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  • Alexa Talpau « Webs9
    at work school or somewhere else where this is inappropriate not to mention irritating The user doesn t know whether to first reach for their speaker volume or try to find the tab and close the source of the mystery noise Either way they feel a loss of control and you are giving them another reason to leave your page COMPETITION Take the time to look at your competition for a number of reasons In no way should you directly engage your visitors to your closest rival especially through posting negative reviews Instead you want to see if they are offering your customers something that you are not You also want to make sure there is no direct resemblance to them especially their homepage If you look too much alike the customer will think they have already visited your website while the opposite may be true They may have already been to your competitor s site and any resemblance will make them leave believing they have already been there A qualified visitor does not want to leave your website instead they want to quickly learn what solutions you can provide for them Giving them a quick clear and concise answer immediately should gain their interest rather than having them close their web browser For more information contact Megan Ritter Posted in seo by Alexa Talpau Is Google a threat to Facebook Friday July 1st 2011 Looks like Google is about to take things to a more personal level Unlike Facebook Google plans to differentiate contacts between real friends acquaintances work people and few other categories This division is based on the idea that sometimes people simply don t feel like sharing certain feelings with all their contacts but maybe just with close friends or maybe to people from work Google wants to make you feel like you re connected to a group of people like you re part of something That something wants to be much more narrow and personal than the Friends list from Facebook What s your opinion Will Google be a threat to Facebook Tags facebook marketing google trends social marketing social media marketing social networking Posted in Social Marketing by Alexa Talpau How to Turn Alexa Traffic Rank into Unique Visitors Tuesday May 10th 2011 Last week I presented easy ways on How to Find and Get Useful Information from Alexa I mentioned how useful if can be in providing information on Traffic Stats Search Analytics Audience and more Today we will share information on another great thing you can do when knowing the Alexa Rank for a site using a graph from sillyjokes co uk you can turn the Alexa Rank into unique visitors And trust me the data is reasonably accurate even though it s a Silly Joke so disregard the domain name All the information is based on lots of real data A pattern graphic was developed based on the Alexa Rank and the average number of unique daily visitors It s really

    Original URL path: http://www.webs9.com/author/alexat (2016-02-14)
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  • 5 tips on how to do marketing on social media using Pinterest. | Webs9
    information Take the Martha Stewart Pinterest page for example Click on any of the showcased pins and you ll find yourself directly guided to more information regarding the image posted By posting images that are not only eye pleasing but informative followers feel a stronger connection to the brand thus becoming loyal advocates Infographics Work A great way to spread visually appealing information is through the use of infographics These modern data charts offer viewers an eye pleasing collection of well researched information without pages of boring text Because they cover the two unspoken rules of Pinterest pretty and informative these artfully crafted diagrams provide excellent pinning material Don t take our word for it this infographic on why you should use infographics explains it all Track Results With anything in life the only way to measure success is to track it Pinterest offers web analytics to help you understand how pinners are engaging with your content See what pins work what pins don t and how many visitors went to your website Pair this up with free business accounting software to track your financials and see if increased traffic to your site is promoting online sales By tracking where visitors are coming from you ll be able to monetize the rate at which Pinterest exposure grows your income Optimize your Site Encourage current website visitors to follow you on Pinterest by adding a widget The pin it button presents visitors with the opportunity to pin images directly from your site to their pin boards Once you set it just sit back and let your customers spread the word for you The Pinterest business resources guide walks you through the step by step process to have your widget up in no time You can also add a pin it button

    Original URL path: http://www.webs9.com/social-marketing-2/5-ways-to-profit-from-pinterest (2016-02-14)
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  • Social Marketing | Webs9
    you can analyze through which landing pages visitors from each social networks came to your website and in what timeframe You could discover that a piece of content from your site which was shared by you or one of your fans followers a week ago is still bringing a considerable amount of traffic to you site In the Social Network and Action tab you can see through which action the content was distributed For example in the case of Google you can see how many times it received 1s or how many times it was posted and re shared Additionally in some cases you can read the conversations that took place regarding your content in the Activity Stream tab This feature is available only for social networks that are part of Google s Social Data Hub Pages The metrics and features available are the same as in the Sources report but from the point of view of your content This gives you the opportunity to analyze which of your content was more viral and through which social channels each content was distributed Conversion I consider this to be the most important section and you should too because the value of the visits coming from social referrals and all the social interaction can be found in this report An important aspect to remember is that this section would be empty if you do not enable ecommerce tracking if you have an ecommerce website or set up goals including a Goal Value if you have a non ecommerce website you can use the method described by Google Analytics to calculate the Goal Value If one of the two or both ecommerce and goals are set up the Conversion report will be populated with the social networks you receive traffic from together with the number of conversions and the conversion value for each social network In the Assisted vs Last interaction tab for each social media network you can see the number of Assisted and Last Interaction and their value respectively together with the Assisted Last Interaction Conversions ratio But what does this all mean you ask Let s see below Assisted Conversions and Assisted Conversion Value shows the number and monetary value respectively of sales and or conversions that a particular social network assisted An assist occurs when a visitor coming through a social media network leaves without converting to a goal or without buying something on your ecommerce site but returns later to convert during an ulterior visit The higher these numbers are the more visitors came through social media channels before converting on their last visit Last Interaction Conversions and Last Interaction Conversion Value show the number and monetary value respectively of the last click sales and or conversions A Last click is considered that particular visit when a visitor converts The higher these numbers are the more visitors converted when coming from a social media channel in the case of that particular visit Note that if a visitor comes for the first time through a social network and converts in the same session the Last Interaction Conversion is incremented but the Assisted Interaction Conversion