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  • Making Content Matter
    Tip pay attention to detail Find out what time of the day content is most engaged and what key words appear to be the most effective Reinforcing strong key words in future content promotes SEO Implement a tracking schedule that will assess analytics over days weeks months and quarters While this may seem excessive it allows your company to optimize its resources and get the most out of your online strategy Spending a few extra minutes populating numbers can save you from spending hours writing content that will go unseen What s Worth Writing About You have to be able to weigh out your interests If you want to write about topics that have not scored so high with your following base it is time to think outside the box Some topics can prove to be dry and dense You can still get these messages across without losing the interest of your audience Incorporate visually stimulating images relatable dialogue and room for open discussion These efforts will help foster a community rather than a following This proves to be far more useful in the long run as these communities drive relationships which can later produce leads Don t get lost in this transition keep up with your regular content marketing strategies as you integrate into new communities When Content Works When you notice content that has scored high traction among your audience encourage your team to share it on their own personal profiles Repurposing successful content is a great way to tap into secondary audiences with minimal effort and maximum effect You can also repurpose this content for future use in new and innovative ways For example take a blog and turn it into an infographic Repurposing older content allows your audience to see the longevity of your company s

    Original URL path: http://www.volarisgroup.com/blog/article/making-content-matter (2016-04-25)
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  • Growing Through Initiatives
    from the rest of the business This means that the revenues the Initiative generates can be clearly identified By running the Initiative as its own P L it allows the company to clearly separate investments into research and development from operational cash flows and measure the profitability of the project It also prevents the company from incorrectly allocating cash flow issues to an Initiative that are actually within the core operations 2 Involves doing something different Simply raising sales targets is not an Initiative because it doesn t involve a change in actions performed by the business An Initiative should be something that is new such as entering a new market geographic or industry wise or developing a new product Raising sales targets or prices do not help the company diversify and protect it from displacement which are key objectives of launching an Initiative 3 Has someone in charge An Initiative should have a project champion The role of the project champion is to oversee and coordinate all aspects of the development process from conceptualization to sales This is the person who will be held accountable for meeting deadlines and budgets Often times this person is a Product Manager but will work closely with all the other departments involved in bringing a product to market e g sales and marketing 4 Can be cancelled If an Initiative fails to meet baseline expectations be it sales targets or profitability margins it can be cancelled Setting milestones and targets early on helps avoid investing large sums of money in an idea that is doomed to fail Recognizing that an Initiative will not work early on allows the company to focus on its next idea and companies must be willing to accept when an Initiative fails Your Turn How does your business work

    Original URL path: http://www.volarisgroup.com/blog/article/growing-through-initiatives (2016-04-25)
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  • How Being Flexible with your Employees can Benefit your Company
    very much about the quality of worked produced in the office but aim to be flexible with our employees Employees are able to plan their commute as they desire to navigate traffic transit times and family commitments As long as a full day is put in and the work is done well we are satisfied Being flexible with your staff creates happier employees and we know that happier employees produce better results We want our team to be excited about our company we recognize that their personal lives are important and we care to work with them as much as we can Of course there is a caveat to every system not all job positions are able to work flexible hours For example dealing with customers in an on demand environment dictates the hours which need to be worked Also some positions require group collaboration and resources which are only available in the office during core hours It is not a flawless system but we are open minded and try our best to offer flexible solutions to our workforce to tackle the growing GTA traffic problem combined with busy family commitments and schedules The workforce is the backbone of every business People matter and the product of their hard work is crucial to the success of businesses At Volaris we work very hard to provide a flexible environment to create an effective and energetic workforce who enjoy what they do every day Your Turn Does your company offer flexible work hours Do you see the benefits for both the company and the workforce Let us know your thoughts in the comments below and like and share with us on LinkedIn Facebook and Twitter Tweet About Us We acquire strengthen and grow vertical market software companies so that they are leaders

    Original URL path: http://www.volarisgroup.com/blog/article/how-being-flexible-with-your-employees-can-benefit-your-company (2016-04-25)
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  • Why Succession Planning Should be a Top Priority for Founders and CEOs
    business while positioning it for future growth by 1 Mitigating the Perception of Risk Among Prospects and Clients Succession planning isn t solely an internal matter it also impacts prospects and clients During any software sales cycle there will inevitably be questions probing the profile and experience of the executive leadership Due to the mission critical aspect of software businesses serving vertical markets as well as the longevity of its product lifecycle the strength and stability of a vendor s management team will often be weighed as heavily as the breadth and depth of its product and support 2 Securing the Best Talent and Future Leaders Strategic succession plans need to go beyond the role of the CEO and other C level functions Considering the intellectual property of the employees it is a best practice to identify all key players and develop career roadmaps to promote employee development and ensure a committed workforce By developing talent from the ground up as well as identifying gaps that may need to be filled externally founders are ensuring that their vision will advance and grow as the company does Establishing Succession Planning as an Ongoing Business Priority So if succession planning is such a critical element of corporate strategy why is it done so poorly and infrequently At an executive level perhaps business leaders are too focused on pressing day to day issues to prioritize planning for unknown events occurring at an unspecified time At a corporate level businesses may not have the internal expertise or resources to develop and maintain a plan especially when the organization has so many competing demands Regardless of the justification CEOs need to assess their talent bench strength or risk the long term success of their business Your Turn How does your organization plan for succession Tweet

