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  • Agentia de Marketing Online Webs9 intra pe piata din Romania
    loc fruntas ca sursa de informare Insa a avea un site nu e deloc suficient un site nepromovat neoptimizat este echivalentul unui magazin deschis la periferia orasului intr o zona fara vad Beneficiind de servicii de marketing online o afacere de la periferie se muta in centrul mediului online in topul rezultatelor Google in recomandarile primite pe Facebook in ziarele online pe care sute de mii de romani le citesc zilnic dimineata la cafea a declarat Alexa Talpau Director of Online Marketing al Webs9 Prin vasta experienta dobandita Webs9 poate ajuta firmele din Romania sa ajunga in centrul online ului cu ajutorul practicilor de top de pe piata online din America de Nord Indiferent care sunt nevoile de promovare online ale unei organizatii Webs9 se ocupa integral de tot procesul oferind o transparenta ridicata asupra eforturilor intreprinse si rezultatelor dobandite Rezultatele sunt monitorizate si analizate in permanenta pentru a maximiza profitabilitatea campaniilor de promovare online Exista o multitudine de unelte ce faciliteaza monitorizarea eforturilor si luarea deciziilor iar pentru o si mai buna transparenta noi am creat si punem la dispozitia clientilor nostri propria platforma de monitorizare a datelor a completat Alexa Talpau Despre Webs9 Webs9 furnizeaza servicii de marketing online si website development si face parte din compania de dezvoltare software Omnisource Technologies cu sediul central in New York Portofoliul companiei acopera o varietate de clienti din diverse domenii servicii de suport IT servicii profesionale de contabilitate organizatii non profit produse medicale alimentatie sali de fitness designeri vestimentari producatori de saltele magazine e commerce etc In Romania agentia a deschis primele birouri in Bucuresti si in Brasov si a demarat deja primele proiecte de promovare online pentru companii romanesti Postat in Stiri de catre Webs9 Romania in data de 15 Octombrie 2012 Sunt de acord sa primesc noutati de

    Original URL path: http://www.webs9.com/ro/webs9-intra-pe-piata-din-romania/ (2016-02-14)
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  • Proiectele Webs9 - Defeat Depression, o campanie de suflet
    expertiza pentru promovarea proiectului prin retelelele de socializare si prin publicitate PPC prin programul Google Grants Servicii Online Marketing Ce anume facem pentru Defeat Depression In prezent ne ocupam de conturile principale de Facebook si Twitter ale campaniei insa am creat si alte peste 50 de pagini locale de Facebook care comunica noutati despre evenimentele din comunitatile locale si nu numai Aceste pagini locale sunt administrate de voluntari locali din comunitatile canadiene carora noi le oferim training si suport La randul nostru pe conturile principale promovam evenimentele organizate an de an in comunitatile canadiene in paralel crescand gradul de constientizare privind existenta acestor boli repercursiunile lor si metodele de interventie existente Astfel contribuim la educarea populatiei si la sprijinirea celor care sufera de depresie si alte boli mintale In timp acestia si au dat seama ca in comunitatile Defeat Depression atat cele online cat si cele offline ei nu sunt judecati si se pot simti in siguranta fiind acceptati si incurajati iar asta pentru noi reprezinta o satisfactie imensa Nu va putem expune in cuvinte bucuria resimtita atunci cand oamenii interactioneaza si sunt multumiti ca au gasit un loc in care sunt intelesi Desi ii ajutam doar prin mediul online zi de zi simtim ca facem o diferenta in vietile celor pe care ii atingem Astfel de campanii necesita o foarte buna informare si pregatire pentru a cunoaste si intelege aceste boli implicatiile lor si trairile celor diagnosticati cu o boala mintala Defeat Depression nu este singurul proiect al unei organizatii non profit de care ne ocupam dar este singurul pe care o facem in calitate de sponsor Astfel ne ocupam si de promovarea online a altor patru organizatii non profit ce ne sunt clienti Experienta a confirmat ca ni se potrivesc tare bine astfel de proiecte sensibile dar indiferent

    Original URL path: http://www.webs9.com/ro/proiectele-webs9-defeat-depression-o-campanie-de-suflet/ (2016-02-14)
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  • Stiri | Webs9
    Postat in Blog Stiri de catre Csilla Incze in data de 16 Octombrie 2012 Leave a reply Webs9 intra pe piata din Romania Bucuresti 15 Octombrie 2012 Webs9 agentia inovatoare de marketing online cu experienta pe piata nord americana si a anuntat intrarea oficiala pe piata din Romania Incepand din luna septembrie 2012 agentia ofera clientilor locali servicii SEO optimizare pentru motoarele de cautare Postat in Stiri de catre Webs9 Romania in data de 15 Octombrie 2012 Leave a reply Sunt de acord sa primesc noutati de la Webs9 Romania Beneficiaza Gratuit de Analiza pozitionarii site ului tau in Google competitiei directe pe cuvintele cheie ale site ului tau potentialului maxim al cuvintelor cheie urmarite Sunt de acord sa primesc noutati de la Webs9 Romania Blog Clients Comunicarea cu piata tinta PPC SEO Social Media Strategii de Marketing Combinarea profesionalismului cu dedicatia fata de clienti si fata de rezultatele dovedite si perfect masurabile ale campaniilor de optimizare si promovare a website urilor clientilor nostri ne ghideaza in tot ceea ce intreprindem Blog Proiectele Webs9 Defeat Depression o campanie de suflet 19 Martie 2015 Vom incepe o noua serie de articole prin care va vom povesti despre o parte dintre proiectele

