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  • Google AdWords Adds Domain Names to Headlines | Webs9
    looks like AdWords has seen quite a few tweaks and tests this year Back in January Google began lowercasing display URLs and testing related PPC ads then followed up in February by increasing the length of AdWords headlines reverting ad backgrounds to yellow and then in March we reported on spaces on display URLs Click here to read the rest of the story Tags ppc search trends seo Posted in

    Original URL path: http://www.webs9.com/ppc-2/google-adwords-adds-domain-names-to-headlines (2016-02-14)
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  • SEO & Website Redesign: Relaunching Without Losing Sleep | Webs9
    best first step Often there are two attitudes present Either We are redesigning our site and are not open to your ideas but don t let us do anything wrong or the other attitude and my favorite Let s work together to achieve a refreshed look and functionality and instill any missing SEO opportunities if possible To satisfy both scenarios your information delivery as the SEO should be to inform designers and developers of the mistakes you shouldn t make and also to announce to all parties what SEO revisions should be made to the site along with what search engines have recently been paying attention to Page Load Time A site redesign gives you the opportunity to re code condense externally referenced files and achieve faster load times Don t let the designer use the word Flash during your call s In an attempt to make a new site look pretty the reliance on multimedia usage can have a negative effect on site speed Ignoring this is bad as Google has stated in the last year that site speed is a ranking consideration also slower sites annoy users Content Duplication Ensure that your development environment or beta sections of the site are excluded from search engine s view Relaunching your site when these elements have been indexed by the engines means your cool new site is a duplicate and you will be in a mad dash trying to redirect the development environment that was leaked Also make sure there are no live copies on other servers that have visibility with the search engines Another form of content duplication is the creation of new URLs without properly redirecting old URLs via a 301 permanent redirect This will leave search engines wondering which page should be ranked It s also worth

    Original URL path: http://www.webs9.com/web-design/seo-website-redesign-relaunching-without-losing-sleep (2016-02-14)
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  • Google Aims to Improve Estimates for Clicks, Costs, Positions in AdWords | Webs9
    change the company says should improve stats for estimated clicks cost and ad position This data can be seen in places like the Traffic Estimator and the AdWords Keyword Tool as well as on the Keywords Tab in your AdWords account While Google doesn t share much in the way of how the algorithm has been adjusted Dan Friedman writes on Google s Inside AdWords blog One of the most common uses of traffic estimates is to evaluate potential keywords and decide whether you should add them to your account Traffic estimates are also useful in determining if your bids and budgets are appropriate for these new keywords In order to determine if you re setting an appropriate target bid try entering a few different values in the Max CPC field the next time you use the Traffic Estimator he adds Look at how these different bids affect your statistics and then decide which bid gives you the best return on investment You can use the same process for trying out new budgets The change to the algorithm is currently live and affects AdWords accounts all over the world Click here to read the rest of the article Tags google

    Original URL path: http://www.webs9.com/ppc-2/google-aims-to-improve-estimates-for-clicks-costs-positions-in-adwords (2016-02-14)
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  • Bidder Beware: What You Need to Know When Updating Google AdWords Bid Types | Webs9
    what is more important is that they all have unique effects on your account performance When this is most obvious is when you switch from one bidding option to another Here s an overview of what you can expect when updating your AdWords bidding options Max CPC to Automatic Bidding for Budget All AdWords campaigns are set to Max CPC bidding by default From there you can begin to add on increasingly more complex features The first such option is one designed to get you as many clicks as possible within your budget This is loosely referred to as automatic bidding for budget Other things you need to know This bidding option is strictly designed to increase click traffic It doesn t take conversions into consideration You set a CPC bid limit at the campaign level This bypasses your ad group or keyword level max CPC in order to generate more clicks Because this feature is dependent on your budget make sure you double check your campaign budget before you switch to this bidding option If your budget is set too high you run a high chance of spending too much money Max CPC to Enhanced CPC Enhanced CPC is

