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  • How to Configure Analytics for Your Small Business Website | Webs9
    start reaping the rewards of the vast amounts of data available at your fingertips you must have 100 percent solid tracking set up on your web site Even if you aren t planning on getting into detailed stats any time soon making sure everything is set up now will give you a wealth of historical information in the future Web developers it s a good idea to install Google Analytics on new client websites by default They ll thank you later The Basics Many tracking packages are available ranging from the free to the very expensive Your web server almost certainly has something basic installed already However for most small business web sites Google Analytics is a good fit It s fast reliable powerful and free We ll assume you re using Google Analytics for the rest of this column but most of the advice will be the same for whichever package you use If you haven t done so already start by signing up Grab the tracking code and follow Google s instructions on how to install it on every page of your website or ask your web developer to do so That may sound obvious but some websites

    Original URL path: http://www.webs9.com/seo-2/how-to-configure-analytics-for-your-small-business-website (2016-02-14)
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  • How To Optimize Your Website for Local Search | Webs9
    businesses In 2010 Google revealed that the proportion of Google result pages that show a map is one in 13 A few months later Google changed from its Local Business Center LBC to Google Places which enables businesses to communicate with customers as well as supplement their Google profile information to include hours of operation photos videos coupons and product offerings We assume Google is serving maps more than 1 billion times a month With all of this in mind here s what you need to know to successfully tap into local markets Where to Begin List your business in Google Places it s free Watch a number of training videos and explore the features including tools like tracking of actions meaning how many times users showed interest in your business listing clicks for more information on maps driving directions or direct clicks as well as impressions how many times users saw your business listing as a local search result As you ll see it will be important to get ratings and references too While much focus is placed on Google Places don t forget to also register at Yahoo Local Bing Local Click here to read the rest of

    Original URL path: http://www.webs9.com/seo-2/how-to-optimize-your-website-for-local-search (2016-02-14)
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  • local search marketing | Webs9
    to create content and link connectivity that sends the right signals to the search engines telling them your site is relevant for users in those geographies Here are some ideas on how to do that Creating Content Relevant for Local Searches The idea in a localization content strategy is to identify what content segments are unique to each geographical area and highlight those on a state level city level and even micro local level by building dedicated pages for these audiences Here are a few excellent strategies for creating these types of pages Highlight Shipping rates Sales tax differences Warranty repair locations Dealer locations Different uses for different climates Any other information that is specific to audiences in different locations The key is to provide true value to these end users by surfacing very relevant information that is specific to them based on their city or state By doing so you not only increase your propensity to show up in organic search queries in those places but you also potentially improve your conversion rate by creating a more custom experience for those users which speaks specifically to their needs The higher value the information presented on these geo centric pages the more viable this strategy is Click here to read full story Tags google places local marketing local search local search marketing local seo online marketing seo Posted in seo by Webs9 Inc What Local Mobile Social Convergence Means to Your Business Thursday October 28th 2010 Watching the search landscape evolve these days I can t help but think of the real estate agents mantra It s all about location location location The emergence of location based services such as Facebook Places Twitter Places and Foursquare is clearly a game changer on the web Social networking sites are more locally focused Online media are now the primary source of local business information and a huge competition is underway to determine who becomes the dominant force in local search In Search Marketing It s All About Local Mobile Social Even more compelling is the fact that this rivalry is taking place in the midst of several other equally powerful trends rapidly growing smartphone usage and an explosion of social media and viral strategies Increasingly these trends are tied together and feed off one another Lately Facebook s EdgeRank mobile apps and HTML 5 have been hot topics Old school search engine optimization SEO Not so much Consider these statistics The fastest growing categories of online advertising are the local segment and everything related to social media according to Borrell Associates Total online ad spending will rise 14 percent in 2011 but local online advertising will be up 18 percent Mobile web adoption is expanding eight times faster than the desktop Web did two decades ago By 2013 mobile devices are expected to be used more often than PCs to access the Web according to Morgan Stanley More than 100 million people a month use Google Maps from mobile phones to find

    Original URL path: http://www.webs9.com/tag/local-search-marketing (2016-02-14)
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  • SEO Factors for 2011 | Webs9
    would be the new ranking factor taken into consideration in 2010 Now we re ramping up for 2011 and many are probably beginning to scratch their heads and wonder what to focus on this year for Google We shouldn t ignore Bing or Yahoo but with Google s current market share it s a good idea to adjust fire for Google and hope that Bing lends a favorable eye The easiest way to get a jumpstart on what Google wants us to do is to take into consideration the subliminal messages they re sending us Google doesn t provide cool new features in Webmaster Tools Analytics and the SERPs because they want to make a webmaster s day This is for their benefit as well Let s look at what Google is giving us now and what we should take from it Links to Your Site Google Webmaster Tools Google has added elements to this data field over the past year such as your most linked content who links to your content the most and how your data is linked What does this tell us Remember to deep link to internal pages and not just your homepage Continue to anchor

