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  • Google Buys PostRank to Boost Social Analytics | Webs9
    allowed users to get real time data on trending topics high volume conversations around the web and their own posts The company was established in 2007 under the name AideRSS They re branded as PostRank in October of 2008 in preparation for more socially oriented features In July of 2009 the company released a service to track social trends i e for datamining Over the next year they expanded into brand management blogging services trend analysis and consulting services The company was acquired by Google earlier this month but beyond that no details have been released regarding the transaction A Google representative gave a fairly typical statement to TechCrunch about the company s excitement to be working with the PostRank team stating that PostRank has developed an innovative approach to measuring web engagement and we think they can help us improve our products for our users and advertisers Which is almost exactly the same as what they said about buying Slide While we don t know exactly what the PostRank team will be doing it is known that they re moving from their Waterloo Ontario home to Mountain View California and statements from both Google and PostRank indicate that the team s focus will continue to be on social tracking and analytics As was the case with Slide SayNow and Fflick acquisitions Google is most likely buying the talent of the development team rather than the product What Google s Acquisition Means It s fairly common knowledge that Google is going more social Since Google s first foray into the social scene aka the disaster that was Buzz the company has been attempting with mixed success to implement social features However if one thing is certain it s that Google is committed to changing its poor position when it comes

    Original URL path: http://www.webs9.com/seo-2/google-buys-postrank-to-boost-social-analytics (2016-02-14)
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  • 3 Ways to Use Data to Advance Your Search Performance | Webs9
    we supposed to do with all this data Use it And keep using it Then find more data and use that too Test implement analyze Lather Rinse Repeat 1 Expand Your Keyword Lists Building out and refining your keyword lists is a good example Everyone knows the value of the long tail in helping lower CPCs And yet we all know the tendency to throw everything in there and come up with a list that s unwieldy and impossible to manage When it comes to finding the right keywords for your account there are lots of tools available whether free options from Google a third party system or an agency s own proprietary tool But there s a lot of value in pouring through search query reports to find long tail and negative recommendations By matching the query to the credited keyword and then analyzing the return on that query you can identify where to find lower CPCs or reduce waste by adding negatives for non converters A more refined approach is to leverage the conversion rate cost and revenue to come up with a projected contribution margin for typed keywords Then match those with what s currently in your account Missing keywords with high CMs go into your long tail negative CMs go into your negatives For example if you have a keyword Acme brown widgets and find that Google is matching up the query extra large Acme brown widgets to it look at the performance of that keyword for each time it s matched to that query Subtract cost from revenue to find the contribution margin or divide if you prefer to organize by ROAS telling you how profitable that query is If it s high add the longer tail extra large Acme brown widgets to your keyword