is not The Assisted Last Interaction Conversions ratio is interpreted in comparison to the value 1 see chart below All the metrics available in this report can be viewed for all goals or just for one goal in particular just select the goal for which you want to see the data from the drop down list in the upper left side If you are a marketer who s lobbying for social marketing within your company these metrics might just have the power to convince your CEO regarding the monetary value of the social networks you are active on Social Plugins If you have social plugins implemented on your home page and you inner pages with the Social Plugins report you can see what content is liked 1ed and tweeted directly from your website This could be another metric which shows you which of your content and what kind of content is more appealing to your visitors to share and on which channels If you have the plugin implemented only on your home page then the report will show you data only for this page Take note that by default Google Analytics only includes in the Social Plugin reports from Google Plus To include Facebook and Twitter for example changes to the tracking code have to be made Social Visitors Flow This visually represents what pages did the visitors coming from social networks viewed during a session on your website where they left your website and so on Thus you can observe which pages are considered important by visitors coming from social networks and which pages need improvement looking at the number of visitors who left after viewing a particular page If you want to see more levels just click the arrow in the right If you want a more thorough analysis for example for new visitors or visits with conversions select an advanced segment from the drop down list in the upper left corner You also have the option to see the flow for visitors coming from a particular social network just left click on the particular channel you would like to analyze and select highlight traffic through here or view only this segment You can do the same with a particular node page as well Advanced Segments If you want additional data on your visitors than what Social Reports the location they come from the operating system browser they use how much of you social traffic are returning visitors and so on you could create an Advanced Segment that includes only social traffic You can use this method to see the distribution table for social traffic when it comes to average pages visit and visit duration in the Audience section under Behavior For example we created our Social Networks advanced segment using the following Regular Expression facebook com m facebook com twitter com digg com stumbleupon com linkedin com technorati com myspace com bit ly delicious com reddit com t co goo gl If you want to use the same specifications save this advanced segment to the profile you desire After you save it you can edit it to better fit your analysis needs or you can add other social networks we did not include If you observe that you are using Advanced Segments quite often you might want to consider creating an additional profile in which you include only social traffic remember to always keep an untouched profile If you add the data available from Google Analytics to the number of followers likes or 1s number of interactions total reach check ins and so on you are able to draw a comprehensive picture about the results your social media activity has and take informed decisions regarding steps to be taken How do you measure the results of your social marketing activities Posted in Social Marketing by Csilla Incze How to Google Plus Business Pages Part 2 Tuesday May 8th 2012 In Part 1 of How to Google Plus Business Pages the basics on how to create a Google Business Page were covered and now follows the hard part what to do with your new page Well we are going to address issues like how to get more followers how to organize hangouts and other Google features How to get more followers on Google Plus 1 Ask your Employees partners and customers to add your business page in their circles and share it with their circles they can do this when they plus one the page which is the equivalent of the Like button in Facebook or they can latter on Share the Page you guessed it the equivalent of Share button in Facebook 2 Managers should spread the word about the page to their own circles which can be easily done with the Spread the word button Of course assuming they have a large number of followers otherwise this tactic won t have significant results 3 Invite your followers from other social accounts to follow you The advantage of this tactic is that if they followed you on Twitter or Facebook for example they will most probably follow you on Google as well Additionally it s not very time consuming The possible disadvantage would appear if you share the same content on several social media channels as sooner or later people following you in several of these channels will get annoyed by your repetitiveness An interesting option you might want to consider to make your Google Plus page more visible is to introduce on your Facebook page a Google tab 4 Add Google Plus pages connected to your industry in your circles If you are very confident you could follow even competitors but I personally wouldn t recommend it It is important to mention that as a business page you can include pages in your circles but you cannot add individual profiles to your circles before they add you in their circles So you cannot apply the Twitter strategy of Following many people and hope they follow you back 5 After you added pages and people in your circles be active Comment plus one posts and so on even on your customers profiles This is one of the new brand follower interaction methods Google Plus brings to the table thus making it possible for you as the brand to comment on a post that one of your individual followers posted on their own stream or even share that post with your community I hope you are as excited about this as I am J 6 Place the 1 button or the link to your Google profile strategically on your website blog guest blog articles and other content you can technically control 7 And last but not least as in Twitter add everyone to your Google Plus page s circles who has added your page in theirs What is the difference between plus ones and adding into circles Well if you get a plus one you can take it as a vote of confidence but you have to remember that the person who pushed the 1 button will not get your stream updates unless he she adds you to their circles So you can consider adding your page into a circle is a deeper commitment to your brand than a 1 Keep in mind that people can take away their vote of confidence by pushing the 1 button a second time or by kicking you out of their circles Organizing Hangouts Hangouts is the video chat and conferencing program which can include up to 10 attendees It s been rolled out not so long ago for business pages as well After pushing the Start a hangout button from the right you will have to install a plugin after which you will have to invite other people to your hangout Additionally you have a feature called hangouts with extras which besides the Screenshare option includes some Apps from which in my opinion the most important at the moment are YouTube Google Docs and SlideShare So why not use Google Plus Hangout feature to provide customer service or to enhance the relationship with your clients How to manage my business page s circles You can add a person or business into any number of circles just select the circles tab in the menu and drag people into your circles which makes possible a complex enough segmentation of your connections compared to other social media channels at least which is extremely beneficial Of course I can see that organizing your circles can be a tiresome process not only if the number of your connections increases daily but depending on your segmentation it could be hard to maintain But think of all the benefits if you organize your connections on geographical considerations or the position they hold within