    Original URL path: http://www.volarisgroup.com/blog/article/why-succession-planning-should-be-a-top-priority-for-founders-and-ceos (2016-04-25)
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  • Thinking About Time Management Differently
    time management to relieve stress and encourage innovation Why is time management important Just as many companies recognize the importance of where they are spending their money it is equally as important to recognize where you are spending your time Knowing what is important to you and where you spend your time can help you evaluate your priorities However you won t be finding a list of top ten time management techniques here Rather I will supply you with one piece of advice from my experience In general we tend to schedule too much There will always be a lot to do and it is impossible to schedule in everything So it is important to recognize the things which are the most important and to schedule them well in advance For example we focus heavily on talent management reviews to ensure that our leaders are in the right positions to move the company forward I make sure that I have scheduled time for these reviews well in advance as they are extremely important to myself and to our company Many time management techniques include the use of to do lists and time blocking schedules While these trick can be useful and are important I think it is also important to recognize the most pressing matters and to focus on those Constantly scheduling making do do lists and time blocking can take away from creativity and innovation two things which are very important to us at Volaris Your Turn Are you inspired to think about time management differently What do you think about time as a commodity Let us know in the comments below and like and share with us on LinkedIn Facebook and Twitter Tweet About Us We acquire strengthen and grow vertical market software companies so that they are

    Original URL path: http://www.volarisgroup.com/blog/article/thinking-about-time-management-differently (2016-04-25)
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  • Selling Software Solutions vs. Selling Software Products
    customers is time consuming expensive and sales cycles can be long Developing add on solutions allows for both upselling and cross selling into existing accounts which is more cost efficient than finding new customers A satisfied customer is much more likely to open their wallet to a vendor they have a solid relationship with than having to convince a new prospect to sign on the dotted line 3 Increased success rate of new products Having a greater footprint within an organization will typically lead to closer collaboration between the client and the vendor This is especially true for vertical specific software solutions with specialized requirements Top software companies spend time on site with their customers observing how end users interact with their software and listen carefully to customer feedback Moreover they encourage their key customers to participate in crafting the product road map to ensure that the solutions they develop are what the market will pay for 4 Increased pricing power Normally there is reduced risk involved in using a single vendor s solution over multiple vendors offerings that come with integration requirements Not only is the operational risk greater due to integration issues but managing multiple vendors can be a headache and pose significant strain on the companies resources This strain is especially true when workflows break or when one of the vendors upgrades their existing product With a well built and comprehensive solution the software vendor has greater leverage when negotiating pricing terms The customer also benefits from working with a vendor that knows their industry and is intimately familiar with their operations 5 Predictable revenue streams The product life cycle of a large ERP type solution that touches multiple departments within an organization tends to be in the 15 30 year range These comprehensive solutions are considered

    Original URL path: http://www.volarisgroup.com/blog/article/selling-software-solutions-vs.-selling-software-products (2016-04-25)
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  • Succession Planning for Your Business
    People Transportation Rental Management Retail Explore Blog Home Blog Succession Planning for Your Business Succession Planning for Your Business Tweet CEO Mark Miller discusses the importance of succession planning and its role in business development Tweet About Us We acquire strengthen and grow vertical market software companies so that they are leaders in their industry Our buy and hold mentality means that when we acquire a business we hold onto it for life We have expertise working in various geographical markets and can help your business grow into these different areas Not only do we understand the software industry and its nuances but we know how to operate business around the globe Read More Latest News October 05 2015 Volaris Group Acquires Red River Software September 15 2015 Volaris Group Expands Position in Communications Vertical with Acquisition of NETadmin Systems January 05 2015 Volaris Group Acquires Kinetic and Expands Presence in Asset Management and Logistics Vertical All News Copyright 2016 Volaris Group Inc All rights reserved Careers Send Us a Note Thank you Your request has been sent Location CANADA 5800 Explorer Drive 5th Floor Mississauga ON Canada L4W 5K9 Tel 905 267 5400 Fax 905 238 8408 E mail

    Original URL path: http://www.volarisgroup.com/blog/article/succession-planning-for-your-business (2016-04-25)
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  • Sustainable Growth Through Pricing Discipline
    on the business that come with selling products at a lower price They will offer discounts where it hurts the least such as on upfront license cost and minimize discounting the recurring revenue streams that the vendor will depend on for years to come This approach protects future recurring revenue streams gained from each sale and as such the impact of the discount provided is minimized over the long run Not every deal is worth fighting for As small software businesses typically lack the financial stability and security of their larger and often publicly traded counterparts winning that next deal seems like the logical thing to do However as most software vendors discover at some point is that not all deals are worth fighting for Walking away from deals that are not advantageous to the business requires discipline that few small businesses have However top small software businesses will do just that walk away from deals if they are not able to sell the solution at an acceptable level of profitability This often occurs when everybody in the industry is vying for the same large reference client Being in the drivers seat with multiple vendors competing for their business these prospects tend to negotiate heavily on pricing Post purchase they can also drain the vendors development and support resources at the expense of other profitable customers Price increases negotiated up front A sale in the world of enterprise software never ends with the customer signing the purchase order For mission critical solutions it s a long term relationship that consists of implementation training and support and perhaps even having input into future product development Recognizing the value that their solution provides to customers top performing companies also ensure that the relationship remains profitable over the long term and not just

    Original URL path: http://www.volarisgroup.com/blog/article/sustainable-growth-through-pricing-discipline (2016-04-25)
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