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  • Search Overview | Webs9
    crowd On major way to elevate your brand is through Search Engine Marketing SEM Search marketing consists of Search Engine Advertising Definition Search Engine Advertising is the activity of paying for text ads and display ads that will be published on search engine sites affiliate search sites and their content networks Normally paid for on a cost per click CPC basis On Page Search Engine Optimization SEO The process in which your website is analyzed for SEO best practices keyword targeting keyword density HTML code compliance and more to ensure search engines index your site for your target keywords higher than your competition Off Page Search Engine Optimization SEO Efforts that result in more links to your site by link requests exchanges link baiting and more Monitoring each search engine s webmaster tools section to review the pages of your site that are indexed keyword targeting and other key metrics Monthly Reporting We always like to report the monthly progress of your SEM efforts complete with what page your site comes up in the Search Engine Results Pages SERP After all if we don t report our progress how else will you know how awesome we are Contact Us Today

    Original URL path: http://www.webs9.com/sem/search-overview (2016-02-14)
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  • Search Engine Optimization – SEO | Webs9
    we will review your site for the following factors that affect your search engine optimization campaign Current age of your site Length of your domain registration Current number of pages indexed by search engines Current SERP Search Engine Results Page for keywords Current number of inbound links to your site and their quality Page Rank and 33 other Search Engine Best Practices Webs9 is not a black box We provide our clients with full disclosure of all elements and activities necessary to maximize your Search Engine Optimization Efforts 4 Present the full report to you We will walk through all elements of the report in as much detail as you like It is important for us to note you know your business best It s only by using your expertise of your business and our SEO knowledge that we can develop a strategy that will work for you 5 Implement all aspects of the Webs9 SEO Optimizer Report and launch your custom Search Engine Optimization campaign We will provide feedback and reporting during this process so you are always aware of what is happening in case you hadn t noticed we really like to work with our clients through the process so we can learn from each other and get the best possible results 6 Link Building and Content Distribution These are separate services from the original optimization and implementation of Search Engine Optimization To get the best results we always recommend this be part of any SEO plan but it can be separated if you are happy with your site s optimization or worked with someone else to do the original optimization In our opinion Webs9 provides the best Link Building and Content Distribution service because we use our Eastern European contacts to engage highly skilled link builders for

    Original URL path: http://www.webs9.com/sem/search-engine-optimization-seo (2016-02-14)
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  • Search Engine Advertising | Webs9
    changing the ad copy to further qualify the people who click on your ad we are able to ensure only people genuinely interested in your services are clicking Since you only pay if someone clicks on your ad this process ensures you get the most bang for your buck Landing Pages A landing page is the first page an interested customer sees after clicking on your ad This is not the first page of your site but a specially engineered page to reinforce the ad copy and convert that visitor from a tire kicker to a paying customer We create multiple versions of this page and test these versions to see which one has the highest success rate of turning a passive visitor into someone who takes action This is called A B testing By working the landing page in combination with the ad copy we are able to increase the Quality Score QS of your campaign Quality Score is a combination of factors including but not limited to the Click Through Rate CTR of your ad the load time of your landing page the bounce rate of your landing page the relevancy of your landing page to the keywords the user searched for and more The higher your quality score the lower your pay per click on your ad Conversion This is a ratio of the number of people who visit your page versus the number of sales or actions you make As part of our management we ensure the Cost Per Acquisition CPA never exceeds what we established at the beginning of our engagement with you That way your advertising always works for your business and not the other way around Keywords The last step in our process is to manage the number of keywords how much we

    Original URL path: http://www.webs9.com/sem/search-engine-advertising (2016-02-14)
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  • Making Social Marketing Work | Webs9