    Original URL path: http://www.webs9.com/ro/category/stiri/ (2016-02-14)
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  • Sem | Webs9
    analyze Lather Rinse Repeat 1 Expand Your Keyword Lists Building out and refining your keyword lists is a good example Everyone knows the value of the long tail in helping lower CPCs And yet we all know the tendency to throw everything in there and come up with a list that s unwieldy and impossible to manage When it comes to finding the right keywords for your account there are lots of tools available whether free options from Google a third party system or an agency s own proprietary tool But there s a lot of value in pouring through search query reports to find long tail and negative recommendations By matching the query to the credited keyword and then analyzing the return on that query you can identify where to find lower CPCs or reduce waste by adding negatives for non converters A more refined approach is to leverage the conversion rate cost and revenue to come up with a projected contribution margin for typed keywords Then match those with what s currently in your account Missing keywords with high CMs go into your long tail negative CMs go into your negatives For example if you have a keyword Acme brown widgets and find that Google is matching up the query extra large Acme brown widgets to it look at the performance of that keyword for each time it s matched to that query Subtract cost from revenue to find the contribution margin or divide if you prefer to organize by ROAS telling you how profitable that query is If it s high add the longer tail extra large Acme brown widgets to your keyword lists and the ensuing lower CPCs will bring even greater margin If it s lower extra large may be a good negative keyword for this campaign Just be sure to run a similar report after these new keywords have garnered traffic and refine as necessary Click HERE for more Posted in sem seo Social Marketing web design by Webs9 Inc Blending Paid Social with Organic Social Monday June 6th 2011 Now that social media participation has become an integral aspect of the marketing mix businesses are finding ways to increase the return on their social participation through paid amplification The impact on SEO alone can make this an attractive place to invest real dollars and Facebook s growing importance for marketing is poised to threaten Google s stranglehold gained through our dependence on organic search While initial social media initiatives were focused primarily on building and engaging in organic ways smart marketers are now adding paid campaign support to the social mix very much like search engine marketing relies on PPC ad support This two prong approach still relies heavily on the creation of content worthy of sharing liking and following but adds the dimension of paid campaigns to highlight and spread the published content Lead generation in this content driven social model is still a metered blend of advertising public relations and referrals but social is the mechanism driving the discovery and the conversation surrounding this powerful form of lead acquisition Armed with the tools to measure the effectiveness of any campaign in terms of likes visits mentions and conversions marketers are turning to campaigns that include sponsored blog posts Google PPC and Facebook Ads to create content awareness and social engagement over all things and this may indeed be the most effective form of advertising currently available online Click here for full article Posted in sem seo Social Marketing by Webs9 Inc Twitter Launches Follow Button for Websites Wednesday June 1st 2011 Twitter has launched a Follow button enabling users to subscribe to the Twitter feeds of companies and individuals directly from their websites with a single click Previously website publishers had to redirect users to their respective accounts on Twitter com before users could opt to follow them The new feature will likely encourage publishers to increase the number of follow us prompts on their sites because they won t have to risk redirecting their audiences off site Users will still be able to preview profiles before opting to follow them by clicking the username next to the Follow button Click HERE for more Posted in sem seo Social Marketing by Webs9 Inc How Your Brand Can Get Social with Daily Deals Thursday May 5th 2011 Online coupons have been around for quite some time but within the past two years have grown exponentially in popularity and expanded beyond 50 off your favorite cereal at the grocery store Receiving a daily deal on