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  • twitter marketing | Webs9
    tabs so if you have something meaningful to put there just do it 3Build your network As with other social networking sites your network is your major capital That is why you need to invite your friends acquaintances and partners and ask them to join as your supporter You should also search for people with interests similar to yours However don t be pushy and don t spam because this is not the way to convince people to join your network 4Post regularly No matter how interesting the stuff in your Facebook profile is if you don t publish new content regularly the traffic to your Facebook profile and respectively the Facebook traffic to your site will slow down If you can post daily it is fine but even if you don t post that regularly try to do it as frequently as you can If nothing else updating your status regularly is more than nothing so do it Click here to read the rest of the article Tags facebook marketing social marketing social media social media marketing twitter marketing Posted in Social Marketing by Webs9 Inc Get More Traffic From Twitter With These 6 Great Headline Tips Monday April 18th 2011 So you have all those followers on Twitter and yet when you tweet a link to your latest blog post nothing much happens Why did so few of those hundreds or thousands of your followers click your link after all it s a great post Your headline let you down People will ONLY click your links and read your content if the headline or title is compelling enough If just a small percentage of your followers are clicking on your links it s because the headline isn t selling that link to your followers It s not compelling them enough to make them want to click through to your site and find out more Unless they do that they will never know how great your posts are which is why headlines are easily the most important element of your content Your headlines or titles are what open the door to your content To succeed your content has to be effective too but nothing happens until people actually READ what you have written and your headline is what either encourages them to read the first line of your material Or not Get the headline wrong and you make it very hard for your content to get noticed 6 headline secrets behind yesterday s post To show you what exactly what we mean let s use a post example which was extremely successful It s title was Build a great client list with this 1 simple idea Here are six of the secrets behind it The headline didn t try and do everything There was enough information in that headline to explain what the post was about and get the reader curious To discover what the 1 simple idea is the reader has to click through The more curious you can make someone the more likely they are to take action in this case click a link The headline was relevant to readers It was a marketing related headline for friends on social networks connected because they are interested in marketing The headline made a compelling promise Every headline makes a promise to the reader The promise of that headline is that if they click that link I will give them some valuable information which will help them with a huge problem attracting better clients The post content delivers on the promise which is essential if you want people to come back A great headline which points to a post that fails to deliver on the headline s promise will cause people to feel cheated and stop them trusting your headlines and links in future The headline let people know it was easy Part of the headline s promise is that they will learn this valuable information quickly and easily It s just 1 simple idea This requires little time investment from the reader with the potential to learn some valuable business information Click here to read the rest of the article Tags social marketing social media social media marketing twitter marketing Posted in Social Marketing by Webs9 Inc 5 Great Ways To Promote Your Business With Facebook Thursday February 24th 2011 If done correctly you can use Facebook to promote your products services build awareness research consumer opinion and much more Here s a few ways Facebook Pages You can create a free page for your business or web site with Facebook Pages which gives your business a presence on Facebook You can think of it as the equivalent of your Facebook personal profile only for your business or web site You can add your business details and logo and you can also spice up your Facebook Page with a range of applications Facebook users who become fans of your Facebook Page can post on the wall buy your products learn about special events or promotions join discussion boards and upload photos and video content to your Facebook Page You can also send message updates to all your Facebook Page fans at once which you cannot do with your Personal Profile You want to keep the social aspect of Facebook in mind as you create your Facebook Page for your business and try to present the social human element of your business as much as possible on your Facebook Page To create your Facebook Page Log into your Facebook home page and search for Create A Facebook Page via the search bar at the top of each page You might also want to have a quick browse through existing Facebook Pages in your niche before you create your own page You can find these pages here You ll have various applications and options you can use once you ve created your Facebook Page Here are some options you may want to consider Facebook Notes The Notes Feature allows you

    Original URL path: http://www.webs9.com/tag/twitter-marketing (2016-02-14)
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  • SEO Blog | Webs9 - Part 3
    line sales measurable brand Posted in Social Marketing by Webs9 Inc A Step Closer to Social Media ROI with Google Analytics Multi Channel Funnels Google Analytics Multi Channel Funnels currently in limited beta release will allow marketers to take a big step in the direction of calculating the elusive social media ROI What is Google Analytics Multi Channel Funnels This new feature allows any marketer with Google Analytics on their Posted in seo Social Marketing by Webs9 Inc Google Simplifies URL Removal in Webmaster Tools Having incorrect or private URLs show up in a Google search result can be a pain Trying to remove them is no party either Google has now made it a bit easier for Webmasters to remove URLs from the Google index The Webmaster Central team announced an update to the Remove URL tool Posted in seo by Webs9 Inc Google AdWords Adds Domain Names to Headlines Google is testing a new look for AdWords ad that features the inclusion of domain names next to the ad headline separated by a vertical line Here s what it looks like AdWords has seen quite a few tweaks and tests this year Back in January Google began lowercasing display URLs and Posted in PPC by Webs9 Inc Bing Extends Social Search Features Keying in on relationships with your friends on Facebook Bing have added a new set of social features to search result pages which include more Facebook likes inside individual listings to help you find the best results However Bing is including more than your friends likes In a video Posted in seo Social Marketing by Webs9 Inc SEO Website Redesign Relaunching Without Losing Sleep It should go without saying but SEOs developers and designers must work together cohesively during the site redesign process Too often companies