    comes from your contacts The second wave is from the peers of your contacts The third wave is from the peers of the peers of your contacts The fourth wave is from the peers of the peers of the peers of your contacts And so on Social Marketing Sales Cycle Social Marketing Sales Cycle The greatest advantage of social marketing comes from the wave returning to you The peers of

    Original URL path: http://www.webs9.com/sem/making-social-marketing-work (2016-02-14)
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  • Different Social Sites | Webs9
    to consider for your business are FaceBook Twitter You Tube LinkedIn Del icio us My Space By being a part of these communities you and your business will start to learn how social works and how you can help it work for you It will also provide some insight into how people are using your product or service and perhaps provide feedback on ways to improve it Contact Us Today

    Original URL path: http://www.webs9.com/sem/different-social-sites (2016-02-14)
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  • SEO Blog | Webs9 - Part 2
    selling features The value of a real Posted in sem by Webs9 Inc 4 Reasons Your Link Request Might be Rejected In link building getting shot down is just part of the game We know that going in but we also try to find ways to hedge our bets Hence mass emailing and link exchange spam The broader the net you cast the better your chances of catching something right That kind of theory does help Posted in seo by Webs9 Inc 3 Strategies for Linkable Content a k a Link Bait Developing linkable content for a site has always been a great way to develop links Instead of the typical written content I m talking about anything online that people can link to tools widgets cartoons surveys statistics charts interactive games etc The trick is finding the content Posted in seo by Webs9 Inc Google Buys PostRank to Boost Social Analytics Last week Google bought PostRank a social analytics service that tracks and measures social posts With this acquisition Google has gained a resource to better understand the social web and that resource can be applied to great impact in several of Google s key social arenas What Is or Posted in seo Social Marketing by Webs9 Inc 3 Ways to Use Data to Advance Your Search Performance Search marketers are lucky Really we are We get to work in a medium where we have access to real time data and can adjust our strategies and execution nearly as quickly No matter how much we may gripe about the engines black box algorithms we can t argue with performance and a Posted in sem seo Social Marketing web design by Webs9 Inc Blending Paid Social with Organic Social Now that social media participation has become an integral aspect of

    Original URL path: http://www.webs9.com/seo-blog/page/2 (2016-02-14)
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  • How to Reduce Your Landing Page’s Bounce Rate | Webs9
    and text In this case bigger is better Not to say that your headline should be huge and overbearing but it must be larger than the rest of the content on the page Within that first glance on your page they will not see everything equally instead what is bigger will seem more important IMAGES CONTENT Speaking of content once the viewer has seen past the headline their attention is likely to be drawn to the images first and then content Tie the text into the graphics and make sure that those images are pleasing to the eye and not offensive in any way dependent upon your audience Within the initial content viewers want to hear about themselves so use the word you and deter from saying we or I as they are not interested in you right now During this short opportunity to grab interest they only want to see what you have to offer to them and not who you are That is something best explained on another page entirely Use language that is both friendly and effective at the same time Websites will often take a great deal of time attempting to make their homepages informative and interesting Again this is something best left to other pages on the site AUTOPLAY ANGER A visitor comes to your website and suddenly voices or music seem to come from nowhere due to a video that is on autoplay Some users could be at work school or somewhere else where this is inappropriate not to mention irritating The user doesn t know whether to first reach for their speaker volume or try to find the tab and close the source of the mystery noise Either way they feel a loss of control and you are giving them another reason to

    Original URL path: http://www.webs9.com/seo-2/first-impressions-how-to-easily-reduce-your-landing-pages-bounce-rate (2016-02-14)
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  • Seo | Webs9
