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  • Interview with Yvonne Burton | WomenandBiz.com
    dream in my head and worked to make it a reality but have recently started to put the plan of it down on paper and will continually update it as my business evolves For example with the current Outsourcing boom that is taking place I am developing a service where B AC would manage outsourcing projects international project management in a way for my clients or become an outsourcing partner for them such as being the documentation specialist for software firms creating software for global markets or creating the training manuals As the economy changes opportunities naturally arise and I want to make sure that my business evolves as global business evolves I still want to make sure that our core values services and quality of service are the highest possible but that as our clients evolve and grow we also evolve and grow to provide them with the services that they need How did any outside advisors make a difference in your company Well I have been working with Small Business Development Centers truly wonderful sources and through creating my business plan I have received very valuable advice especially in terms of new services that I hadn t thought of I have also been very fortunate in meeting several wonderful mentors who really believe in me and what I have been trying to do all these years They have provided guidance encouragement and introduced me to contacts to continually forward my vision Tell us about your business and the services your offer We consult to companies in the Japanese market whether directly or through partnerships and to Japanese firms operating in the U S and internationally B AC core services include Management Consulting Research devising and mapping out appropriate strategies for our clients in various areas Collateral Materials Websites designing or improving on existing marketing and sales materials and web sites to maximize the impact on sales efforts Technology Consulting assisting clients in the software development lifecycle with business analysis and requirements gathering testing and implementing products for global markets Also advising clients on effective online marketing and advertising strategies Business Development seeking out or developing new business initiatives on client s behalf Target Market Could you tell us who are your target market and how did you determine it Mainly the target market is Japanese companies seeking to make efficient use of technology in their business processes to manage information and improve business performance Also companies in the Japanese market or in partnership with Japanese companies seeking to further strengthen relationships with customers business partners create new opportunities improve operating efficiencies and improve communications both internally and internationally How does having a niche help you grow your business It allows for more flexible growth By keeping abreast of what is happening in your niche it is easier to see how and when to make changes to your services or company s mission statement You adapt easier and make changes faster to accommodate changes in the market What are

    Original URL path: http://www.womenandbiz.com/2007/12/21/interview-yvonne-burton-2/ (2016-04-26)
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  • Interview with Leslie J. Yerman | WomenandBiz.com
    so she made the decision to work for herself Leslie initially focused on the health care industry working with an institute of Weill Cornell Medical Center and clients focusing on consumer health communications A recent success story has been her work to help a client start up a medical society The valuable business plan she wrote helped the society come to life and receive its 501 c 3 nonprofit status Her client list also grew to include educational institutions nonprofits and small businesses restaurants yoga studios and marketing firms Recently Leslie has decided to pursue her passion transferring her skills and focusing her work on what she is most interested in the independent film industry In order to broaden her horizons and be more involved in the current and future events Leslie is a member of many film related organizations and is the Vice President of Communications for the New York Women in Film and Television NYWIFT the preeminent entertainment industry association for women in New York City You can visit its website which Leslie creatively helped develop update and write at www nywift org Leslie J Yerman s believes good communication is everything Her mission is to help nonprofits artists and filmmakers to achieve their goals drawing on her many skills Her services include marketing outreach communications fundraising and development creative copywriting for print and multimedia copyediting and production At the moment Leslie does not have employees she wants to grow her business but she does not want to lose her greatest strength offering one on one personal consultations She markets her business through networking and business referrals However Leslie is selective about her clients She is often disturbed by some of the ethics she sees in the world and it is very important for her to work with people whose values are about more than just making money Leslie has a home office and while she enjoys working at home she acknowledges that sometimes it is hard to balance personal and professional career When she is working on a project she ends up neglecting other activities that she likes to do such as attending her Buddhism class or going to films or museums Although the downside of working at home is the lack of social interaction in a personal way she shares that she has effectively helped clients by phone and email without ever meeting them Her days are very productive but sometimes it is hard to manage her time between her business the board meetings she attends monthly and her personal life She finds most satisfying the fact that as an entrepreneur she does not need to play politics as when she worked for other companies By being her own boss Leslie can do things her way and dedicate 100 of her time to getting the job done instead of wasting time or getting sidetracked by a company s culture and politics When asked if any advisors have made a difference in her entrepreneurial career Leslie J

