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  • Bing Extends Social Search Features | Webs9
    Bing director Stephan Weitz cites an extended result from STar Magazine showing interior site links and recent articles liked by groups of people It s not just about your friends says Weitz It s also about the power of the collective IQ Web All in all Bing is featuring over a half dozen new ways to share results and content Bing wants to turn search into more of a conversation Bing believes having a conversation with someone is the best way to make a decision According to Weitz eighty percent of online shoppers don t make a purchase until they have asked someone about it Here s a list of some of the new features you ll find in the expanded social aspects of Bing search results Shared Shopping Lists Start a conversation with a shopping list Create a shopping list and share it with your friends on Facebook Improved Liked Results Answers Sites Stories and other Web content your Facebook friends have liked with appear directly un deer search results Bing shows the faces of up to three of your friends that like a search result or related Facebook page offering a visual virtual seal of approval from your

    Original URL path: http://www.webs9.com/seo-2/bing-extends-social-search-features (2016-02-14)
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  • online marketing | Webs9
    SEO strategy begins with appropriate selection of keywords which acts as a powerful means to attract the attention of your target market towards your business s website This is because users only use specific keywords to look for particular information on search engines like Google Yahoo etc Integration of rich content attractive title images Meta tags and other off page SEO optimization techniques give a way to a successful promotion of a site When a customer finds your company on top of search engines it automatically helps to add credibility to your products Click here to read the rest of the article Tags online marketing seo Posted in seo by Webs9 Inc The New Attribution Smart Marketers and User Based Media Optimization Tuesday February 15th 2011 Search marketing is growing up We ve been saying this for some time but growth and maturity continues in our industry It s gratifying to see It s always useful to look at what the smart marketers are doing to see where the industry is heading Based on what we re seeing the industry is heading in the right direction In the early days the smart marketers recognized paid search marketing as a performance marketing goldmine and put a few quant geeks in a back room and let them work their magic As search marketing became more mainstream and competition increased the smart marketers began to utilize technology to optimize their bids expand their keyword lists and manage their landing page and creative ads Most recently smart marketers have understood that user behavior is changing and that there is a purchase cycle that happens entirely online Enter the Buzzword Attribution While this is unfortunately still in the aspirational stage for most marketers understanding how paid search works within the entire customer purchase process is good for paid search and for digital marketing as a whole Smart marketers use attribution to optimize performance based digital marketing holistically knowing that within this landscape search marketing plays the largest role What are Smart Marketers Doing Now The smartest marketers today understand that to optimize their digital marketing efforts they need to deliver the right message at the right time to their potential customers whether through media or messages on their web site Customers browse They search They go to your website They see display ads They search again They ask their friend about your product on Facebook They go back to your website Only then do they purchase If you re spending incredible amounts of time and resources buying digital media and optimizing the creative your customers see why aren t you treating your web site and the message your potential customers see there as part of the creative optimization process Click here to read the rest of the article Tags online marketing search trends seo social media Posted in sem Social Marketing by Webs9 Inc How To Use Email For Marketing Success Friday February 11th 2011 The population s wants wishes and actions has changed over time and e mail selling has evolved to stay alongside of the times Many firms used to abuse the e mail inboxes of prospective customers and clients mails were consistently posted to all accounts invading their clients privacy Issues surrounding spam mail made it troublesome for firms to utilize the once much trusted e mail selling to their advantage With the development of email and society nonetheless we now see a recent renascence in e mail selling Companies are now in a position to communicate with their clients through various email platforms No matter what your business is your company can simply benefit from a mail promotional strategy Here are 4 pointers to help you create your own methodology to give your company a marketing boost it has to be more successful Be Concise It is necessary for your mails to be as fast and concise as practical Your potential customers don t want to read long e mails regardless of how fantastically written it may be Select a topic to talk about and discuss the issue as fast as possible Email marketing pros who come up with a way to get their point across quickly will hold their clients attention for current and future mails Speak Carefully Many firms try to talk with their clients more frequently thinking that it might be more effective They bombard their clients mailbox with pointless information to gain support or promote their products Limit your employment of email selling and only send out vital messages If a client receives less mail from you chances are they will pay more attention to each message you send Click here to read the rest of the article Tags email marketing internet marketing online marketing social marketing Posted in Social Marketing by Webs9 Inc Get Customers Hooked to Your Website Monday February 7th 2011 Creating a website that becomes daily destination for users is a tough task but not an impossible one This has many benefits irrespective of whether it s a large or small business website Here are some simple strategies to help you achieve this goal Start a business blog A business blog is the most effective way of keeping users hooked to your site but efficiently maintaining a business blog takes a lot of time and effort You need to ensure that each blog post is fresh entertaining memorable and such that it provides real value to your users Contests discounts special offer announcements and the like keep users interested Conversational tone works best in blogs and tips how to articles guides and interviews with well known personalities are found interesting by most audiences Creating a sense of community around your website You not only need to start discussions or debates but also need to actively take part in them You need to make customers feel that their voice is heard by promptly responding to their concerns Initiatives that enable community members to contribute and share ideas are useful Recognizing and rewarding dedicated contributors