    The next step is brainstorming titles for your editorial plan or just for your first blog post Once you have settled on a few ideas remember that they need to be created so as to include at least one of the targeted keywords Golden rule for keywords usage in general Keywords have to be used in the context as they were given to you as much as possible except for when you intend to separate the words of a keyword phrase or term with a and so on The keyword long tail demand is the SEO philosophy behind the keywords selection but this all you need to know for now Remember that you want anyone clicking and reaching that blog post to stick around for more than a few seconds and the first step to doing that is coming up with an attractive interesting intriguing even shocking title why not 3 As you start writing your first paragraph remember that SEO guidelines teach us just how important having keywords at this point in your content really is The truth is that the entire science of information retrieval including web based search engines like Google is based on keywords Understanding how keywords retrieval works is just as important as implementing them correctly and for this reason alone we will explain the basics when you search in your browser for tablespoons for example the results that you get the pages and their rankings depend on how relevant and popular the content they provide is to your search One of the ways to optimize a page s chances to rank higher is if you use your keywords in the title the meta data and the text Golden rules for keywords usage in the introductory body and closing paragraphs Generally there is a maximum number of 5 keywords that we recommend you use throughout the blog post out of which at least one should be unique and highly targeted for your content Also it is advisable that you use at least 2 of the 5 keywords twice in your piece Certain keyword usage tactics are better than others and with respect to this while using two of your keywords alone in the first paragraph adds unexpected value to the blog s rankings adding more instances of a keyword phrase or term in the content than recommended actually has little to almost no impact on rankings keywords density myth debunked Therefore follow the simple 5 keywords 2 mentioned twice rule and you will be able to reach that SEO friendly content you are aiming at Golden rules for a great creative stretch when content writing The first thing to consider is the writing style you want to adopt and to answer this you can refer to previous blog posts to your client s special comments and requests and or you figure it out on your own based on the type of readers you want to attract targeted readers population For example if you are writing about the beneficial effects of acupuncture your style must be relatively formal but not academic informative explicit and most importantly friendly On the other hand if you are writing for a company that offers online dating services your writing style will most likely be informal funny and catchy making use of popular idioms and phrases even including slang as part of the process Keeping a close eye on your blog post s central theme as you progress with your writing allows you to avoid being sidetracked and helps you focus on the relevant message you want and need to communicate Remember that your readers have certain expectations and their reasons for looking that content up online are various but your job is to create great content both appealing and useful 4 SEO related meta data which includes your meta titl e a meta description and a SEO friendly URL is the finishing touch and should be approached with care and much attention to detail Thus the meta title should have a maximum of 70 characters and at least one keyword the meta description for the blog post should have about 160 characters and preferably at least 2 keywords and your URL should also contain one of the keywords Last but least creating a strong inner referencing system for your blog can be easily done by linking one blog post to another blog post that discusses a similar topic or something in connection with it This way you bring more traffic to your site improving your rankings and overall visibility We hope that the suggestions and best practices presented in this article will bring you a step closer to creating great SEO friendly content Meanwhile we are welcoming any comments ideas or suggestions you might have on this subject Until next time Tags seo consultancy seo for google seo friendly content Posted in seo by Webs9 Inc Google Panda 2 2 Update Suspected to Be Live Monday June 20th 2011 No official word yet from Google A couple weeks ago Google s Matt Cutts talked about a new iteration of Google s Panda update which he said was already approved and would be hitting soon The update has been commonly referred to throughout the search industry as Panda 2 2 This version is expected to more heavily address the issue of scraped content an issue that continues to plague the web and Google s search results the scraped content often ranks higher than the original even post Panda Cutts is quoted as saying in a liveblog of an SMX Advanced session A guy on my team is working on that issue A change has been approved that should help with that issue We re continuing to iterate on Panda The algorithm change originated in search quality not the web spam team Google has not made any announcements or references indicating that the update has gone live yet but webmasters are thinking it might have been released Barry Schwartz at Search Engine Roundtable points to a WebmasterWorld thread where there is a mix of webmasters claiming they have suffered from the alleged update and some that have recovered One said I ve recovered as of 36 hours ago Day1 of recovery traffic doubled adsense tripled Day2 of recovered 4 hours in traffic has doubled again back to my best levels of 18 months ago Cutts said he didn t know when Panda would be launched internationally in other languages and that Google has made no manual exceptions