    Original URL path: http://www.webs9.com/ppc-2/bidder-beware-what-you-need-to-know-when-updating-google-adwords-bid-types (2016-02-14)
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  • Google AdWords Instant Previews Could Save You Some Money | Webs9
    result itself The whole thing really made it clear that having an attractive design could only benefit you in the Google user interface Now the same thing applies to your ads landing pages Now we re bringing the same benefit to ads with Instant Previews for Ads writes Google s Dan Friedman on the Inside AdWords blog Starting today on the 25th actually the Instant Previews icon will appear next to ads on Google com allowing users to preview the ad s landing page With Instant Previews your customers are able to quickly preview a page to see if its content matches what they re searching for By allowing potential customers to preview your site before they arrive Instant Previews helps you get even more highly qualified traffic to your site he adds Even better Instant Preview clicks are free of charge you re only charged if a user clicks through to your actual landing page Landing pages are obviously very important to the conversion process so if you didn t have an effective landing page to begin with you weren t going to have much luck in your search marketing The Instant Previews should only serve to emphasize that

    Original URL path: http://www.webs9.com/seo-2/google-adwords-instant-previews-could-save-you-some-money (2016-02-14)
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  • How to Boost your SEO with Google Adwords | Webs9
    your target audience is searching for not which keywords you as an expert think are most popular in a particular niche In order to find what users are searching for you need a keyword research tool It is true that there are many special free and paid keyword research tools but Google AdWords Keyword Tool is light years ahead of them all It is simple to use AdWords to research keywords You can either enter the URL of your site or put in some seed keywords the tool will then automatically generate a whole bunch of suggested keywords Look at the results and shortlist all the keywords that seem relevent and have a decent global search volume You may want to rank well for ALL the generated keywords but its best to focus all your efforts on a selected few The idea now is to find keywords that are relatively easy to optimize and yet have a decent search volume These would be the keywords with the least compitetion in Google Go to Google com and enter each of your short listed keywords one at a time It is best if you search for the exact phrase so surround your keyword with double quotes Note how many web results there are for each of the phrases Now that you have collected the Number of web results for each keyword calculate competition ratio by divding it s Global search volume by the Number of web results The keywords with the higher ratios are the easier ones to optimize You can now start a SEO campaign for your keywords however you ll see next it might be much wiser to start an AdWords campaign instead 2 To Ensure that the Keywords You Have Picked Convert Well After you have picked your keywords

    Original URL path: http://www.webs9.com/seo-2/how-to-boost-your-seo-with-google-adwords (2016-02-14)
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  • The Top 10 Things to Consider When Searching for a Professional SEO Company | Webs9
    rates That being said I have put together a list of what I believe to be the top 10 things to consider when looking for the right Search Marketing agency A guide to finding your diamond in the rough 1 Guarantees specific rankings No reputable SEO company will ever make such a claim It states within the Google Webmaster Guidelines No one can guarantee a 1 ranking on Google And no companies run Google or have any insider secrets to their complex ranking algorithm Google does not just hand out 1 rankings If they did I would be out of a job 2 Offers instant results Rankings take time It can take weeks to months for a page to increase in Google search results Plus your site will be competing against other sites for relevancy and popularity 3 Guarantees an amount of Inbound links The important thing to focus on is your content keep it fresh and relevant It can take time but you want your links to be valuable Quality inbound links are created by humans and can be born and die at any time so they cannot be guaranteed be sure the company does NOT buy the links