beauty products food services or experiences are only a few clicks away now thanks to sites like Groupon or Living Social and now Facebook too Traditional print coupons are so 2007 Recently entering the daily deals industry Facebook Deals were developed to get groups of friends to discover your business focusing less on the deal and more on the social component of bringing friends together to experience shared activities Still in its infancy Facebook Deals looks to slightly transform the industry by adding the social component Groupon and Living Social attempt but fail to master Some are touting Facebook s move as the end of Groupon and Living Social but in reality the sites differ and can hold their own in the multi million dollar industry Take for instance their marketing styles user demographics and prices just to name a few As a brand it s important to examine exactly if your business can take advantage of daily deals and look to the future of the social daily deals industry with the Facebooks Groupons and Living Socials of the interwebs Create a Social Experience It s quite logical that Facebook would enter the industry in a way that incorporates their core mission to help connect and share with the people in your life Creating an experience that appeals to your audience is just one part of creating a successful deal If you don t know your audience how

    Original URL path: http://www.webs9.com/category/sem (2016-02-14)
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  • facebook marketing | Webs9
    like videos or graphics He looks at a specific example with Metacafe which originally had a Like button at the bottom of its videos but after adding one to the top in addition to it tripled its number of daily likes and doubled its amount of referral traffic from Facebook That s a pretty huge impact from such a simple adjustment Click here to read the rest of the article Tags facebook marketing social marketing social media social media marketing social networking Posted in Social Marketing by Webs9 Inc 3 Key Metrics To Measure Social Media Success Monday May 30th 2011 Social media marketing has entered a new era Brands are no longer content to simply experiment with a Facebook page and a Twitter account and hope for the best With social media marketing budgets on the rise marketers need their social campaigns to drive bottom line sales measurable brand benefit and improved customer lifetime value The maturation of the social media space has created the need for simple standardized measurement techniques that clearly show whether social campaigns are working to deliver real brand impact and actual sales Unlike the online advertising industry which has standardized on a few key metrics CPC CPA and CPM social media success measurement is still in its infancy and continues to suffer from a lack of common metrics standards Large brands are able to license powerful social media analytics software and hire agencies to help them measure social programs with accuracy However many smaller organizations are unsure of how to best measure their social marketing programs What should we measure How do we measure it What does success look like Out of the many numbers we could measure for social media how do you determine which are the key metrics you should measure now and in the long term The answers to these questions are complex but every company can get started with social media measurement by focusing on three simple metrics These metrics won t tell you everything about the impact of your social media programs but they will establish a low cost repeatable standard you can use to gauge success over time 1 Total Online Community Size sCRM Assuming your business has invested in a solid brand community presence on social media networks like Facebook Twitter YouTube Flickr and launched a few managed blogs measuring the total active size of your social CRM program is the simplest key metric to regularly evaluate Absolute size isn t as important as whether your program steadily growing over time The sCRM metric offers insight into the value you re creating for those communities as well as size of the captured audience that has granted you permission to receive regular messaging deals and content sCRM Facebook Fans Twitter Followers blog unique users YouTubeChannel subscribers all other registered managed community members To do Manually collect figures from key channels calculate weekly or monthly save figures in basic spreadsheet produce sparkline graphs to depict trendline Bonus points calculate same numbers for top three competitors and compare monthly 2 Monthly Referred Social Traffic to Site sTraffic Many large brands use sophisticated social content sharing tools to exactly track social media link clicks content pass along and other deeper metrics However you can start simple and focus on the total unique site traffic coming to your website from links shared through blogs forums and the key social networks You can get this with a simple query through your Omniture WebTrends Google Analytics or other website analytics tool sTraffic monthly