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  • Using Conversion Funnels to Improve Your Conversion Rate | Webs9
    insight on how other clicks impressions influenced users to take action If you haven t reviewed these reports previously they can be overwhelming This two part series will describe how you can apply this data to improve your conversion rate and overall PPC performance Where do You Find the Search Funnels Reports First let s discuss the nuts and bolts on where these reports are located within your Google AdWords

    Original URL path: http://www.webs9.com/seo-2/using-conversion-funnels-to-improve-your-conversion-rate (2016-02-14)
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  • Social Search Commands for Everyday Use | Webs9
    search engines and search commands Twitter Search Twitter search gets more than 1 billion queries per day roughly 31 billion per month That s more search queries in a month than Yahoo and Bing combined Head on over to Twitter Search to utilize the advanced search option Check out the search commands Twitter suggests you use Some suggestions Keyword Find Twitter users asking questions that you can help answer Answering questions and providing useful information can help you find prospects gain new followers or further showcase yourself as an expert in any given field Keyword near City State Find out what s being said in any geo specific area For clients this search command will figure out how often industry related keywords are tweeted near their geo specific areas Significant discussion of industry related keywords demands attention and monitoring Keyword or Keyword Find positive or negative discussion surrounding specific keywords including brand names When trying to convince a client to utilize social media marketing do a few searches and see if online users are already tweeting about their brand Keyword Find link building opportunities Enter your keyword phrase or industry related topic Find out who is tweeting about that particular

    Original URL path: http://www.webs9.com/sem/social-search-commands-for-everyday-use (2016-02-14)
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  • 5 Ways to Increase Your Website’s Revenue | Webs9
    website could be working even harder Step 1 Check the Customer Journey At what point to visitors tend to drop out of the purchase process on your website Take a closer look at your visitor data and you ll probably find it s specific areas of your website that are shedding the most potential customers There could be a number of reasons behind this maybe the customer journey is simply too long winded or overly complicated Maybe your call to action isn t strong enough Until you work out where these customer drainage spots are you can t plug them with an effective redesign Step 2 Assess Your Paid Search Campaign One major factor in your site s ability to succeed is the quality of visitors actually reaching the pages For the huge number of websites that rely on paid search to drive customers the quality of the visitors is entirely dependent on the search engine marketing team It s possible that the keywords you re bidding on are not the most appropriate causing the wrong kind of person to land on your pages and cost you a click Remember the object of your paid search campaign isn t to

    Original URL path: http://www.webs9.com/seo-2/5-ways-to-increase-your-websites-revenue (2016-02-14)
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  • facebook beating | Webs9
    part of our lives It s the little things By reminding a terribly forgetful husband about his upcoming anniversary my life is made easier and simpler not to mention safer I may be dramatizing the trouble I d be in by forgetting my anniversary but it doesn t change the fact that seeing this little reminder not only gave me a warm fuzzy feeling because I found a woman who can stand being in my presence for longer than 14 minutes but that Facebook was thoughtful enough to help remind me And treat me like what I am an individual This gave me more than just a reminder that my anniversary is coming up and yes I ordered her gift as soon as I saw it It also reminded me that as we try to bend social marketing to our wayward business purposes it s possible to forget that social media is about individuals Not sales targets target markets or KPIs but individuals that we want to connect with one on one For social marketing professionals and business marketers alike sometimes stepping back and remembering that we are ultimately talked to individuals is very important Even with 500 million users

    Original URL path: http://www.webs9.com/tag/facebook-beating (2016-02-14)
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  • SERP | Webs9
    search engines to gather a more accurate picture of what the website is really about based on which keywords or terms are grouped together A good example to understanding this is the term foreign exchange If a website about a foreign exchange also mentions exchange rates then you re looking at currency related site But a different foreign exchange site that contains the word student indicates an entirely different set of associations Once you begin to understand latent semantics it will help in building on page content in a way that doesn t result in losing the tie to the keywords you re looking to rank better for Knowing what terms Google or any search engine associates together could help improve your rankings Making more use of these can show the engines exactly what your content is about You would also be able to use these terms and not just repeat the ones you re concentrating on This diversity could also score you points with the engines as they re used to websites repeating variations of a specific keyword Tilde Search So how to get some insights in to the actions of Google Have you ever done a tilde search