    Original URL path: http://www.webs9.com/seo-2/seo-factors-for-2011 (2016-02-14)
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  • After the Transition: How to Get the Most Out of Bing/Yahoo | Webs9
    share among the engines 2007 Yahoo Bing will need to work hard to reverse this momentum Paid search spend in Q3 increased 5 8 percent year over year compared with flat growth a year ago and exhibited positive momentum month over month with July growing 4 9 percent August 5 8 percent and September 6 7 percent The growth throughout the quarter bodes well for a strong Q4 Search Alliance Numbers Troubling Trend Although we saw some encouraging performance numbers from the combined platform during the initial stages of the transition these have regressed a bit If you look at overall performance of Yahoo and Bing separately before the transition and combined for the first week after the transition we see the following trends The average eCPM differential SearchIgnite s measure of effective cost per thousand impressions between Yahoo Bing and Google has increased from 5 33 to 6 19 reflecting a 14 percent decline in the relative efficiency of turning impressions into dollars This is mostly due to a decline in relative CPCs Impression share has dropped on the combined platform from 29 6 percent to 25 3 percent resulting in less relative money being spent on the combined

    Original URL path: http://www.webs9.com/seo-2/after-the-transition-how-to-get-the-most-out-of-bingyahoo (2016-02-14)
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  • Bing ppc | Webs9
    began tracking spend share among the engines 2007 Yahoo Bing will need to work hard to reverse this momentum Paid search spend in Q3 increased 5 8 percent year over year compared with flat growth a year ago and exhibited positive momentum month over month with July growing 4 9 percent August 5 8 percent and September 6 7 percent The growth throughout the quarter bodes well for a strong Q4 Search Alliance Numbers Troubling Trend Although we saw some encouraging performance numbers from the combined platform during the initial stages of the transition these have regressed a bit If you look at overall performance of Yahoo and Bing separately before the transition and combined for the first week after the transition we see the following trends The average eCPM differential SearchIgnite s measure of effective cost per thousand impressions between Yahoo Bing and Google has increased from 5 33 to 6 19 reflecting a 14 percent decline in the relative efficiency of turning impressions into dollars This is mostly due to a decline in relative CPCs Impression share has dropped on the combined platform from 29 6 percent to 25 3 percent resulting in less relative money being spent

    Original URL path: http://www.webs9.com/tag/bing-ppc (2016-02-14)
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  • ROI | Webs9
    tracking spend share among the engines 2007 Yahoo Bing will need to work hard to reverse this momentum Paid search spend in Q3 increased 5 8 percent year over year compared with flat growth a year ago and exhibited positive momentum month over month with July growing 4 9 percent August 5 8 percent and September 6 7 percent The growth throughout the quarter bodes well for a strong Q4 Search Alliance Numbers Troubling Trend Although we saw some encouraging performance numbers from the combined platform during the initial stages of the transition these have regressed a bit If you look at overall performance of Yahoo and Bing separately before the transition and combined for the first week after the transition we see the following trends The average eCPM differential SearchIgnite s measure of effective cost per thousand impressions between Yahoo Bing and Google has increased from 5 33 to 6 19 reflecting a 14 percent decline in the relative efficiency of turning impressions into dollars This is mostly due to a decline in relative CPCs Impression share has dropped on the combined platform from 29 6 percent to 25 3 percent resulting in less relative money being spent on

    Original URL path: http://www.webs9.com/tag/roi (2016-02-14)
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  • How to Get Actionable Insights From Social Media Measurement and Monitoring Tools | Webs9
    to look determining and prioritizing actionable insights from an enormous data store of information is a constant challenge Brand Management One of the first things you do as a social media marketing manager is set up alerts related to mentions of your brand products partners or affiliations Social media is less about who yells loudest and more about engaging in conversation If you re just starting out one of your first duties is to assume the identity of online spokesperson for your brand The easiest place to start engaging with your community is on your home turf speaking about your company Take action Search engines and free tools such as Google Alerts can help you find brand mentions quite easily but may not afford you the ability to filter results based on influence authority sentiment or reach This is where paid social media monitoring tools such as Sysomos or Radian6 come in handy When dealing with larger brands and thousands of mentions it helps to begin your outreach with negative sentiment from the highest authorities in social media and then slowly whittle down the list Example if I worked for Southwest Airlines and I wanted to monitor negative or positive

    Original URL path: http://www.webs9.com/sem/how-to-get-actionable-insights-from-social-media-measurement-and-monitoring-tools (2016-02-14)
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