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  • Facebook | Zach Everson
    around 8 15 p m less than three hours later the Texas Court of Criminal Appeals overruled the lower court and Holiday s execution was back on KCADP needed to share this development with its followers as well both to inform them that the earlier post was dated as well as ask them to contact Texas governor Greg Abbott seeking clemency for Holiday Our options for sharing this new development though were limited And crappy We could update the first post to change what had been a positive story execution on hold into a negative one execution going forward But by that time about 15 of our followers had already liked that post It wouldn t look right to have so many likes for what was now a negative story We could publish a new post But between coming so quickly after our earlier post and being a negative development and unlikely to garner likes there was no way Facebook s algorithm was going to give this negative update the same reach as the earlier positive but now dated post Option 2 but also delete the original post That first update however was getting so much engagement and Facebook rewards engagement by giving you more reach on subsequent posts that deleting it could hurt our ability to share our message with as many people as possible We could pay to boost the second post s reach KCADP has a budget for social media promotion but spending it to push a negative story that wasn t going to get us much engagement isn t a good use of our limited resources So I went with number two and posted again I also added a comment under the original post directing people to the update But it s doubtful many Facebook users saw it As of 10 30 a m today that second update has reached just 284 people compared to 867 for the earlier post and picked up one like and three shares Texas killed Holiday at 9 30 p m last night but as I drafted this blog post the following morning KCADP s original Facebook update about him being spared is still garnering likes and views Sure on Twitter retweets may cause a dated tweet to pick up engagement after it s no longer accurate But because Twitter doesn t rely on a proprietary algorithm to determine what a user sees it s much more likely that new developments will work their way into a user s feed Until Facebook figures out a way to improve how outlets can share developing stories Twitter s going to trump it for news Another record year for Derby Home Rental LLC By Zach Everson on May 29 2015 Derby 2015 was another record year for Derby Home Rental LLC my business that helps Louisville Kentucky area homeowners rent out their homes for Derby weekend This year 58 homes advertised and 38 of them rented both all time highs Over the past year

    Original URL path: http://www.zacheverson.com/tag/facebook/ (2016-04-26)
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  • Instant Articles | Zach Everson
    it is here It is a systemic change that is leaving many publishers unsure of how they will make money Also this Facebook s users seem to be following Mr Mark Zuckerberg s lead NewsWhip which tracks how publishers are performing across major Internet platforms says the rate at which links to outside websites are shared on Facebook compared with videos and Instant Articles has declined Facebook s algorithm determines what posts users see And you can t share a post if you can t see it It s quite likely that by design Facebook s algorithm serves up more videos and Instant Articles than links to external websites So of course those forms of content get shared more often Facebook needs media outlets though both for their advertising dollars and the content they pump into its ecosystem Publishers should refuse to advertise or post until Facebook agrees to tweak its algorithm to put their content in front of more users Of course this approach requires media companies to work together Photo Giphy About I m a freelance writer focusing on travel food and A E Currently contributing to Condé Nast Traveler Fox News and Lonely Planet Previous engagements include

    Original URL path: http://www.zacheverson.com/tag/instant-articles/ (2016-04-26)
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  • Journalism | Zach Everson
    was a way to make online journalism work as a career I quote her less for the ego boost than the insight into today s J school Anyway here s the part of my e mail to her where I passed along tangible to dos to get a travel writing job Create your own blog Most online publications won t hire you unless you have a site of your own Use it to highlight where you ve been published share your expertise and provide insight on yourself and your articles like the director s cut feature on a DVD Create a Twitter account and follow other travel writers and editors interacting with the most important ones Follow PR types who represent businesses you re interested in writing about too Create a Tumblr account it s popular with NYC publishing types and fun to use Read travel blogs post comments on them and apply to write for the ones you like And after you get a travel writing job do the following Promote the heck out of yourself Every article I write I send out to about 35 different social networks yes that s a bit much but at least share your articles on Facebook Twitter Tumblr and LinkedIn E mail the subjects of your articles and their PR people even if they didn t help you when researching your article letting them know that you wrote about them Hopefully they ll pass around your article or link to it leading to more page views Use Help a Reporter Out HARO to find sources Not only will good ones just present themselves to you but it ll get you attention from publicists that can help you find good stories Speaking with U of L journalism students about new media and a career in writing By Zach Everson on March 4 2010 Tuesday night I spoke with writer and professor Jenni Laidman s magazine and feature writing class at the University of Louisville about new media how the career of journalism and writing is changing and what new skills the students should acquire My career path and most of the publications I write for didn t even exist when I was in college which wasn t all that long ago at least it feels that way So while I had plenty to say about subjects that are relevant now I wonder how applicable a lot my advice will be in a few years when the underclassman are looking for jobs Of course an ambitious student writer would do well to buy a domain and build a website to showcase his or her portfolio create social media accounts to look for ideas and interact with other writers and start writing for blogs Afterwards I helped evaluate the students pitches for profiles they ll be writing I was impressed with the quality of their story ideas most of which sounded like they d make for interesting articles Photo Courtesy of University of Louisville Former