their company you could share content which is more specific for their interest To create a circle just drag and drop a person or business page in the first circle after which you can edit delete or share circles by clicking on the circle would like to make changes to How to do advertising on Google Plus At the moment you cannot advertise on Google like you can on Facebook but with a little bit of imagination we could foresee a combination between Facebook ads and AdWords Or maybe Google will take a different path like no ads at all on its social platform Why Well Josh Costine from Techcrunch has a pretty good point on how Google is made to better target ads on its other features and platforms Until then you can use the 1 feature of G in your AdWord campaigns if you link your business page to your AdWords campaign This means that all your plus ones gained by your page website ads and in the search results will be summed up and the grand total will be shown whether users are looking at your Google Plus page you ad etc The feature is called Social Extensions and its impact on CTR is still to be tested but I guess it cannot hurt What other social marketing features would be nice Google Plus is a work in progress and hopefully Google will show the same openness for user demands as until now I found the user demands in this Mashable post to be more or less pressing although being written in November 2011 a few features like multiple managers and mobile have already been integrated into Google Plus I believe the most pressing is the analytics for Google Plus pages which seemingly will be out in the next couple of weeks but until then Google Analytics does a pretty good job in monitoring Google activity without any additional code Additionally momentarily you do not have the option to set your own vanity URL hopefully this feature will come out soon although there is a less elegant option about which you can read at this blog post about setting custom URLs for Google Plus Pages I already have a Facebook page why should I take the time to create and manage a Google Plus page too You have to take into consideration the main difference between Facebook and Google which is that the latter even though it has been around the web for less than one year it is part of a conglomerate of other features and products from which the most important is obviously Google Search Mainly because it is not hard to foresee that Google will combine in one way or another its features and products for an improved user experience A first step in this direction was the launch of Search Plus Your World which personalizes your search results based on your Google Plus account And many believe that it won t stop here So considering that Google Search maintains its global search market share of above 80 if Google says get onto the Google wagon your business gets onto that wagon Additionally Google has other features that can help you to interact with your potential and actual customers On the other hand paid advertisement is not yet available as Google Plus pages are still in their infancy but when they will be I am sure that the analytics behind them will be according to our expectations Customized tabs aren t yet available either that I know of And there are many features that we would be glad to see implemented on Google but I am sure that sooner or later Google will roll them out as well Now that you know the basics in Google go create your business page and start sharing content and don t worry if you mistype something in your posts because you can edit it even after you posted it avoiding so many embarrassing moments unlike in Facebooks posts Hoping that you found this Google introductory guide useful for your business we are looking forward to answer any questions you might have or to chat more on the subject in the comment section below or on Facebook Twitter or Google Posted in Social Marketing by Csilla Incze How to Google Plus Business Pages Part 1 Tuesday April 24th 2012 Before we start digging into Google Plus and the hows the whys and the whos I deem it important to note the differences between a profile and a page as both will be often used in the following post The majority of you might already know this but unfortunately I still find businesses represented by profiles Many social marketing professionals and even social media channels underline the importance to distinguish profiles from pages profiles are for individuals pages are for businesses It s important to note this because pages have features that profile have not from which the most important in my opinion is the insights At a first glimpse Google Plus combines the advantages of Facebook pages with most of Twitter s functionality How to create a Google Plus business page Categories Choose the appropriate category because you cannot change this latter not yet anyway There are several categories you can choose from Categories in Social Marketing Network Google Plus 1 Local Business or Place is the special category as these type of pages are designed to help people locate the business using its physical address So choose this if your business is a restaurant pub shop etc in one particular city The first step in this case is entering your location and primary phone number in order to identify the location of your business 2 Product or Brand use this category if you want to separate your brands and products from each other For example if you have a brand of women s clothing and one for bowling equipment being a little bit of absurd here but you get the point you might want separate pages 3

    Original URL path: http://www.webs9.com/category/social-marketing-2 (2016-02-14)
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  • Webs9 Inc. « Webs9
    is a really efficient visual reminder for keeping track of the schedule as you go through it 2 The next step is brainstorming titles for your editorial plan or just for your first blog post Once you have settled on a few ideas remember that they need to be created so as to include at least one of the targeted keywords Golden rule for keywords usage in general Keywords have to be used in the context as they were given to you as much as possible except for when you intend to separate the words of a keyword phrase or term with a and so on The keyword long tail demand is the SEO philosophy behind the keywords selection but this all you need to know for now Remember that you want anyone clicking and reaching that blog post to stick around for more than a few seconds and the first step to doing that is coming up with an attractive interesting intriguing even shocking title why not 3 As you start writing your first paragraph remember that SEO guidelines teach us just how important having keywords at this point in your content really is The truth is that the entire science of information retrieval including web based search engines like Google is based on keywords Understanding how keywords retrieval works is just as important as implementing them correctly and for this reason alone we will explain the basics when you search in your browser for tablespoons for example the results that you get the pages and their rankings depend on how relevant and popular the content they provide is to your search One of the ways to optimize a page s chances to rank higher is if you use your keywords in the title the meta data and the text Golden rules for keywords usage in the introductory body and closing paragraphs Generally there is a maximum number of 5 keywords that we recommend you use throughout the blog post out of which at least one should be unique and highly targeted for your content Also it is advisable that you use at least 2 of the 5 keywords twice in your piece Certain keyword usage tactics are better than others and with respect to this while using two of your keywords alone in the first paragraph adds unexpected value to the blog s rankings adding more instances of a keyword phrase or term in the content than recommended actually has little to almost no impact on rankings keywords density myth debunked Therefore follow the simple 5 