with the update meaning all sites have been affected solely by algorithmic tweaks none by hand It s important to note that Google makes algorithmic adjustments every day and sometimes even more than once a day Obviously not all updates get the attention the Panda update has received but you never know when some adjustment can impact your site s rankings for better or for worse Click here to read the rest of the article Tags google trends search trends seo Posted in seo by Webs9 Inc Boost Your CTR With These 5 PPC Ad Copy Strategies Friday June 17th 2011 Strong creative can be a huge competitive advantage in the world of paid search When you can pay less to get more you re doing something right The compounding factors of improved CTR increased quality score and reduced CPC can make a tremendous impact on performance Ad copy testing lies at the heart of seizing this competitive advantage With an endless number of attributes to test it can be a little daunting to pick a starting point Looking for a positive impact Here are five ad copy attributes you can test 1 Price Points Percentage Off If you re a retailer this is must You re missing out big if you aren t testing into specific price points and percent off offers Important don t make assumptions here Test out multiple price points and percentages off to find out what will resonate with consumers Here s one of my favorite illustrations of why not to assume anything when it comes to price points PPC Price Points A 76 5 percent CTR lift on the higher price point We can make assumptions as to why the higher of the two price points experienced the higher CTR Maybe the or Less factored in or maybe 39 just sounded too good to be true Hard to say This is precisely why we test 2 Google Sitelinks By now you have hopefully enjoyed the benefits of running Google Sitelinks in your ads The presence of ad sitelinks can lift CTR by more than 30 percent Surprisingly many advertisers still haven t added these to their campaigns Maybe they ve tested it and found that their ads perform better without sitelinks but this is doubtful I haven t seen an instance where an ad s CTR decreased as a result of having sitelinks present Don t let your sitelinks get stale Remember to rotate in new pages to test and test variations of the ad copy Keep refining Click here for full article Posted in PPC sem seo Social Marketing by Webs9 Inc 4 Reasons Your Link Request Might be Rejected Tuesday June 14th 2011 In link building getting shot down is just part of the game We know that going in but we also try to find ways to hedge our bets Hence mass emailing and link exchange spam The broader the net you cast the better your chances of catching something right That kind of theory does help explain the lack of personalized emails Rejection is one thing but the painstaking nature of sending link requests one at a time and getting nowhere is beyond frustrating We can deal with getting called names like dirty spammer or having insults hurled at our sites our profession and or our mothers We can even laugh at it and hang some of the best ones up on our office walls But silence is painful When it seems like all of our emails are just being sent into a response less void it s actually more disheartening than being told to die a miserable spam filled death High rejection levels and unanswered emails are two of the biggest deterrents for many people who ve attempted and abandoned this tactic But sending personalized well constructed compelling link requests can be a highly useful method of building links That is if you nail the finer points Creating a successful link request is about more than just using someone s name because you found it on the About page And if nos and silence are all you re getting back then most likely it s not them it s you Here are only a few reasons why even personalized link requests may be declined It Never Got Opened In all likelihood your email got dismissed without ever being opened With a poor subject line or an email address that triggered a spam filter your message may never have passed in front of human eyes What you put into your subject line matters A lot There are some really dumb red flag words you can use e g link exchange but it s possible it s also just too generic or vague Even seemingly innocuous attempts like Hey There or a smiley emoticon are kind of sketchy Some websites tell you what to put in a subject line so they will know you re human But if it s not that obvious try responding directly to the title of a specific page topic or article Of course that s impossible if you re just sending a mass email from an automated program And that s really just comedy for the rest of us anyway so bully for you A Total Lack of Relevance The biggest reason any link request will be turned down is that it s just not appealing to your target Suppose the email does get opened and the recipient even decides to visit the site in question what exactly are they going to find Will they discover that it is as you claim relevant to their page Is it really something of interest value and relevance If it isn t then you pretty much wasted your time and theirs Drawing cogent connections is probably the most important part of sending a personalized link request Obviously the best matches are directly relevant to your site s overall topic