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  • December | 2007 | WomenandBiz.com
    to a few publications with a note saying I loved it here and think your readers will as well The story led the travel section of the Chicago Sun Times gave me a wonderful credential as a writer and enabled me to begin a career journeying around the world and contributing to newspaper and magazines in the U S and Canada Traveling for a living has its highs and lows though and when I reached the point where the thought of having to pack one more time left me in tears I was fortunate to be offered a job as a wire service reporter in Miami for Fairchild Publications Fairchild publishes Women s Wear Daily and W as well the Daily News Record a men s wear publications Footwear News Home Furnishings News and Supermarket News and I got to contribute to all of them Read more Comments Off on Interview with Laurel Tielis author of The Girls Guide to Getting on Top Positioning your Business through Media Placements Posted in Women in Business Interview with Stacey Koerner Beauty on Call Posted on December 21 2007 by Elisa Balabram Please tell us about your education and professional experience I graduated from the University of Wisconsin Oshkosh with a degree in Communications I focused on public speaking and was on the Stacey Koerner debate team which gave me more confidence to speak in front of groups and it has definitely helped me to be more assertive in my career I worked for Nordstrom for 14 years I started in cosmetic sales spent several years managing the cosmetic department and then moved into a buying position where I was responsible for marketing and event planning for all of the cosmetic lines that Nordstrom carried throughout the Midwest Nordstrom taught me many things that I have carried over to my current companies The most important lesson I learned was to empower your employees to make decisions if they do what is in the best interest of the customer it is never a wrong decision I let them run their divisions as if it were their own business but give them the support and tools they need to be successful Deciding to start Prescription Well Being PWP Beauty on Call BOC and Haute PR When did you start your businesses I started Prescription Well Being in 2001 Beauty on Call in 2003 and Haute PR in January 2006 Read more Comments Off on Interview with Stacey Koerner Beauty on Call Posted in Women in Business Interview with Valarie King Baley founder of OnShore Technology Group Inc Posted on December 21 2007 by Elisa Balabram Valarie King Bailey Background Valarie King Bailey OnShore Technology Group was established as a multi divisional organization whose mission was to help keep technology jobs on America s shores through the delivery of mission critical technology engineering and marketing services Our business model evolved in response to the wave of offshore outsourcing that affected many technology and engineering professionals and

    Original URL path: http://www.womenandbiz.com/2007/12/ (2016-04-26)
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  • Elisa Balabram | WomenandBiz.com
    to make music a bigger part of my life after growing up playing piano and guitar and being involved in musical theater After my first child was born and my husband s job moved us to another state I took the opportunity to do just that Read more Comments Off on Interview with Lizzie Swan and Marlowe Bechmann the Swingset Mamas Posted in Women in Business Interview with entrepreneur Shay Olivarria founder of Bigger Than Your Block Posted on December 21 2011 by Elisa Balabram What was your background prior to starting Bigger Than Your Block LLC Shay Olivarria I grew up really poor and emancipated from foster care I went on to earn a bachelor s degree in anthropology with a minor in business management at California State University Dominguez Hills work on a master s degree at theUniversityofNorth Texas and travel to nine countries I made financial mistakes the whole way and I wanted students to learn from my mistakes What inspired you to start your business I had worked with youth for about ten years at that point I was running a truancy program in Philly when I began my speaking career The curriculum was about helping students that were chronically truant make different choices but the students inSouth Philadelphiahave some immediate issues of food clothing and shelter to worry about I started incorporating financial education points with the students The students loved it and I was asked to update the curriculum I saw that students really connected to me and my way of explaining things Read more Comments Off on Interview with entrepreneur Shay Olivarria founder of Bigger Than Your Block Posted in Women in Business Interview with Kristi Borst founder of Ad Mark Com Advertising Marketing Communications Posted on October 9 2011 by Elisa Balabram Dear Kristi It was great meeting you in York Harbor ME specially the way we did with you offering a stranger me a ride back to safety when I was walking in an isolated area thank you again In my opinion you are the perfect entrepreneur to feature in our Values issue of WomenandBiz com WBiz Please tell us about your background prior to starting your business Kristi Borst KB While I was artistic from an early age a high school art teacher belittled my abilities This and the then tough economy dissuaded me from pursuing art in college Taking a practical what field can I be assured a job approach I enrolled in Bryant University and attained an AS in Executive Secretarial Science from Bryant University graduating summa cum laude Upon entering the workforce it didn t take me long to realize however that secretarial work was not intellectually fulfilling enough for me I almost immediately enrolled in night school toward my BS in Business Administration Meanwhile I became employed at the national headquarters of a major insurance company and by today s standards was very quickly promoted from secretary to a team of 12 actuaries to secretary in