keywords 2 mentioned twice rule and you will be able to reach that SEO friendly content you are aiming at Golden rules for a great creative stretch when content writing The first thing to consider is the writing style you want to adopt and to answer this you can refer to previous blog posts to your client s special comments and requests and or you figure it out on your own based on the type of readers you want to attract targeted readers population For example if you are writing about the beneficial effects of acupuncture your style must be relatively formal but not academic informative explicit and most importantly friendly On the other hand if you are writing for a company that offers online dating services your writing style will most likely be informal funny and catchy making use of popular idioms and phrases even including slang as part of the process Keeping a close eye on your blog post s central theme as you progress with your writing allows you to avoid being sidetracked and helps you focus on the relevant message you want and need to communicate Remember that your readers have certain expectations and their reasons for looking that content up online are various but your job is to create great content both appealing and useful 4 SEO related meta data which includes your meta titl e a meta description and a SEO friendly URL is the finishing touch and should be approached with care and much attention to detail Thus the meta title should have a maximum of 70 characters and at least one keyword the meta description for the blog post should have about 160 characters and preferably at least 2 keywords and your URL should also contain one of the keywords Last but least creating a strong inner referencing system for your blog can be easily done by linking one blog post to another blog post that discusses a similar topic or something in connection with it This way you bring more traffic to your site improving your rankings and overall visibility We hope that the suggestions and best practices presented in this article will bring you a step closer to creating great SEO friendly content Meanwhile we are welcoming any comments ideas or suggestions you might have on this subject Until next time Tags seo consultancy seo for google seo friendly content Posted in seo by Webs9 Inc Facebook Marketing Tactics 3 Ways of Pinpointing Your Audience Tuesday June 21st 2011 Facebook matches advertisers to users based on users interests activities favorites their job titles as well as the names of the groups they belong to and the pages they are fans of That s a lot of information and Facebook is still a place where more often than not people are willing to share an unbelievable wealth of personal stuff with their Friends and the Facebook Corporation From a marketer s perspective Facebook can offer profound insights into the personalities and circumstances of one s target audience As a gathering place on the Internet Facebook s communities and the community demographics developed therein can give marketers surgical precision as they find an arena for their ads To begin his talk at SES Toronto Marty Weintraub identified three classes of Facebook targeting tactics that every Facebook marketer ought to have at their disposal Literal competitive and inferred targeting should all inform a Facebook ad strategy Let s take a look at these three and summarize Weintraub s discussion of them in more detail Literal Targeting These are the most obvious connections a marketer can make Selling lacrosse sticks to people who like playing lacrosse on Facebook would be an obvious starting point Literal targeting aims to match ads that are semantically related to the interests of users on Facebook Often a keyword appears both in the interests listed by users and in the ad itself Literal targeting allows marketers a way into Facebook that is parallel to SEM efforts on search engines The downside is that these clear relationships sometimes don t exist and that they unlock only a fraction of community demographics potential As a marketer Facebook allows you to go deeper into the lives your audience than ever before The question according to Mr Weintraub is how deep are you willing to go Competitive Targeting Competitive targeting focuses on both the positive and negative Facebook presence of a brand s competitors on Facebook A competing brand s fans on Facebook might be an effective place to market your superior goods Explain the added value of your product in your ad offer a deal try to win people over to your side Fans of brands that are vulnerable either because of an inferior product negative press coverage a recall of some sort whatever the vulnerability may be present fertile ground for converts Essentially marketers should try to find ways to leverage competitor investments in organizing their followers on Facebook both for their own Facebook presence and against the competitors themselves Click here to read the rest of the article Tags facebook marketing internet marketing seo social marketing social media social media marketing Posted in Social Marketing by Webs9 Inc Google Panda 2 2 Update Suspected to Be Live Monday June 20th 2011 No official word yet from Google A couple weeks ago Google s Matt Cutts talked about a new iteration of Google s Panda update which he said was already approved and would be hitting soon The update has been commonly referred to throughout the search industry as Panda 2 2 This version is expected to more heavily address the issue of scraped content an issue that continues to plague the web and Google s search results the scraped content often ranks higher than the original even post Panda Cutts is quoted as saying in a liveblog of an SMX Advanced session A guy on my team is working on that issue A change has been approved that should help with that issue We re continuing to iterate on Panda The algorithm change originated in search quality not the web spam team Google has not made any announcements or references indicating that the update has gone live yet but webmasters are thinking it might have been released Barry Schwartz at Search Engine Roundtable points to a WebmasterWorld thread where there is a mix of webmasters claiming they have suffered from the alleged update and some that have recovered One said I ve recovered as of 36 hours ago Day1 of recovery traffic doubled adsense tripled Day2 of recovered 4 hours in traffic has doubled again back to my best levels of 18 months ago Cutts said he didn t know when Panda would be launched internationally in other languages and that Google has made no manual exceptions with the update meaning all sites have been affected solely by algorithmic tweaks none by hand It s important to note that Google makes algorithmic adjustments every day and sometimes even more than once a day Obviously not all updates get the attention the Panda update has received but you never know when some adjustment can impact your site s rankings for better or for worse Click here to read the rest of the article Tags google trends search trends seo Posted in seo by Webs9 Inc Boost Your CTR With These 5 PPC Ad Copy Strategies Friday June 17th 2011 Strong creative can be a huge competitive advantage in the world of paid search When you can pay less to get more you re doing something right The compounding factors of improved CTR increased quality score and reduced CPC can make a tremendous impact on performance Ad copy testing lies at the heart of seizing this competitive advantage With an endless number of attributes to test it can be a little daunting to pick a starting point Looking for a positive impact Here are five ad copy attributes you can test 1 Price Points Percentage Off If you re a retailer this is must You re missing out big if you aren t testing into specific price points and percent off offers Important don t make assumptions here Test out multiple price points and percentages off to find out what will resonate with consumers Here s one of my favorite illustrations of why not to assume anything when it comes to price points PPC Price Points A 76 5 percent CTR lift on the higher