website Unique Users via Facebook Twitter YouTube owned and 3rd party blogs and forums To do Export absolute sTraffic and of total site traffic from your site analytics tool to a spreadsheet then produce month over month sparkline graphs to depict trendlines Click here to read the rest of the article Tags facebook marketing social marketing social media social media marketing social networking twitter marketing Posted in Social Marketing by Webs9 Inc Bing Extends Social Search Features Tuesday May 17th 2011 Keying in on relationships with your friends on Facebook Bing have added a new set of social features to search result pages which include more Facebook likes inside individual listings to help you find the best results However Bing is including more than your friends likes In a video overview of the new features Bing director Stephan Weitz cites an extended result from STar Magazine showing interior site links and recent articles liked by groups of people It s not just about your friends says Weitz It s also about the power of the collective IQ Web All in all Bing is featuring over a half dozen new ways to share results and content Bing wants to turn search into more of a conversation Bing believes having a conversation with someone is the best way to make a decision According to Weitz eighty percent of online shoppers don t make a purchase until they have asked someone about it Here s a list of some of the new features you ll find in the expanded social aspects of Bing search results Shared Shopping Lists Start a conversation with a shopping list Create a shopping list and share it with your friends on Facebook Improved Liked Results Answers Sites Stories and other Web content your Facebook friends have liked with appear directly un deer search results Bing shows the faces of up to three of your friends that like a search result or related Facebook page offering a visual virtual seal of approval from your trusted social network Click here to read the rest of the story Tags facebook marketing seo social marketing social media Posted in seo Social Marketing by Webs9 Inc Role of social marketing agency in Facebook Promotions Friday May 13th 2011 About Facebook Facebook today is one of the most popular and effective social network sites available over the Internet Facebook is supposed to be a genuine place for business class people to advertise and promote their

    Original URL path: http://www.webs9.com/tag/facebook-marketing (2016-02-14)
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  • social marketing | Webs9
    personal stuff with their Friends and the Facebook Corporation From a marketer s perspective Facebook can offer profound insights into the personalities and circumstances of one s target audience As a gathering place on the Internet Facebook s communities and the community demographics developed therein can give marketers surgical precision as they find an arena for their ads To begin his talk at SES Toronto Marty Weintraub identified three classes of Facebook targeting tactics that every Facebook marketer ought to have at their disposal Literal competitive and inferred targeting should all inform a Facebook ad strategy Let s take a look at these three and summarize Weintraub s discussion of them in more detail Literal Targeting These are the most obvious connections a marketer can make Selling lacrosse sticks to people who like playing lacrosse on Facebook would be an obvious starting point Literal targeting aims to match ads that are semantically related to the interests of users on Facebook Often a keyword appears both in the interests listed by users and in the ad itself Literal targeting allows marketers a way into Facebook that is parallel to SEM efforts on search engines The downside is that these clear relationships sometimes don t exist and that they unlock only a fraction of community demographics potential As a marketer Facebook allows you to go deeper into the lives your audience than ever before The question according to Mr Weintraub is how deep are you willing to go Competitive Targeting Competitive targeting focuses on both the positive and negative Facebook presence of a brand s competitors on Facebook A competing brand s fans on Facebook might be an effective place to market your superior goods Explain the added value of your product in your ad offer a deal try to win people over to your side Fans of brands that are vulnerable either because of an inferior product negative press coverage a recall of some sort whatever the vulnerability may be present fertile ground for converts Essentially marketers should try to find ways to leverage competitor investments in organizing their followers on Facebook both for their own Facebook presence and against the competitors themselves Click here to read the rest of the article Tags facebook marketing internet marketing seo social marketing social media social media marketing Posted in Social Marketing by Webs9 Inc Google Buys PostRank to Boost Social Analytics Thursday June 9th 2011 Last week Google bought PostRank a social analytics service that tracks and