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  • Paid Search News – Take More Control of Your Advertising | Webs9
    adCenter Quality Score Coming Soon Similarly to Google AdWords each keyword will have a quality score on a 1 10 scale with sub scores for keyword relevance landing page relevance and landing page user experience to aid in optimizing performance Top Slots on AdWords Even Longer Headlines Remember how Google now moves the Description Line 1 of your ad to the headline if it appears in the top 3 results

    Original URL path: http://www.webs9.com/ppc-2/paid-search-news-take-more-control-of-your-advertising (2016-02-14)
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  • Google Media Ads Launched for AdWords | Webs9
    ads on Google com explains Google s Dan Friedman With Media Ads you don t pick any keywords the targeting is completely automated When someone enters a search on Google com that our algorithms determine is directly related to your movie title most commonly the title and variations on it we automatically display your Media Ad at the top of the search results page Our research shows that when someone searches for a movie title on Google com they re most commonly looking for a trailer With Media Ads we re able to help you ensure that those users find exactly what they re looking for That s funny I m usually looking for a showtime or an IMDB listing yes I could go directly to IMDB but you gotta love that Chrome omnibox particularly with Google Instant enabled The second thing that s unique about Media Ads is the way you pay says Friedman Unlike typical AdWords ads on Google com you don t enter any bids for Media Ads Instead clicks on Media Ads are charged at a flat rate This simplified pricing model makes it easier to budget for your Media Ads campaign and to know exactly

    Original URL path: http://www.webs9.com/ppc-2/google-media-ads-launched-for-adwords (2016-02-14)
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  • Are Your PPC Ads Converting? | Webs9
    webpage will be using the same word for example the word fashion To cut off the competition use long tail keywords phrase like teens fashion boots instead if that is what you are promoting Make sure that your ads are designed to target for your landing page In other words your keywords in your landing page are the same ones as that of your ads So like in the above example your landing page must contain the keyword phrase teens fashion boots The reason why people click on the PPC ads was because of certain keywords that have attracted them towards the ads Perhaps they saw something very familiar to what they have in mind when they first started out searching for something How to have a successful PPC campaign First you find a product you will be promoting for a sale or to generate a lead It is the same principle that applies to all marketing campaign if you want to make a sale or a lead out of it Then you have your lending page to generate leads or sell If it has only feature and less benefit you will have lower conversion rate if you cannot provide

    Original URL path: http://www.webs9.com/sem/are-your-ppc-ads-converting (2016-02-14)
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  • Facebook Fan Pages – 5 Essentials for a Fan Page | Webs9
    what pages users access based on default Ad in which they have clicked For example perhaps you would like to point to two groups of users in different geographic locations Could you show an advertisement to citizenries in Buenos Aires and those users will land on the user s specific page of Buenos Aires A Different page will show for those who come from elsewhere While this system is not necessarily the most scalable for example have 50 flaps does not make sense can positively determine the conversion of some visitants into fans This method also commands dropping a little more customization but I think it is necessary for brands and small companies 2 Do not let the users fall in the Wall Facebook pages Why is that Well I think the most likely to encounter things that interest you It is a good opportunity to present good info to these new users although the information provided by the existing fans can be interesting you have no control over it So it is better than new visitants from entering an area moderated info and then proceed to pilot the rest of the most dysfunctional Yes the wall may be very

    Original URL path: http://www.webs9.com/sem/facebook-fan-pages-5-essentials-for-a-fan-page (2016-02-14)
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  • Is Link Relevance as Effective as Anchor Text? | Webs9
    how will you be able to rank for those terms Where to Find Relevant Links Don t focus on where you can get keyword anchor text Instead focus on where you can get links on pages with strong relevance to the keywords for which you want to rank or links that use other ways to correlate to the keyword aside from anchor text For example if your website s main

    Original URL path: http://www.webs9.com/sem/is-link-relevance-as-effective-as-anchor-text (2016-02-14)
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  • Get Your SEO Firm Involved Before the Redesign | Webs9
    infrastructure etc These wars can create the kind of hostility and hard feelings that can last for years within an organization Redesigns can become contentious because the dedicated actors within organizations frequently have very different beliefs about the makeup and future of a company The worst thing that can happen is that subject opinion blossoms into a vision that won t be compromised under any circumstance There are a couple important reasons you should never wait until after the redesign to get your search engine optimization firm involved A sound SEO strategy can help swing internal debates such as choosing the right platform programming language and layout Getting an SEO involved early in the process will remove the possibility of additional development work after the launch If you don t have an SEO firm select one that can effectively communicate and coexist with your development firm Try asking bidding development firms to recommend a search company with whom they ve already had successful engagements While some might consider this a conflict of interest copacetic agency coexistence can reduce petty sniping and encourage cooperative collaboration This will reduce the cost of the project mitigate risk and assist in meeting the launch

    Original URL path: http://www.webs9.com/web-design/get-your-seo-firm-involved-before-the-redesign (2016-02-14)
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  • Does Your Website Make Customers Cringe? | Webs9
    will manage themselves right Well despite the plethora of easy to use web tools available for running a business online it turns out you ve got to keep a close eye on your e commerce game If sales are flat or declining don t just question the quality of your product offerings and pricing Consider something more basic Your website might be turning away customers Click here to read full

    Original URL path: http://www.webs9.com/sem/does-your-website-make-customers-cringe (2016-02-14)
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  • wordpress seo | Webs9
    or declining don t just question the quality of your product offerings and pricing Consider something more basic Your website might be turning away customers Click here to read full story Tags internet marketing online marketing wordpress seo Posted in sem web design by Webs9 Inc If you have a WordPress site you can easily have a mobile version too for iphones without knowing a lick of code Friday July 23rd 2010 WordPress is by far the best CMS in my opinion for small business No other CMS helps with marketing optimizing and reaching out to the masses with as much ease You don t need to know anything technical or how to write HTML you just need to know how to use a word processor and you re up and running with an SEO CMS that is packaged and ready to go One plugin to WordPress I truly appreciate is the WordPress Mobile Pack I comes with A mobile switcher which automatically suggests desktop or mobile presentation but lets users switch to the other if required and remembers their choice A standard mobile theme crafted by ribot a top UK mobile design team A set of advanced themes for Nokia and WebKit devices designed by Forum Nokia These also look beautiful on Android iPhone and Palm devices Custom color variations demonstrating how the themes can be easily tinted with CSS Standards adherence ensuring that mark up is valid XHTML MP 1 and the site scores 5 on mobiReady Device adaptation including the rescaling of images intelligent splitting of articles and posts into multiple pages the simplifaction styles and the removal of non supported media A mobile admin panel that allows the blog managers to access the admin interface via a mobile device with simplified access to the most common

    Original URL path: http://www.webs9.com/tag/wordpress-seo (2016-02-14)
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