price point We can make assumptions as to why the higher of the two price points experienced the higher CTR Maybe the or Less factored in or maybe 39 just sounded too good to be true Hard to say This is precisely why we test 2 Google Sitelinks By now you have hopefully enjoyed the benefits of running Google Sitelinks in your ads The presence of ad sitelinks can lift CTR by more than 30 percent Surprisingly many advertisers still haven t added these to their campaigns Maybe they ve tested it and found that their ads perform better without sitelinks but this is doubtful I haven t seen an instance where an ad s CTR decreased as a result of having sitelinks present Don t let your sitelinks get stale Remember to rotate in new pages to test and test variations of the ad copy Keep refining Click here for full article Posted in PPC sem seo Social Marketing by Webs9 Inc 4 Steps to Measure Social Media ROI with Google Analytics Thursday June 16th 2011 Social media ROI has remained elusive for numerous marketers despite their best efforts to develop a calculation that will prove the business value of the allotted social media resources Through a new feature in Google Analytics some customization to your Google Analytics tracking and diligent work on the part of your social media team the ROI of your social media efforts can be discovered using Google Analytics To get to the point where you can calculate social media ROI there are four steps that need to be taken Step 1 Implement Proper Social Media Tracking Ensure that you ll have the ability to segment revenue that s generated through social sources by your internal direct efforts and revenue that resulted through external social means In other words revenue that s generated as a result of links your team placed on social sites and revenue generated through links placed by people outside your company In order to measure your direct impact you need to ensure you re always using campaign tracking on any links you put out on social media sites that point back to one of your sites It s a fairly easy process but one that can be a bit tedious to manage at the outset Once you re in the habit of always adding campaign tracking it will become second nature and the results will be well worth the effort Google offers a simple URL builder tool to help create campaign tracking strings but you should either build your own tool or creating one in Excel that allows you to manage the names that are used for each parameter This is very important because you don t want to cause yourself reporting headaches by using different names for parameters that should be the same Click HERE form more Posted in sem by Webs9 Inc Testimonials As Sales Tools To Fake Or Not To Fake Wednesday June 15th 2011 Testimonials are a significant marketing tool It s been our experience that asking for a testimonial can be a long and arduous process Sometimes it seems easier to just ask a friend to repeat after you or invent a statement that touches on all your key selling features The value of a real testimonial can t be stressed enough in our opinion Sometimes getting one is really difficult I ve been asked to write testimonials for people I ve worked with and it s hard Instead we ve found writing down a client s comments after a positive discussion and then sending it to them asking for their approval to use their statements to be the most effective When someone else basically writes it for me after speaking with me it s easy to just reply approved It is in my own words and expresses what I wanted to say as part of a conversation rather then having fight writers block In terms of fake or testimonials written from friends we always suggest avoiding them Sometimes potential clients will want to speak to the person who provided such a rave review If you have a good relationship with your clients they re often willing to network with others who are also interested in using your services What could be a better sales tool than that Tags fake testimonials how to get testimonials internet marketing internet marketing tips testimonial marketing Posted in sem by Webs9 Inc 4 Reasons Your Link Request Might be Rejected Tuesday June 14th 2011 In link building getting shot down is just part of the game We know that going in but we also try to find ways to hedge our bets Hence mass emailing and link exchange spam The broader the net you cast the better your chances of catching something right That kind of theory does help explain the lack of personalized emails Rejection is one thing but the painstaking nature of sending link requests one at a time and getting nowhere is beyond frustrating We can deal with getting called names like dirty spammer or having insults hurled at our sites our profession and or our mothers We can even laugh at it and hang some of the best ones up on our office walls But silence is painful When it seems like all of our emails are just being sent into a response less void it s actually more disheartening than being told to die a miserable spam filled death High rejection levels and unanswered emails are two of the biggest deterrents for many people who ve attempted and abandoned this tactic But sending personalized well constructed compelling link requests can be a highly useful method of building links That is if you nail the finer points Creating a successful link request is about more than just using someone s name because you found it on the About page And if nos and silence are all you re getting back then most likely it s not them it s you Here are only a few reasons why even personalized link requests may be declined It Never Got Opened In all likelihood your email got dismissed without ever being opened With a poor subject line or an email address that triggered a spam filter your message may never have passed in front of human eyes What you put into your subject line matters A lot There are some really dumb red flag words you can use e g link exchange but it s possible it s also just too generic or vague Even seemingly innocuous attempts like Hey There or a smiley emoticon are kind of sketchy Some websites tell you what to put in a subject line so they will know you re human But if it s not that obvious try responding directly to the title of a specific page topic or article Of course that s impossible if you re just sending a

    Original URL path: http://www.webs9.com/author/admin (2016-02-14)
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  • How to turn a Facebook profile into a successful business page? | Webs9
    enter your password in order to confirm that you understand that this process is irreversible in fact it can be reversed but only after a lenghty process that involves sending a request to Facebook Additionally if you haven t done it by this point you can download your profile data Which you should do just in case After finishing the migration process remember to add your personal profile as an administrator To do this while on the page from the upper right menu choose Edit Page Admin Roles and type in the email of the Facebook profile you want to give rights to Remember that you have to first like your page with your personal profile before you can add your particular email address as a Manager Content Creator Moderator Advertiser ans so on This is the rule for anyone else as well who you want to give Administrator rights to on the page How to manage your business page If you are given administrator rights on a Facebook page you can post comment and like on behalf of your page or on behalf of your personal profile To switch between the two choose the wheel icon in the upper right corner and click on the page or the profile on behalf of which you want to interact on Facebook You know that you are acting as the page if in the upper right corner the profile photo and the name of your page appear As a page you can like other pages as well which means that a page will have its own News Feed as well separate from the personal profile s which is administrating it You can access it as you access your own News Feed when acting as the page see steps outlined above you just click on the Facebook logo in the upper left corner Do be careful and do not comment or post something personal on behalf of your page So keep an eye for the message bar stating You are posting commenting and liking as on which can be observed on top of the website see below How to have a successful business page Whether you created the business page from scratch or transformed a Facebook profile into a page your page should have all the following elements in order for it to be successful 1 Profile and Cover Photo Your profile photo is transferred automatically within the migration process but you should choose a Cover Photo as well Please note that both should reflect your brand 2 About section It is highly important to fill out this section as completely as possible The fields you should fill in are the following Address including City Town and Postal Code Short Description Company Overview General Information Mission The year founded Awards received Products or services offered Phone and Email where a representative of the organization can be contacted Website 3 Fans Growing your Fan base as a page can be a little more difficult

