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  • The New Attribution: Smart Marketers and User-Based Media Optimization | Webs9
    let them work their magic As search marketing became more mainstream and competition increased the smart marketers began to utilize technology to optimize their bids expand their keyword lists and manage their landing page and creative ads Most recently smart marketers have understood that user behavior is changing and that there is a purchase cycle that happens entirely online Enter the Buzzword Attribution While this is unfortunately still in the aspirational stage for most marketers understanding how paid search works within the entire customer purchase process is good for paid search and for digital marketing as a whole Smart marketers use attribution to optimize performance based digital marketing holistically knowing that within this landscape search marketing plays the largest role What are Smart Marketers Doing Now The smartest marketers today understand that to optimize their digital marketing efforts they need to deliver the right message at the right time to their potential customers whether through media or messages on their web site Customers browse They search They go to your website They see display ads They search again They ask their friend about your product on Facebook They go back to your website Only then do they purchase If you

    Original URL path: http://www.webs9.com/sem/the-new-attribution-smart-marketers-and-user-based-media-optimization (2016-02-14)
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  • How To Use Email For Marketing Success | Webs9
    with their clients through various email platforms No matter what your business is your company can simply benefit from a mail promotional strategy Here are 4 pointers to help you create your own methodology to give your company a marketing boost it has to be more successful Be Concise It is necessary for your mails to be as fast and concise as practical Your potential customers don t want to read long e mails regardless of how fantastically written it may be Select a topic to talk about and discuss the issue as fast as possible Email marketing pros who come up with a way to get their point across quickly will hold their clients attention for current and future mails Speak Carefully Many firms try to talk with their clients more frequently thinking that it might be more effective They bombard their clients mailbox with pointless information to gain support or promote their products Limit your employment of email selling and only send out vital messages If a client receives less mail from you chances are they will pay more attention to each message you send Click here to read the rest of the article Tags email marketing internet

    Original URL path: http://www.webs9.com/social-marketing-2/how-to-use-email-for-marketing-success (2016-02-14)
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  • email marketing | Webs9
    more positive response to your email marketing campaign not to mention a few sales here and there 2 Provide a descriptive and enticing subject line Your email s subject line will tell your readers instantly what your email is all about You should word your subject line in such a way that it will pique the interest of your readers and make it hard for them to resist reading what you have to say 3 Make the body of your email useful and informative An attractive and intriguing subject line should have awesome content as its payoff Never make the mistake of doing nothing but hard sales with your emails Instead provide your subscribers with articles that are well written and contain information that your readers will find valuable Click here to read the rest of the article Tags email marketing internet marketing sem Posted in sem by Webs9 Inc How To Use Email For Marketing Success Friday February 11th 2011 The population s wants wishes and actions has changed over time and e mail selling has evolved to stay alongside of the times Many firms used to abuse the e mail inboxes of prospective customers and clients mails were consistently posted to all accounts invading their clients privacy Issues surrounding spam mail made it troublesome for firms to utilize the once much trusted e mail selling to their advantage With the development of email and society nonetheless we now see a recent renascence in e mail selling Companies are now in a position to communicate with their clients through various email platforms No matter what your business is your company can simply benefit from a mail promotional strategy Here are 4 pointers to help you create your own methodology to give your company a marketing boost it has to

    Original URL path: http://www.webs9.com/tag/email-marketing (2016-02-14)
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  • Get Customers Hooked to Your Website | Webs9
    interested Conversational tone works best in blogs and tips how to articles guides and interviews with well known personalities are found interesting by most audiences Creating a sense of community around your website You not only need to start discussions or debates but also need to actively take part in them You need to make customers feel that their voice is heard by promptly responding to their concerns Initiatives that enable community members to contribute and share ideas are useful Recognizing and rewarding dedicated contributors is also essential Ensure that content is easily sharable Social media marketing has become a part of our lives and ensuring that all the content like reports videos surveys contests etc on your business website is easily sharable through social media channels will increase your reach manifolds Click here to read to reast of the story 20 49 21 Paul Benoit Hi Peter 20 51 59 Paul Benoit We have launched the new campaign for Kinected and have found a problem It appears we need to write separate ads for sports therapy and physical therapy Unfortunately we only budgeted time to write one set of ads targeting both Since our CTR on this campaign is