    Original URL path: http://www.webs9.com/sem/the-top-10-things-to-consider-when-searching-for-a-professional-seo-company (2016-02-14)
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  • keywords | Webs9
    can only have about 150 characters before you text will get truncated Testing Now that you ve made your listings you need to see if they work Paid search allows for lots of testing with some pretty clear results of what works Testing your organic listings is much harder but still worthwhile PPC Ad Testing Because paid ads are so easy to test use them to get some general ideas Do people respond better to 15 percent off or free shipping A B Testing If your site allows you can do some A B traffic testing of your listings To reduce the influence of other factors tests should be run concurrently on a set of pages you can split into reasonably equal groups Comparing just the traffic pulled from A and B will take rankings and click through rates CTRs into account Search Queries Report One of good newer tools for testing is in Google Webmaster Tools The search queries report will actually give you a number for your CTR and average position for specific dates Click here to read full story Tags internet marketing keywords live search online marketing OnPage SEO seo Posted in seo by Webs9 Inc 5 Reasons Google s New Keyword Tool is Better Friday October 8th 2010 There s been a good deal of controversy of late surrounding the newest edition of Google s AdWords Keyword Tool which launched in September 2009 and came out of beta this August A lot of marketers in the search engine optimization SEO and paid search communities have come out of the woodwork complaining about the wide variance in volume projections in the new version compared to the old Their beefs are substantial overpaying on keyword rich domain purchases business failures from erroneous projections and much more Apparently at the time of the new Keyword Tool s launch Google was less than explicit about an important caveat the old version used combined data from searches on Google com plus all of Google s Search Network Partners e g AOL Shopping com parked domains etc Not sure what this means If you ve ever conducted a Google search from within another site that site is a Google Search Network partner Despite this criticism digital marketers shouldn t lose sight of all the benefits of using the new Google Keyword Tool That s why we put it at the top of our list 1 The New Keyword Tool Ignores Traffic From Google Search Network Partners Any search marketer knows the profiles of each search audience Google com vs partners can vary widely with differences in cost per click CPC click through rate CTR conversion rates baseline ROI and more Seasonal fluctuations in these core metrics also show different patterns at times While the outdated combined view certainly showed bigger and bolder numbers Search Network numbers were always harder to pin down when projecting critical success metrics Better to have a firm grasp on a smaller number and look for growth down the road 2 You Can Run Search Query Volume Estimates in Any Geographical Market In the past how could you do this Resisting the temptation to calculate search query volumes off of relative country population sizes you d probably have to go to a third party keyword tool but then face all kinds of hazards in harmonizing the data to Google s Never a pretty picture Now with a mouse click you can roll in as many countries as you want For good measure they also threw in language targeting 3 You Can Estimate Search Traffic on Mobile Devices Behaviorally speaking desktop laptop search and mobile search are two very different animals Searcher s intent query language context even screen and browser limitations these all vary widely from the big screen to the little screen The keyword Italian restaurant garners more than 16 percent of its query volume from mobile devices compared to 0 2 percent for the keyword management consultants Isn t it about time we had a tool to help quantify mobile search behavior with that kind of precision 4 New Data Filters Ease the Heavy Lifting of all That Search Query Data With the old tool we d often find a list with a heavy long tail of keywords showing little or no data Given that Google would limit the output of any list to 200 items it often took several tries to build a useful seed list of keywords to analyze Now we can filter by query volume competition estimated CPC etc And by the way Google has done away with the 200 keyword limit 5 Match Type Targeting is More Intuitive This Time Around One of the easiest ways to misinterpret data from the old Keyword Tool was to overlook the potential overlaps of search query data inherent in a broad matched seed list example showing Italian restaurant and Italian restaurant Chicago on the same list The risk is still apparent but with simple check boxes in the new version it s become much easier to control for these potential errors Click here to read full story Tags google trends internet marketing keywords online marketing OnPage SEO seo Posted in seo by Webs9 Inc Google Quietly Updates Keyword Tool Accuracy Monday October 4th 2010 Most of you are aware of the recent improvements to the Google AdWords user interface UI including the Start checking the numbers and get back to the drawing board That s what a lot of search marketers will be thinking once they take a look at the new Google Keyword Tool figures Google quietly updated the numbers in the keyword tool late last week which brought about numerous reports of huge drops in search traffic numbers on forums and industry websites and speculation that the keyword tool was broken After analyzing a handful of sites that I know the correct traffic numbers for I ve concluded that the update has improved the accuracy of exact match searches The Problem for SEMs

    Original URL path: http://www.webs9.com/tag/keywords (2016-02-14)
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