    Original URL path: http://www.webs9.com/social-marketing-2/how-to-turn-a-facebook-profile-into-a-successful-business-page (2016-02-14)
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  • Csilla Incze « Webs9
    you can even ask your fans followers from those accounts to give you a Like 3 Another option to build a fan base would be to Like business pages connected to your industry and interact with those particular pages comment like share their posts share interesting content on their own Timeline and so on 4 It could also help to place the Like button or the link to your Facebook page strategically on your website blog guest blog articles and other content you can control 5 It is also important for you to interact with the fans on your page in order for them to not Unlike your page in the future This tip is more in the line of not letting you Fan Base decrease instead of literally increasing the number of Likes So Reply or Like the comments they leave on your posts Comment on the posts they share on your page and so on 6 Finally if you dispose of a budget you can even use Facebook s Advertising option to get people to like your page Are you currently managing a personal profile instead of a Facebook page in order to promote your business on the biggest social network available After reading this post do you still see disadvantages to transforming the profile into a business page Let us know your thoughts or questions in the comment section below Posted in Social Marketing by Csilla Incze Measuring Social Marketing ROI with Google Analytics Monday October 29th 2012 Until recently return on investment for social marketing has been mostly a big question mark and most probably the lack of a tool to measure it prevented a lot of businesses to engage more heavily in social networks I know we already wrote about this subject on our blog but since Google Analytics introduced the Social Report things have changed and became easier Of course this might not meet all the needs and wants of some marketers or business owners but I believe it is a huge step compared to the amount of data available on social marketing we had approximately a year ago You can find the following sections related to social stats under Traffic Sources Social Sources The Sources report enables you to analyze which social network brings your website the most visits or pageviews visitors from which channel stay longer average visit duration and which visit more pages during a session pages visit As a side note I would mention that you should be careful when analyzing these metrics because they can be deceptive especially the Average Visit Duration and the Pages Visit metrics Why Because they take into consideration extreme data For example if you have a non ecommerce website let s say a news site and in a given period of time 100 of your visitors visit 20 of your pages while 1 000 visit only 1 page This would mean that the average is 2 7 pages visit which might be considered a good result but in fact 90 of your visitors view only one page visitors which in the case of a news site is relatively problematic To get the bigger picture look at the distribution table which you can find under the Audience Behavior Engagement section But in order for you to see the data related only to the visitors who are coming from social media networks you will have to apply an Advanced Segment in the picture below you can notice that I named my segment Social Networks I will talk about how to create such an segment in the second part of the article By drilling down through each channel you can analyze through which landing pages visitors from each social networks came to your website and in what timeframe You could discover that a piece of content from your site which was shared by you or one of your fans followers a week ago is still bringing a considerable amount of traffic to you site In the Social Network and Action tab you can see through which action the content was distributed For example in the case of Google you can see how many times it received 1s or how many times it was posted and re shared Additionally in some cases you can read the conversations that took place regarding your content in the Activity Stream tab This feature is available only for social networks that are part of Google s Social Data Hub Pages The metrics and features available are the same as in the Sources report but from the point of view of your content This gives you the opportunity to analyze which of your content was more viral and through which social channels each content was distributed Conversion I consider this to be the most important section and you should too because the value of the visits coming from social referrals and all the social interaction can be found in this report An important aspect to remember is that this section would be empty if you do not enable ecommerce tracking if you have an ecommerce website or set up goals including a Goal Value if you have a non ecommerce website you can use the method described by Google Analytics to calculate the Goal Value If one of the two or both ecommerce and goals are set up the Conversion report will be populated with the social networks you receive traffic from together with the number of conversions and the conversion value for each social network In the Assisted vs Last interaction tab for each social media network you can see the number of Assisted and Last Interaction and their value respectively together with the Assisted Last Interaction Conversions ratio But what does this all mean you ask Let s see below Assisted Conversions and Assisted Conversion Value shows the number and monetary value respectively of sales and or conversions that a particular social network assisted An assist occurs when a visitor coming through a social media network leaves without converting to a goal or without buying something on your ecommerce site but returns later to convert during an ulterior visit The higher these numbers are the more visitors came through social media channels before converting on their last visit Last Interaction Conversions and Last Interaction Conversion Value show the number and monetary value respectively of the last click sales and or conversions A Last click is considered that particular visit when a visitor converts The higher these numbers are the more visitors converted when coming from a social media channel in the case of that particular visit Note that if a visitor comes for the first time through a social network and converts in the same session the Last Interaction Conversion is incremented but the Assisted Interaction Conversion is not The Assisted Last Interaction Conversions ratio is interpreted in comparison to the value 1 see chart below All the metrics available in this report can be viewed for all goals or just for one goal in particular just select the goal for which you want to see the data from the drop down list in the upper left side If you are a marketer