    Original URL path: http://www.webs9.com/sem/3-ways-to-use-data-to-advance-your-search-performance (2016-02-14)
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  • Web-Design | Webs9
    as you approach it in the right spirit Last year a U S study by Chadwick Martin Bailey and iModerate found that 79 percent of consumers who follow a brand on Twitter are more likely to recommend that brand compared to before they followed them It s hard to put a price on that kind of word of mouth publicity and shows the value of having a popular Twitter identity So here are my five top tips for building brand loyalty through Twitter Tweet Something Worthwhile This is a basic tip but it s sadly often overlooked What will your corporate Twitter account actually say and will it be anything that people want to read You ll never follow a brand that relentlessly churns out marketing messages even if you like the actual product or service Who would Some brands also retweet every favorable mention of themselves which is fine in small doses but gets a bit tiring if they are constantly bringing these tweets to your attention price comparison websites are particularly bad for this Every message you post should provide some value for the reader unless it is such good publicity that you simply have to share it Click HERE for more Posted in PPC sem seo Social Marketing web design by Webs9 Inc The Top 10 Things to Consider When Searching for a Professional SEO Company Thursday April 21st 2011 Nowadays it seems that everyone does search engine optimization or at least make the claim But it s more than just developing good content and slapping on a few meta tags True SEO takes a lot of research implementation monitoring and time It truly is its own service I suggest seeking out a company that specializes in SEO for the best results possible When it comes to shopping around for a quality SEO company many are not sure where to begin There are multitudes of SEO companies out there offering different services at different rates That being said I have put together a list of what I believe to be the top 10 things to consider when looking for the right Search Marketing agency A guide to finding your diamond in the rough 1 Guarantees specific rankings No reputable SEO company will ever make such a claim It states within the Google Webmaster Guidelines No one can guarantee a 1 ranking on Google And no companies run Google or have any insider secrets to their complex ranking algorithm Google does not just hand out 1 rankings If they did I would be out of a job 2 Offers instant results Rankings take time It can take weeks to months for a page to increase in Google search results Plus your site will be competing against other sites for relevancy and popularity 3 Guarantees an amount of Inbound links The important thing to focus on is your content keep it fresh and relevant It can take time but you want your links to be valuable Quality inbound links are created by humans and can be born and die at any time so they cannot be guaranteed be sure the company does NOT buy the links 4 Does not offer understandable reports You want to know where all your money is going right And wouldn t it be great to be informed on what keywords have risen and dropped in rankings If they cannot offer concrete results there is something wrong Click here to read the rest of the article Tags keywords link building seo social marketing Posted in PPC sem seo Social Marketing web design by Webs9 Inc Are Your PPC Ads Converting Monday February 14th 2011 To convert you need to understand the basic of choosing your keywords for your ads and crafting your landing page The more specific is your keywords in your PPC ads the more targeted it is because you will not be competing against a broad term where millions webpage will be using the same word for example the word fashion To cut off the competition use long tail keywords phrase like teens fashion boots instead if that is what you are promoting Make sure that your ads are designed to target for your landing page In other words your keywords in your landing page are the same ones as that of your ads So like in the above example your landing page must contain the keyword phrase teens fashion boots The reason why people click on the PPC ads was because of certain keywords that have attracted them towards the ads Perhaps they saw something very familiar to what they have in mind when they first started out searching for something How to have a successful PPC campaign First you find a product you will be promoting for a sale or to generate a lead It is the same principle that applies to all marketing campaign if you want to make a sale or a lead out of it Then you have your lending page to generate leads or sell If it has only feature and less benefit you will have lower conversion rate if you cannot provide to your visitors the expectations of your products and services Read more here Posted in PPC sem seo Social Marketing web design by Webs9 Inc Facebook Fan Pages 5 Essentials for a Fan Page Wednesday February 9th 2011 Increasingly companies TV shows including Internet sites use Facebook pages to air their products or services as well as gain more users and interact with them more directly Facebook Fan Page 5 Essentials 1 Create custom tabs Custom Ads Tips on Facebook pages Promote your trade name page is very important One of the major features of the new pages of Facebook is that you can link directly to specific tabs That means you have the possibility of setting up what pages users access based on default Ad in which they have clicked For example perhaps you would like to point to two groups of users

    Original URL path: http://www.webs9.com/category/web-design (2016-02-14)
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  • Blending Paid Social with Organic Social | Webs9
    can make this an attractive place to invest real dollars and Facebook s growing importance for marketing is poised to threaten Google s stranglehold gained through our dependence on organic search While initial social media initiatives were focused primarily on building and engaging in organic ways smart marketers are now adding paid campaign support to the social mix very much like search engine marketing relies on PPC ad support This two prong approach still relies heavily on the creation of content worthy of sharing liking and following but adds the dimension of paid campaigns to highlight and spread the published content Lead generation in this content driven social model is still a metered blend of advertising public relations and referrals but social is the mechanism driving the discovery and the conversation surrounding this powerful form of lead acquisition Armed with the tools to measure the effectiveness of any campaign in terms of likes visits mentions and conversions marketers are turning to campaigns that include sponsored blog posts Google PPC and Facebook Ads to create content awareness and social engagement over all things and this may indeed be the most effective form of advertising currently available online Click here for full

    Original URL path: http://www.webs9.com/sem/blending-paid-social-with-organic-social (2016-02-14)
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  • Social Content Seeding for SEO | Webs9
    SEO strategy After all search engines look for these social signals because they want to show human beings the most relevant search results And what better way to determine whether something is relevant to humans than by measuring how many other human beings have said that it s relevant So now you need more than just backlinks to rank You also need tweets likes and other votes from social users to let search engines know that your brand is relevant Shareable Content 101 It s one thing to place social buttons on all your pages But if you want to get your content e g product pages tweeted liked and bookmarked you need to understand what motivates user to do so There are a number of reasons users share content but they usually do so because it s Useful Informative Interesting Unique Original Inspirational Funny Entertaining Surprising Shocking Depending on what vertical you re in and what kind of products services you sell your content can probably be made to fill one of these roles Click here to read the rest of the article Tags facebook marketing seo social marketing social media social media marketing twitter marketing Posted in seo