    Original URL path: http://www.womenandbiz.com/author/elisabiz/ (2016-04-26)
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  • Women in Business | WomenandBiz.com
    to make music a bigger part of my life after growing up playing piano and guitar and being involved in musical theater After my first child was born and my husband s job moved us to another state I took the opportunity to do just that Read more Comments Off on Interview with Lizzie Swan and Marlowe Bechmann the Swingset Mamas Posted in Women in Business Interview with entrepreneur Shay Olivarria founder of Bigger Than Your Block Posted on December 21 2011 by Elisa Balabram What was your background prior to starting Bigger Than Your Block LLC Shay Olivarria I grew up really poor and emancipated from foster care I went on to earn a bachelor s degree in anthropology with a minor in business management at California State University Dominguez Hills work on a master s degree at theUniversityofNorth Texas and travel to nine countries I made financial mistakes the whole way and I wanted students to learn from my mistakes What inspired you to start your business I had worked with youth for about ten years at that point I was running a truancy program in Philly when I began my speaking career The curriculum was about helping students that were chronically truant make different choices but the students inSouth Philadelphiahave some immediate issues of food clothing and shelter to worry about I started incorporating financial education points with the students The students loved it and I was asked to update the curriculum I saw that students really connected to me and my way of explaining things Read more Comments Off on Interview with entrepreneur Shay Olivarria founder of Bigger Than Your Block Posted in Women in Business Interview with Kristi Borst founder of Ad Mark Com Advertising Marketing Communications Posted on October 9 2011 by Elisa Balabram Dear Kristi It was great meeting you in York Harbor ME specially the way we did with you offering a stranger me a ride back to safety when I was walking in an isolated area thank you again In my opinion you are the perfect entrepreneur to feature in our Values issue of WomenandBiz com WBiz Please tell us about your background prior to starting your business Kristi Borst KB While I was artistic from an early age a high school art teacher belittled my abilities This and the then tough economy dissuaded me from pursuing art in college Taking a practical what field can I be assured a job approach I enrolled in Bryant University and attained an AS in Executive Secretarial Science from Bryant University graduating summa cum laude Upon entering the workforce it didn t take me long to realize however that secretarial work was not intellectually fulfilling enough for me I almost immediately enrolled in night school toward my BS in Business Administration Meanwhile I became employed at the national headquarters of a major insurance company and by today s standards was very quickly promoted from secretary to a team of 12 actuaries to secretary in

    Original URL path: http://www.womenandbiz.com/category/profiles/ (2016-04-26)
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  • Interview with entrepreneur Shay Olivarria, founder of Bigger Than Your Block | WomenandBiz.com
    good advice from others in my profession Tell us about the products and services you offer Bigger Than Your Block LLC offers speaking services keynotes workshops hosting and books High schools colleges and non profits have welcomed me in to speak to groups across the country Money Matters The Get It Done in 1 Minute Workbook was an Amazon com Best Seller and 10 Things College Students Need to Know About Money has been used to train TRIO staff inConnecticut Could you share what were the most difficult challenges you faced as you began to grow How did you overcome them The biggest challenge I had was overcoming my own feeling that I wasn t good enough I had to overcome it one small step at a time Every lecture is a step Every time I am asked for my autograph is a step Even getting my business cards printed up with my name and CEO under it was a step I m sure we ve all heard it said that you have to Fake it til you make it Sometimes that s the best you can do I look really confident on stage but most people don t get to see me in the green room shaking like a leaf It sounds corny but you have to believe that you are worth it that you can do it Celebrate every little step and let it move you forward to the next little step What are your plans for the future Expanding my empire of course I love my work but I m ready to do more Immediate goals include speaking in a foreign country selling my books in bulk to youth organizations across the country and increasing the number of presentations I give every year What advice would you give an aspiring entrepreneur interested in starting a financial consulting business First be yourself There is nothing new under the sun Of course you need to stay abreast of changes in thinking laws and information relating to your profession but it s also really important to define your brand and stand behind that People will have to trust you and to trust you they have to know who you are Second build a network of people that you can ask questions No one knows everything and things change all the time Having people that you can turn to and ask questions about everything from marketing and selling to the correct way to approach a cold call is going to be very important Third believe that you have something valuable to offer customers and then work towards increasing that value every day Lastly make sure to ask for referrals and testimonials People that have benefited from your work bring in new customers in two ways they provide contact information for new potential clients and the testimonials they provide will assure other potential clients that you will add value for them Are there any other questions you wished I had asked from