who s lobbying for social marketing within your company these metrics might just have the power to convince your CEO regarding the monetary value of the social networks you are active on Social Plugins If you have social plugins implemented on your home page and you inner pages with the Social Plugins report you can see what content is liked 1ed and tweeted directly from your website This could be another metric which shows you which of your content and what kind of content is more appealing to your visitors to share and on which channels If you have the plugin implemented only on your home page then the report will show you data only for this page Take note that by default Google Analytics only includes in the Social Plugin reports from Google Plus To include Facebook and Twitter for example changes to the tracking code have to be made Social Visitors Flow This visually represents what pages did the visitors coming from social networks viewed during a session on your website where they left your website and so on Thus you can observe which pages are considered important by visitors coming from social networks and which pages need improvement looking at the number of visitors who left after viewing a particular page If you want to see more levels just click the arrow in the right If you want a more thorough analysis for example for new visitors or visits with conversions select an advanced segment from the drop down list in the upper left corner You also have the option to see the flow for visitors coming from a particular social network just left click on the particular channel you would like to analyze and select highlight traffic through here or view only this segment You can do the same with a particular node page as well Advanced Segments If you want additional data on your visitors than what Social Reports the location they come from the operating system browser they use how much of you social traffic are returning visitors and so on you could create an Advanced Segment that includes only social traffic You can use this method to see the distribution table for social traffic when it comes to average pages visit and visit duration in the Audience section under Behavior For example we created our Social Networks advanced segment using the following Regular Expression facebook com m facebook com twitter com digg com stumbleupon com linkedin com technorati com myspace com bit ly delicious com reddit com t co goo gl If you want to use the same specifications save this advanced segment to the profile you desire After you save it you can edit it to better fit your analysis needs or you can add other social networks we did not include If you observe that you are using Advanced Segments quite often you might want to consider creating an additional profile in which you include only social traffic remember to always keep an untouched profile If you add the data available from Google Analytics to the number of followers likes or 1s number of interactions total reach check ins and so on you are able to draw a comprehensive picture about the results your social media activity has and take informed decisions regarding steps to be taken How do you measure the results of your social marketing activities Posted in Social Marketing by Csilla Incze How to Google Plus Business Pages Part 2 Tuesday May 8th 2012 In Part 1 of How to Google Plus Business Pages the basics on how to create a Google Business Page were covered and now follows the hard part what to do with your new page Well we are going to address issues like how to get more followers how to organize hangouts and other Google features How to get more followers on Google Plus 1 Ask your Employees partners and customers to add your business page in their circles and share it with their circles they can do this when they plus one the page which is the equivalent of the Like button in Facebook or they can latter on Share the Page you guessed it the equivalent of Share button in Facebook 2 Managers should spread the word about the page to their own circles which can be easily done with the Spread the word button Of course assuming they have a large number of followers otherwise this tactic won t have significant results 3 Invite your followers from other social accounts to follow you The advantage of this tactic is that if they followed you on Twitter or Facebook for example they will most probably follow you on Google as well Additionally it s not very time consuming The possible disadvantage would appear if you share the same content on several social media channels as sooner or later people following you in several of these channels will get annoyed by your repetitiveness An interesting option you might want to consider to make your Google Plus page more visible is to introduce on your Facebook page a Google tab 4 Add Google Plus pages connected to your industry in your circles If you are very confident you could follow even competitors but I personally wouldn t recommend it It is important to mention that as a business page you can include pages in your circles but you cannot add individual profiles to your circles before they add you in their circles So you cannot apply the Twitter strategy of Following many people and hope they follow you back 5 After you added pages and people in your circles be active Comment plus one posts and so on even on your customers profiles This is one of the new brand follower interaction methods Google Plus brings to the table thus making it possible for you as the brand to comment on a post that one of your individual followers posted on their own stream or even share that post with your community I hope you are as excited about this as I am J 6 Place the 1 button or the link to your Google profile strategically on your website blog guest blog articles and other content you can technically control 7 And last but not least as in Twitter add everyone to your Google Plus page s circles who has added your page in theirs What is the difference between plus ones and adding into circles Well if you get a plus one you can take it as a vote of confidence but you have to remember that the person who pushed the 1 button will not get your stream updates unless he she adds you to their circles So you can consider adding your page into a circle is a deeper commitment to your brand than a 1 Keep in mind that people can take away their vote of confidence by pushing the 1 button a second time or by kicking you out of their circles Organizing Hangouts Hangouts is the video chat and conferencing program which can include up to 10 attendees It s been rolled out not so long ago for business pages as well After pushing the Start a hangout button from the right you will have to install a plugin after which you will have to invite other people to your hangout Additionally you have a feature called hangouts with extras which besides the Screenshare option includes some Apps from which in my opinion the most important at the moment are YouTube Google Docs and SlideShare So why not use Google Plus Hangout feature to provide customer service or to enhance the relationship with your clients How to manage my business page s circles You can add a person or business into any number of circles just select the circles tab in the menu and drag people into your circles which makes possible a complex enough segmentation of your connections compared to other social media channels at least which is extremely beneficial Of course I can see that organizing your circles can be a tiresome process not only if the number of your connections increases daily but depending on your segmentation it could be hard to maintain But think of all the benefits if you organize your connections on geographical considerations or the position they hold within their company you could share content which is more specific for their interest To create a circle just drag and drop a person or business page in the first circle after which you can edit delete or share circles by clicking on the circle would like to make changes to How to do advertising on Google Plus At the moment you cannot advertise