    Original URL path: http://www.webs9.com/seo-blog/page/3 (2016-02-14)
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  • Boost Your CTR With These 5 PPC Ad Copy Strategies | Webs9
    Looking for a positive impact Here are five ad copy attributes you can test 1 Price Points Percentage Off If you re a retailer this is must You re missing out big if you aren t testing into specific price points and percent off offers Important don t make assumptions here Test out multiple price points and percentages off to find out what will resonate with consumers Here s one of my favorite illustrations of why not to assume anything when it comes to price points PPC Price Points A 76 5 percent CTR lift on the higher price point We can make assumptions as to why the higher of the two price points experienced the higher CTR Maybe the or Less factored in or maybe 39 just sounded too good to be true Hard to say This is precisely why we test 2 Google Sitelinks By now you have hopefully enjoyed the benefits of running Google Sitelinks in your ads The presence of ad sitelinks can lift CTR by more than 30 percent Surprisingly many advertisers still haven t added these to their campaigns Maybe they ve tested it and found that their ads perform better without sitelinks but

    Original URL path: http://www.webs9.com/sem/boost-your-ctr-with-these-5-ppc-ad-copy-strategies (2016-02-14)
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  • Ppc | Webs9
    the likelihood of conversion Click here to read the rest of the article Tags google trends ppc search trends seo Posted in PPC by Webs9 Inc 5 Tips on Building Brand Loyalty via Twitter Wednesday May 4th 2011 A social platform like Twitter isn t a sales driver it s a far subtler marketing tool The public doesn t like to be harangued with sales messages when they re socializing They don t want it in the pub and they don t want it online But Twitter still has an immense value even if it s hard to measure It s superb for building brand loyalty as long as you approach it in the right spirit Last year a U S study by Chadwick Martin Bailey and iModerate found that 79 percent of consumers who follow a brand on Twitter are more likely to recommend that brand compared to before they followed them It s hard to put a price on that kind of word of mouth publicity and shows the value of having a popular Twitter identity So here are my five top tips for building brand loyalty through Twitter Tweet Something Worthwhile This is a basic tip but it s sadly often overlooked What will your corporate Twitter account actually say and will it be anything that people want to read You ll never follow a brand that relentlessly churns out marketing messages even if you like the actual product or service Who would Some brands also retweet every favorable mention of themselves which is fine in small doses but gets a bit tiring if they are constantly bringing these tweets to your attention price comparison websites are particularly bad for this Every message you post should provide some value for the reader unless it is such good publicity that you simply have to share it Click HERE for more Posted in PPC sem seo Social Marketing web design by Webs9 Inc Google AdWords Instant Previews Could Save You Some Money Wednesday April 27th 2011 Google has launched Instant Previews on AdWords ads You may recall when Google launched Instant Previews for search results These let the user click the little magnifying glass to get a visual preview of what the site will look like before they click on the result itself The whole thing really made it clear that having an attractive design could only benefit you in the Google user interface Now the same thing applies to your ads landing pages Now we re bringing the same benefit to ads with Instant Previews for Ads writes Google s Dan Friedman on the Inside AdWords blog Starting today on the 25th actually the Instant Previews icon will appear next to ads on Google com allowing users to preview the ad s landing page With Instant Previews your customers are able to quickly preview a page to see if its content matches what they re searching for By allowing potential customers to preview your site before they arrive Instant Previews helps you get even more highly qualified traffic to your site he adds Even better Instant Preview clicks are free of charge you re only charged if a user clicks through to your actual landing page Landing pages are obviously very important to the conversion process so if you didn t have an effective landing page to begin with you weren t going to have much luck in your search marketing The Instant Previews should only serve to emphasize that very fact Click here to read the rest of the article Tags google trends ppc search trends Posted in PPC seo by Webs9 Inc How to Boost your SEO with Google Adwords Monday April 25th 2011 Many advertisers use Google AdWords as their major PPC network However in addition to using AdWords for getting paid traffic to your site it can also be used for SEO Here are some ideas how you can use AdWords for SEO 1 For Keyword Research The most valuable use of AdWords for SEO is to research keywords Keywords are the basis of any SEO campaign and even if you are an expert in your niche you should always research keywords simply because users frequently search for quite unexpected keywords and keyphrases you as an expert will never think of Needless to say what matters most for high rankings is which keywords your target audience is searching for not which keywords you as an expert think are most popular in a particular niche In order to find what users are searching for you need a keyword research tool It is true that there are many special free and paid keyword research tools but Google AdWords Keyword Tool is light years ahead of them all It is simple to use AdWords to research keywords You can either enter the URL of your site or put in some seed keywords the tool will then automatically generate a whole bunch of suggested keywords Look at the results and shortlist all the keywords that seem relevent and have a decent global search volume You may want to rank well for ALL the generated keywords but its best to focus all your efforts on a selected few The idea now is to find keywords that are relatively easy to optimize and yet have a decent search volume These would be the keywords with the least compitetion in Google Go to Google com and enter each of your short listed keywords one at a time It is best if you search for the exact phrase so surround your keyword with double quotes Note how many web results there are for each of the phrases Now that you have collected the Number of web results for each keyword calculate competition ratio by divding it s Global search volume by the Number of web results The keywords with the higher ratios are the easier ones to optimize You can now start a SEO campaign for your keywords however you ll see