    Original URL path: http://www.womenandbiz.com/2007/12/21/interview-leslie-yerman/ (2016-04-26)
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  • Interview with Carolyn Gable, New Age Transportation, Distribution & Warehousing Inc. | WomenandBiz.com
    has continued to grow since New Age Transportation has had tough times when it lost one of its major accounts Carolyn Gable made the decision to regroup renew and change the business in order to survive The company restructured and became a broker handling all the logistics of transportation distribution and warehousing The move definitely paid off and in 1995 they won a major account with Time Warner and their revenue doubled Today Carolyn Gable s company is known as New Age Transportation Distribution Warehousing Inc and has offices in Lake Zurich a warehouse in Elk Grove Village IL and is preparing to move into its own 800 000 SF warehouse Carolyn is already looking into buying 10 additional acres of warehouse space as she knows the new one will be filled quickly She notices that it is crucial to plan ahead and she studies her business and the market forecasting 6 months to 3 years in advance One of Carolyn s main challenges is finding motivated individuals who share the company s vision care about the clients and understand the importance of their jobs Maybe that is why the company s management team brought up the issue that workers should not be sitting still longer than two hours and they came up with the idea to have an energy break and Dancing Away Office Stress was created It is a fun concept in which everyone participates Even people who are in a meeting with Carolyn may take a break to dance and overall it increases the workers moral and productivity Carolyn Gable cares so much about her workers as well as her clients and family although finding balance is a challenge After winning the Time Warner account Carolyn immediately started thinking about how she could give back to the community and help others She is a single mother and understands first hand the challenges and difficulties single parents face by not being part of the system and often with no benefits Single working parents who can t afford to pay for extra curricular activities such as dance karate after school programs tutoring and a lot more have an option Carolyn created the Expect a Miracle foundation to help children of single parents enjoy life and achieve their full potential It is a great project and kids and parents show their appreciation by sending beautiful notes and pictures that show how Expect a Miracle has helped their lives Carolyn Gable Carolyn Gable God let me be the best that I can be today I don t know where he wants me to go but wherever it is I m going Carolyn Gable shares that she does not believe someone can be in business and not be spiritual and believes that one must take a leap of faith when things seem to go wrong and know that better times are yet to come She also advises entrepreneurs to have a purpose for their businesses and to think about whether they re

    Original URL path: http://www.womenandbiz.com/2007/12/20/interview-carolyn-gable/ (2016-04-26)
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  • Interview with Jude Gorgopa | WomenandBiz.com
    example Jude analyzes the colors that would work best for her clients in their clothing makeup hair and environment guides them through career transition or a small business start up She considers herself a coactive coach and teacher Her clients can decide which areas they want to work on and they do not need to sign a contract with her Jude believes in seeing clients face to face rather than coaching by phone or by email to be able to read them and observe their changes and growth In addition she has given seminars for members of the Career Change Network of the Biba4Network and participated in a Prime Strategies Marketing telephone roundtable She will be giving seminars in the fall at FIT and in 2005 at NYU and Workforce programs at the YWCA Her seminars have the intention to help the audience in areas such as career transition to clarify the power of the first impression to identify the importance of color in one s life and to empower people to change their lives for the better Jude Gorgopa wants to help people reinvent themselves as she has done with her own life many times According to Jude she helps her clients realize from the inside out just what they can do for themselves their skills how their personality matches different career choices and how they can be truly happy with their lives Promotion and Market Research Jude comments that she has been very successful reaching out to large groups through her workshops and seminars and although it has been a challenge to get more one on one coaching clients it is starting to happen For her business Jude believes that the best way to attract clients is through word of mouth giving seminars networking 24 7 and taking the time to really talk to people and listen to people s needs She wants to support her clients by assisting them in building a foundation of confidence and knowledge for all the changes they go through In order to figure out the best way to deliver her messages Jude actually went pounding the pavement and asked questions to people of all ages to figure out her business model and what kind of information she should include in the book she is writing She asked open questions like What do you want What would you like to see in the book How would you like to get help Rewards and Lessons What Jude loves about being an entrepreneur is to be able to stretch her boundaries to go outside of the box have flexibility and make her own rules Jude enjoys observing her clients and her own personal growth and receiving positive feedback from her clients When asked about the lessons she has learned Jude mentioned the recent death of her cat She had him for 20 years and she has been married for 10 1 2 Her cat was always around through her journey in New York City and

