
    2 How to Fail in Business 0 news 9 Tags bruceclay documentation internet marketing seo veracart veracart news veracart updates veracart web site web marketing wordpress Blogroll Contact Us Plugins Services Support Tour Recent Comments Veracart Blog news Upgrade Announcement Veracart com Is Now 52 9 More Awesome Online Retail Spending up 12 Upgrade Announcement Important Upgrade Announcement Well releasing parts of our new version went smoothly except for a few bumps which we would like to discuss here More features releases coming soon and an announment can be found here If you have been on Veracart since before 2006 you will need to upgrade your Veracart Header code Attributes with 0 00 double charging people Fixed Blank Order Notifications has been resolved Veracart Header Code Replacement To replace your header code login to the Veracart Admin click on the Code tab then copy and paste the Veracart standard header code to each page you have it on your web site If you need help doing this we are happy to do this just contact us Let us know if there is anything else we can do for you or if you need any help with anything Veracart com Is

    Original URL path: http://www.veracart.com/blog/upgrade-announcement/ (2016-01-08)
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  • Veracart.com Is Now 52.9% More Awesome! | Ecommerce Shopping Cart Software by Veracart
    Is Now 52 9 More Awesome WordPress Veracart Plugin Documentation Upgrade Announcement Veracart com Is Now 52 9 More Awesome Veracart com has a new look We invite you to check it out www veracart com It s now much easier to navigate and looks a whole lot prettier Some new features include Product reviews Fedex shipping labeling Advanced one step checkout options Advanced item management features for people with lots of items and products It s 10 times faster to add products In addition we re launching several new marketing products to help you sell online Search Engine Optimization learn more Click to Chat learn more Our Own Payment Gateway VeraPayment learn more Your account also got an upgrade When you log in you ll see a few improvements One click navigation Better Faster Now it takes fewer clicks to get the data you need Overall redesign your account to make it look better New dashboard with new reports to see what exactly is going on for sales revenue and trends at a glance New Reports Order Locations See all your order s shipping addresses mapped out on google maps Resend customer sales receipts for orders Facebook Like button

    Original URL path: http://www.veracart.com/blog/veracart-com-now-52-9-more-awesome/ (2016-01-08)
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  • The Forumla for Failure: 3 Simple Ingredients! | Ecommerce Shopping Cart Software by Veracart
    March 2008 February 2008 December 2007 August 2007 July 2007 May 2007 January 2007 December 2006 Categories education 15 features 2 How to Fail in Business 0 news 9 Tags bruceclay documentation internet marketing seo veracart veracart news veracart updates veracart web site web marketing wordpress Blogroll Contact Us Plugins Services Support Tour Recent Comments Veracart Blog education The Forumla for Failure 3 Simple Ingredients The Ultimate Guide to Link Building PART 2 WordPress Veracart Plugin Documentation The Forumla for Failure 3 Simple Ingredients Now I am not saying that these are the 3 ingredients which will guarantee success but they will kill your business if you dont have them I guarantee your small business startup or online retail store will fail if 1 You don t improve it on a regular perhaps daily or weekly basis 2 You haven t thought about or really made time budget for marketing it 3 You think you can compete against everyone else with nearly identical products services without being unique in some way product service delivery marketing I dont need to elaborate do I The Ultimate Guide to Link Building PART 2 WordPress Veracart Plugin Documentation Leave a Reply Click here to