measures social posts With this acquisition Google has gained a resource to better understand the social web and that resource can be applied to great impact in several of Google s key social arenas What Is or Was PostRank PostRank in their own words is the largest aggregator of social engagement data in the industry The service allowed users to get real time data on trending topics high volume conversations around the web and their own posts The company was established in 2007 under the name AideRSS They re branded as PostRank in October of 2008 in preparation for more socially oriented features In July of 2009 the company released a service to track social trends i e for datamining Over the next year they expanded into brand management blogging services trend analysis and consulting services The company was acquired by Google earlier this month but beyond that no details have been released regarding the transaction A Google representative gave a fairly typical statement to TechCrunch about the company s excitement to be working with the PostRank team stating that PostRank has developed an innovative approach to measuring web engagement and we think they can help us improve our products for our users and advertisers Which is almost exactly the same as what they said about buying Slide While we don t know exactly what the PostRank team will be doing it is known that they re moving from their Waterloo Ontario home to Mountain View California and statements from both Google and PostRank indicate that the team s focus will continue to be on social tracking and analytics As was the case with Slide SayNow and Fflick acquisitions Google is most likely buying the talent of the development team rather than the product What Google s Acquisition Means It s fairly common knowledge that Google is going more social Since Google s first foray into the social scene aka the disaster that was Buzz the company has been attempting with mixed success to implement social features However if one thing is certain it s that Google is committed to changing its poor position when it comes to the social web They even went so far as tying the bonuses of all Googlers to the company s success in social Click here to read the rest of the article Tags google trends seo social marketing social media social media marketing Posted in seo Social Marketing by Webs9 Inc Social Content Seeding for SEO Friday June 3rd 2011 Social media budgets often takes a backseat to search After all it s easier to measure the ROI of search so marketers see it as a safer bet First it s easier to tie SEO and PPC directly to sales than say tweets or Facebook likes Second search offers an element of intentional targeting whereas social users log on to socialize search users are actively looking for something and probably that much closer to a purchasing decisions But the social evolution of SEO has brought search and social closer together Specifically now that social signals impact rankings marketers need to invest social as part of their SEO strategy After all search engines look for these social signals because they want to show human beings the most relevant search results And what better way to determine whether something is relevant to humans than by measuring how many other human beings have said that it s relevant So now you need more than just backlinks to rank You also need tweets

    Original URL path: http://www.webs9.com/tag/social-marketing (2016-02-14)
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  • social media | Webs9
    It s fairly common knowledge that Google is going more social Since Google s first foray into the social scene aka the disaster that was Buzz the company has been attempting with mixed success to implement social features However if one thing is certain it s that Google is committed to changing its poor position when it comes to the social web They even went so far as tying the bonuses of all Googlers to the company s success in social Click here to read the rest of the article Tags google trends seo social marketing social media social media marketing Posted in seo Social Marketing by Webs9 Inc Social Content Seeding for SEO Friday June 3rd 2011 Social media budgets often takes a backseat to search After all it s easier to measure the ROI of search so marketers see it as a safer bet First it s easier to tie SEO and PPC directly to sales than say tweets or Facebook likes Second search offers an element of intentional targeting whereas social users log on to socialize search users are actively looking for something and probably that much closer to a purchasing decisions But the social evolution of SEO has brought search and social closer together Specifically now that social signals impact rankings marketers need to invest social as part of their SEO strategy After all search engines look for these social signals because they want to show human beings the most relevant search results And what better way to determine whether something is relevant to humans than by measuring how many other human beings have said that it s relevant So now you need more than