    Original URL path: http://www.webs9.com/seo-2/social-content-seeding-for-seo (2016-02-14)
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  • Google Analytics Tutorial: Determining Social Media ROI | Webs9
    traffic medium and compare it against the number of goals completed The Website Settings Page Google Analytics isn t the easiest platform to navigate so follow the screenshots below to get to the settings dashboard From the settings dashboard we can create the filters and goals needed for the custom report First log into your Google Analytics account and click on the gear on the top right of the page

    Original URL path: http://www.webs9.com/social-marketing-2/google-analytics-tutorial-determining-social-media-roi (2016-02-14)
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  • seo consultancy | Webs9
    your editorial plan or just for your first blog post Once you have settled on a few ideas remember that they need to be created so as to include at least one of the targeted keywords Golden rule for keywords usage in general Keywords have to be used in the context as they were given to you as much as possible except for when you intend to separate the words of a keyword phrase or term with a and so on The keyword long tail demand is the SEO philosophy behind the keywords selection but this all you need to know for now Remember that you want anyone clicking and reaching that blog post to stick around for more than a few seconds and the first step to doing that is coming up with an attractive interesting intriguing even shocking title why not 3 As you start writing your first paragraph remember that SEO guidelines teach us just how important having keywords at this point in your content really is The truth is that the entire science of information retrieval including web based search engines like Google is based on keywords Understanding how keywords retrieval works is just as important as implementing them correctly and for this reason alone we will explain the basics when you search in your browser for tablespoons for example the results that you get the pages and their rankings depend on how relevant and popular the content they provide is to your search One of the ways to optimize a page s chances to rank higher is if you use your keywords in the title the meta data and the text Golden rules for keywords usage in the introductory body and closing paragraphs Generally there is a maximum number of 5 keywords that we recommend you use throughout the blog post out of which at least one should be unique and highly targeted for your content Also it is advisable that you use at least 2 of the 5 keywords twice in your piece Certain keyword usage tactics are better than others and with respect to this while using two of your keywords alone in the first paragraph adds unexpected value to the blog s rankings adding more instances of a keyword phrase or term in the content than recommended actually has little to almost no impact on rankings keywords density myth debunked Therefore follow the simple 5 keywords 2 mentioned twice rule and you will be able to reach that SEO friendly content you are aiming at Golden rules for a great creative stretch when content writing The first thing to consider is the writing style you want to adopt and to answer this you can refer to previous blog posts to your client s special comments and requests and or you figure it out on your own based on the type of readers you want to attract targeted readers population For example if you are writing about the beneficial effects of acupuncture your

    Original URL path: http://www.webs9.com/tag/seo-consultancy (2016-02-14)
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  • seo for google | Webs9
    your editorial plan or just for your first blog post Once you have settled on a few ideas remember that they need to be created so as to include at least one of the targeted keywords Golden rule for keywords usage in general Keywords have to be used in the context as they were given to you as much as possible except for when you intend to separate the words of a keyword phrase or term with a and so on The keyword long tail demand is the SEO philosophy behind the keywords selection but this all you need to know for now Remember that you want anyone clicking and reaching that blog post to stick around for more than a few seconds and the first step to doing that is coming up with an attractive interesting intriguing even shocking title why not 3 As you start writing your first paragraph remember that SEO guidelines teach us just how important having keywords at this point in your content really is The truth is that the entire science of information retrieval including web based search engines like Google is based on keywords Understanding how keywords retrieval works is just as important as implementing them correctly and for this reason alone we will explain the basics when you search in your browser for tablespoons for example the results that you get the pages and their rankings depend on how relevant and popular the content they provide is to your search One of the ways to optimize a page s chances to rank higher is if you use your keywords in the title the meta data and the text Golden rules for keywords usage in the introductory body and closing paragraphs Generally there is a maximum number of 5 keywords that we recommend you use throughout the blog post out of which at least one should be unique and highly targeted for your content Also it is advisable that you use at least 2 of the 5 keywords twice in your piece Certain keyword usage tactics are better than others and with respect to this while using two of your keywords alone in the first paragraph adds unexpected value to the blog s rankings adding more instances of a keyword phrase or term in the content than recommended actually has little to almost no impact on rankings keywords density myth debunked Therefore follow the simple 5 keywords 2 mentioned twice rule and you will be able to reach that SEO friendly content you are aiming at Golden rules for a great creative stretch when content writing The first thing to consider is the writing style you want to adopt and to answer this you can refer to previous blog posts to your client s special comments and requests and or you figure it out on your own based on the type of readers you want to attract targeted readers population For example if you are writing about the beneficial effects of acupuncture your

    Original URL path: http://www.webs9.com/tag/seo-for-google (2016-02-14)
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