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  • Growth in Mobile Health Search | Webs9
    consumers habits are also changing when it comes to how they search for information online By 2013 the number of people using their mobile device to search on the Internet will overtake desktop Internet users for the first time according to Morgan Stanley Research and by 2012 more smartphones will ship than desktop computers Mobile Health Trends Not surprisingly how consumers and health care professionals search for health related information online is also trending toward mobile If you think about it mobile Internet usage and health related queries are a perfect match For example when a curious or concerning symptom arises nobody wants to wait to find out what it is They want accurate information and they want it now And they re increasingly getting this information on their phones The Pew Internet Project found that 17 percent of cell phone users have used their phone to look up health or medical information and 9 percent have apps on their phones to track or manage their health It also found that younger people 18 29 are more likely to search for health related information on their phones with 29 percent of this group acknowledging this practice The mobile trend is

    Original URL path: http://www.webs9.com/seo-2/growth-in-mobile-health-search (2016-02-14)
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  • mobile seo | Webs9
    optimized information the choices for consumers are abundant Most online health media companies have entered the market by offering downloadable apps Click here to read the rest of the article Tags google trends mobile seo search trends seo Posted in seo by Webs9 Inc Search Engine Optimization Needs To Be In The Development Planning Stage To Avert SEO Disaster Tuesday April 19th 2011 This is a real example from one of our clients One of our clients wanted to build a mobile version of their site and contracted a development company to design build and implement the mobile version and host it on http m clientdomain com They did a fabulous job the layout is really optimized for mobile devices and looks fantastic Our client has a large site over 100 000 pages and the content was reformatted efficiently for mobile consumption One problem we as their SEO firm did not know about this site until 5 days after launch A quick review showed the following problems all which could have resulted in our client being severely penalized Google sees m clientdomain com and www clientdomain com as 2 separate sites with the exact same content It is clearly documented what happens to sites with duplicate content As an immediate fix we setup our robots txt not to spider or index the m clientdomain com site That will avoid any problems until we re able to put in the proper code to avoid penalties disallow all robots txt Thankfully there is an easy fix canonical urls These give Google and other search engines a flag that yes the content is duplicate and provides a mapping to where the original is Search engines use this to attribute the value of content to the original page This is a disaster after all We laid out how canonical urls could be included into the mobile site as step one for the mobile site SEO then discovered when the original spec for the mobile version of the site was put together and provided to the developer SEO was not taken into consideration No efforts to identify the page from the original site were made in order to provide the canonical reference within the mobile pages The mobile site cannot be indexed with duplicate content Unfortunately our client will either have to spend thousands in redevelopment to provide proper url mappings or exclude the mobile site from search altogether Engineering the mobile site with search engine optimization would have meant we had proper canonical urls mobile sitemaps mobile search optimization and more all part of the development We would have avoided this disaster altogether Search engine optimization really isn t an add on Sites that are engineered with SEO in mind get better search penetration more traffic and will be able to benefit not just from regular and mobile versions but all efforts working together Tags mobile development planning mobile optimization mobile seo search engine optimization disaster seo disaster Posted in seo by Webs9 Inc

    Original URL path: http://www.webs9.com/tag/mobile-seo (2016-02-14)
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  • The Panda Reaps – Is Article Marketing Still Viable? | Webs9
    change was needed to clean up the landscape and Google responded with the Farmer Panda update Even though Google released an official statement on their blog claiming their intent was to find more high quality sites in search released only in the United States at this time It became obvious the Farmer Panda update was a laser sharp effort to disparage content farms and claim back the territory they once owned Good or bad article directories were a main target of this algorithmic change And even though collateral damage is inevitable in a change of this magnitude at the end of the day the Internet will become a better place because of it It s still too early to determine the fallout of this seismic algorithmic change but one thing is clear Quality metrics for content and site will be taken to a new level Adjustments will be needed to salvage campaigns that relied solely on spinning and mass submission to hundreds even thousands of article directories So where will article marketing fit into the new SEO landscape It will likely remain a viable method but will now contain barriers to entry Brands will be given priority and you will need to knock them off their perch by showing superior content and site structure Here are some things you will want to consider Deliver only high quality content Become an authority on your chosen niche Publish content on your site Attain a more natural linkage progression Consider reducing the number of article directories used to the top few Theme content through silos Deep link from article directories not just your home page Social Media integration See opportunity to fill gaps that will be voided Diversify diversify diversify Quality content will become even more important in the days ahead especially if