    Original URL path: http://www.webs9.com/tag/online-marketing (2016-02-14)
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  • For Top News Sites, Facebook Drives More Traffic Than Twitter [STATS] | Webs9
    number of unique monthly visitors About 35 to 40 of traffic to the sites came from links on other sites as opposed to readers typing in a URL directly or clicking to another page on the same site Unsurprisingly Google dominated this referral traffic On average the company s search and news products accounted for about 30 of all clicks But Facebook also referred a significant percentage of each site s audience The Huffington Post was boosted the most by Facebook referrals which accounted for 8 of its unique visitors The New York Times derived 6 of its traffic from the social network These percentages represent only a fraction of the traffic coming from Google says the study But they make Facebook an influential and probably growing force As Nielsen s numbers show few domains affect audiences this much For all its success at breaking news Twitter did not have the same effect The site with the highest percentage of traffic from Twitter The Los Angeles Times could only credit the micro blogging platform with 3 53 of its traffic Twitter referred a much smaller percentage of traffic to other sites in the study Click here to read the rest

    Original URL path: http://www.webs9.com/social-marketing-2/for-top-news-sites-facebook-drives-more-traffic-than-twitter-stats (2016-02-14)
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  • Facebook Fanpages – 3 Ways To Drive Traffic Revealed! | Webs9
    to drive traffic with Facebook Fanpages There are many ways to generate buzz with Facebook and there are many companies that are doing just that including Coke Starbucks and Oreo just to name a few Here are three ways that you can do just that 1 Make an informative page Create information that is relevant to your audience so that you will keep them interested Give them information that they cannot find elsewhere and you will find that more people not only visit your site but they will start referring your page to their friends The more you offer that is for them everyone has a whats in it for me perspective the more buzz you will create 2 Be unique With over 500 million people to reach out to you can t assume that they will be drawn to any old thing Don t just put up a fanpage for the sake of it take some time and think about the content that you want to have on the page Look at what others in your market niche are doing and try and do something similar but with a new twist Ensure that you are using the same sort

    Original URL path: http://www.webs9.com/social-marketing-2/facebook-fanpages-%e2%80%93-3-ways-to-drive-traffic-revealed (2016-02-14)
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  • Facebook’s New Deals Product Coming to 5 Cities Today | Webs9
    news feeds Any Facebook user can sign up for Deals notifications on the feature s landing page now users in the five test cities will be able to see and use Deals within a few hours of the writing of this post UPDATE We ve now got screenshots of the all new Deals Facebook s first local deals product was announced as part of Facebook s overarching locations feature Places Mobile check ins were linked to deals in this way Deals served as an incentive for Facebook users to integrate Facebook Places in their daily lives and they were also an incentive for marketers and major brands to put more money into the Facebook platform Facebook even briefly launched a page to let web users find these checkin focused deals on the web However the new Deals will be less like a Foursquare coupon awarded to the user after a checkin and more like a Groupon voucher which means the user will buy a certificate for a certain good or service at a steep discount typically half off its retail price then redeem it later Examples of the new breed of Facebook Deals from brands include unlimited bowling with six