    Original URL path: http://www.womenandbiz.com/2011/12/21/interview-entrepreneur-shay-olivarria-founder-bigger-block/ (2016-04-26)
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  • Interview with Kristi Borst, founder of Ad•Mark•Com / Advertising & Marketing Communications | WomenandBiz.com
    most cases I work as an off site marketing manager for my clients All media and marketing inquiries at the client s business are directed to my phone number Clients enjoy the quick turnaround attention to detail and one stop shopping that a relationship with Ad Mark Com provides My largest account Stage Neck Inn hired me in 1987 Other clients have been utilizing me for many years I am always open to speaking with new prospective clients I have had exceptional results in redesigning web sites which are not working well Many times designers just don t know how to build a site that gets traffic but I do WBiz How have the services changed or grown since you started the business nearly 26 years ago KB When I started at the advertising agency production of ads graphics etc was totally manual I would type the ad copy on a manual typewriter count the characters words and provide this count to the designer for type sizing OR she would do a design framework and give me a sense of the number of words that would fit We would then order galleys which were sheets of typesetting These were manually pasted together at a drafting table Many times with typos or last minute changes galleys or type on the camera ready art boards had to be cut to the point of removing individual letters In the late 1980 s I purchased my first computer and graphics programs so I have been working with these programs since their earliest versions It was a leap from designing on paper to designing on a computer It has simplified this part of the workflow In the mid 90 s Internet marketing emerged and I learned the technology to create web sites I believe I built the initial web site for Stage Neck Inn in 1997 Since that time I ve seen an incredible shift from paper to web based marketing I certainly feel that s a good thing not only for our environment but also in keeping information accessible and current I ve also seen a geographic expansion of my client base I can now work for firms on the opposite side of the country Proofs and face to face meetings can occur via the Internet It s liberating WBiz What do you consider the most difficult challenges you face in growing your business KB Probably the most difficult challenge I face is the stereotypical challenge cobbler without shoes scenario I love my job and I get very absorbed in the work that I do I love to learn and am continually growing my repertoire of and staying current with my skills If given a choice of promoting myself or improving myself I would choose the latter Typically my business has grown by customer direct referrals or by someone seeing my work and asking my client who they use I have been trying to attend local networking meetings to spread my contact base but

    Original URL path: http://www.womenandbiz.com/2011/10/09/interview-kristi-borst-founder-ad-mark-com-advertising-marketing-communications/ (2016-04-26)
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  • Interview with Kate Gale, Poet, Librettist, Founder of Red Hen Press | WomenandBiz.com
    would be a good candidate to publish his her poetry with Red Hen Press KG We publish work by poets working at the top of their form writers who are writing at a high level of mastery We are not concerned with certain schools of poetry but with poetry that is written with excellence wherever it falls on the aesthetic spectrum WBiz What are the most difficult challenges you face running this non profit organization KG The most difficult part is fundraising followed by finding a permanent physical place for the press This issue of WomenandBiz com is about investments investing in oneself investing in one s business investing in new projects Could you share any investments you made in yourself or your business that were successful 1 Getting a PhD at my own expense 2 Meeting with my mentors on a regular basis 3 I ve invested my time and money for the last seventeen years in literary publishing The results have been a successful independent press flourishing even over 250 books published many awards given and many students with the experience of poetry who otherwise might not have had it WBiz What advice would you give someone who is thinking of starting a non profit organization KG Find good mentors and then listen to them Have a group of people who you listen to call them a board a council a family but do not try to make it by yourself You need collective intelligence Don t forget your mission Don t get lost in the machinations of the day to day Remember the dream that got you started WBiz What are your plans for the future KG I plan to keep writing and to find a publisher for my new book I will work on my writing