    Original URL path: http://www.webs9.com/tag/serp (2016-02-14)
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  • Bing | Webs9
    and very much at the expense of the dominant player Despite a comparatively small audience of searchers on Facebook the user experience should be compelling and memorable enough to bring users back to Bing This is because new content discovery via your social network has the potential to be an information gravy train into your brain particularly in terms of user experience and emotional appeal As Strong As the Weakest Link Search results personalized to your social network have been attempted on Google namely via an address book compiled from Gmail Google Reader and Google Buzz contacts appearing as social circle results However in general it has been a failure Part of the reason for this is that Gmail Buzz wasn t and still isn t representative of most people s social graph Perhaps counter intuitively our e mail contacts turned out not to represent our social network Consequently Google Buzz has never reached the scale required to make social connections truly relevant to search An extremely important component was missing actual friendship You know that emotional connection that elevates humanity above animals I think the Beatles wrote a song about it Click here to read full story Tags Bing

    Original URL path: http://www.webs9.com/tag/bing (2016-02-14)
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  • SEO Blog | Webs9 - Part 17
    website to the next level it is imperative to include a sitemap in it By now you may be wondering what is a Posted in sem by Webs9 Inc What does Google Instant mean for SEO Google Instant is the latest and greatest enhancement to Google s search How it works is rather simple As you type your search into the Google box there are results that instantly hence Google Instant change based on your input As an example IT Support NYC As you type in IT you Posted in seo by Webs9 Inc What to Look for When Outsourcing Your Marketing It s not a secret that many companies that downsize re prioritize or expand find outsourcing to be a cost effective decision to fulfill certain corporation functions Outsourcing has become an essential aspect of business strategies and this included the marketing function Outsourcing allows a Posted in sem by Webs9 Inc How to Identify and Reach Underserved Markets Go beyond demographics by targeting specific types of people So you think you have all your online marketing bases covered Sure you may be reaching moms over 40 with your super smoothie maker ad and men between 30 and 60 with your online golf resale marketplace offer but reaching potential Posted in sem by Webs9 Inc Does Your Website Make Customers Cringe The trick to a successful e commerce site is making transactions easy and enjoyable for customers If you design a gorgeous website use search engine optimization to generate steady traffic and add a shopping cart and store your online sales will manage themselves right Well despite the Posted in sem web design by Webs9 Inc Secrets of Crafting a Top Notch Online Video Heed these tips and you ll boost SEO and connect with more customers Online video

    Original URL path: http://www.webs9.com/seo-blog/page/17 (2016-02-14)
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  • Site Migration Process | Webs9
    worthwhile that it ends up being purchased by a competitor How do you handle closing down migrating or merging a site We ve been dealing with this issue over the past month As regular SEW readers know AOL closed down Propeller com Also the World of Warcraft site migrated from WOW com to Joystiq Here are some lessons search engine optimization SEO teams can learn from our experiences Migrating a Site to Another Domain This can be the simplest form of moving a site If the only thing that changes is the main domain then all you have to do is a domain level 301 permanent redirect However if there are other changes such as moving from one content management system CMS to another or changes to the permalink structures then it becomes more complicated Changing CMS Merging With Another Site You ll have to map out the redirects at whatever level is necessary potentially at the page level Is it necessary to redirect every page Possibly not but it really depends Think about Which pages drive traffic Which pages drive conversions Which pages have external links Which pages drive the greatest level of engagement Click here to read full

    Original URL path: http://www.webs9.com/seo-2/site-migration-process (2016-02-14)
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