    Original URL path: http://www.zacheverson.com/tag/journalism/ (2016-04-26)
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  • Mark Zuckerberg | Zach Everson
    to work together Photo Giphy Trend alert The cool kids are killing their own meat so sayeth the New York Times By Zach Everson on October 23 2012 Me top and an 170 pound eight point buck bottom Well color my deer hunting article for Louisville Magazine s March issue at the front of the trend curve From Dwight Garner s A New Breed of Hunter Shoots Eats and Tells in The New York Times In May 2011 Mark Zuckerberg made a pledge to consume for one year only meat he had hunted or slaughtered himself He got a hunting license and shot a bison My personal challenge he explained is being thankful for the food I have to eat If four new books are any indication Mr Zuckerberg is the decidedly nonmacho non pickup driving embodiment of a new breed of American hunter These young memoirists have loaded their rifles and shotguns for complicated reasons including culinary one upmanship Nothing wows jaded dinner guests like a braised shank of calf moose that you ve recently harvested and dressed hunting euphemisms for killed skinned and disemboweled before bringing it to the table What feels counterintuitive and new here though is this These writers have largely taken to hunting they say for ethical reasons They ve read their Michael Pollan and Eric Schlosser their Peter Singer and Jonathan Safran Foer and are intimate with the horrors of industrial meat production They no longer wish to have an anonymous hit man between themselves and supper They want to thoughtfully stare their protein in the face to take locavorism to blood flecked new heights What they desire as Tovar Cerulli puts it his new book The Mindful Carnivore A Vegetarian s Hunt for Sustenance Pegasus is as follows To eat with my eyes

    Original URL path: http://www.zacheverson.com/tag/mark-zuckerberg/ (2016-04-26)
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  • Media | Zach Everson
    at which links to outside websites are shared on Facebook compared with videos and Instant Articles has declined Facebook s algorithm determines what posts users see And you can t share a post if you can t see it It s quite likely that by design Facebook s algorithm serves up more videos and Instant Articles than links to external websites So of course those forms of content get shared more often Facebook needs media outlets though both for their advertising dollars and the content they pump into its ecosystem Publishers should refuse to advertise or post until Facebook agrees to tweak its algorithm to put their content in front of more users Of course this approach requires media companies to work together Photo Giphy The solution to ad blockers By Zach Everson on September 28 2015 It s podcasts and apps with links posted on websites and social media that open directly to the podcast or app or to the option to download said post or app Media saved tech companies thwarted For background on what I m talking about Arnold read Casey Johnston s Welcome to the Block Party for The Awl Editor s note An earlier version of this story didn t include the Diff rent Strokes allusion If you didn t tear up watching NBC s David Gregory tribute on Meet the Press you have no soul By Zach Everson on August 19 2014 Sunday morning NBC aired this tribute to David Gregory on Meet the Press the show he hosted for six years before getting canned for stinking earlier in the week What a touching tribute Perhaps most moving was that NBC actually aired it on TV rather that posting it online for an hour as a pop up web exclusive BREAKING Malaysia Airlines flight