    Original URL path: http://www.veracart.com/blog/the-forumla-for-failure-3-simple-ingredients/ (2016-01-08)
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  • The Ultimate Guide to Link Building PART 2 | Ecommerce Shopping Cart Software by Veracart
    enough E g if Walmart is my competitor go to Yahoo and type in the search bar link www walmart com or check individual pages on their site like this link walmart com tennis shoes html You can do the same thing using Google but Google shows a few links only because they don t want you to know everything about how they rank sites so Yahoo gladly shows this if you setup a Google Webmaster account you can see more backlinks recognized by Google but only to your own website When you do this kind of search in Yahoo Yahoo tends to show the more powerful links first making your job so much easier I suggest using a link mining program like SEOElite to do this because I can sort the order of the links from highest to lowest PageRank thereby allowing me to start with the most important ones first Blogs Run your own quality blog and link back to your own site as convenient Post highly intelligent useful and quality content that people actually want to read and use your link in the content signature if acceptable Personally I like to answer other people s questions Use in moderation While you might not have the chance to put keyword in the link don t use profile name for that either ultimately people including the blog owners will see your blog and maybe link back even How do you find relevant blogs Of course just search on topic keywords plus the word blog Or use something like Google Blog search Use a blog search engine E g Technorati use Google of course to find more blog search engines Write a response to someone else s blog post and then indicate it by commenting that on their blog as well as contacting the author Make friends with them if you can This is one of my favorite techniques Write a great article and invite other relevant bloggers to respond in their blog If you have made friends with other bloggers ask them to write something about you or your content Ask fellow bloggers to include your site on their blog roll Track backs are less useful than they used to be because spammers abused them Check out other blog promotion techniques Get involved in your target customer s community Go to where your users are and interact Learn what motivates them Focus on getting links in places they frequent and trust Article submission and syndication By itself article submission will not likely get you top rankings simply because those articles don t carry enough power unless you promote them and get backlinks to those articles Submitting the same article to many sites does not really help much Search engines realize that this is duplicate content and tends to not give additional reprints much power You are better off writing more articles Good content can get you real traffic as those articles get found by users in small amounts But exposure might be especially helpful for online stores waiting to be discovered If you write additional articles on your own website be sure to interlink them as appropriate You might even want to allow others to reprint the article on their site as long as they link back to you Setup an RSS feed and encourage others to syndicate your content Press releases Press releases are part of public relations but is often used on its own Make it good or don t say it at all because the more newsworthy and relevant the article is the more likely it will get picked up by more news sites Try to give them a reason to leave a link in back to your site somewhere because news sites like to remove links These links can balance your overall backlink profile and give you some high authority links Generally speaking the more you pay for a release the better chances it will get into the hands of big news agencies Public Relations Write a great story and call up a local news outlet or two Local news is hungrier than national news Get involved in community events Or if you have money to burn hire a PR firm but be prepared to spend a few thousand dollars Industry related sites As usual you can use Google local searches using the words below combined with your keyword or general theme e g Utah clothing retail association to get you ideas of some of these places if you are lacking ideas of your own Vendors Associations Groups Suppliers Industry experts Publishers Magazines Affiliates not always the best choice People that carry your product service Other people who will benefit by linking to you Friends with related sites It can be very powerful Give out your business card and ask for theirs This only works if you know people with related websites Make friends at conferences at local events ever hear of Meetup via blogging with your customers via popular webmaster forums like DigitalPoint be careful because you quality sometimes lacks here Forums GuestBooks Okay this is considered by some SEO s to be bottom of the barrel stuff but it can be a good beyond link value as a way to build trust for your site if you know what you are talking about Same roles as blogs apply Some places might use a nofollow tag on the forum threads but may allow your profile to have a link It s an okay way to get your site indexed maybe get some real visitors too Focus on active forums and recent topics Social networking media sites Get involved Be a part of the community and create content of value Like most any other link anyone submitting pure promotional stuff will not go far This is another reason it can be difficult to do SEO for someone else if you are not the expert in their industry Some of the more popular sites include Digg

    Original URL path: http://www.veracart.com/blog/link-building-strategies-p2/ (2016-01-08)
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  • The Ultimate Guide to Link Building PART 1:The Technical Aspects of Great Backlinks | Ecommerce Shopping Cart Software by Veracart
    the sites were linked together it would look like a daisy The search engines see right through this I know what you are thinking Even 3 way trades aren t gonna help you much A B C A and could even hurt you if used too much Get links from relevant sites and pages If you have a site about classic cars and are trying to get a link from a site about alien kittens think again More relevance better You d be much better off getting a link from say a site about hubcaps or something related to classic cars Use good anchor text most of the time but not all of the time The links should use the keyword in the link text or anchor text Simply put a link should look like this hot classic cars and not click here to see hot classic cars As you can see I have the actual keywords in the link itself Also switch it up a regularly Using the same phrases over and over can mean disaster Don t worry if all your links don t have keywords in them You are less likely to control the anchor text on a quality site anyways For example if you happen to get a link from a newspaper article chances are they won t use your optimized anchor text most of the time unless it happens to be your business or domain name Using PageRank to recognize worthless pages Getting a link from a web page with 0 PageRank is often an indicator of trust to some degree Generally speaking higher PageRank is better but again relevance and trust is more important than PageRank Use the Google toolbar or one of these plugins to see Pagerank SearchStatus shows on page you are visiting Firefox plugins SEO for Firefox shows in Google results Links from link farms or lots of sites with PageRank can spell disaster I also like SEOinc s free SEO toolbar for quick digging of info such as backlinks ranking checker etc for Internet Explorer Get links from trusted sites pages High trust sites are not like finding sites with high PageRank but in a nutshell older sites with lots of inbound and few outbound links tend to have higher trust edu and gov sites often fit this criteria which is why sometimes they are sought after There are various free tools online for find such sites through link hubs this almost means avoiding spammy low quality link farm sites Also get them from new sites Remember the point is to mix it up Even for the sake that a new site can eventually become popular and highly valuable to you in the long run Deep link Don t think that all links should point to your home page Get highly relevant links to specific pages within your site specific to those pages The more targeted the better E g getting a link from a page on a website that