But most of the time you ll have to do a little digging and angling to make a convincing correlation The best bet is to provide information or resources that support their existing content Even suggesting new content that will bring value to their readers is a solid approach Click here to read the rest of the article Tags internet marketing link building seo Posted in seo by Webs9 Inc 3 Strategies for Linkable Content a k a Link Bait Friday June 10th 2011 Developing linkable content for a site has always been a great way to develop links Instead of the typical written content I m talking about anything online that people can link to tools widgets cartoons surveys statistics charts interactive games etc The trick is finding the content that will attract links after you ve actively promoted it Let s explore methods of coming up with a strategy for your site or client Proven Techniques The simplest way to ensure your content will attract links is to find something already accomplishing the task Spend time researching sites in your industry and related businesses When examining their backlinks make a note of what type of content is getting the good links Then do something similar with your own spin You ll notice in most cases the content with great backlinks wasn t created for the purpose of link development Here s a tip If the content page has a higher PR PageRank than the homepage you ve probably found a truly remarkable strategy Regular readers know I rarely mention that little green bar so many are addicted too Yet in this instance it can help you identity a successful strategy Be the First Always be on the lookout for new trends or problems facing your industry If you re the first to create something around this you re more likely to get the links This could be an app online tool widget research or even a cartoon poking fun of the new trend If you re a small company don t be overwhelmed by the lack of resources Keep in mind there are a wealth of talented independent contractors who can help you This could range from a talented programmer to a creative cartoonist Keep your options open Modernize an Online Tool Is there an old online tools that is useful yet hasn t been updated with a modern feel in five or 10 years Would it make a great smartphone app This is your chance to update and improve it at the same time Click here to read the rest of the story Tags link building seo Posted in seo by Webs9 Inc Google Buys PostRank to Boost Social Analytics Thursday June 9th 2011 Last week Google bought PostRank a social analytics service that tracks and measures social posts With this acquisition Google has gained a resource to better understand the social web and that resource can be applied to great impact in several of Google s key social arenas What Is or Was PostRank PostRank in their own words is the largest aggregator of social engagement data in the industry The service allowed users to get real time data on trending topics high volume conversations around the web and their own posts The company was established in 2007 under the name AideRSS They re branded as PostRank in October of 2008 in preparation for more socially oriented features In July of 2009 the company released a service to track social trends i e for datamining Over the next year they expanded into brand management blogging services trend analysis and consulting services The company was acquired by Google earlier this month but beyond that no details have been released regarding the transaction A Google representative gave a fairly typical statement to TechCrunch about the company s excitement to be working with the PostRank team stating that PostRank has developed an innovative approach to measuring web engagement and we think they can help us improve our products for our users and advertisers Which is almost exactly the same as what they said about buying Slide While we don t know exactly what the PostRank team will be doing it is known that they re moving from their Waterloo Ontario home to Mountain View California and statements from both Google and PostRank indicate that the team s focus will continue to be on social tracking and analytics As was the case with Slide SayNow and Fflick acquisitions Google is most likely buying the talent of the development team rather than the product What Google s Acquisition Means It s fairly common knowledge that Google is going more social Since Google s first foray into the social scene aka the disaster that was Buzz the company has been attempting with mixed success to implement social features However if one thing is certain it s that Google is committed to changing its poor position when it comes to the social web They even went so far as tying the bonuses of all Googlers to the company s success in social Click here to read the rest of the article Tags google trends seo social marketing social media social media marketing Posted in seo Social Marketing by Webs9 Inc 3 Ways to Use Data to Advance Your Search Performance Wednesday June 8th 2011 Search marketers are lucky Really we are We get to work in a medium where we have access to real time data and can adjust our strategies and execution nearly as quickly No matter

    Original URL path: http://www.webs9.com/category/seo-2 (2016-02-14)
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