on Google like you can on Facebook but with a little bit of imagination we could foresee a combination between Facebook ads and AdWords Or maybe Google will take a different path like no ads at all on its social platform Why Well Josh Costine from Techcrunch has a pretty good point on how Google is made to better target ads on its other features and platforms Until then you can use the 1 feature of G in your AdWord campaigns if you link your business page to your AdWords campaign This means that all your plus ones gained by your page website ads and in the search results will be summed up and the grand total will be shown whether users are looking at your Google Plus page you ad etc The feature is called Social Extensions and its impact on CTR is still to be tested but I guess it cannot hurt What other social marketing features would be nice Google Plus is a work in progress and hopefully Google will show the same openness for user demands as until now I found the user demands in this Mashable post to be more or less pressing although being written in November 2011 a few features like multiple managers and mobile have already been integrated into Google Plus I believe the most pressing is the analytics for Google Plus pages which seemingly will be out in the next couple of weeks but until then Google Analytics does a pretty good job in monitoring Google activity without any additional code Additionally momentarily you do not have the option to set your own vanity URL hopefully this feature will come out soon although there is a less elegant option about which you can read at this blog post about setting custom URLs for Google Plus Pages I already have a Facebook page why should I take the time to create and manage a Google Plus page too You have to take into consideration the main difference between

    Original URL path: http://www.webs9.com/author/csillai (2016-02-14)
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  • Best SEO for Google practices in content writing | Webs9
    just for your first blog post Once you have settled on a few ideas remember that they need to be created so as to include at least one of the targeted keywords Golden rule for keywords usage in general Keywords have to be used in the context as they were given to you as much as possible except for when you intend to separate the words of a keyword phrase or term with a and so on The keyword long tail demand is the SEO philosophy behind the keywords selection but this all you need to know for now Remember that you want anyone clicking and reaching that blog post to stick around for more than a few seconds and the first step to doing that is coming up with an attractive interesting intriguing even shocking title why not 3 As you start writing your first paragraph remember that SEO guidelines teach us just how important having keywords at this point in your content really is The truth is that the entire science of information retrieval including web based search engines like Google is based on keywords Understanding how keywords retrieval works is just as important as implementing them correctly and for this reason alone we will explain the basics when you search in your browser for tablespoons for example the results that you get the pages and their rankings depend on how relevant and popular the content they provide is to your search One of the ways to optimize a page s chances to rank higher is if you use your keywords in the title the meta data and the text Golden rules for keywords usage in the introductory body and closing paragraphs Generally there is a maximum number of 5 keywords that we recommend you use throughout the blog post out of which at least one should be unique and highly targeted for your content Also it is advisable that you use at least 2 of the 5 keywords twice in your piece Certain keyword usage tactics are better than others and with respect to this while using two of your keywords alone in the first paragraph adds unexpected value to the blog s rankings adding more instances of a keyword phrase or term in the content than recommended actually has little to almost no impact on rankings keywords density myth debunked Therefore follow the simple 5 keywords 2 mentioned twice rule and you will be able to reach that SEO friendly content you are aiming at Golden rules for a great creative stretch when content writing The first thing to consider is the writing style you want to adopt and to answer this you can refer to previous blog posts to your client s special comments and requests and or you figure it out on your own based on the type of readers you want to attract targeted readers population For example if you are writing about the beneficial effects of acupuncture your style must be relatively

    Original URL path: http://www.webs9.com/seo-2/how-to-write-attention-grabbing-seo-friendly-content-best-practices (2016-02-14)
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  • Measuring Social Marketing ROI with Google Analytics | Webs9
    the opportunity to analyze which of your content was more viral and through which social channels each content was distributed Conversion I consider this to be the most important section and you should too because the value of the visits coming from social referrals and all the social interaction can be found in this report An important aspect to remember is that this section would be empty if you do not enable ecommerce tracking if you have an ecommerce website or set up goals including a Goal Value if you have a non ecommerce website you can use the method described by Google Analytics to calculate the Goal Value If one of the two or both ecommerce and goals are set up the Conversion report will be populated with the social networks you receive traffic from together with the number of conversions and the conversion value for each social network In the Assisted vs Last interaction tab for each social media network you can see the number of Assisted and Last Interaction and their value respectively together with the Assisted Last Interaction Conversions ratio But what does this all mean you ask Let s see below Assisted Conversions and Assisted Conversion Value shows the number and monetary value respectively of sales and or conversions that a particular social network assisted An assist occurs when a visitor coming through a social media network leaves without converting to a goal or without buying something on your ecommerce site but returns later to convert during an ulterior visit The higher these numbers are the more visitors came through social media channels before converting on their last visit Last Interaction Conversions and Last Interaction Conversion Value show the number and monetary value respectively of the last click sales and or conversions A Last click is considered that particular visit when a visitor converts The higher these numbers are the more visitors converted when coming from a social media channel in the case of that particular visit Note that if a visitor comes for the first time through a social network and converts in the same session the Last Interaction Conversion is incremented but the Assisted Interaction Conversion is not The Assisted Last Interaction Conversions ratio is interpreted in comparison to the value 1 see chart below All the metrics available in this report can be viewed for all goals or just for one goal in particular just select the goal for which you want to see the data from the drop down list in the upper left side If you are a marketer who s lobbying for social marketing within your company these metrics might just have the power to convince your CEO regarding the monetary value of the social networks you are active on Social Plugins If you have social plugins implemented on your home page and you inner pages with the Social Plugins report you can see what content is liked 1ed and tweeted directly from your website This could be another

    Original URL path: http://www.webs9.com/social-marketing-2/measuring-social-marketing-roi-with-google-analytics (2016-02-14)
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