    Original URL path: http://www.webs9.com/social-marketing-2/facebook%e2%80%99s-new-deals-product-coming-to-5-cities-today (2016-02-14)
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  • A Step Closer to Social Media ROI with Google Analytics Multi-Channel Funnels | Webs9
    of reports that allow you to analyze the data in different ways These reports are outlined below and are similar to the Search Funnel reports that are available in Google AdWords Path Length Breaks down the number of interactions it takes before a conversion occurs as well as the amount of revenue generated for each Time Lag Shows the number of days between the first interaction and the final interaction where the conversion occurred Top Conversion Paths Shows the top combination of channel interactions taken by visitors before a conversion occurs This can be very powerful as it shows you which channels work together to drive conversions as well as the order in which they work together Assisted Conversions Shows the overall impact that each channel has by segmenting the conversions and conversion values attributed to each channel in three ways Last click conversions Assisted conversions First interaction conversions The two most powerful reports are the Top Conversion Paths and the Assisted Conversions The Top Conversion Paths report allows you to view conversion paths in a number of ways by default but also gives you the ability to create custom channels By default you can view by Source Medium Source or Medium Using Multi Channel Funnels to Measure Social Media These alone provide great insights but what if you want to understand the impact of a particular campaign or your brand keywords That s where creating custom channels comes into play You can use this feature to combine various criteria to better understand how a particular channel segment performs This is particularly powerful when looking at social campaigns You could create a custom channel that combines all social referred visits that aren t directly attributed to your efforts another that combines all the visits that can be attributed directly to