    Original URL path: http://www.womenandbiz.com/2007/12/20/interview-with-jude-gorgopa/ (2016-04-26)
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  • Interview with Laura Allen | WomenandBiz.com
    responsible for the technology part of the business while Laura markets it They share the same vision for the company which helps them stay focused Initially Laura and Jim created the website for people to order business cards with the 15SecondPitch and a photo but soon they realized that people needed help with their marketing pitch Laura created workshops in which the participants have a chance to learn about each other and brainstorm creative ideas to help them write their pitch I attended the For Women Only workshop and it is really powerful Laura says that it was a challenge at first to give the workshops as she had not done it before Her friend David Polinchock owner of Brand Experience Lab suggested that Laura test out her workshop give it for free and see the attendees reaction Laura recalls that the workshops were full and well known experts in networking and highly regarded people who went to the event saw its real value The experience helped Laura build up her confidence and start giving the workshop twice a month From the feedback she received Laura launched workshops on networking strategies and on requesting a salary increase Laura was surprised to find out that many women do not go to networking events and if they do they stand in a corner not talking to anyone She helps them by encouraging and giving them enough confidence with their pitch to start a conversation and she also helps them learn the networking events they should be attending Moreover Laura notes that most women tend not to ask for a salary increase even though they believe they deserve one and that their efforts should be recognized Laura works with her clients and helps them to prepare a presentation of their accomplishments and ask for a raise and the results have been incredibly effective One on one consultations are also available to further help her clients with their personal and professional strategies to advancement I like working with individuals and I really love to solve problems she remarks The product most recently added to the company s services is the 30 day Marketing Action Plan that allows companies to see immediate results In the future Laura and Jim are planning to franchise 15SecondPitch as people from different cities have been requesting it They are also considering offering the workshop by phone and online and Jim is working on the technological aspect of it to make it work Even though Laura seems to have her hands full with her clients and marketing the business she finds time to contribute her expertise to non profit organizations One of them is the Streetwise Partners which helps young adults from 18 to 26 years old develop strategies to get a job in corporate America She teaches the students how to come up with their 15 second pitch Laura mentions that while owning a business is a full time job it does not always bring a regular paycheck Her

    Original URL path: http://www.womenandbiz.com/2007/12/20/interview-with-laura-allen/ (2016-04-26)
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  • Interview with Marian Banker | WomenandBiz.com
    utilizes strategic alliances to offer comprehensive services to entrepreneurs and small business owners across the country She is always looking for professionals with whom she has synergy to co create workshops and complement the services Prime Strategies provides to its growing client base Prime Strategies offers business coaching one on one and group staff training business management and a variety of programs designed to assist the small business owner in staying in control of their business Marian publishes and edits a monthly free e newsletter for which she writes the Feature Article and includes current news and information that she considers relevant to her readers Additionally she hosts a monthly Telephone Roundtable which brings entrepreneurs together and gives them the opportunity to learn from each other Each month Marian invites a different guest expert to talk about timely topics around which people can interact and ask questions The challenge according to Marian is to keep herself out there Since she never knows where the business may come from she needs to be constantly promoting herself giving workshops listening to clients and creating new services Her future plans are to provide a virtual place for small business owners to come together online To date she has had difficulties setting up the technological part of the site Marian intends to continue building alliances in areas related to her main focus Her creativity and ability to draw from her experiences with the ideal of making a difference in her clients businesses and lives are the secret to her success In addition to friends and professionals she counts on Marian has a small group of supporters which she calls her Power Group They meet for two hours on a monthly basis and help each other stay focused and on target She offers the following