    Original URL path: http://www.webs9.com/seo-2/the-panda-reaps-%e2%80%93-is-article-marketing-still-viable (2016-02-14)
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  • Google Panda update survival guide | Webs9
    50 drop in organic non paid visits from Google That s what might be coming your way courtesy of Google s Panda algorithm update Before we get into the whys and wherefores find out if you ve been hit by Panda Has your site been Panda slapped At the time of writing Panda is only hitting US results Here s how to use Google Analytics GA to find out if your site is affected If your site gets most of its search engine traffic from the US then you probably already know if you ve been affected by Panda or not With this guide you can see the details of the damage and learn how to analyze where problems might be If your site is not US centric then follow the steps below to see if you will be affected when Panda rolls out across the world First go to your GA dashboard If your site is not US centered then you might see something like the graph below and think all is well But dig deeper Go to the Search Engines report in the Traffic Sources menu and choose non paid Then click Google to see Google only traffic

    Original URL path: http://www.webs9.com/seo-2/google-panda-update-survival-guide (2016-02-14)
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  • search engine watch | Webs9
    practices for search alliance success Identify coverage gaps between Microsoft Advertising adCenter and Adwords Pay attention to geo targeting and match type settings when transitioning campaigns Bid adCenter keywords at the Match type Level Adjust budgets to account for increased volumes Set alerts to identify and expand high performing terms Bing Director Stefan Weitz said Because we re actually powering Yahoo and not necessarily being Yahoo Yahoo has the ability and are doing a great job innovating on the front end user experience So they take our great core results and on top they can apply their secret sauce For consumers what it gives them is two really different experiences and depending on which one you like for a particular query you get to have those experiences It s great for consumers Click here to read the rest of the article Tags free seo tips search engine watch search trends seo Posted in PPC seo by Webs9 Inc Google Analytics Tips Wednesday March 23rd 2011 Here are some tips that help you recognize methods for analyzing information about your users It s nice to see that the efforts of our SEO are investment fruits by a number of visits up from a period to a period The question is if that the real situation Is the number of visits for a particular phrase really mean that click on my results the same number of times You can find the answer in Google Analytics Pairing model say that when a visitor comes to our site through a traffic source and then comes to our site as a direct source Google Analytics will give credit to the source of the original movement that led the visitor and not the direct source For example if a visitor came from a particular phrase in organic promoting like the site and keeps it at his Favorite folder or every time he starts to type the website address in the browser and browser remember and complete the address so every time the visitor return to our site even he s not really looking in Google Google Analytics gives credit to the last traffic source that brought him Therefore if the guy came from an expression search we promote every time he appears at our site this phrase getting one plus and this way the visits for that expression are increasing Incidentally in all other traffic sources such as search engines paid and organic referrals from other sites and campaigns destroy all the source of previous traffic A technical solution creating a profile that contains only the first visits at your site How to do it 1 Get in to Google Analytics with admin access click on Add new profile 2 Choose an existing profile domain If you have few domains under Analytics account select the domain you want and let a name like New Visitors and click continue 3 Now return to the main screen click on the edit button of the new profile that you

    Original URL path: http://www.webs9.com/tag/search-engine-watch (2016-02-14)
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  • Yahoo Microsoft Search Alliance Good or Bad for Search Marketing? | Webs9
    Stats of Paid Search Performance Relative to Google CTR was roughly equivalent to Google but declined from November CPC was consistency below Google trending downward trend post transition Stats Search Conversion Rate and CPA Conversion rates dipped during transition but ended 2010 13 higher Cost per action CPA increased during transition but finished 17 lower How do we wrap this up Where do advertisers go with this information Early movers can gain an edge Instead of now having to manage across three engines you can narrow down Saving time and becoming more efficient Favorable CPC s and cheaper clicks and conversions Improved reach and volume drivers greater consistency and manageability Favorable CPC and conversion environment for now Strong performance characteristics imply a higher ROAS than before Best practices for search alliance success Identify coverage gaps between Microsoft Advertising adCenter and Adwords Pay attention to geo targeting and match type settings when transitioning campaigns Bid adCenter keywords at the Match type Level Adjust budgets to account for increased volumes Set alerts to identify and expand high performing terms Bing Director Stefan Weitz said Because we re actually powering Yahoo and not necessarily being Yahoo Yahoo has the ability and are doing