    Original URL path: http://www.webs9.com/seo-2/a-step-closer-to-social-media-roi-with-google-analytics-multi-channel-funnels (2016-02-14)
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  • ppc | Webs9
    campaign level This bypasses your ad group or keyword level max CPC in order to generate more clicks Because this feature is dependent on your budget make sure you double check your campaign budget before you switch to this bidding option If your budget is set too high you run a high chance of spending too much money Max CPC to Enhanced CPC Enhanced CPC is the newest kid on the block but is definitely an interesting feature Enhanced CPC uses your conversion data to modify your bids to increase the likelihood of conversion Click here to read the rest of the article Tags google trends ppc search trends seo Posted in PPC by Webs9 Inc Google AdWords Instant Previews Could Save You Some Money Wednesday April 27th 2011 Google has launched Instant Previews on AdWords ads You may recall when Google launched Instant Previews for search results These let the user click the little magnifying glass to get a visual preview of what the site will look like before they click on the result itself The whole thing really made it clear that having an attractive design could only benefit you in the Google user interface Now the same thing applies to your ads landing pages Now we re bringing the same benefit to ads with Instant Previews for Ads writes Google s Dan Friedman on the Inside AdWords blog Starting today on the 25th actually the Instant Previews icon will appear next to ads on Google com allowing users to preview the ad s landing page With Instant Previews your customers are able to quickly preview a page to see if its content matches what they re searching for By allowing potential customers to preview your site before they arrive Instant Previews helps you get even more highly qualified traffic to your site he adds Even better Instant Preview clicks are free of charge you re only charged if a user clicks through to your actual landing page Landing pages are obviously very important to the conversion process so if you didn t have an effective landing page to begin with you weren t going to have much luck in your search marketing The Instant Previews should only serve to emphasize that very fact Click here to read the rest of the article Tags google trends ppc search trends Posted in PPC seo by Webs9 Inc Paid Search News Take More Control of Your Advertising Wednesday April 6th 2011 The latest news to keep you ahead of the competition in managing your paid search advertising Is it Time to Rethink Bidding on Trademarks You can now bid on competitor s trademarks on Yahoo and Bing meaning you can get an instant boost in traffic and conversions But this doesn t mean you should One PPC marketer recently lost in court to the tune of 292K plus legal fees for doing this Protect yourself from lawsuits adCenter Quality Score Coming Soon Similarly to Google AdWords each keyword will have a quality score on a 1 10 scale with sub scores for keyword relevance landing page relevance and landing page user experience to aid in optimizing performance Top Slots on AdWords Even Longer Headlines Remember how Google now moves the Description Line 1 of your ad to the headline if it appears in the top 3 results and ends in punctuation Now all description lines that Google is confident are complete phrases will be moved to the headline when appearing in the top 3 spots Improve your CTR and ROI Click here to read the rest of the article Tags google trends internet marketing ppc Posted in PPC by Webs9 Inc Google Media Ads Launched for AdWords Tuesday March 29th 2011 Google announced the launch of a new ad format for AdWords today the Media Ad format These ads allow advertisers to place emphasis on video from the search results page The new format works a little differently than the traditional AdWords concept however To start Media Ads isn t targeted like typical AdWords ads on Google com explains Google s Dan Friedman With Media Ads you don t pick any keywords the targeting is completely automated When someone enters a search on Google com that our algorithms determine is directly related to your movie title most commonly the title and variations on it we automatically display your Media Ad at the top of the search results page Our research shows that when someone searches for a movie title on Google com they re most commonly looking for a trailer With Media Ads we re able to help you ensure that those users find exactly what they re looking for That s funny I m usually looking for a showtime or an IMDB listing yes I could go directly to IMDB but you gotta love that Chrome omnibox particularly with Google Instant enabled The second thing that s unique about Media Ads is the way you pay says Friedman Unlike typical AdWords ads on Google com you don t enter any bids for Media Ads Instead clicks on Media Ads are charged at a flat rate This simplified pricing model makes it easier to budget for your Media Ads campaign and to know exactly how much an interaction is going to cost Click here to read the rest of the article Tags google trends ppc Posted in PPC by Webs9 Inc Google Analytics Tips Thursday March 24th 2011 It s common to hear veteran search marketers at conferences and in social media talking a lot about PPC conversion rate so much so that those new to PPC may think that conversion rate is the end all Conversion rate is important to be sure I d even say it s very very important But before a PPC ad can generate a conversion it needs to generate a click PPC ads are no good if no one clicks on them If you re new to PPC or if you want to improve

    Original URL path: http://www.webs9.com/tag/ppc (2016-02-14)
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  • How to get traffic from Facebook | Webs9
    Twitter or any other similar site will do traffic miracles for you For some people Facebook works like a charm for others it doesn t work at all The same applies to Twitter You can t know in advance if Facebook and or Twitter will crash your server with traffic Just try both and see which one if any works for you Unlike Twitter which is very simplistic Facebook offers more possibilities Yes you might need more time in order to explore all the possibilities and take advantage of them but hopefully these efforts will have a great return in terms of traffic Here are some tips that can help you turn Facebook into a traffic monster 1 Your profile is your major weapon As with Twitter and any other social network if you don t make your profile interesting you will hardly become popular Give enough background information for you and don t forget to make your profile public because this way even people who don t know you when they encounter your profile they might become interested in you and become a supporter of yours 2Include information about your site on your Wall and in the photo gallery Facebook gives you the opportunity to write a lot about you and your endeavors as well as to include pictures so use all these opportunities to build interest in you and your products It is even better to post videos and fill in the other tabs so if you have something meaningful to put there just do it 3Build your network As with other social networking sites your network is your major capital That is why you need to invite your friends acquaintances and partners and ask them to join as your supporter You should also search for people with

    Original URL path: http://www.webs9.com/social-marketing-2/how-to-get-traffic-from-facebook (2016-02-14)
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