    Original URL path: http://www.zacheverson.com/tag/media/ (2016-04-26)
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  • New York Times | Zach Everson
    editors everywhere to what extent should a piece of journalism which doesn t have the apparatus of academic footnotes credit secondary sources We try to make judgments about source attribution with fairness and in good faith But we don t always get it right Executive summary Gladwell made a mistake but it s one all writers make It appears New York Times brass is yet to comment on Dowd s reported transgression In 2012 New York Times writer Mark Mazzetti forwarded one of Dowd s columns to a CIA spokesperson prior to its publication Mazetti still writes for the New York Times Our bad media indeed Get an exclusive inside look at what writers never rarely let you see By Zach Everson on August 5 2014 The New York Times recently launched Times Insider which takes readers behind the scenes of the New York Times newsroom to show how its journalists around the globe work and how decisions are made Seeing how the Times is this blog s chief competitor I m going to try to one up it Today I m working on the first draft of an article about my recent visit to Boston I was born there and grew up 15 miles north of the city but haven t had much opportunity to explore the city since It s part of MapQuest s 99 Summer Travel Quests series While traveling around Boston I shared the experience in real time via Tweets Instagram posts and Facebook updates And now I m letting anyone watch me write the article Seriously Access the document via Google Drive Watch me type drink and maybe scratch my ear and other parts of my anatomy live on Ustream also embedded at the top of this post Listen to the music on Spotify that I m using to block out other sounds in the office Those links will be live from 9 30 a m to 12 30 p m EDT today A couple caveats If I m not there assume I m in the restroom and or getting a snack and will be back shortly You might see big blocks of text pasted into the document I m not cheating Those are notes and I m copying them from iA Writer the app I typically use for writing an article Unintentional comedy at its best Racehorse owner profiles By Zach Everson on May 4 2013 From The New York Times s Orb Finds Joy in Mudville Orb is owned by Ogden Mills Phipps and Stuart Janney III who are first cousins and prominent members of the Phipps racing empire Six generations of the family have been involved in the sport stockpiling victories in the biggest races all except the Kentucky Derby Easy Goer finished second for the Phippses and McGaughey behind Sunday Silence in 1989 Throughout the lead up to the race the family insisted they did not have Derby fever But a glance at Phipps during the singing of My Old Kentucky

    Original URL path: http://www.zacheverson.com/tag/new-york-times/ (2016-04-26)
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  • Social Media | Zach Everson
    sharing this new development though were limited And crappy We could update the first post to change what had been a positive story execution on hold into a negative one execution going forward But by that time about 15 of our followers had already liked that post It wouldn t look right to have so many likes for what was now a negative story We could publish a new post But between coming so quickly after our earlier post and being a negative development and unlikely to garner likes there was no way Facebook s algorithm was going to give this negative update the same reach as the earlier positive but now dated post Option 2 but also delete the original post That first update however was getting so much engagement and Facebook rewards engagement by giving you more reach on subsequent posts that deleting it could hurt our ability to share our message with as many people as possible We could pay to boost the second post s reach KCADP has a budget for social media promotion but spending it to push a negative story that wasn t going to get us much engagement isn t a good use of our limited resources So I went with number two and posted again I also added a comment under the original post directing people to the update But it s doubtful many Facebook users saw it As of 10 30 a m today that second update has reached just 284 people compared to 867 for the earlier post and picked up one like and three shares Texas killed Holiday at 9 30 p m last night but as I drafted this blog post the following morning KCADP s original Facebook update about him being spared is still garnering likes and views Sure on Twitter retweets may cause a dated tweet to pick up engagement after it s no longer accurate But because Twitter doesn t rely on a proprietary algorithm to determine what a user sees it s much more likely that new developments will work their way into a user s feed Until Facebook figures out a way to improve how outlets can share developing stories Twitter s going to trump it for news I m on Snapchat follow me and not for anything filthy either By Zach Everson on June 4 2015 Snapchat it s not just for temporary sort of nudie pics these days I ve had a Snapchat account for a while but never used it seriously when it was just for person to person messaging But its newish Stories function is a lot of fun both to create and watch Stories are photos and video strung together to create one narrative They only last for 24 hours although you can save them to your mobile device s photo app and repurpose them on other sites and apps One I created recently is at the end of this post You can follow me on Snapchat by

    Original URL path: http://www.zacheverson.com/tag/social-media/ (2016-04-26)
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  • Istanbul | Zach Everson
    About I m a freelance writer focusing on travel food and A E Currently contributing to Condé Nast Traveler Fox News and Lonely Planet Previous engagements include The Wall Street Journal Air Canada s enRoute Gawker Media s Gridskipper and Deadspin USA Today BlackBook and Curbed as well as senior editor at Aol Travel and the founding editor of Eater Louisville Member of the National Press Club and Society of

    Original URL path: http://www.zacheverson.com/tag/istanbul/ (2016-04-26)
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