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  • Secrets to Paid Search Success Revealed | Webs9
    search campaigns We ll explore these tactics in detail in this four part series Let s begin with creative Why Ad Copy is Vital to Performance Google and all the search engines want the best content to rise to the top Best content is always that which is most relevant to users queries Targeted creative varied by keyword is the most powerful set of tactics that can be employed Fourteen fully 40 percent of the best PPC tactics we ve uncovered are creative designed to make the ad more attractive to a searcher and more relevant to the search query Be Relevant The most obvious tactic in creative is to use keyword insertion Keyword insertion pushes the actual query used by the consumer into the title of the ad When users scan their search results they instantly queue onto the search ads that have their search term in the title In Google the inserted keywords will also display in bold making ads even more noticeable to the searcher Be Promotional If you re selling a product use price points and percentages off Test both Displaying them in the title improves CTR and quality score ultimately lowering your CPC and improving

    Original URL path: http://www.webs9.com/seo-2/secrets-to-paid-search-success-revealed (2016-02-14)
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  • Three Tools for Hyper-local Social Media Marketing | Webs9
    costly But hyper local search and social media have made it easier to target nano markets and most of the tools required to be successful are free or nearly free You can t outspend the big brands and you can t put more hours in than them either What you can do is play the game differently by focusing on nano markets There are many social media outlets that can help you do this I d like to discuss three of my favorites Twitter Search Twitter Search is already the second most used search engine on the internet More than 1 billion twitter updates are created and indexed monthly this puts 150 million Twitter members at your fingertips Too many people miss the Advanced search button And that s too bad because one of the most important features is the location based search option You can drill down and search for people only in your immediate area who are tweeting about topics related to your business or industry and engage them in real time One great example of this is Blenz Coffee in Vancouver British Columbia The company found people within 10 miles of each of their locations who were

    Original URL path: http://www.webs9.com/sem/three-tools-for-hyper-local-social-media-marketing (2016-02-14)
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  • Facebook Saved My Marriage | Webs9
    lives It s the little things By reminding a terribly forgetful husband about his upcoming anniversary my life is made easier and simpler not to mention safer I may be dramatizing the trouble I d be in by forgetting my anniversary but it doesn t change the fact that seeing this little reminder not only gave me a warm fuzzy feeling because I found a woman who can stand being in my presence for longer than 14 minutes but that Facebook was thoughtful enough to help remind me And treat me like what I am an individual This gave me more than just a reminder that my anniversary is coming up and yes I ordered her gift as soon as I saw it It also reminded me that as we try to bend social marketing to our wayward business purposes it s possible to forget that social media is about individuals Not sales targets target markets or KPIs but individuals that we want to connect with one on one For social marketing professionals and business marketers alike sometimes stepping back and remembering that we are ultimately talked to individuals is very important Even with 500 million users and growing Facebook

    Original URL path: http://www.webs9.com/social-marketing-2/facebook-saved-my-marriage (2016-02-14)
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  • Latent Semantics and How to Check it in the SERPs | Webs9
    picture of what the website is really about based on which keywords or terms are grouped together A good example to understanding this is the term foreign exchange If a website about a foreign exchange also mentions exchange rates then you re looking at currency related site But a different foreign exchange site that contains the word student indicates an entirely different set of associations Once you begin to understand latent semantics it will help in building on page content in a way that doesn t result in losing the tie to the keywords you re looking to rank better for Knowing what terms Google or any search engine associates together could help improve your rankings Making more use of these can show the engines exactly what your content is about You would also be able to use these terms and not just repeat the ones you re concentrating on This diversity could also score you points with the engines as they re used to websites repeating variations of a specific keyword Tilde Search So how to get some insights in to the actions of Google Have you ever done a tilde search This search hack isn t too well