    Original URL path: http://www.veracart.com/blog/link-building-strategies-p1/ (2016-01-08)
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  • How to write search engine optimized content for articles and blogs | Ecommerce Shopping Cart Software by Veracart
    make really weird sentences phrases But your keyword phrase should be found in all locations of the page including The file name the TITLE of the page usually the name of the article the META description keywords the main heading of the article which should be a H1 tag usually and equally important within the body of the content What proximity means is that it appears as early as possible in any of these elements For example the title Mortgage Leads You Can Count on is better than You can count on our Mortgage leads since Mortgage Leads appears at the beginning of the title The same is true for the others as well META tags heading content It s not always feasible but do what you can when you can The file name shouldn t be incredibly long either Maybe 3 or 4 words tops is ideal separated by hyphens and not underscores or spaces Keyword Density Your keyword phrase should appear a few times throughout the content Ideally somewhere between 5 and 12 of the total content of the page in other words if your article that you wrote has 100 words and your target keyword phrase Utah mortgage leads occurs twice within that content then that represents 6 words out of 100 or a 6 keyword density Longer pages need lower keyword density and you should have at least a couple hundred words per article You can even research your competitors since keyword density varies per industry and search engine Cross linking While writing articles think how to build natural links across to highly related or thematically related articles including other sections areas of your site Let s say you have a sentence like we have the best mortgage leads on the planet You would want to link the phrase mortgage leads to your main mortgage leads overview page assuming you have one not only because the keyword is exact match but the site visitor may see that and think hey I will click on that and check out these leads Cross linking helps site visitors and search engines to rank your site better for the words you use in the links Warning something like click here to go to my homepage is a big no no Not only are people smarter than that but it will only help you if you are trying to get your site ranked high for click here Maybe even for simplicity s sake you could do something like Related Articles at the bottom of each page then link a few related articles Careful Targeting You can only target one keyword phrase per page do not try to focus on 2 different phrases on a single page You can also use variations on the same phrase like a plural version or the words in a different order sometimes even a synonym is okay too This are is a bit gray area since for example the word MLM multi level marketing is just

    Original URL path: http://www.veracart.com/blog/how-to-write-search-engine-optimized-content-for-articles-and-blogs/ (2016-01-08)
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  • The 6 most practically valuable ways to improve landing page optimization | Ecommerce Shopping Cart Software by Veracart
    contained in your TITLE tags After reviewing the top 10 converting sites of 2007 according to Nielson Ratings they all had a direct headline that revolved around current specials seasons Some even had a message that was not seasonal such as AbeBooks Search 13 5000 booksellers selling 110 million books There were exceptions like Amazon com which is so recognized these days that they can get away with it and Hollister who also has an enormously recognized brand besides their site is all about fashion which is told visually ThePopcornFactory could have skewed data since they are doing so many things wrong but truth is I have clients with equally good conversion rate since most that are buying already know the brand 2 Place High Value on Whitespace In an ever noisier web white space helps guide the eye to key elements How does cluttering up a page with dozens of elements help people Even sites like Amazon are always trying to simplify the clutter The easiest sites to navigate have clear blocks of white space between sections including product descriptions images specs etc In my experience white space may also be less important if your selling items that rely heavily on visual appeal and therefore uses a few key images however the rest of the page must be clutter free A good web designer will find this easier than a lot of business people that simply want to cram everything in there 3 Deliver Your Value Proposition with Short Direct Messaging While a great title gives people a good direction your marketing message is the means to carry them there This is a lot easier when the site you re dealing with is dealing with only a couple key products or services Ecommerce sites can be more challenging as this message may be broad on a home page and more specific on each category product page Why should someone choose you over some other online store It s amazing how much a difference simply moving your value proposition into a 3 or 4 easy to read word phrase can make a difference as compared to a long sentence that is small and hard to read or not having one at all 4 Have a Persuasive Message Directly Above the Call to Action If your site does not persuade then it will not sell or convert This can mean even more if an additional message lies next to your Add to Cart buttons Even Amazon who does not do everything right has next to each product Get it by Wednesday Mar 19 if you order in the next 15 hours and choose one day shipping Here are a couple more I just thought up Only 15 more in stock hurry before we run out or Guaranteed to make you look good for your next trip to the beach Ok so maybe this isn t the most persuasive writing here but you get the idea 5 Large Red Buttons Rule I

    Original URL path: http://www.veracart.com/blog/the-7-best-ways-for-increasing-your-conversion-rate/ (2016-01-08)
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  • Ranking above Bruceclay for the phrase "web marketing" | Ecommerce Shopping Cart Software by Veracart
    it for no apparent reason Just running your typical blog here What is really cool is that for the phrase web marketing it is in the top 125 spots 30 spots on Yahoo top 75 for MSN out of 1 9 billion results I expect to surpass have surpassed Bruceclay com very soon For those that aren t in the know he is one of the biggest and definitively original names in the commercializing of search engine optimization Sure his site is mainly about SEO but he is still targeting that phrase on part of his site He probably has tons of inbound links while I only have a dozen tops Does that mean that I should charge 1 000 per hour like he does or however much his rates are up to now Okay so the words web marketing are in my domain name Guess I only have one option then Try to pick another phrase that he is targeting and see if I can surpass him there as well I know that while the phrase internet marketing gets more searches it gets more competition too I am not ready to take on the world in that regard and I need this blog to continue narrowing its target focus The points to take away from this are There is still a lot of ranking room for new players in the search engines Your domain name may want to include one or two or your primary keyword targets as long as it s not too restrictive in the long run and add to your memorability brandability Domains that are simply made up of lots of keywords are rarely successful mainly because no one can remember them Focus on phrases you stand a chance for and then move up to more

    Original URL path: http://www.veracart.com/blog/ranking-above-bruceclay-for-the-phrase-web-marketing/ (2016-01-08)
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