just backlinks to rank You also need tweets likes and other votes from social users to let search engines know that your brand is relevant Shareable Content 101 It s one thing to place social buttons on all your pages But if you want to get your content e g product pages tweeted liked and bookmarked you need to understand what motivates user to do so There are a number of reasons users share content but they usually do so because it s Useful Informative Interesting Unique Original Inspirational Funny Entertaining Surprising Shocking Depending on what vertical you re in and what kind of products services you sell your content can probably be made to fill one of these roles Click here to read the rest of the article Tags facebook marketing seo social marketing social media social media marketing twitter marketing Posted in seo Social Marketing by Webs9 Inc Google Analytics Tutorial Determining Social Media ROI Thursday June 2nd 2011 In an effort to come to a better understanding of just what social media is worth it s important to actually segment out and track social media traffic With a set of filters a few goals and a custom report we can start to track which traffic mediums impact our business and deserve a greater focus The Social Media Analytics Report Here s what a completed report looks like We re able to track each individual traffic medium and compare it against the number of goals completed The Website Settings Page Google Analytics isn t the easiest platform to navigate so follow the screenshots below to get to the settings dashboard From the settings dashboard we can create the filters and goals needed for the custom report First log into your Google Analytics account and click on the gear on the top right of the page That brings you to the Account Administration screen Click on the specific account you want to create the report filters and goals for Click here to read the rest of the article Tags google trends social marketing social media social media marketing Posted in Social Marketing by Webs9 Inc Getting More Facebook Likes and Search Traffic Tuesday May 31st 2011 More Facebook referrals and more search referrals stemming from Facebook Did you know there are small adjustments you can make to your use of Facebook s Like buttons social plugins that can have an incredible impact on your traffic Facebook can provide a level of engagement between businesses and consumers that you simply didn t see much before it was around Naturally as a result Facebook has proven to be an indispensable marketing tool and driver of website traffic Granted the content has to be compelling but you already know that Getting Traffic from Facebook Danny Sullivan posted a slew of Facebook Like button social plugin stats that came directly from Facebook itself Here are a few of the stands outs The average media site integrated with Facebook has seen a 300 increase in referral traffic Users coming to the NHL com from Facebook spend 85 more time read 90 more articles and watch 85 more videos than a non connected user ABCNews com Washington Post and The Huffington Post are said to have more than doubled their referral traffic from Facebook since adding social plugins Levi s saw a 40 times increase in referral traffic from Facebook after implementing the Like button in April 2010 and has maintained those levels since Outdoor sporting goods retailer Giantnerd com saw a 100 increase revenue from Facebook within two weeks of adding the Like button American Eagle added the Like button next to every product on their site and found Facebook referred visitors spent an average of 57 more money than non Facebook referred visitors According to what Facebook told Sullivan Like buttons get 3 5 times more clicks if versions that show thumbnails of friends are used they allow people to add comments they appear at both the top and the bottom of content and they appear near visual content like videos or graphics He looks at a specific example with Metacafe which originally had a Like button at the bottom of its videos but after adding one to the top in addition to it tripled its number of daily likes and doubled its amount

    Original URL path: http://www.webs9.com/tag/social-media (2016-02-14)
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  • social media marketing | Webs9
    a service to track social trends i e for datamining Over the next year they expanded into brand management blogging services trend analysis and consulting services The company was acquired by Google earlier this month but beyond that no details have been released regarding the transaction A Google representative gave a fairly typical statement to TechCrunch about the company s excitement to be working with the PostRank team stating that PostRank has developed an innovative approach to measuring web engagement and we think they can help us improve our products for our users and advertisers Which is almost exactly the same as what they said about buying Slide While we don t know exactly what the PostRank team will be doing it is known that they re moving from their Waterloo Ontario home