    Original URL path: http://www.webs9.com/sem/get-customers-hooked-to-your-website (2016-02-14)
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  • Facebook Sponsored Stories: Turning Your Life into Ads | Webs9
    neon lights see it They were so afraid your friends might have missed it that they created Sponsored Stories OK so obviously I say that tongue in cheek because Facebook really doesn t care if your friends saw that you went to Starbucks or that you love spray cheese But Facebook cares that they have all your data and they can turn it into money And so comes Sponsored Stories Or as the rest of the world likes to call them Sponsored Ads New Facebook Ads Oops I Mean Sponsored Stories Sponsored Stories aren t new These Facebook advertisements are pretty similar in definition to an older form of advertising known as advertorials a mix of editorial and advertisement While your like page post or check in isn t technically an editorial it has a similar function to one It s based on your opinion of the brand Sadly we have no way to express our dislike of it Hmmm is that why there is no dislike button Total random conjecture folks Click here to read the full story Tags facebook marketing internet marketing online marketing social marketing social media twitter marketing Posted in sem Social Marketing by Webs9 Inc

    Original URL path: http://www.webs9.com/sem/facebook-sponsored-stories-turning-your-life-into-ads (2016-02-14)
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  • Encourage Impulse Purchase with Online Marketing! | Webs9
    some extra effort for promotion Your visitors have to be encouraged to buy the product Well the key here is to make people live in the moment Make them believe that their life will be incomplete without your product Obviously it also depends on how enticing your website content is You can be successful in your impulse purchase demonstration by highlighting the amazing features of your product For the purpose add a streaming or play on demand video clip Tip 2 Time it right Usually visitors have unique interests For running a web business you need to understand their psyche It s up to you if you wish to sell your product solo but by associating complementary products your chances of getting a sale are increased For instance you sell monitors and your visitor wants an ink cartridge then you can incite an impulse purchase by showing ink cartridges as well Here again appropriate website content plays a vital role Tip 3 Keep it simple In the online world two words make the purchase process simple order and deliver Various shopping carts for instance make ordering easy The willing buyer just has to click on buy button and place their

    Original URL path: http://www.webs9.com/sem/encourage-impulse-purchase-with-online-marketing (2016-02-14)
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  • Google Analytics Tips | Webs9
    you might be tempted to bid on hotels While this term has significant search volume it s too general and is unlikely to drive many if any clicks Step 3 Use 2 3 or 4 Word Keyphrases Years ago one word searches like hotels were common Nowadays searchers have become more specific in what they search for and it s common to see search queries with four or more words Jason Tabeling wrote an informative article with research showing that CTR was highest on keywords containing two three or four words Our experience has been similar one word is not specific enough but more than five shows diminishing returns Step 4 Create Small Tightly Themed Ad Groups Tightly themed ad groups make it easy to write relevant ad copy that will generate clicks A common rule of thumb is 10 15 keyword phrases per ad group This ensures that your ads will be relevant to the search phrase and increases the chance of a click This in turn will help drive a good quality score Step 5 Include the Keyphrase in Ad Copy Whenever Possible If you ve set up your ad groups as described in Step 4 this should be relatively easy to do Search engines bold the search phrase in both organic and paid results so including the keyphrase or keyphrases in the ad copy ensures they will be bolded which helps your ad stand out Ads that stand out get better CTR Step 6 Use Dynamic Keyword Insertion Dynamic keyword insertion DKI is a feature that automatically inserts your bidded keyphrase into your ad text It s a great way to make sure Step 5 above happens That said use DKI with caution make sure you re not inserting misspellings or other awkward phrases into your ad

    Original URL path: http://www.webs9.com/sem/google-analytics-tips-2 (2016-02-14)
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  • Facebook Ads & Search: When Worlds Collide | Webs9
    sense of how to use this new form of advertising most effectively Advertising on Facebook looks and feels a lot like search and performance based display It s biddable on a CPC or CPM basis and can be targeted to specific audiences Marketers can choose how much to bid for specific audience segments and based on their ROI goals Click through rates CTRs on Facebook have been widely discussed with some reporting better results than seen with some types of display but not nearly as strong at CTRs witnessed on search This leads to a few basic questions for search marketers Is Facebook more like search or display advertising Who should advertise on Facebook How do I judge Facebook performance relative to other media channels 1 Who Should Advertise on Facebook This is an easy question to answer on the face of it Everyone should advertise on Facebook Just like paid search you only show your ads to your target audience and only pay when they click on your ad Why wouldn t a company choose to advertise on Facebook There are legitimate reasons and most revolve around effort versus reward tradeoffs Based on your demographic or geographic targeting the

    Original URL path: http://www.webs9.com/ppc-2/facebook-ads-search-when-worlds-collide (2016-02-14)
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