    Original URL path: http://www.webs9.com/seo-2/latent-semantics-and-how-to-check-it-in-the-serps (2016-02-14)
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  • Facebook Data Should Focus Eyes on Bing Local Results | Webs9
    expense of the dominant player Despite a comparatively small audience of searchers on Facebook the user experience should be compelling and memorable enough to bring users back to Bing This is because new content discovery via your social network has the potential to be an information gravy train into your brain particularly in terms of user experience and emotional appeal As Strong As the Weakest Link Search results personalized to your social network have been attempted on Google namely via an address book compiled from Gmail Google Reader and Google Buzz contacts appearing as social circle results However in general it has been a failure Part of the reason for this is that Gmail Buzz wasn t and still isn t representative of most people s social graph Perhaps counter intuitively our e mail contacts turned out not to represent our social network Consequently Google Buzz has never reached the scale required to make social connections truly relevant to search An extremely important component was missing actual friendship You know that emotional connection that elevates humanity above animals I think the Beatles wrote a song about it Click here to read full story Tags Bing facebook marketing seo social marketing

    Original URL path: http://www.webs9.com/social-marketing-2/facebook-data-should-focus-eyes-on-bing-local-results (2016-02-14)
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  • How to Use Social Media in Christmas Marketing | Webs9
    this winter with a further 37 percent intending to use online vouchers and special offers That means some businesses will be venturing into social marketing for the first time and at one of the busiest times of year for many consumer facing companies If you re one of them what do you need to know Pick Your Platform How much of a budget are you planning to dedicate to your Christmas social marketing If it s a small experimental budget then you ll need to be reasonable about how much you can expect to achieve Perhaps you should begin with a Twitter campaign or a Facebook campaign or a blog or a forum Don t try and do all of them only to fail for lack of budget Add Value to Christmas Shoppers Successful social media marketing is about offering value to people This can be about posting discounts and vouchers especially at Christmas when everyone s budgets are stretched However it s not just discounts to be truly social online you need to do more than talk about your products So this is where intelligent and useful blog posts come in thoughtful and succinct tweets clever Facebook applications content

    Original URL path: http://www.webs9.com/social-marketing-2/how-to-use-social-media-in-christmas-marketing (2016-02-14)
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  • facebook insights | Webs9
    percentage of feedback for each Up until now we could only guess at how many people were seeing the update and then guessing at the percentage of feedback from friends fans As we build our social marketing campaigns these two metrics are incredibly important for determining the value of the posts we re making on behalf of our clients Now that we know the percentage of people who see and then interact with our updates we can work on improving them with some real numbers Gone are the days of seeing 10 comments and getting really excited because we have 10 feedback points Now we ll be able to get excited because 5 of people who saw the update interacted with it Another significant benefit is measuring the viral aspects of Facebook Previously you could only count on the direct fans of your Facebook page seeing your status update because there was no way to see how many friends of friends were exposed to the update With impressions we re now able to directly calculate the viral impact of our updates and brand exposure Needless to say as a marketer I m thrilled to be able to measure and ultimately

    Original URL path: http://www.webs9.com/tag/facebook-insights (2016-02-14)
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  • facebook update insights | Webs9
    a percentage of feedback for each Up until now we could only guess at how many people were seeing the update and then guessing at the percentage of feedback from friends fans As we build our social marketing campaigns these two metrics are incredibly important for determining the value of the posts we re making on behalf of our clients Now that we know the percentage of people who see and then interact with our updates we can work on improving them with some real numbers Gone are the days of seeing 10 comments and getting really excited because we have 10 feedback points Now we ll be able to get excited because 5 of people who saw the update interacted with it Another significant benefit is measuring the viral aspects of Facebook Previously you could only count on the direct fans of your Facebook page seeing your status update because there was no way to see how many friends of friends were exposed to the update With impressions we re now able to directly calculate the viral impact of our updates and brand exposure Needless to say as a marketer I m thrilled to be able to measure and

    Original URL path: http://www.webs9.com/tag/facebook-update-insights (2016-02-14)
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