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  • Is Your Email Marketing Ready for 2011? | Webs9
    share the content of your email content is the key here This is accomplished by providing content that demonstrates you re in touch with what s important to customers and you provide information that not only solves their problems but also entertains them and asks for their feedback and participation Email marketing and social media are complementary While email offers a way to directly contact your customers via their inboxes

    Original URL path: http://www.webs9.com/sem/is-your-email-marketing-ready-for-2011 (2016-02-14)
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  • How to Structure an AdWords Account — A Practical Guide | Webs9
    have an allocated monthly budget to work within You ve conducted some initial keyword research maybe with Google s Keyword tool Trellian s Keyword Discovery tool or SpyFu s Keyword SmartSearch tool Before jumping in to the nuts and bolts of setting up your Google AdWords account it will be helpful to conceptualize how your account will be structured Synching up your product categories and subcategories to paid search campaigns and ad groups will help prepare you as you begin the process of actually setting up your account We ll use a fictitious shoe retailer Rob s Running Super Store to illustrate Campaigns are often best used to house a product category The ad groups that fall underneath the campaigns will give you the flexibility to describe different attributes of the product that the campaign represents Ad groups are also where you will be assigning a related set of keywords and ad copy that reflect the product and its attributes As you think through this keep in mind that breaking out your campaigns and ad groups in a granular manner from the start will help keep your ad copy very targeted to the user s search The more targeted the

    Original URL path: http://www.webs9.com/ppc-2/how-to-structure-an-adwords-account-a-practical-guide (2016-02-14)
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  • Using Social Media to Boost Search Rankings | Webs9
    kind of links you get from normal sites so you have to build a separate social links strategy around how Google treats them The Low Down on Social Media Links You probably know that you need to build links to your site and product pages if you want them to rank well And the more links you get from authoritative domains the better Well social media offers an opportunity to

    Original URL path: http://www.webs9.com/sem/using-social-media-to-boost-search-rankings (2016-02-14)
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  • Will 2011 be the Year of Conversion Rate Optimization? | Webs9
    compelling to ignore Even if you find social media initiatives more exciting to think about they will waste money if you aren t optimizing conversion of the traffic that they generate Consider the primary factors determining website ROI Traffic Conversion rate Average order value Margin The way of the CRO says that increasing conversion isn t only the cheapest option for increasing website ROI it s also the most productive

    Original URL path: http://www.webs9.com/seo-2/will-2011-be-the-year-of-conversion-rate-optimization (2016-02-14)
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  • What You Can Expect From the World of PPC in 2011 | Webs9
    a sleeping giant Google has always put some resources toward its development and it has continued to thrive despite a long held sentiment by many advertisers that it s an unwieldy marketing channel Throughout 2010 Google stepped up its game with enhancements to how advertisers interact with the Display Network Developments from 2010 have built a foundation that will allow strong growth in 2011 New targeting options like remarketing and betas for category and interest based targeting mean that it s easier than ever to create targeted well performing Display Network campaigns Actionable Attribution PPC managers have talked about attribution for years as an analytical data point something to be discussed and shared with clients and stakeholders In 2011 a new wave of insight will bring about actionable attribution Third party tool vendors and maybe even Google are working out the kinks to enable PPC advertisers to make meaningful bid changes based on attribution data Thank you PPC gods Maturity of Facebook PPC The Facebook PPC platform made huge strides in 2010 both in functionality but also in saturation to the PPC advertising crowd at large More people are using Facebook 500 million and growing More advertisers are testing and

    Original URL path: http://www.webs9.com/ppc-2/what-you-can-expect-from-the-world-of-ppc-in-2011 (2016-02-14)
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  • 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010] | Webs9
    one easy solution This makes social media engagement much easier to manage but a key aspect is still missing To fully understand the impact of your social media efforts you need a true social media measurement dashboard Because there aren t any truly robust tools that go beyond monitoring social media to measuring your social media efforts you ll likely need to create your own dashboard for now The following are six key metrics that should be part of your social media measurement dashboard 1 Gross Views Gross views is the aggregate of views across your various social media channels It represents the number of times users were exposed to your brand through your social media channels The calculation will vary depending on the channels that you use but some of the metrics that go into this calculation include Facebook page views Blog page views YouTube channel views YouTube video views Flickr photo views 2 Connections This is a calculation of anyone who has explicitly expressed an interest in your brand or company By expressing their interest the user has taken the next step beyond just being exposed to your brand or company to now having a relationship where a

    Original URL path: http://www.webs9.com/sem/6-key-metrics-for-a-social-media-measurement-dashboard-best-of-sew-2010 (2016-02-14)
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  • 10 Do’s and Don’ts for Facebook Pages | Webs9
    of Facebook Places This location based application allows users to check in or alert their network wherever they are If you have a brick and mortar location turn patrons into Facebook promoters by giving them freebies or specials offers if they check in from your location using Facebook Places But be sure to connect your check in page to your company page otherwise Facebook users who click check in links on their News Feeds and Walls will be taken to a generic Facebook page that doesn t contain your keywords or branding 2 Do Use Facebook for customer service Online support forums and live chat services can be costly But Facebook can help you communicate easily with customers who become your fans on the site Facebook s Wall forums status updates and other features let you answer technical and other queries post new product upgrades or offer a frequently asked questions section Additionally your fans can help each other out 3 Do Go tag crazy Tagging is simply to identify a Facebook user in a photo or video an action that triggers an update to the user s News Feeds Tag your business and your customers in videos and photos

    Original URL path: http://www.webs9.com/social-marketing-2/10-dos-and-donts-for-facebook-pages (2016-02-14)
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  • add user | Webs9
    account After you login to your Google Analytics account click on User Manager On the User Manager screen click on Add User On the following screen you will have 4 steps Enter the Google Account email of person you d like to give access to Select the site or sites you d like them to be able to see reports for Click Add Save changes Now if you wanted to

    Original URL path: http://www.webs9.com/tag/add-user (2016-02-14)
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