    Original URL path: http://www.webs9.com/seo-2/yahoo-microsoft-search-alliance-good-or-bad-for-search-marketing (2016-02-14)
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  • free seo tips | Webs9
    content and quality links However the tactics are slightly different in specific areas Local search is essential to small businesses In 2010 Google revealed that the proportion of Google result pages that show a map is one in 13 A few months later Google changed from its Local Business Center LBC to Google Places which enables businesses to communicate with customers as well as supplement their Google profile information to include hours of operation photos videos coupons and product offerings We assume Google is serving maps more than 1 billion times a month With all of this in mind here s what you need to know to successfully tap into local markets Where to Begin List your business in Google Places it s free Watch a number of training videos and explore the features including tools like tracking of actions meaning how many times users showed interest in your business listing clicks for more information on maps driving directions or direct clicks as well as impressions how many times users saw your business listing as a local search result As you ll see it will be important to get ratings and references too While much focus is placed on Google Places don t forget to also register at Yahoo Local Bing Local Click here to read the rest of the article Tags free seo tips google trends local search marketing seo Posted in seo by Webs9 Inc SEO Factors for 2011 Tuesday January 4th 2011 The year 2010 can be summed up as a year of many new things in the world of search marketing We saw the introduction of Google Instant Google Caffeine Google SERP revisions to marry organic and local listings and the Bing Yahoo index merger to name a few We listened and paid heed to the wise words of Google when they said page load time would be the new ranking factor taken into consideration in 2010 Now we re ramping up for 2011 and many are probably beginning to scratch their heads and wonder what to focus on this year for Google We shouldn t ignore Bing or Yahoo but with Google s current market share it s a good idea to adjust fire for Google and hope that Bing lends a favorable eye The easiest way to get a jumpstart on what Google wants us to do is to take into consideration the subliminal messages they re sending us Google doesn t provide cool new features in Webmaster Tools Analytics and the SERPs because they want to make a webmaster s day This is for their benefit as well Let s look at what Google is giving us now and what we should take from it Links to Your Site Google Webmaster Tools Google has added elements to this data field over the past year such as your most linked content who links to your content the most and how your data is linked What does this tell us Remember to deep link to internal pages and not just your homepage Continue to anchor links appropriately Additionally the linking domain info also shows that they are counting links per domain so quit buying run of site links Click here to read the rest of the article Tags free seo tips google trends online marketing seo Posted in seo Social Marketing by Webs9 Inc After the Transition How to Get the Most Out of Bing Yahoo Tuesday November 2nd 2010 Beginning in mid July Yahoo and Bing began the transition of their systems and completed the transition last week There are some interesting data points regarding Yahoo and Bing which marketers should understand as they manage their campaigns in the fourth quarter Historically Bing has proven to have higher ROI than Yahoo driven by similar CPCs but higher conversion rates Google now stands at more than 80 percent of PPC ad spend in the U S up nearly two percentage points from just last quarter and taking the most dominant market share lead since SearchIgnite began tracking spend share among the engines 2007 Yahoo Bing will need to work hard to reverse this momentum Paid search spend in Q3 increased 5 8 percent year over year compared with flat growth a year ago and exhibited positive momentum month over month with July growing 4 9 percent August 5 8 percent and September 6 7 percent The growth throughout the quarter bodes well for a strong Q4 Search Alliance Numbers Troubling Trend Although we saw some encouraging performance numbers from the combined platform during the initial stages of the transition these have regressed a bit If you look at overall performance of Yahoo and Bing separately before the transition and combined for the first week after the transition we see the following trends The average eCPM differential SearchIgnite s measure of effective cost per thousand impressions between Yahoo Bing and Google has increased from 5 33 to 6 19 reflecting a 14 percent decline in the relative efficiency of turning impressions into dollars This is mostly due to a decline in relative CPCs Impression share has dropped on the combined platform from 29 6 percent to 25 3 percent resulting in less relative money being spent on the combined platform 21 9 percent to 17 5 percent While it s too early to give more meaningful statistical insights on performance the trend doesn t bode well for the Yahoo Bing search alliance The gains by Google could be caused by the uncertainty of the transition so the fourth quarter will be especially important for the search alliance and for search marketers Click here to read full story Tags Bing ppc free seo tips ppc ROI seo Yahoo ppc Posted in seo by Webs9 Inc How to Get Actionable Insights From Social Media Measurement and Monitoring Tools Tuesday October 12th 2010 Social media has enabled advertisers marketers and public investor relations professionals to engage communities not audiences in real time Putting down the traditional media bullhorn has

    Original URL path: http://www.webs9.com/tag/free-seo-tips (2016-02-14)
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  • The Importance of Backlinks | Webs9
    backlinks is an indication of the popularity or importance of that website Backlinks are important for SEO because some search engines especially Google will give more credit to websites that have a good number of quality backlinks and consider those websites more relevant than others in their results pages for a search query When search engines calculate the relevance of a site to a keyword they consider the number of QUALITY inbound links to that site So we should not be satisfied with merely getting inbound links it is the quality of the inbound link that matters A search engine considers the content of the sites to determine the QUALITY of a link When inbound links to your site come from other sites and those sites have content related to your site these inbound links are considered more relevant to your site If inbound links are found on sites with unrelated content they are considered less relevant The higher the relevance of inbound links the greater their quality For example if a webmaster has a website about how to rescue orphaned kittens and received a backlink from another website about kittens then that would be more relevant in a search engine s assessment than say a link from a site about car racing The more relevant the site is that is linking back to your website the better the quality of the backlink Search engines want websites to have a level playing field and look for natural links built slowly over time While it is fairly easy to manipulate links on a web page to try to achieve a higher ranking it is a lot harder to influence a search engine with external backlinks from other websites This is also a reason why backlinks factor in so highly into a

    Original URL path: http://www.webs9.com/seo-2/the-importance-of-backlinks (2016-02-14)
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