    Original URL path: http://www.womenandbiz.com/2007/12/20/interview-with-marian-banker/ (2016-04-26)
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  • Interview with Amy and Lisa Cole | WomenandBiz.com
    neighborhood College tour They give seminars about relocating to New York and other urban environments keeping their costs low by traveling by car Employment Services include revising resumes and tailoring them to a particular job or industry mock interviews tips on thank you notes and then they call everybody they know in that particular field to see if they are hiring Recruiting Companies are getting to know the quality of the service provided by Acquaint New York and they contact Amy and Lisa when they need to hire Even though A N Y has competitors in different areas of its business none of them offer all services in one Amy emphasizes the fact that for realtors clients are just a number but at A N Y their personality financial capabilities and desires are taken into consideration to help clients make a good affordable decision before signing a lease Knowing the faces and names of everyone in their network understanding their needs and wants and being able to help them by tailoring their resumes giving advice on interviews and appropriate follow up protocol matching their personalities with a suitable neighborhood and creating relevant networking events are some of the areas which best define Acquaint New York The whole business model is based on two sisters taking young women under their wings Lisa Cole Family Business Amy and Lisa are two years apart and they were always close growing up They have a mutual respect and admiration Since the first year they worked at the swimwear company they realized they could work perfectly well together They understand their differences and draw from one another s strengths to define their roles Their personalities are complementary Amy is the motivator great with people and Lisa takes care of the back end of the business creating the written material researching schools and contacting building managers Business Evolution Time Management Two and a half years after they started A N Y Amy and Lisa better manage their time Lisa has a child and another on the way and she feels that their work is more efficient compared to when they started when they were working late at night going out and networking 5 nights a week and volunteering their time to institutions without generating business Amy agrees and adds that their lives are definitely more fulfilling now Contacts In the beginning they counted mainly on personal networking to help them with employment opportunities for their clients After a while they realized they couldn t keep calling the same people and they had to grow their network Now they have business relationships with companies that have hired A N Y women are happy with them and when they need to hire again they contact Amy and Lisa and that has been a new and growing relationship Lisa recognizes that it is fair to get help from friends at the start but then the business needs to find other ways to grow Target Market When they started they

    Original URL path: http://www.womenandbiz.com/2007/12/20/interview-with-amy-and-lisa-cole/ (2016-04-26)
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  • Interview with Bridgette Raes | WomenandBiz.com
    such as Queer Eye for the Straight Guy and Extreme Makeover to the makeover features on The Oprah Winfrey Show are an indication of the public fascination with and interest in personal image development During our interview Bridgette mentioned people s tendency to regress back to their previous image behavior following those makeovers since there is no education and no long term change in a makeover subject s point of view In her own business Bridgette helps her clients to establish lasting changes in their mindsets through a 5 step program she developed Her program assesses a wide range of aspects of each client s life and tastes from her life and goals to her preferred colors She helps her clients improve their wardrobe by guiding them through each step of wardrobe selection from understanding what pieces do or do not work for her client to helping them shop Bridgette also offers smaller programs as well as workshops She has a roster of trusted professionals to whom she refer clients who need more help in areas such as makeup application organization and personal coaching The Business Bridgette recalls that she was naïve as she first started out on her business she believed the phone would start ringing without much effort She knew she had a skill but didn t know how to market it She later hired a business coach who helped her gain more focus through creating a 5 year plan that includes specific goals of what she hopes to accomplish The business coaching along with a few business classes she took at FIT helped her to more effectively identify her client base and market her services It opened her mind and changed her perspective on the business and how she presents herself Building her business took time and at first Bridgette continued to work part time as a freelance designer while marketing and growing Bridgette Raes Style Group But in May 2003 her business had expanded enough for her to work at it full time and today it continues to flourish Gaps The main challenges Bridgette Raes faced were learning how to become known how to be taken seriously and how to sell her service She remembers that many years ago she worked as a salesperson and had a great ability to sell products but selling personal services was a different story Joining networking groups offering workshops setting up her website and writing a weekly e newsletter are some of the steps Bridgette has taken to grow her business A look at the future Instead of moving to different areas of style as she envisioned at first Bridgette wants to keep focusing on her core competences to continue making a difference in women s lives With that in mind she is in the process of writing a book She wants to help women revolutionize their relationship with themselves saying It s time for women to take the driver s seat and ask what fashion can do for them

    Original URL path: http://www.womenandbiz.com/2007/12/20/interview-with-bridgette-raes/ (2016-04-26)
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