    Original URL path: http://www.webs9.com/category/ppc-2 (2016-02-14)
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  • 4 Steps to Measure Social Media ROI with Google Analytics | Webs9
    efforts can be discovered using Google Analytics To get to the point where you can calculate social media ROI there are four steps that need to be taken Step 1 Implement Proper Social Media Tracking Ensure that you ll have the ability to segment revenue that s generated through social sources by your internal direct efforts and revenue that resulted through external social means In other words revenue that s generated as a result of links your team placed on social sites and revenue generated through links placed by people outside your company In order to measure your direct impact you need to ensure you re always using campaign tracking on any links you put out on social media sites that point back to one of your sites It s a fairly easy process but one that can be a bit tedious to manage at the outset Once you re in the habit of always adding campaign tracking it will become second nature and the results will be well worth the effort Google offers a simple URL builder tool to help create campaign tracking strings but you should either build your own tool or creating one in Excel that allows

    Original URL path: http://www.webs9.com/sem/4-steps-to-measure-social-media-roi-with-google-analytics (2016-02-14)
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  • Testimonials As Sales Tools – To Fake Or Not To Fake? | Webs9
    friend to repeat after you or invent a statement that touches on all your key selling features The value of a real testimonial can t be stressed enough in our opinion Sometimes getting one is really difficult I ve been asked to write testimonials for people I ve worked with and it s hard Instead we ve found writing down a client s comments after a positive discussion and then sending it to them asking for their approval to use their statements to be the most effective When someone else basically writes it for me after speaking with me it s easy to just reply approved It is in my own words and expresses what I wanted to say as part of a conversation rather then having fight writers block In terms of fake or testimonials written from friends we always suggest avoiding them Sometimes potential clients will want to speak to the person who provided such a rave review If you have a good relationship with your clients they re often willing to network with others who are also interested in using your services What could be a better sales tool than that Tags fake testimonials how to get

    Original URL path: http://www.webs9.com/sem/testimonials-as-sales-tools-to-fake-or-not-to-fake (2016-02-14)
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  • 4 Reasons Your Link Request Might be Rejected | Webs9
    and unanswered emails are two of the biggest deterrents for many people who ve attempted and abandoned this tactic But sending personalized well constructed compelling link requests can be a highly useful method of building links That is if you nail the finer points Creating a successful link request is about more than just using someone s name because you found it on the About page And if nos and silence are all you re getting back then most likely it s not them it s you Here are only a few reasons why even personalized link requests may be declined It Never Got Opened In all likelihood your email got dismissed without ever being opened With a poor subject line or an email address that triggered a spam filter your message may never have passed in front of human eyes What you put into your subject line matters A lot There are some really dumb red flag words you can use e g link exchange but it s possible it s also just too generic or vague Even seemingly innocuous attempts like Hey There or a smiley emoticon are kind of sketchy Some websites tell you what to put in a subject line so they will know you re human But if it s not that obvious try responding directly to the title of a specific page topic or article Of course that s impossible if you re just sending a mass email from an automated program And that s really just comedy for the rest of us anyway so bully for you A Total Lack of Relevance The biggest reason any link request will be turned down is that it s just not appealing to your target Suppose the email does get opened and the recipient even decides

    Original URL path: http://www.webs9.com/seo-2/4-reasons-your-link-request-might-be-rejected (2016-02-14)
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  • 3 Strategies for Linkable Content (a.k.a. Link Bait) | Webs9
    task Spend time researching sites in your industry and related businesses When examining their backlinks make a note of what type of content is getting the good links Then do something similar with your own spin You ll notice in most cases the content with great backlinks wasn t created for the purpose of link development Here s a tip If the content page has a higher PR PageRank than the homepage you ve probably found a truly remarkable strategy Regular readers know I rarely mention that little green bar so many are addicted too Yet in this instance it can help you identity a successful strategy Be the First Always be on the lookout for new trends or problems facing your industry If you re the first to create something around this you re more likely to get the links This could be an app online tool widget research or even a cartoon poking fun of the new trend If you re a small company don t be overwhelmed by the lack of resources Keep in mind there are a wealth of talented independent contractors who can help you This could range from a talented programmer to a creative

    Original URL path: http://www.webs9.com/seo-2/3-strategies-for-linkable-content-a-k-a-link-bait (2016-02-14)
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