    Original URL path: http://www.womenandbiz.com/2011/09/22/interview-kate-gale-poet-librettist-founder-red-hen-press/ (2016-04-26)
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  • Interview with Shelby Mason, founder of Leg Up and creator of Bootights® | WomenandBiz.com
    social networking I m old school and those are areas that I think I have excelled at I didn t know I had it in me WBiz Did you want to have partners or do it on your own and why SM I m ready for partners for sure I know my strengths and my weaknesses I m a great sales gal and know how to get people excited and passionate about Bootights I think I ve recruited an incredible team so far I also have extensive media contacts from my background at Disney etc I need someone on board that has finance experience and knows how to steer this ship I would love to find the right female partner that shares my vision and has experience in fashion retail and is ready to take on a new challenge I am currently raising capital and a strategic partner is key to my next phase of the business WBiz How did any outside advisors make a difference in your business SM Leg Up LLC would not be here today without the help and encouragement from some incredible advisors I mentioned Dan St Louis at the HTC Sally Huston Huston Marketing Jennifer Weiderman PR and Marketing professional in the footwear industry Harry Kubetz former VP of Operations for Kenneth Cole SCORE has been a great resource and the list goes on and on My mills Wells Hosiery and Mayo Knitting have also been incredibly helpful and patient with me through this process The North Carolina Dept of Commerce provided invaluable help WBiz How were able to get Bootights to be distributed at boutiques and department stores nationwide SM Funny story My first account for Bootights was Dillards Honestly I had no idea that being bought by the department store was such an incredible accomplishment That is how naïve I was when entering this industry I went there and pitched my product and they bought it Now what That was my thinking I ended up hiring independent sales reps to carry my line throughout the US obtained Canadian Australia and UK distributors and we are off and running I worked for Disney until the end of January of this year so I was doing both jobs for a while and sales have grown tremendously since I left Disney and was able to focus on Leg Up We are anticipating an incredible season and telling my story has been a huge help in spreading the word So many women have wonderful ideas and just need a push or a direction to get started It has been more work than I ever imagined but it is a passion and that keeps me going during the particularly challenging days I don t sleep much Neither does my boyfriend who has been unbelievably helpful and patient throughout this whole adventure WBiz What are your plans for the future SM I plan to get the right investor s on board and take Leg Up to the next level

    Original URL path: http://www.womenandbiz.com/2011/09/13/interview-shelby-mason-founder-leg-creator-bootights/ (2016-04-26)
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  • Patricia Beckman, founder of Cybertary and its franchise | WomenandBiz.com
    got big and then they would ask if I had ever considered franchising After hearing that multiple times the potential for Cybertary truly revealed itself I started interviewing franchising consultants to take my small business national Our current vision is to grow to be the industry leader for Virtual Assistance setting the highest quality and customer service standards for our Cybertary teams as well as the industry as a whole We are building a national presence and highly regarded name recognition in the business community by establishing multiple collaborative and cohesive teams of Virtual Assistants Together with their complimentary skill sets Cybertaries can commit to excellence while meeting the broad range of administrative needs of the small business owner Tell us about Cybertary and the services it provides Cybertary is the only Virtual Assisting franchise system in the United States Working closely with community businesses Cybertary helps owners and management grow by developing a cost effective strategy for the overwhelming amount of back office support it takes to run a business Cybertary provides a compendium of more than 150 services ranging from presentation preparation and data processing to bookkeeping and graphic design All services are completed remotely over the internet leveraging advanced technology to communicate and work with clients Plus clients save money as they only pay for productive time on task By leveraging the power of Cybertary s virtual team of highly skilled professionals a small business can achieve big business results without the big business price tag Even more impressive small business owners can achieve a better quality of life by focusing solely on their business rather than keeping up with tasks outside their comfort zone ultimately achieving work life balance By remaining small agile and leveraging innovative virtual team strategies businesses can achieve tremendous success Especially in today s economy it is key to have an A team source for independent professionals to call upon depending on the challenge at hand Clients who partner with Cybertary have access to a diversely talented nationwide team of highly skilled professional Virtual Assistants who cohesively collaborate to meet business needs Cybertary matches the work with the best worker in order to deliver efficiency and superior results for a business requests And with our self imposed Patriot Policy all Cybertary team members are North American citizens a security measure which helps ensure work is not outsourced overseas and that Cybertary offices are following local and national laws All Cybertary offices carry insurance and comply with non disclosure non competition commitments Who are the best candidates to become franchisees ü Five years experience in a professional or corporate environment Experience in business development project management or team management a plus ü The availability and interest to develop their business full time ü Ability to manage develop and self start projects ü An outgoing personality and extraordinary people skills ü Proficiency in Microsoft Office with overall technological savvy ü Excellent verbal and written communication skills ü The ability and desire to follow an

    Original URL path: http://www.womenandbiz.com/2011/08/08/patricia-beckman-founder-cybertary/ (2016-04-26)
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