to Mountain View California and statements from both Google and PostRank indicate that the team s focus will continue to be on social tracking and analytics As was the case with Slide SayNow and Fflick acquisitions Google is most likely buying the talent of the development team rather than the product What Google s Acquisition Means It s fairly common knowledge that Google is going more social Since Google s first foray into the social scene aka the disaster that was Buzz the company has been attempting with mixed success to implement social features However if one thing is certain it s that Google is committed to changing its poor position when it comes to the social web They even went so far as tying the bonuses of all Googlers to the company s success in social Click here to read the rest of the article Tags google trends seo social marketing social media social media marketing Posted in seo Social Marketing by Webs9 Inc Social Content Seeding for SEO Friday June 3rd 2011 Social media budgets often takes a backseat to search After all it s easier to measure the ROI of search so marketers see it as a safer bet First it s easier to tie SEO and PPC directly to sales than say tweets or Facebook likes Second search offers an element of intentional targeting whereas social users log on to socialize search users are actively looking for something and probably that much closer to a purchasing decisions But the social evolution of SEO has brought search and social closer together Specifically now that social signals impact rankings marketers need to invest social as part of their SEO strategy After all search engines look for these social signals because they want to show human beings the most relevant search results And what better way to determine whether something is relevant to humans than by measuring how many other human beings have said that it s relevant So now you need more than just backlinks to rank You also need tweets likes and other votes from social users to let search engines know that your brand is relevant Shareable Content 101 It s one thing to place social buttons on all your pages But if you want to get your content e g product pages tweeted liked and bookmarked you need to understand what motivates user to do so There are a number of reasons users share content but they usually do so because it s Useful Informative Interesting Unique Original Inspirational Funny Entertaining Surprising Shocking Depending on what vertical you re in and what kind of products services you sell your content can probably be made to fill one of these roles Click here to read the rest of the article Tags facebook marketing seo social marketing social media social media marketing twitter marketing Posted in seo Social Marketing by Webs9 Inc Google Analytics Tutorial Determining Social Media ROI Thursday June 2nd 2011 In an effort to come to a better understanding of just what social media is worth it s important to actually segment out and track social media traffic With a set of filters a few goals and a custom report we can start to track which traffic mediums impact our business and deserve a greater focus The Social Media Analytics Report Here s what a completed report looks like We re able to track each individual traffic medium and compare it against the number of goals completed The Website Settings Page Google Analytics isn t the easiest platform to navigate so follow the screenshots below to get to the settings dashboard From the settings dashboard we can create the filters and goals needed for the custom report First log into your Google Analytics account and click on the gear on the top right of the page That brings you to the Account Administration screen Click on the specific account you want to create the report filters and goals for Click here to read the rest of the article Tags google trends social marketing social media social media marketing Posted in Social Marketing by Webs9 Inc Getting More Facebook Likes and Search Traffic Tuesday May 31st 2011 More Facebook referrals and more search referrals stemming from Facebook Did you know there are small adjustments you can make to your use of Facebook s Like buttons social plugins that can have an incredible impact on your traffic Facebook can provide a level of engagement between businesses and consumers that you simply didn t see much before it was around Naturally as a result Facebook has proven to be an indispensable marketing tool and driver of website traffic Granted the content has to be compelling but you already know that Getting Traffic from Facebook Danny Sullivan posted a slew of Facebook Like button social plugin stats that came directly from Facebook itself Here are a few of the stands outs The average media site integrated with Facebook has seen a 300 increase in referral traffic Users coming to the NHL com from Facebook spend 85 more time read 90 more articles and watch 85 more videos than a non connected user ABCNews com Washington

    Original URL path: http://www.webs9.com/tag/social-media-marketing (2016-02-14)
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